The PhotoBubble Company Hits the Runway with New Fashion Show-emed Spot Starring Julia Louis-Dreyfus For Old Navy, rough Client Hungry Man Productions
07/10/2015
The PhotoBubble used for the new Old Navy spot was 50 feet wide x 75 feet long x 25 feet tall, and housed within it a fashion show set with the premise that Julia Louis-Dreyfus plays a fashion designer. Wearing a white wig with purple tips, a sleek black dress and a thick French accent, Julia orders everyone around backstage during a fashion show. Suddenly, she runs into three women who are wearing jeans from Old Navy.
Fascinated, she points out how distressed (or fraying) the pants seem to be -since pants should be happy. When she learns that all jeans at the store are on sale for $15, she whispers in her regular American accent that shes putting the three women in charge of the fashion show, while she heads off to an Old Navy store.
To view this spot, see: http://www.ispot.tv/ad/AkeL/old-navy-happy-pants-featuring-julia-louis-dreyfus
Regarding the integration of the PhotoBubble during this shoot, Production Designer Laura Fox, said, It was interesting working with a PhotoBubble for the second time you realize the possibilities are endless. The first time we had to create a surreal brain. For this new Old Navy shoot Happy Pants,' we had to create the backstage of a fashion show and hint at the fashion show going on. Neither commercial had the money to build sets large enough, where you could shoot 360-degrees and never see off your sets. I know many people think the PhotoBubble is mainly for car shoots because you can get such a beautiful even light. But I really see so many more applications for this unique production tool.
Adds The PhotoBubble Company CEO/Co-Founder Allan Wachs, Our latest project for Old Navy was a lot of fun and made strong use of the unique benefits offered by our product. In addition to being used as a beauty and set lighting tool, our PhotoBubble was a key component of the production design itself. Its integration as a temporary stage space allowed for two disparate sets to be built on one sound stage, solving a huge logistical problem in shooting two spots in one day with limited time access to Ms. Louis-Dreyfus.
Our goal is to inform producers of feature films, TV content, commercials, and music videos, that our company has the ability to provide clients with customizable, inflatable structures which create truly unique shooting environments. Our PhotoBubbles are cost-efficient alternatives which can help diverse projects with varying budgets overcome numerous production challenges, Wachs concludes.
Invented in 2003 by acclaimed director Roman Coppola for a Prius TV spot he was directing, the PhotoBubble has since evolved into a company that has serviced dozens of projects for major end-clients, including KIA Motors, Chevrolet, Toyota, Bud Light, Intel, Ford, BMW, FOX TV, Kraft, and many others.
Numerous accomplished directors have shot projects within the PhotoBubble, including Roman Coppola, Dayton/Faris, Bob Giraldi, David Kellogg, Paula Walker, and many more. Notable DPs who have worked within the PhotoBubble include Oscar winners and nominees such as Claudio Miranda, Guillermo Navarro, Russell Carpenter, and Bob Yeoman, to name a few.
CREDITS FOR OLD NAVY HAPPY PANTS SPOT:
Client: Old Navy, San Francisco
CMO: Ivan Wicksteed
Director of Marketing: Liat Weingarten
Agency: Chandelier Creative, New York
Creative Directors: Richard Christiansen, Lena Kuffner
Managing Director: Sara Fisher
Production Company: Hungry Man, Inc., New York
Director: Wayne McClammy
Executive Producers: Kevin Byrne, Mino Jarjoura, Dan Duffy, Nancy Hacohen
Producer: Dave Bernstein
DP: Damian Acevedo
Production Designer: Laura Fox
Art Director: Charles Varga
Sound Mixer: Seth Gilbert
Post-Production:
Editorial: Final Cut, New York
Editor: Crispin Struthers
Executive Producer, Lauren Bleiweiss
PhotoBubble: Provided by The PhotoBubble Company:
Allan Wachs, Tom Iacino, Paxton Dronek
ABOUT THE PHOTOBUBBLE COMPANY:
Launched in 2003, the Hollywood-based PhotoBubble Company is the parent of the truly unique PhotoBubble (patent pending,) the only inflatable, totally air-supported, externally-lit, 360-degree, customizable, filming environment in the world. The PhotoBubble is a revolutionary and innovative new tool for filmmakers, videographers, FX companies, and still photographers. Each PhotoBubble serves as a backlit inflatable structure - in essence, a giant soft box for reflection-free photography.
