DoubleVerify Adds $ Million in Funding from Private Equity Powerhouses JMI Equity and Institutional Venture Partners
30/08/2013
New York (August 30, 2011) - DoubleVerify (www.doubleverify.com), the pioneer and worldwide leader in online media verification and compliance, today announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage venture capital and private equity firms in the United States focused on investing in rapidly-growing software, Internet and business services companies. Other participants in the round included previous investors Blumberg Capital and First Round Capital. In conjunction with the financing, Bob Nye of JMI Equity and Dennis Phelps of Institutional Venture Partners have joined the companys board of directors. This investment brings the companys cumulative financing to $47 million.
Since the companys launch in 2008, DoubleVerify has developed the standard for online media verification for advertisers, agencies, ad networks, DSPs, exchanges and publishers. Using its proprietary, patent-pending technology, DoubleVerify has driven accountability and transparency for the online advertising ecosystem by tracking actual delivery of campaigns to verify that they are in compliance with the advertisers insertion order terms, conditions and buying guidelines. DoubleVerify is utilized by more than 200 of the leading Fortune 500 marketers, all six of the major agency holding companies, and is accepted and integrated with all major publishers and sell-side platforms.
Despite the growing complexity of online advertising, DoubleVerify has bridged the gap between what advertisers expect and what ad selling channels deliver, raising the accountability, trust and ROI in the industry, said Oren Netzer, CEO of DoubleVerify. We are excited about the new addition of JMI Equity to our core group of investors. Their pedigree and track record for growing digital media will be an asset in further establishing our leadership in online media verification and will help us drive more innovation in online measurement, advertising accountability and planning to ensure the trust and viability of this segment.
DoubleVerifys growth is exemplified by multiple accomplishments this year:
DoubleVerify verifies an average of more than 40 billion impressions per month
The bi-yearly Trust Index highlighted the most compliant ad networks, DSPs and agency trading desks to partner with for buys
Within the past 12 months, the company has jumped from 30 employees to 160 today, with 50 more being added to offices in New York, Israel, and London by the end of the year
BrandShield 2.0 for ad blocking and Navigator for ad networks and exchanges represent continued innovation of tools and technology for the variety of companies in the segment
DoubleVerify created the online media verification category, and has successfully grown to become the leader in that category, said Bob Nye, Vice President at JMI Equity. The company has been extremely successful in developing and utilizing new solutions to build trust and transparency for companies in the online advertising ecosystem. It has the potential to expand into all aspects of media measurement, accountability and compliance across the globe.
We have watched DoubleVerify rapidly become a pivotal part of the online advertising ecosystem, creating real accountability and trust among brand marketers, agencies, networks and publishers, said Dennis Phelps, General Partner at Institutional Venture Partners. We are proud to be part of DoubleVerifys rapid ascent as it brings forth more innovation that benefits all parties in this space.
Verification is now an integral part of many media buys, which is largely driven by DoubleVerify. Advertisers who work with DoubleVerify use its technology to verify virtually every impression in their online advertising campaigns. The companys solutions have become ubiquitous both in the United States and Europe, with more potential expansion into other global regions. The new funding will help fuel DoubleVerifys global growth and allow it to make strategic acquisitions that will help enhance its product set and strengthen its market leadership.
The online advertising industry is innovating at a much faster rate than most technology segments, said David Bell, former CEO and Chairman of The Interpublic Group and current member of DoubleVerifys Board of Directors. This is why DoubleVerifys technology and solutions are essential in driving the growth of online advertising, helping it become more efficient and effective through online media verification and compliance.
About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.
About JMI Equity
JMI Equity is a growth equity firm focused on investing in leading software, internet and business services companies. Founded in 1992, JMI Equity has invested in more than 100 businesses in its target markets and has over $2.1 billion of committed capital under management. JMI Equity provides capital for growth, recapitalizations, acquisitions and buyouts. Representative investments include DoubleClick, iContact, Eloqua, Internet Brands, Undertone and ServiceNow. For more information on JMI Equity
LINK: | http://www.ivp.com/news/press-release/doubleverify-adds--33-million-in... |
See more stories from ivp |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
11/05/2024
Survey: Fubo Boasts High Levels of Audience Attention
NEW YORK FuboTV has released a new study from TVision, which studies TV and CTV viewer engagement, that found ads on Fubo get higher viewer attention levels tha...
11/05/2024
The Weekly TV Tech Product News Roundup
Missed any of our product news this week? Here is our new weekly wrap-up with all the product news we published in our newsletter between May 6 and May 10. The ...
11/05/2024
Enghouse Completes Acquisition of SeaChange
MARKHAM, Ontario Enghouse Systems Limited has announced it has successfully completed its acquisition of substantially all of the assets of SeaChange Internatio...
