Sony Pixel Power calrec Sony

New ALEXA ProRes .K For UHD Deliverables

02/09/2014

ARRI today announces ProRes 3.2K, a new recording format for its ARRI ALEXA cameras that will become available through a software update scheduled for release early next year. ProRes 3.2K allows the same easy up-sampling in post to UHD deliverables as ARRIRAW Open Gate does to 4K. These formats, combined with ALEXA's unsurpassed dynamic range, make the camera suitable for any type of production with any distribution requirements.

ALEXA is Future Proof

The majority of digital film and television productions continue to capture, postproduce and distribute in HD or 2K, formats for which ALEXA provides an unmatched solution. Widespread adoption of UHD/4K post workflows, as well as availability of UHD displays in consumer homes and 4K projection in movie theaters is at least one to two years away - even in the most progressive markets. However, some film and program makers are already concerned about protecting their work for future developments. The ongoing debate regarding high dynamic range (HDR) displays, which have an even greater effect on viewing experience than higher spatial resolution, only adds to these concerns.

ALEXA Product Manager Marc Shipman-Mueller comments, Designed from the outset to be adaptable and future-proof, ALEXA can easily accommodate productions that choose to follow a UHD or 4K workflow. The cameras stellar overall image quality in combination with ProRes 3.2K or ARRIRAW Open Gate allows for simple up-sampling to UHD or 4K in a quality at least as good as other contenders. And because of their unequalled exposure latitude and highlight handling, ALEXA images are already uniquely HDR-compatible. Put simply, ALEXA remains the safest available capture tool for asset longevity, no matter what future standards come to fruition.

Capture with ALEXA, Deliver UHD for Television

For TV productions looking for a UHD deliverable, ALEXA XT cameras and ALEXA Classic cameras with the XR Module upgrade offer the new and cost-efficient ProRes 3.2K recording option. At data rates far below uncompressed ARRIRAW, ProRes 3.2K provides the benefits of the well-established and efficient ProRes workflow. As an additional benefit, most lenses fully cover the 3.2K image circle that results from the 16:9 ProRes 3.2K image. A straightforward up-sample from ProRes 3.2K using standard post tools delivers UHD images of the highest quality for broadband and broadcast.

Capture with ALEXA, Deliver 4K for Feature Films

Many high-profile movies have been shot in ARRIRAW 2.8K and up-sampled to a 4K DCP with spectacular results, an example being the last James Bond film, Skyfall. To further improve upon this option, ARRI introduced the ARRIRAW Open Gate recording format for ALEXA XT cameras earlier this year. Open Gate records the full 3.4K ALEXA XT sensor area for an optimal up-sample in post to a 4K DCP.

Open Gate has been enthusiastically received by the feature film industry and is in use on numerous productions already, including Warcraft, San Andreas, Pixels, Goosebumps and Sicario, the latest movie lensed by Roger Deakins, ASC, BSC. Other feature films are shooting ARRIRAW 16:9 or ARRIRAW 4:3 and using Open Gate selectively for VFX shots, including Terminator: Genesis, Fantastic 4, Agent 47 and Deus Ex Machina.

Capture with ALEXA, Protect for HDR

Recent demonstrations of high dynamic range (HDR) displays have shown the extraordinary visual impact of increased dynamic range and sparked a debate over how and when they will be introduced. ARRI has been working with Dolby at major trade shows to help showcase Dolby Vision display technology, which is capable of 100 times more brightness than a conventional TV. This has contributed to a spreading awareness in the industry that dynamic range is an even more important factor than spatial resolution in creating a superior visual experience. Recognizing this, other companies such as Thomson, Philips and the BBC are working on their own HDR solutions.

ALEXAs unrivalled exposure latitude, highlight handling and color science already result in images beyond the capabilities of current display technologies. The Dolby Vision presentations have revealed how much better ALEXA images look when displayed with extended dynamic range, proving the enormous and as-yet untapped potential of ALEXA-originated material to be remastered for future HDR display standards.

About ARRI:

With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the worlds largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries and partners that covers every facet of the film industry, including worldwide camera, grip and lighting equipment rental through ARRI Rental; turnkey lighting solutions through the ARRI System Group; lab services, postproduction and visual effects through ARRI Film & TV; and film distribution through ARRI Worldsales. Manufactured products include the ALEXA camera system and AMIRA documentary-style camera; Master Anamorphic lenses; L-Series LED and M-Series HMI lights; Pro Camera Accessories; and ARRISCAN archive technologies. The Academy of Motion Picture Arts and Sciences has recognized ARRI's engineers and their technical contributions with 18 Scientific and Engineering Awards.

