Toyota Avalon Campaign, Edited By Territory s Terry King For Burrell Communications, Takes Home the Silver 04 National ADDY Award
25/06/2014
Burrell Communications called upon Territory founder and editor Terry King to cut a trio of dramatic, cinematic-style spots introducing the 2013 Toyota Avalon cross-platform campaign, Only The Name Remains.' Directed by Anthony Hoffman of Believe Media, the integrated package won a Silver 2014 National ADDY at the American Advertising Association Awards (AAAA), a Gold ADDY at the District level and a Silver at the Chicago event - all in the Digital Advertising Campaign' category. The wins follow the first commercial in the mini-series, The Pick Up,' taking home a Silver ADDY in the Automotive' category.
The fast-paced, spy-themed campaign features Golden Globe winner Idris Elba (The Wire, The Office, Luther,) in the role of a secret agent eluding his nemesis as he puts the Avalon through its paces. While his skillful driving and quick maneuvering of the car enable him to get away - it's the groundbreaking new design of the Avalon that ultimately foils his enemy's efforts: They simply don't recognize it as an Avalon. The redesigned of the vehicle is so radically different from its predecessor that only the name remains.'
Lewis Williams, the agency's chief creative officer, helmed the project, and CD/copywriter, Munier Sharrieff lead the creative team, working closely with King and Hoffman to bring their vision of the dramatic, high-speed, integrated broadcast and digital campaign to life.
This was a great idea that had an all-star cast both in front of and behind the camera, says Williams, It's storytelling, music and editing at its finest. The agency and our client Toyota are very happy with this one for sure.
The 60-second broadcast spot, The Pick Up,' was shot on Los Angeles' inner city streets, providing King with a rich variety of footage as he cut the commercial, which kicks off the three-part action-driven storyline. The intrigue continues with the 30-second commercial Check Point,' which follows Elba and a mysterious passenger down an isolated wooded road where they effortlessly get past a road check, thanks to the unrecognizable new look of the Avalon.
The last spot, Get Away,' also cut by King, ends the trilogy as Elba and his seemingly elderly male passenger, (who takes off a mask, revealing that the person is actually an attractive woman,) make their way to a private airstrip and execute their well-planned escape. The cliffhanger directs viewers to the digital realm, http://www.onlythename.com , where they can interact with the scenario as they learn more about Avalon's cutting-edge features.
The creative called for a very specific dramatic spy flick look and, having worked with director Antony Hoffman before, I went into the edit session confident that we had the kind of high octane footage of Idris at the wheel that would be essential to achieving our goal, says King. Antony has incredible editorial instinct, and being in L.A. during the production enabled me to work closely with him, which was key to maintaining the momentum and stylized look we were going for - and made for an efficient shoot.
King and the crew at Territory, his full service editorial, VFX and finishing facility in metro Detroit, are frequently called upon by regional, East and West Coast clients, to cut spots on location, providing the kind of close collaboration with directors and creatives that invariably takes spots to the next level.
For the Toyota Avalon package, King set up shop at the studio in L.A. during the shoot, where he cut the spots, and then travelled to Chicago to get input from the creative team at the agency. He then returned to Territory's 13,000 square foot state-of-the-art facility where he made final tweaks before tapping into its full service capabilities, collaborative creative team and fluid, efficient workflow.
The project went from editing to finishing at Territory, with VFX editor/compositor Brent Edwards using the cutting-edge features of its Quantel Pablo Rio along with Adobe Creative Suite and Mocha, to push the creative envelope, delivering both HD and SD broadcast spots, as well as 15-second versions for the digital campaign.
About Territory:
Territory is a full-service editorial and postproduction boutique driven by award-winning multi-disciplined talent committed to the craft of creating visual stories that engages audiences and connects them to brands. We offer a one-stop approach to a full range of editorial, finishing, color grading, VFX, audio and sound capabilities that clients can tap into, enabling us to seamlessly take their projects from rough-cut through delivery.