11/05/2024
Unreal for video Rendering for After Effects
Unreal for video Rendering for After Effects Graham Quince May 10, 2024 0 Comments Welcome to my series on learning Unreal Engine for video producti...
11/05/2024
CEO David Zaslav On How Warner Bros. Discovery Is Using AI
Warner Bros. Discovery is using artificial intelligence to improve ad targeting and help viewers find content, but not to create programming, CEO David Zaslav s...
11/05/2024
Allen Media Group Reaches Expanded Carriage Deal With Hawaiian Telcom
Byron Allen's Allen Media Group said it reached an expanded carriage agreement with Hawaiian Telcom....
11/05/2024
Good Morning Football' To Air on Fox Television Stations
Good Morning Football, an NFL-focused panel talk show that has aired on NFL Network since 2016, is coming to broadcast syndication with the Fox Television Stati...
11/05/2024
Andrea Robinson Joins WCMH Columbus as Weekend Anchor
Andrea Robinson starts on the weekend newscasts at WCMH Columbus, Ohio, Saturday, May 11, anchoring alongside Matthew Herchik and meteorologist Bryan Still. NBC...
11/05/2024
Streaming? No Thanks, Says Nexstar CEO Perry Sook
Perry Sook, founder and CEO of broadcast giant Nexstar Media Group, isn't a fan of streaming....
11/05/2024
Law & Order: Organized Crime' Moves to Peacock
Law & Order: Organized Crime is moving from NBC to Peacock for season five. The Dick Wolf drama follows the detectives of the Organized Crime Control Bureau as ...
11/05/2024
Harry Pappas, Station Group Founder, Has Died
Harry Pappas, Pappas Telecasting Companies founder/president/CEO, died April 24 at age 78. He was surrounded by his family when he passed. He had battled illnes...
11/05/2024
KXAS Dallas-Fort Worth, WTVF Nashville Pick Up Peabody Awards
KXAS Dallas-Fort Worth and WTVF Nashville have won 2024 Peabody Awards. Given out by the University of Georgia's Grady College of Journalism and Mass Commun...
11/05/2024
AMC Networks Earnings Drop To $48.5 Million in Q1
AMC Networks reported that its first-quarter earnings fell by half, with advertising revenue dropping 13%....
10/05/2024
The Greatest Night in Pop Proves That We're Most Powerful as a Collective
Lionel Richie (Photo by George Pimentel/Shutterstock for Sundance)...
10/05/2024
Give Me the Backstory: Get to Know Arun Bhattarai and Dorottya Zurb, the Filmmakers Behind Agent of Happiness
By Lucy Spicer One of the most exciting things about the Sundance Film Festival...
10/05/2024
SBS announces Voyager lead singer Danny Estrin as Australia's spokesperson for the 2024 Eurovision Song Contest jury
SBS announces Voyager lead singer Danny Estrin as Australia's spokesperson f...
10/05/2024
UK Ministry of Defence Selects L3Harris T4 Robots to Assist with Explosive Ordnance Disposal Missions
The T4's best-in-class manipulator arm reach and lift strength, patented sta...
10/05/2024
A True Industry Partner for the Western Australian Police Force
L3Harris, together with partner Radlink Communications, is delivering communications terminals for the Western Australian Police Force (WA Police Force) leverag...
10/05/2024
Survey: TV Declines as Preferred Source of Local News
A major new survey and study of local news reveals a number of unsettling trends for broadcasters. Key findings from the Pew Research Center survey include a de...
10/05/2024
LOBO Launches Standalone Live-Action Division With Impressive Roster of Directors
LOBO Launches Standalone Live-Action Division With Impressive Roster of Director...
10/05/2024
Limecraft Announces New Platform Update and Preview of MI at MPTS 2024
Limecraft Announces New Platform Update and Preview of MI at MPTS 2024 Brie Clayton May 10, 2024 0 Comments Accompanying image shows the Limecraft Act...
10/05/2024
Berklee Announces 2024 Songs for Social Change Contest Winners
Berklee Announces 2024 Songs for Social Change Contest Winners Student songwriters shine in the annual contest that recognizes music with a socially conscious...
10/05/2024
Meet Graduates from Berklees Class of 2024
Meet Graduates from Berklees Class of 2024 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next. ...
10/05/2024
Zille Media aims to enhance media accessibility with Audio Description Editor
The company has worked with Motion Picture Solutions (MPS) on the development of the solution, which sits in the cloud-native Zille Platform By Jenny Priestley...
10/05/2024
Meet the head of entertainment
From The Tube and Top of the Pops to head of entertainment at 1185 Films, Chris Cowey tells TVBEurope about his journey through the ranks during a time of chang...
10/05/2024
Dimension bolsters senior team with four new appointments
Dimension said its new hires signal its investment in creative new production techniques for feature films, episodic series, music videos and more By Matthew C...