For locations and more information please visit http://www.arri.com

###
LINK: http://news.creativecow.net/story/876894...
See more stories from creativecow

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

19/05/2024

TV Techs Weekly Product Wrap-Up

Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...

19/05/2024

The CW Shares Its 2024-2025 Lineup

LeVar Burton will host the new game show Trivial Pursuit on The CW, while Raven-Symon will host Scrabble....

19/05/2024

Biden, Trump Agree to Debates on CNN, ABC

President Joe Biden and former President Donald Trump have agreed to debates, set for June 27 on CNN and September 10 on ABC....

19/05/2024

End of the Line for Young Sheldon' on May 16

Young Sheldon signs off after seven seasons on CBS, when the series finale airs Thursday, May 18. Jim Parsons and Mayim Bialik reprise their roles as Sheldon Co...

18/05/2024

If Bundling Is Back, What's the Ideal Bundle?

PORTSMOUTH, N.H. Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experie...

18/05/2024

FCC to Vote on LPTV Rules during June Open Meeting

WASHINGTON, D.C. Federal Communications Commission Chairwoman Jessica Rosenworcel has announced a tentative agenda for the June Open Commission Meeting schedule...

18/05/2024

Matthews Launches New Multipurpose Grip Rail Telescopic Grid Pipe Solution

Matthews Studio Equipment has introduced Grip Rail, which the company said offers a better way to mount equipment on location, in the studio, or on the fly....

18/05/2024

IAB Tech Labs, Google Partner on New First Party Data Solution

In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB...

18/05/2024

TV Tech Weekly Product Wrap-Up

Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...

18/05/2024

DHD Elevates the Art of Podcast Production

DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...

17/05/2024

Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production

Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...

17/05/2024

FCC Plans to Revise LPTV Rules

The FCC has issued a Notice of Proposed Rulemaking (NPRM) that would revise rules governing low power TV stations (LPTV) in a number of areas, including online ...

17/05/2024

Demystifying Post-Production: Introducing Cinema 4D Particles Week 4

Demystifying Post-Production: Introducing Cinema 4D Particles Week 4 Brie Clayton May 17, 2024 0 Comments With the spring release of Maxon One, we&#...

17/05/2024

Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio

Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio Brie Clayton May 17, 2024 0 Comments Hero image credit: 2023 TOHO CO., LT...

17/05/2024

Sterling Event Group Streamlines Live Event Productions with AJA

Sterling Event Group Streamlines Live Event Productions with AJA Brie Clayton May 17, 2024 0 Comments Live event productions only happen once, which ...

17/05/2024

Meet the product manager

Muster Ngobi, product manager at LYNX Technik tells TVBEurope how the ever-evolving media industry provides a truly dynamic working environment By Matthew Corr...

17/05/2024

TV, Streaming Schedule for 2024 NFL Regular Season Is Released

NEW YORK As declines in linear TV viewing make the ongoing popularity of live sports, particularly football, central to financial success of the TV industry, th...

17/05/2024

Netflix Ad Tier Hits 40M Monthly Active Users

During Netflixs second Upfront presentation to advertisers, Amy Reinhard, Netflix's president of advertising, walked advertisers through the continued growt...

17/05/2024

Scripps Promotes Jeff Kiernan to VP, Local News

CINCINNATI The E.W. Scripps Company has added to its leadership team for news by promoting Jeff Kiernan a veteran journalist and general manager of Scripps'...

17/05/2024

Survey: New Disney-Fox-WBD Sports Streamer May Hurt Pay TV Sub Counts

Top executives from Disney, Fox and Warner Bros. Discovery have consistently insisted that their joint venture to launch the Venu Sports streaming bundle in the...

17/05/2024

Caitlin Clark's WNBA Debut Set Viewing Records

ESPN has announced that its coverage of Caitlin Clark's WNBA debut in the Indiana Fever versus the Connecticut Sun season opener was the most-watched WNBA g...

17/05/2024

ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K

ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K Brie Clayton May 16, 2024 0 Comments Blackmagic Design announced today that Yoic...