TERRITORY is a certified minority owned and operated company with accomplished talent and a prestigious roster of national and regional work. To learn more visit our website at http://www.territorypost.com.
Toyota - The Pick Up - Terry King from TERRITORY on Vimeo.
CREDITS:
Client: Toyota
Product: Toyota Avalon 2013
Type: Broadcast/Digital Campaign
Campaign Title: Only The Name'
Spot Titles:
The Pick Up': National Broadcast Spot (:60) Digital Spot (:15 Lift)
Check Point': National Broadcast Spot (:30) Digital Spot (:15 Lift)
Get Away': National Broadcast Spot (:30) + Digital Spot (lift :15)
Talent: Golden-Globe winner, Idris Elba
Advertising Agency: Burrell Communications (Chicago, IL)
Chief Creative Director: Lewis Williams
Creative Director: Munier Sharrieff
Art Director: Rachel McClean
Producer: Shirley Porter
Copywriter: Munier Sharrieff
Production Company: Believe Media
Director Antony Hoffman
Producer: Lisa Hollingshead
Editorial + Finishing Company: Territory (LA, Metro Detroit
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/05/2024
How Will Venu Sports Impact Pay-TV Subscriptions?
NEW ROCHELLE, NY Venu Sports, the new sports streaming bundle from Disney, Fox and WBD expected to launch later this year, could attract more than 4 in 10 sport...
28/05/2024
Tucson TV Stations Launch NextGen TV Service
TUSCON Six stations have launched NextGen TV, aka ATSC 3.0 broadcasts in the Tucson, Ariz., area....
28/05/2024
WSC Sports Unveils Trio Of AI-Driven Content Solutions
TEL AVIV, Israel WSC Sports has introduced three additions to its product portfolio for sports ecosystem companies that address content management, creation and...
28/05/2024
Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands
Pixotope Enables Remote Intercontinental Camera Tracking for NEP the Netherlands Brie Clayton May 28, 2024 0 Comments Remote markerless through-the-le...
28/05/2024
Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio
Picture Shop's Mark Kueper Grades Billy the Kid With DaVinci Resolve Studio Brie Clayton May 28, 2024 0 Comments Blackmagic Design today announced...
28/05/2024
Profoto enters the cinema market with L1600D
Profoto enters the cinema market with L1600D Brie Clayton May 28, 2024 0 Comments Profoto enters the cinema market with uncompromising speed of use an...
28/05/2024
After Effects cameras and Unreal Engine
After Effects cameras and Unreal Engine Graham Quince May 28, 2024 0 Comments Welcome to my series on learning Unreal Engine for video production, esp...
28/05/2024
Apple Motion: Understanding Fixed Resolution
Apple Motion: Understanding Fixed Resolution Simon Ubsdell May 28, 2024 0 Comments An overview of this tricky but important topic which can hit you wi...
28/05/2024
OBS Taps Alibaba Cloud for AI-Enhanced MultiCamera Replays at Paris 2024
LONDON Olympic Broadcasting Services recently tested AI-enhanced multcamera replay tech from Alibaba Cloud at the Olympic Qualifier Series in Shanghai in prepar...
28/05/2024
Dune Part 2 and Avatar colourists to take part in DaVinci Resolve Live Tour
The events are for filmmakers, editors, colourists, and visual effects artists, whether theyre beginners and experienced users By Jenny Priestley Published: ...
28/05/2024
Meet the head of sound
1185 Films Mark Hodgkin explains his journey from studying classic guitar and piano to working on the sound of TV adverts, films and documentaries By TVBEurope...
28/05/2024
Alfalite presents its LED displays at InfoComm 2024
Alfalite, the European LED display manufacturer, returns for the second consecutive year to InfoComm with its LED displays for the rental, fixed installation an...
28/05/2024
Leader Electronics Corporation Appoints AV Group Technolo...
Leader Electronics Corporation, globally active innovator of broadcast-quality test and measurement instrumentation, announces the appointment of Sydney-based A...
