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NBCU Partners with Walmart to Test Retail Impact of Ads

15/06/2023

NEW YORK & BENTONVILLE, Ark. As advertisers put more pressure on media companies to show that ads can have a profitable impact on sales, NBCUniversal and Walmart have announced that they will be running a test to see how ads in live streaming sports impact retail sales.
LINK: https://www.tvtechnology.com/news/nbcu-partners-with-walmart-to-test-r...
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