17/05/2024

Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film School

Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vo...

17/05/2024

WBD Upfront Show Offers Peeks at House of the Dragon,' White Lotus,' Biden-Trump Debate

The Warner Bros. Discovery upfront presentation took place Wednesday, May 15 at ...

17/05/2024

The Black Keys, Jelly Roll, Kate Hudson Set To Perform on The Voice' Finale

Season 25 of The Voice wraps on NBC Tuesday, May 21, with performances from The Black Keys, Jelly Roll, Kate Hudson, Lainey Wilson, Muni Long, Thomas Rhett and ...

17/05/2024

CNN Boss Mark Thompson's Plan Includes More News in More Categories on More Devices (Upfronts)

New CNN CEO Mark Thompson spelled out his plan for the struggling news network d...

17/05/2024

Netflix To Launch In-House Advertising Tech Platform

Netflix, a newcomer to the advertising business, said it plans to launch an in-house advertising technology platform....

17/05/2024

Netflix Plots TV Takeover at Upfront Presentation

Netflix shared some programming projects at an upfront presentation in New York. Those include the basketball-themed comedy series Running Point, a Mindy Kaling...

17/05/2024

Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass

Plex is offering movie and music collectors a 20% discount off its Lifetime Plex Pass as part of its Geek Week sale....

17/05/2024

GroupM Names Toby Jenner as President, GroupM Clients

Giant media buyer GroupM said it named Toby Jenner as global president, Group M Clients, a new position at the company....

17/05/2024

Clients of Independent Agencies Boost Programmatic Buying

Smaller advertisers are increasingly buying connected TV programmatically, according to a new report from FreeWheel, Comcast's ad-tech unit....

17/05/2024

TCLtvPlus Adds Streaming Music Channels From Vevo

TCLtvPlus, the streaming app on smart TVs made by TCL, has added live linear channel from music-video programmer Vevo....

17/05/2024

StackAdapt Adopts Data From Samba TV for Programmatic Campaigns

StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform....

17/05/2024

Tonight on House of Zwide: Dorothy is blown away by Ona's sketches for her wedding dress

Tonight on House of Zwide: Dorothy is blown away by Ona's sketches for her w...

17/05/2024

Tonight on Scandal: Dintle has a visit from her past that leaves her very unsettled

Tonight on Scandal: Dintle has a visit from her past that leaves her very unsett...

17/05/2024

Save Time and Money with WO Traffic v24.0

WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. W...

17/05/2024

Broadcast Innovation in India: How AI and Automated Production Helps Smaller Sports Grow

Broadcast Innovation in India: How AI and Automated Production Helps Smaller Spo...

17/05/2024

SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem

SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, E...

17/05/2024

WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNBA Friday Night Spotlight on ION

WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNB...

17/05/2024

SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They Produce Live Gymnastics Broadcasts

SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They...

17/05/2024

Netflix & Shondaland Announce the Song List and Soundtrack for 'Bridgerton' Season 3: Part 1

Back to All News Netflix & Shondaland Announce the Song List and Soundtrack for...

17/05/2024

Skeem Saam: Thursday's episode, 16 May 2024 [video]

Skeem Saam: Thursday's episode, 16 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...

17/05/2024

Prison Journalism: Letter to my mothers

Prison Journalism: Letter to my mothersThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story by Thabo Mthembu 17-05-20...

17/05/2024

Paul McCartney becomes UK's first billionaire musician

Paul McCartney becomes UK's first billionaire musicianMusic icon Paul McCartney has become the UK's first billionaire musician, according to the Sunday ...

17/05/2024

Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging Petunia

Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging PetuniaDon't miss Friday, 17 May's riveting episode of South African soapie Smoke ...

17/05/2024

RT'S Operation Transformation comes to a close after 17 seasons

RT has today announced that Operation Transformation (OT) is to end after 17 seasons. As series come to an end each year, RT undertakes an editorial review to...

17/05/2024

Studio One: Your Binaural Beats Lab

By Craig Anderton When I heard about binaural beats, I was interested-I like beats, and I'm into binaural audio. But this has nothing to do with either o...

17/05/2024

May 16, 2024

Scripps Research chemist Donna Blackmond elected to the Royal Society of the U.K. Blackmond's wide-ranging work has shaped origin of life theories, our unde...