The PhotoBubble Company was co-founded by four men recognized for their expertise in production design, set construction, filmmaking and production management. They are: CEO Allan Wachs, an award winning Producer with over 25 years of experience in commercials, music videos, and documentary production; Chief Visionary Officer Roman Coppola, an award winning Director and Producer of numerous feature films, commercials, and music videos for over 25 years; Chief Creative Officer Stephen McHale, an acclaimed Production Designer with over 25 years of experience in film, commercials, and corporate event production; and Chief Design Officer Tom Iacino, with over 35 years of experience as a Designer, Custom Fabrication Maker and Industrial Designer.
Filming inside each PhotoBubble allows for a 360-degree, virtually seamless angle of view, and offers a unique solution for green screen photography. The Photobubble Company can make a PhotoBubble in almost any size or configuration that will suit the shooting needs of the production. The many advantages of this unique tool are:
** Fully cove
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
09/05/2024
Billie Eilish and Spotify Invite You Inside the Mysterious Universe of HIT ME HARD AND SOFT'
Billie Eilish fans have been waiting with bated breath for her third studio albu...
09/05/2024
12 Artists, 6 Countries, Endless Talent: Meet the RADAR Latin America Class of 2024
From reggaeton to M sica Mexicana, Latin artists are reshaping the rhythm of glo...
09/05/2024
12 Artistas, 6 pases, talento infinito: Conoce a la clase RADAR Latinoamrica del 2024
Desde el reggaet n hasta la M sica Mexicana, los artistas latinos est n dando fo...
09/05/2024
Join Costa Georgiadis, Melissa Leong & Samuel Johnson For New Ground-breaking Series: The Hospital: In The Deep End
Join Costa Georgiadis, Melissa Leong & Samuel Johnson For New Ground-breaking Se...
09/05/2024
Alone Australia audience continues to grow
Alone Australia audience continues to grow 9 May, 2024 Media releases The program continues to deliver for SBS with significant uplifts in digital BVOD vie...
09/05/2024
Factories of the Future: Aerojet Rocketdyne Completes Key Milestones in Expansion and Modernization Effort
Aerojet Rocketdyne is achieving key milestones executing the $215.6M Cooperative...
09/05/2024
Join Calrec at MPTS 2024
Join Calrec at MPTS 2024 | May 15 -16 | Booth A40 | Olympia, London We're looking forward to meeting up with customers and partners at this year's Media...
09/05/2024
NHL Draft to be First Live Televised Event from Vegas' Sphere
The 2024 Upper Deck NHL Draft will be held at Sphere in Las Vegas on Friday, June 28 and Saturday, June 29, marking the first time the event will be held in Las...
09/05/2024
WBD Nears 100M Streaming Subs, Streaming Profits Up
NEW YORK In its Q1 2024 earnings report, Warner Bros. Discovery continued to see growth in its streaming operations, adding 2 million streaming subs in Q1 2024 ...
09/05/2024
Custom Consoles Unveils M-Desk Refinements
LEIGHTON BUZZARD, U.K. Custom Consoles has announced refinements to its M-Desk Technical HA heavy duty height-adjustable desk workstation....
09/05/2024
Veritone Rolls Out AI Consulting, Services Group
DENVER Veritone has launched a consulting and services group focused on bridging the marketplace gap it says exists for seamless artificial intelligence (AI) im...
09/05/2024
How sound (and the technology behind it) can set the tone and enhance emotions in film and TV
Sefi Carmel, CEO and founder of SphereTrax, talks about the importance of the so...