28/05/2024
Advanced 3D qualifier in DaVinci Resolve
Advanced 3D qualifier in DaVinci Resolve Kasia Jarco May 27, 2024 0 Comments In today's advanced tutorial, I want to show you how and why to use 3...
28/05/2024
Deadline Approaching for 2024 Emerging Leaders Intern Program
Applications for CBC & Leadership Triangle Due May 31 Only a few days remain for HBCU students in the Triangle to apply for the 2024 Emerging Leadership Intern...
28/05/2024
Thales' FlytEDGE digitally remasters the inflight entertainment experience
Facebook Twitter LinkedIn Live personalization for a journey filled with unique experiences Instantly stream favorites and never miss a beat, continue wa...
28/05/2024
AI-backbone for FCAS operational
AI-backbone for FCAS operational The HIS consortium and partners provide BAAINBw and industry with a cross-sectional AI development platform for FCAS (AI-back...
27/05/2024
Experience inspiration. Master challenges. With SIGRAFLEX and SIGRAFINE at ACHEMA 2024
It will soon be that time again: ACHEMA, the worlds most important trade show fo...
27/05/2024
How L3Harris Evolved into Canada's Trusted Tanker Aircraft In-Service Support Provider
L3Harris has been maintaining Canada's CC-150 Polaris fleet for over a decad...
27/05/2024
Tech Lifestyle Influencer Shelby Church Uses Blackmagic Cloud Storage with DaVinci Resolve Studio
Tech Lifestyle Influencer Shelby Church Uses Blackmagic Cloud Storage with DaVin...
27/05/2024
Bridge Technologies Introduce StreamOverview to the VB330
Bridge Technologies Introduce StreamOverview to the VB330 Brie Clayton May 27, 2024 0 Comments Single page diagnostics overview gives first-line engin...
27/05/2024
Intelligent Video Effects from Film Impact
Intelligent Video Effects from Film Impact Colin Smith May 27, 2024 0 Comments Take an incredible trip though the many unbelievable transitions from F...
27/05/2024
Midwest Regional Broadcasters Clinic Announces Agenda
The Midwest Regional Broadcasters Clinic (MRBC) announced its agenda for the clinic being held Tuesday, Sept. 10, and Wednesday, Sept. 11, in Middleton, Wis....
27/05/2024
NVIDIA Scoops Up Wins at COMPUTEX Best Choice Awards
Building on more than a dozen years of stacking wins at the COMPUTEX trade show's annual Best Choice Awards, NVIDIA was today honored with BCAs for its late...
27/05/2024
Live From NCAA Men's Lacrosse National Championship: ESPN Travels Down I-95 to Familiar Lincoln Financial Field
Live From NCAA Men's Lacrosse National Championship: ESPN Travels Down I-95 ...
27/05/2024
Rohde & Schwarz presents its solutions for next generation wide bandgap device test and debug at PCIM Europe
Rohde & Schwarz presents its solutions for next generation wide bandgap device t...
27/05/2024
Hierarchy' Trailer Teases a Dark Scandal and Social Upheaval at Jooshin High School
Back to All News Hierarchy' Trailer Teases a Dark Scandal and Social Uphea...
27/05/2024
SKY Perfect JSAT selects Thales Alenia Space to build a new cutting-edge software-defined satellite JSAT-31
Facebook Twitter LinkedIn Tokyo / Cannes, May 27th 2024 - Asia's large...
26/05/2024
Vizrt to showcase state-of-the-art proAV solutions at Inf...
Vizrt, the leader in real-time graphics and live production solutions for content creators, will be present at InfoComm for the first time since unifying with N...
26/05/2024
Alfredo Valdes Named Noticiero Telemundo Arizona' Meteorologist
Alfredo Valdes has been named meteorologist for Noticiero Telemundo Arizona weekday morning newscasts, which run on KTAZ Phoenix and KHRR Tucson. Both stations ...
