Stunt Snowboarders signal the end of the day on Alpine Slopes with an awe-inspiring technicolour sound display
06/04/2017
In a first of its kind; pro boarders signalled the end of the opening day on the slopes at mountain festival Snowbombing, wowing crowds with a stunning display of light and powerful sounds
Dressed in LED-clad suits complete with Sony's new XB40 EXTRA BASS wireless speakers, the boarders alerted all that the slopes were due to close for the day by playing extra bassy tunes that could be heard by revellers on the slopes, announcing the start of the festival's legendary apr s-ski
The mesmerising routine was captured on film as the sun set on festival goers' first day on the slopes: https://youtu.be/f5084sk_oBE
Taking the party to new heights, two pro Snowboarders signalled the transition from day to night on the slopes in style during the first day of Snowbombing with a technicolor musical routine, using Sony's new portable XB40 EXTRA BASS wireless speakers, complete with party lights.
Dressed in LED-clad suits, pro-boarders Steve Gruber and Chris Kr ll descended the mountain in a spectacular showcase of their skills to the deep, punchy sounds of Bassjackers Cant take it' from Spinnin Records. This ensured everyone at the popular Austrian snow-capped music festival could see and hear the display - and know that apr s-ski had begun.
Each holding a Sony XB40 speaker, paired together using the Wireless Party Chain' mode, the boarders not only notified the festival goers that the slopes were closed for the day, but proved that a good party can be taken anywhere (even 8,497ft above sea level) with Sony's new technology.
With an LED perimeter line-light, strobe flash and speaker light that synchronises with the rhythm of the beat, the boarders had a captivated audience as they lit up the mountain with their incredible routine. What's more, the EXTRA BASS on the speakers meant that no one missed the start of the party.
The stunning display was caught on film as the sun set behind the dramatic landscape, and can be relived here:
Klaus M ller, aged 21 from Austria, who is at Snowbombing and saw the display, said I've never experienced anything quite like it - I heard the music coming down the mountain first, and then saw the two illuminated boarders. Their suits were awesome and meant we could all see them performing tricks as they made their way down, while the speakers flashed in time to the beat of the music which really brought the tunes to life. It was definitely a great way to set the scene for our first big night.
Richard Palk, Head of Video and Sound Product Marketing at Sony Europe commented Snowbombing is the ideal pairing for Sony's EXTRA BASS wireless speakers; the festival brings together the best in sound and partying. The speakers' small size mean they can be taken anywhere; whether up a slope or in an igloo, yet the powerful bass and lighting ensures there is no compromise on the party experience, which our boarders really showed last night.
Sony's XB40 speakers are available from today, priced at approximately 230.
- Ends -
Notes to Editors
For more information, please contact your local Sony PR team
For more about the EXTRA BASS speakers from Sony:: http://presscentre.sony.eu/pressreleases/take-the-party-anywhere-with-sony-extra-bass-wireless-speakers-and-headphones-1722548
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2016. Sony Global Web Site: http://www.sony.net/
About Snowbombing
Now in its 18th year, Snowbombing has redefined winter sports holidays and shown what the ultimate alpine music festival looks and sounds like. A place 8,497 FT above ordinary where black runs, blue runs and beer runs all merge into one big fun run. From 3-8 April 2017 the Austrian town of Mayrhofen becomes the party capital of the Alps' as it welcomes acts including Chase & Status, Run The Jewels, Courteeners, Giggs, Blossoms, Slaves, MK, Gorgon City, Groove Armada and Dixon to the most unique festival setting imaginable. A world-class line-up in one of Europes finest ski resorts, complete with luxurious spas, igloo raves, roof top hot tubs, forest parties and much, much more. The original. Unparalleled. Undeniably epic. Find out more atwww.snowbombing.com
LINK: | http://presscentre.sony.eu/pressreleases/stunt-snowboarders-signal-the... |
See more stories from sony |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
22/05/2024
The Power of Making Great Projects Shouldn't be Wasted
The Power of Making Great Projects Shouldn't be Wasted Andy Marken May 22, 2024 0 Comments I love you, Molly. I've always loved you, Sam. ...
22/05/2024
J SPORTS Installs Blackmagic Design Workflow for On Demand Streaming
J SPORTS Installs Blackmagic Design Workflow for On Demand Streaming Brie Clayton May 22, 2024 0 Comments Blackmagic Design today announced that J SPO...
22/05/2024
Creating a Particle Man Resolve Fusion
Creating a Particle Man Resolve Fusion Simon Ubsdell May 22, 2024 0 Comments A simple but effective use of particles driven by an animated 3D characte...
22/05/2024
Flo Rida, Donny Osmond Set For Fox & Friends' Summer Concert Series
Fox & Friends has announced its All-American Summer Concert Series, which begins Friday, May 24 with Flo Rida. The concerts happen Fridays through August....