09/05/2024
Yale University's Center for Collaborative Arts and Media (CCAM) Cultivates Creativity with Blackmagic Design
Yale University's Center for Collaborative Arts and Media (CCAM) Cultivates ...
09/05/2024
Blender: Awesome Rack Focus Rig
Blender: Awesome Rack Focus Rig Simon Ubsdell May 9, 2024 0 Comments In which we build a focusing rig in the Blender compositor to enable selective fo...
09/05/2024
Peacock Orders The Office' Offshoot
Peacock has picked up a series from Greg Daniels, who developed The Office for NBC, that is set in the same universe, according to the network, as the NBC hit...
09/05/2024
Sinclair Net Income Drops To $23 Million in First Quarter
Sinclair reported lower net income in the first quarter as distribution revenues rose and ad revenue excluding political spending dipped....
09/05/2024
Vizio Reports $12.1 Million Loss for First Quarter
Vizio Holding Corp., which has agreed to be acquired by Walmart, reported a loss in the first quarter despite growth in its advertising and data businesses....
09/05/2024
Kathleen Keefe, Broadcasting Exec, Dies at 68
Kathleen Keefe, who served as VP of sales for both Hearst Television and Post-Newsweek Stations, died peacefully in her sleep at her home in Roxbury, Connecticu...
09/05/2024
Future Today Adds Movies From Warner Bros Discovery to Fawesome
Streaming company Future Today said it made a deal with Warner Bros. Discovery that will bring 46 movies to Future Today's Fawesome channel....
09/05/2024
Warner Bros. Discovery Reports $966 Million First-Quarter Loss
Despite reporting a profit for its direct-to-consumer business, Warner Bros. Discovery reported a big loss as it took huge write-downs in the first quarter....
09/05/2024
Nexstar Reports Higher Net Income in First Quarter
Nexstar Media Group reported higher first-quarter earnings and said that it cut losses at The CW by $50 million year-over-year....
09/05/2024
Fubo Grabs Viewer Attention, According to TVision Study
Fubo, the sports-focused streaming service, scored high in getting its viewers attention, according to a study conducted by measurement and analytics company TV...
09/05/2024
SailGP Expanding LiveLineFX Graphics Platform to Other Sports
LONDON SailGP, which sponsors high-speed boat racing events worldwide says it is developing its LiveLineFX sports graphics platform for use in other sports....
09/05/2024
Disney, WBD to Offer Streaming Bundle Starting this Summer
BURBANK, Calif. Starting this summer, U.S. consumers will be able to purchase a new streaming bundle offered by Disney and Warner Bros. Discovery that includes ...
09/05/2024
Sony and Apollo plan to break up Paramount'
Companies are expected to sell off Paramounts linear channels as well as close Paramount Plus By Jenny Priestley Published: May 9, 2024 Companies are expe...
09/05/2024
Paramount Global Selects Amdocs Vubiquity to Provide Mana...
Amdocs (NASDAQ:DOX), a leading provider of software and services to communications and media companies, today announced that Vubiquity, an Amdocs company, has b...
09/05/2024
CueScript Awarded Best of Show for CueFlip at NAB 2024
CueScript, the leading developer of professional teleprompting solutions, has announced that its CueFlip screen-to-screen folding field prompter has won in this...
09/05/2024
Mother's Day Ideas from CBC
Capitol Broadcasting has a myriad of ways to celebrate Mom! In honor of Mother's Day, here are a few ideas CBC divisions have to help you honor, or remember...
09/05/2024
Scripps Appoints New President and CEO of the Scripps Howard Fund
CINCINNATI Meredith Delaney has been appointed president and CEO of the Scripps Howard Fund, the philanthropic arm of The E.W. Scripps Company....
09/05/2024
Walmart Launches the Onn. 4K Streaming Device
Following leaks earlier this month of Walmart's plans to launch a new 4K streaming box, Walmart has officially unveiled the Onn. 4K Pro, a hybrid streaming ...
09/05/2024
DirecTV Adds More CW Stations
DirecTV continues to add CW affiliates to its streaming line-up, with the addition of four stations owned by Gray Television....