26/05/2024
Paramount, Charter Reach Carriage Deal That Includes Linear Networks, TV Stations and Streaming Services
Paramount Global and Charter Communications said they reached a new carriage agr...
26/05/2024
Daytime Emmys To Again Be Hosted by ET's Kevin Frazier, Nischelle Turner
Entertainment Tonight's Kevin Frazier and Nischelle Turner are returning to host the 51st annual Daytime Emmys, CBS and the National Academy of Television A...
25/05/2024
Get to Know This Summer's Filmmakers Through These 12 Sundance Films
(L-R) Writer-director Hannah Pearl Utt and co-writer Jen Tullock star as sisters in Before You Know It, which premiered at the 2019 Sundance Film Festival....
25/05/2024
Study: Digital Media Ad Spend Grew 18% in Q1 24
NEW YORK A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and that di...
25/05/2024
Accedo Helps ITV Expand ITVX to Sony PlayStation 4 and 5
STOCKHOLM Global video solutions provider, Accedo has announced that it worked with ITV in the U.S. to expand the reach of the broadcasters streaming service, I...
25/05/2024
Broadband Forum Celebrates 20th Anniversary of TR-069 Standard
Broadband Forum has announced that it is celebrating the 20-year anniversary of its groundbreaking TR-069 standard that has paved the way for the open standards...
25/05/2024
TV Tech Weekly Tech Wrap-Up
Missed any of our coverage of new products, services and deployments during your busy week? The TV Tech weekly wrap-up provides links to all of our product cove...
25/05/2024
HBO Original Series 30 Coins Season Two Finished with DaVinci Resolve Studio
HBO Original Series 30 Coins Season Two Finished with DaVinci Resolve Studio Brie Clayton May 24, 2024 0 Comments Blackmagic Design announced today th...
25/05/2024
VideoProc Converter AI: Your Answer to Video Format Challenges and Quality Enhancement
VideoProc Converter AI: Your Answer to Video Format Challenges and Quality Enhan...
24/05/2024
The Hives Celebrate 50 Years of Sweden's Global Music Success With Spotify Singles Cover
On April 6, 1974, the Swedish pop quartet ABBA won the Eurovision Song Contest w...
24/05/2024
The U.K. Holds Firm in the Fight for Fair Competition With the DMCC Act, But It's Not Over Yet
For more than a year, the U.K. government has been working to redefine how the i...
24/05/2024
Alone Australia continues to build as it moves towards finale
Alone Australia continues to build as it moves towards finale 23 May, 2024 Media releases The program continues to deliver for SBS with significant uplifts...
24/05/2024
EditShare Introduces Expanded Product Line-Up at BroadcastAsia
EditShare Introduces Expanded Product Line-Up at BroadcastAsia Transforming innovations in workflow, server and delivery from storyboard to screen Boston, MA...
24/05/2024
ZEISS CinCraft Scenario Camera Tracking Now Compatible wi...
Scenario 2.0 introduces pre-calibrated lens templates and the Lens Template Finetuner, increasing flexibility and compability while also saving a great amount o...
24/05/2024
Chyron Unlocks a Complete Newsroom in the Cloud With News...
Based on a long-term, coordinated development effort, Chyron today announced sweeping improvements across its news workflow portfolio that empower broadcasters ...
24/05/2024
Cobalt Expands its Reach into the AV Market with Plans to...
Cobalt Digital, known for its vast array of signal processing products, is strengthening its position in the Pro AV market by exhibiting at InfoComm 2024 for th...
24/05/2024
IHSE USA Earns Coveted Awards at the 2024 NAB Show
HSE USA today announced that the company s JPEG-XS IP Core for KVM and kvm-tec Scalable Pro Line 5K were honored with three awards at this year's NAB Show i...
24/05/2024
Aputure Gears Up for the 2024 Cine Gear Expo
Aputure, creators of LED lighting for filmmakers, is excited to showcase its award-winning lineup of professional lighting solutions at the upcoming Cine Gear E...