Globo presenta el catlogo 2018 al mercado internacional y celebra el alcance de sus producciones en Brasil y en el mundo
17/01/2018
El mundo est en constante movimiento y Globo tambi n. Acompa ando los cambios de la sociedad y en sinton a permanente con el p blico, c mo y d nde se encuentre. En Brasil, la compa a habla diariamente con m s de 100 millones de personas a trav s de sus m ltiples plataformas de contenido. Sus producciones tambi n van m s all . Ya ganaron 16 premios Emmys Internacionales y p blico en m s de 170 pa ses, con la concesi n de licencias de contenido y coproducciones internacionales. Tambi n, est n presentes en los canales internacionales de Globo en cinco continentes. Para celebrar el logro de sus creaciones y las novedades disponibles para el mercado internacional, la compa a reuni a m s de 200 programadores de TV y periodistas en su tradicional desayuno este martes 16, en el primer d a de la Natpe, importante feria para productores y distribuidores de contenido de Am rica Latina y el mundo, que se lleva a cabo anualmente en Miami, Estados Unidos.
Raphael Corr a Netto, Director Ejecutivo de Negocios Internacionales de Globo, abri el evento dando la bienvenida a todos los presentes. En los estudios Globo, somos un crisol de talentos trabajando juntos en una constante b squeda de la diversidad, la calidad y la innovaci n. Y si hoy en d a en Brasil, Globo habla con m s de 100 millones de personas, replicamos este alcance m s por la programaci n de cada uno de ustedes, dijo el director, invitando a los presentes a conocer un poco m s acerca de las novedades para el mercado en video producido para el encuentro.
En la pantalla gigante, el reel promocional presentado por el actor Cau Reymond ( Avenida Brasil y Justicia ) anunci los aspectos m s destacados para el 2018: obras que reflejan la alta calidad del contenido producido en los Estudios Globo, reconocido como el centro de producciones m s grande de la TV de Am rica Latina. Son telenovelas, series, superseries y pel culas que demuestran la constante inversi n por parte de la compa a en creaci n, producci n y distribuci n de contenidos multiplataforma.
Una de las apuestas del cat logo es Querer Sin L mites , telenovela de Gl ria Perez, autora ganadora del Premio Emmy Internacional y responsable de varios xitos de Globo, como el El Clon y La Guerrera . El argumento tiene como tel n de fondo la historia de tres mujeres de fuerte personalidad que se cruzan cuando sus trayectorias personales las llevan al l mite, llev ndolas a superar sus horizontes, desafiar barreras y vencer conflictos. Los temas sociales vigentes impregnan la narrativa, marca caracter stica de la autora, y atraparon al p blico en Brasil alrededor de temas como el tr fico de drogas, la adicci n al juego, la diversidad y la identidad de g nero. La respuesta del p blico produjo un alcance promedio diario de m s de 48 millones de espectadores. Exitoso hasta el ltimo d a de exhibici n, el argumento alcanz , en su desenlace, a m s de 65 millones de brasile os: de cada 10 televisores encendidos, 7 estaban sintonizados en la telenovela, superando una vez m s su r cord de p blico.
Globo tambi n hizo un adelanto de dos nuevos t tulos que vienen fascinando al p blico brasile o. En horario estelar desde octubre de 2017, El otro lado del para so (The Other Side of Paradise), ha logrado un alcance promedio diario de 44,9 millones de personas. Escrita por Walcyr Carrasco, autor de Qu Vida Buena!, t tulo del cat logo de 2018 y de xitos como la ganadora del Emmy Internacional Verdades Secretas , la trama habla de forma ficticia de las leyes de acci n y reacci n, mostrando que todo vuelve un d a . La segunda previa tambi n encant a los invitados presentes. Dios salve al rey es una trama medieval con direcci n art stica de Fabr cio Mamberti, que debut este mes en Brasil y est siendo grabada en una ciudad escenogr fica interior, con una gran apuesta en la producci n de efectos visuales.
Entre la selecci n de series, en 2018 se destacan cuatro t tulos. Adem s de las escenas impactantes y llenas de adrenalina de Bajo Presi n , coproducci n de Globo y Conspira o Filmes, y de Carceleros , coproducida con Gullane Filmes y Spray Filmes y premiada por el gran jurado en la segunda edici n del MIPDrama Screenings, del MIPTV 2017, el evento destac a la comedia rom ntica La F rmula . La serie presenta, en ocho episodios ligeros y divertidos, un tri ngulo amoroso inusual: al descubrir la f rmula de la juventud, una cient fica competir por un gran amor con su propia versi n, treinta a os m s joven. Con el uso de la tecnolog a 4K en la producci n de efectos visuales y escenas grabadas en 3D, el trabajo tiene un conjunto de escenas concebidas para revelar al personaje en sus dos versiones. La presentaci n de los t tulos al mercado tambi n incluy Los Experimentados , que muestra en forma l rica, pero realista, a la tercera edad como protagonista. Son cuatro historias improbables que muestran que lo m s importante de la vida puede suceder al final de ella. Nominada al Emmy Internacional, es una producci n de O2 Filmes con Globo, bajo la direcci n de Fernando Meirelles, director de xitos del cine como El Jardinero Fiel y Ciudad de Dios .
Entre las dos superseries que forman el cat logo: Los D as Eran As , cuenta una historia de amor que tiene como trasfondo un per odo pol tico turbulento de Brasil; y Viejo R o , nominada a los Premios Emmy Internacional, cuenta una gran historia de amor y una saga familiar que se extiende a lo largo de generaciones.
La compa a puso de relieve cinco largometrajes de Globo Filmes, brazo cinematogr fico del Grupo Globo, que forman parte del cat logo de t tulos para el 2018. Seleccionado para la muestra oficial del Festival de Cine Sundance
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