09/05/2024
Takeshi Kitano's film KUBI graded with DaVinci Resolve
Takeshi Kitano's film KUBI graded with DaVinci Resolve Brie Clayton May 8, 2024 0 Comments Blackmagic Design today announced that DaVinci Resolve ...
09/05/2024
zweiB updates to latest version of R&S CLIPSTER
zweiB updates to latest version of R&S CLIPSTER Brie Clayton May 8, 2024 0 Comments Specialist in deliverables for cinema, events and trade shows Ro...
09/05/2024
Simplify Your Filmmaking with Portable Lights
Simplify Your Filmmaking with Portable Lights Sean Alami May 8, 2024 0 Comments Discover the sleek, mobile Zhiyun lights that enhance cinematic scenes...
09/05/2024
The Benefits of using an Audio Interface
The Benefits of using an Audio Interface Colin Smith May 8, 2024 0 Comments This tutorial takes you through the hardware and software benefits of usin...
09/05/2024
Mother's Day Idea from CBC
Capitol Broadcasting has a myriad of ways to celebrate Mom! In honor of Mother's Day, here are a few ideas CBC divisions have to help you honor, or remember...
09/05/2024
Lachlan Murdoch Sees Progress Toward Sports Streaming Product
Fox CEO Lachlan Murdoch said his company, The Walt Disney Co. and Warner Bros. Discovery are in a two-minute drill to get their streaming sports joint venture t...
09/05/2024
Dale Earnhardt Jr. Joins Prime Video's NASCAR Team
NASCAR legend Dale Earnhardt Jr. is joining the Prime Video broadcast booth when the streaming network begins NASCAR Cup Series coverage next year. Earnhardt Jr...
09/05/2024
Nexstar Pitches Sports on The CW, Extra Reach Via Stations (Upfronts)
If upfront advertisers are looking for reach, Nexstar Media Group believes its base of local stations gives it a unique way to achieve that goal....
09/05/2024
Pluto TV Debuts NBCUniversal Local Streaming News Channels
NBCUniversal Local's 15 NBC and Telemundo local and regional streaming news channels begin launching on Pluto TV this month, starting May 8 with five channe...
09/05/2024
Don't Tell Mom the Babysitter's Dead' Debuts on BET Plus May 16
BET Plus said it has set May 16 as the premiere date for its original movie Don't Tell Mom the Babysitter's Dead....
09/05/2024
Disney's Rita Ferro Is Banking on Sports, Streaming, Tech (Upfronts)
Heading into the upfront, the advertising market is noticeably healthier than it was a year ago, Rita Ferro, president of global advertising sales at The Walt D...
09/05/2024
Yahsat welcomes high-level delegation from South Africa led by HE Deputy President Paul Ma...
The visit discussed potential for Yahsat to expand its presence in South Africa ...
09/05/2024
VEON's Banglalink Leads 3G Phase-out, Deepening its Focus on 4G
09 May 2024 VEON's Banglalink Leads 3G Phase-out, Deepening its Focus on 4G Amsterdam, 09 May 2024: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a g...
09/05/2024
Steve Thrap, Longtime Staples Center VP of Broadcast Ops and Beloved Industry Stalwart, Dies at 72
Steve Thrap, Longtime Staples Center VP of Broadcast Ops and Beloved Industry St...
09/05/2024
SVG College Sports Media Awards: 2024 Finalists Unveiled; ACC Network's Roddy Jones to Host Ceremony on May 29
SVG College Sports Media Awards: 2024 Finalists Unveiled; ACC Network's Rodd...
09/05/2024
Into the Unknown: Teaser for Joko Anwar's Nightmares and Daydreams' Unveils a Sci-fi Supernatural Universe
Back to All News Into the Unknown: Teaser for Joko Anwar's Nightmares and ...
09/05/2024
Keep the Faith: The Believers' Returns for Season 2
Back to All News Keep the Faith: The Believers' Returns for Season 2 Entertainment 09 May 2024 GlobalThailand Link copied to clipboard Responding to ...