10/05/2024
Allen Media Group, Hawaiian Telcom Sign Multi-Year Distribution Deal
LOS ANGELES Byron Allen's Allen Media Group (AMG) has announced a multi-year comprehensive portfolio agreement with Hawaiian Telcom for continued carriage o...
10/05/2024
LG Ad Solutions to Adopt Unified ID 2.0
MOUNTAIN VIEW, Calif. LG Ad Solutions has announced that it has started to integrate the Unified ID 2.0 solution (UID2) into its platform....
10/05/2024
CBS Sports Expands Streaming Coverage of National Women's Soccer League
CBS Sports has expanded its partnership with the National Women's Soccer League by adding multiplatform coverage of 22 additional regular season matches. Th...
10/05/2024
Sinclair Prebooks $77M in Political Ads
Sinclair's Q1 2024 financial report once again highlighted the growing importance of political advertising for broadcasters at a time when core TV advertisi...
10/05/2024
Nexstar Reports Record Q1 Revenue
IRVING, TEXAS Nexstar reported record first quarter net revenue of $1.28 billion, up 2.1%, thanks to higher distribution revenue. But advertising revenue at the...
10/05/2024
Tegna Names David Loving President & GM of KHOU and KTBU in Houston
TYSONS, Va. Tegna Inc. has named David Loving president and general manager at KHOU, the CBS affiliate, and KTBU, Tegna's stations serving Houston, Texas, e...
10/05/2024
New FILM LOOK CREATOR in DaVinci Resolve 19 will put LUT creators out of business!
New FILM LOOK CREATOR in DaVinci Resolve 19 will put LUT creators out of busines...
10/05/2024
Spotted at CBC
Capitol Broadcasting employees frequently walk past photo shoots in progress when leaving work in the evenings. The WRAL Gardens and the striking architecture o...
10/05/2024
Berklee and Audio Engineering Society to Host Symposium on AI in Music
Berklee and Audio Engineering Society to Host Symposium on AI in Music The inaugural AES International Symposium on AI and the Musician will highlight excitin...
10/05/2024
LG Ad Solutions Integrating Trade Desk's Unified ID 2.0
LG Ad Solutions, the advertising arm of smart-TV maker LG Electronics, said it has begun to integrate the Unified ID 2.0 identity system developed by The Trade ...
10/05/2024
NBC Affiliates To Get Cut-Ins During Olympic Coverage To Promote Local News
NBC and its affiliates have worked out an arrangement that will give affiliates 90-second cut-ins during daytime network coverage of the Paris Olympic games....
10/05/2024
NBC Sends Leslie Jones to Paris for Offbeat Olympics Coverage
Comedian Leslie Jones is joining NBCUniversal's Olympics coverage this summer as what NBCU calls chief super fan commentator. She had a similar role at NB...
10/05/2024
Brooke Shields Stars in Netflix Film Mother of the Bride'
Brooke Shields stars in the rom-com Mother of the Bride, which premieres on Netflix May 9. Mark Waters directs the film, about a destination wedding in Thailand...
10/05/2024
Tonight on House of Zwide: Mampho is hurt after catching Ona and Soka chilling in his car together
Tonight on House of Zwide: Mampho is hurt after catching Ona and Soka chilling i...
10/05/2024
SVG Rewind: NBC Sports' Senior Producer Lindsay Schanzer, Director Kaare Numme Reflect on Historic Photo Finish at Kentucky Derby
SVG Rewind: NBC Sports' Senior Producer Lindsay Schanzer, Director Kaare Num...
10/05/2024
SVG's Sports Content Management Forum Agenda Unveiled, Register Now for July 24 Event in NYC
SVG's Sports Content Management Forum Agenda Unveiled, Register Now for July...
10/05/2024
148th Westminster Dog Show: FOX Sports Calls USTA Billie Jean King National Tennis Center Home for Second Straight Year
148th Westminster Dog Show: FOX Sports Calls USTA Billie Jean King National Tenn...
10/05/2024
Skeem Saam: Thursday's episode, 9 May 2024 [video]
Skeem Saam: Thursday's episode, 9 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soap...
10/05/2024
Prison Journalism: You think the streets are crazy?
Prison Journalism: You think the streets are crazy?Wesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore...
10/05/2024
Tonight on Smoke and Mirrors: Fanyana finally gives in to Lilly's advances
Tonight on Smoke and Mirrors: Fanyana finally gives in to Lilly's advancesDon't miss Friday, 10 May's riveting episode of South African soapie Smoke...
09/05/2024
Billie Eilish and Spotify Invite You Inside the Mysterious Universe of HIT ME HARD AND SOFT'
Billie Eilish fans have been waiting with bated breath for her third studio albu...
09/05/2024
12 Artists, 6 Countries, Endless Talent: Meet the RADAR Latin America Class of 2024
From reggaeton to M sica Mexicana, Latin artists are reshaping the rhythm of glo...