22/05/2024
Grammys' Set For February 2 on CBS and Paramount Plus
The 67th Annual Grammys Awards air on CBS Sunday February 2, 2025. The event happens at Crypto.com Arena in Los Angeles. Paramount Plus will stream the Grammys ...
22/05/2024
Red Nose Day Turns 10 on NBC
NBC Celebrates Red Nose Day Thursday, May 23, marking ten years since the network debuted the fundraising event targeting child poverty. The network airs a one-...
22/05/2024
Fox Debuts Battleground' to Take Advantage of Election Season
Fox First Run is launching Battleground, which begins Tuesday with a weekly email newsletter, then a weekly 30-minute TV show on June 10, and finally a strip on...
22/05/2024
Trying' to Make A Standout Show About Adoption
Season four of Trying, a U.K. comedy about a married couple and their adopted children, debuts on Apple TV Plus May 22. Esther Smith plays Nikki and Rafe Spall ...
22/05/2024
Walter Cade Gets Expanded Role Leading Ad Sales for NBCU Local Chicago
Walter Cade, senior VP of sales for NBCUniversal Local in Chicago, has been given an expanded role, the company said....
22/05/2024
RFD-TV Founder Patrick Gottsch Dies at 70 Years Old
Patrick Gottsch, who launched RFD-TV and The Cowboy Channel died suddenly Saturday at age 70 in the Fort Worth Stockyards....
22/05/2024
The industry is at a tipping point': World Skills Caf to address media's skills gap
Carrie Wootten talks to TVBEurope about a new initiative aiming to understand wh...
22/05/2024
Report: Media businesses facing HMRC R&D tax relief challenges
Research suggests media businesses are struggling to make successful claims for research and development tax reliefs By Matthew Corrigan Published: May 22, 2...
22/05/2024
GRAVITY MEDIA AUSTRALIA TO DELIVER CRANKWORX CAIRNS FOR R...
Gravity Media, a leading global provider of complex live creative production and media services, today confirmed details for the global coverage of this year...
22/05/2024
Pebble shows the stable future of playout automation at C...
Pebble, the leading automation, content management and integrated channel specialist, will demonstrate Automation 2.0, the new generation of its proven software...
22/05/2024
beIN MEDIA GROUP to launch first targeted TV advertising...
Leading video software company, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters,...
22/05/2024
Vizrt introduces smart video crop tool to streamline spor...
Vizrt, the leader in real-time graphics and live production solutions for content creators, announces a first for sports analysis. The latest software release...
22/05/2024
TAG to Demonstrate End to End Monitoring Probing and Vis...
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, will be demonstrating its Realtime...
22/05/2024
Trusted Partner Network Announces CANAL Plus Group Has Jo...
Trusted Partner Network (TPN), the leading industry content security initiative, announced today that CANAL Group, the leading French audiovisual media company...
22/05/2024
Sony Music Equips Its New 5020 Studio Madrid with PMC Mon...
Following an intensive five-month building project, Sony Music has officially opened its new 5020 Studio Madrid, a four-studio recording complex and creative ce...
22/05/2024
Joshua Blair and Nick Watson To Deliver Seminars at Prism...
Producer and engineer Joshua Blair and mastering engineer Nick Watson will be sharing their music industry knowledge and expertise at Prism Sound's 8 Hours ...
22/05/2024
Skandha launches powerful AI-based proof-of-delivery Ad v...
Skandha Media Services, a leader in scalable playout services that leverage cloud technology, automation, AI, and machine learning, has launched Evince, a uniqu...
22/05/2024
The Media Production and Technology Show Celebrates Recor...
After two buzzing days of inspiration, learning and an abundance of networking, the biggest and best The Media Production & Technology Show (MPTS) yet attracted...
22/05/2024
Nilesat Chooses PlayBox Neo Solutions for Large-Scale Ser...
PlayBox Neo announces an expansion of the broadcast channel management and playout infrastructure at the Cairo headquarters of Nilesat, one of the largest telec...
22/05/2024
PHABRIX to show Test and Measurement range on Leader Elec...
PHABRIX, a Leader Electronics Corporation brand, has announced that it is to exhibit a comprehensive selection of its T&M instruments on the Leader stand at Bro...
22/05/2024
The Academy of Lower Thirds Earns 2024 Chyron Designer of...
Chyron today announced that The Academy of Lower Thirds (AcademyL3) has earned the 2024 Chyron Designer of the Year Award for the Americas. The award recognizes...
22/05/2024
Max Starts European Rollout
NEW YORK Warner Bros. Discovery has begun the previously announced rollout of its streaming service Max in Europe, with the launch in 20 countries across the No...
