GLOBAL MARKETING UNDER NEW DIRECTION

GLOBAL MARKETING FOR PICTUREPARK DAM UNDER NEW DIRECTION

Aarau and San Francisco - 16.04.2012 - Digital asset management veteran joins Swiss DAM vendor to increase global awareness for the Picturepark digital asset management brand.

Digital asset management software maker, Picturepark, announced today that David Diamond will serve as the company's Director of Global Marketing. Having worked in the DAM industry more than 12 years, Diamond brings immediately relevant experience and ideas that will further accelerate the impressive rate at which the Swiss-made Picturepark digital asset management brand is growing worldwide.

Diamond offers a proven hybrid of marketing knowledge and digital asset management understanding that's truly unique, said Picturepark CEO, Ramon Forster. His innovative communications style, customer focus, and attention to quality offer the perfect complement to Picturepark's next-generation approach to digital asset management software.

Among Diamond's initial efforts at Picturepark will be the continued development and presentation of his best-practice white papers and webinars, which have already helped thousands of DAM newcomers understand what's most important when choosing DAM software. In early May, Picturepark will announce on its website a new best-practice webinar/white paper topic.

For Diamond, the decision to join the Picturepark team was an easy one to make.

Anyone would be impressed by what Picturepark customers like Swatch Group, Siemens, Las Vegas Sands Corporation and others are doing with the software today, said Diamond. But the moment I saw the near-term and long-term software development roadmaps for Picturepark, I knew I wanted in. I've never seen a smarter, more progressive approach to DAM. It will be my pleasure to help make Picturepark the world's most respected name in Digital Asset Management.

Diamond has held management positions at Apple, Sony, the University of Southern California and, most recently, Canto Software. He will be based in Picturepark's San Francisco office.

About Picturepark

Picturepark is the world's most innovative digital asset management software. Bridging ease-of-use with enterprise functionality and reliability, only Swiss-made Picturepark offers affordable, browser-based DAM that works in the Cloud (SaaS), onsite or as a hybrid. Leveraging Microsoft .NET and SOA for global integration possibilities, Picturepark connectors are available for Adobe Creative Suite, Microsoft Office, SharePoint, YouTube, Dropbox, Typo3, WoodWing and more. Picturepark created and sponsors DAM Guru Program, a free Digital Asset Managementcommunity service that connects DAM experts with those who need help or who are looking to hire.

Learn more at http://picturepark.com

LINK:	http://w4.picturepark.com/david-diamond/...
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