22/05/2024
Liberty University Taps Riedel for Comms
WUPPERTAL, Germany Riedel Communications has announced that Liberty University, which serves over 135,000 students, has deployed Riedels Artist ecosystem to ena...
22/05/2024
OTA Wireless Readies ATSC 3.0 Datacasting For Commercial Deployment (Part 1)
LEAWOOD, Kan. Nexstar Media Group and E.W. Scripps have been working to make profitable ATSC 3.0 datacasting a reality for more than a year....
22/05/2024
Arabsat Selects Grass Valley AMPP for Cloud Playout
MONTREAL Grass Valley has announced Arabsat has chosen Grass Valley's AMPP SaaS platform as the foundation for a new three-tiered suite of broadcast transmi...
22/05/2024
Digital Alert Systems, Inovonics Partner on External EAS Monitoring Gear
LYNDONVILLE, N.Y. Digital Alert Systems and broadcast equipment provider Inovonics have announced a new joint solution for broadcasters that want or need extern...
22/05/2024
OTA Wireless Readies ATSC 3.0 Datacasting For Commercial Deployment (Part 2)
LEAWOOD, Kan. For ATSC 3.0-based datacasting to live up to its fullest potential, broadcasters must use their allocated channel assignments in a way that best b...
22/05/2024
Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy AI-Editing Across Surfaces
Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy A...
22/05/2024
Blackmagic Design Announces Special Price for Blackmagic Cinema Camera 6K!
Blackmagic Design Announces Special Price for Blackmagic Cinema Camera 6K! Brie Clayton May 21, 2024 0 Comments Save 40% on the next generation digita...
22/05/2024
Durham Bulls To Host MLB's Home Run Derby X Tour
MLB, Softball & Women's Baseball Stars To Compete At DBAP September 7th The Durham Bulls, in conjunction with Major League Baseball, will host the final ev...
22/05/2024
Berklee's Summer in the City Brings Free Concerts to Boston Area
Berklee's Summer in the City Brings Free Concerts to Boston Area The series will feature Berklee students, faculty, and alumni performing at popular venue...
22/05/2024
CBS News and Stations Launches Medical, Health and Wellness Unit
CBS News and Stations is launching a Medical, Health and Wellness Unit, which will be managed by Sara Kuzmarov, senior coordinating producer, and a veteran prod...
22/05/2024
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
After a year in which strikes kept actors from appearing at upfront events, 2024 looked like a battle of the network stars, as if big names equaled great conten...
22/05/2024
Everyone Offers Tomorrow's Advertising Today (Upfronts)
Upfront presentations were once about the shows that would be on the fall primetime schedule....
22/05/2024
Charter Offers Up To $2,500 for Switching to Spectrum Mobile
Charter Communications is offering customers who switch to Spectrum Mobile up to $2,500 to pay off their existing plans....
22/05/2024
Allen Media Group Adopting BrightLine Interactive Ad Formats
Allen Media Group said is working with BrightLine to provide interactive ad experiences to sponsors on Allen's Weather Channel, Local Now and HBCU Go connec...
22/05/2024
WALK IN BEAUTY AS RT GOES LIVE AT BORD BIA BLOOM 2024
RT lyric fm favourites Marty Whelan, Niall Carroll, Lorcan Murray, Simon Delaney and Evelyn Grant head to the Park Liz Nolan offers an immersive podcast of cl...
22/05/2024
How To Distribute Your Music with Studio One From Creation to Digital Streaming Platforms
If you're a PreSonus user, you're probably pretty hands-on in producing ...
21/05/2024
Unveiling the next chapter: The Marlow Murder Club returns for a second series on free-to-air channel U&DRAMA and free streaming service, U
(L-R) Jo Martin, Samantha Bond and Cara Horgan Samantha Bond, Jo Martin, Cara ...
21/05/2024
A Warm Spotify Welcome to Bonnier Books UK and Blackstone Publishing
As Spotify continues to grow its worldwide audience for audiobooks, we're thrilled to welcome two new publishing partners-Bonnier Books UK and Blackstone Pu...
21/05/2024
Capturing Cityscapes With LEE Filters
Part of being a photographer is adapting to situations, says photographer Verity Milligan. In this video, Milligan takes her camera to the Gas Street Basin nei...
21/05/2024
I Am L3Harris: Eldon
Today, I am a proud first-generation college graduate with a master's degree in electrical engineering. Never give up, keep learning, keep working hard and ...
21/05/2024
Arabsat powers its new state-of-the-art cloud-playout services through Grass Valley's AMPP Platform
Montreal, Canada- May 21, 2024 - Grass Valley, a pioneer in live production solu...
21/05/2024
Comcast Unveils $15 Price Tag for StreamSaver Bundle
PHILADELPHIA Comcast has released pricing and launch details of its recently announced StreamSaver bundle of Apple TV+, Netflix and Peacock services with the ne...