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The penetration of pay television increased by almost 0% last year

02/12/2016

The penetration of pay television increased by almost 10% last year Uno de cada tres hogares espa oles con banda ancha fija ya dispone de fibra ptica. Los precios de los paquetes y servicios de telecomunicaciones subieron en torno al 3% interanual , seg n la CNMC.

Un 83,4% del total de los hogares contaban con una conexi n a Internet en el segundo trimestre de 2016, seg n los datos del Panel de Hogares que elabora la Comisi n Nacional de los Mercados y la Competencia (CNMC), lo que supuso un crecimiento de un 5% interanual. En cuanto al n mero de hogares que contrataron servicios de televisi n de pago, el incremento fue a n mayor, un 9,4% en un a o, por lo que la penetraci n de este servicio alcanz al 26,7% de los hogares.

Un 76,1% de los hogares ten an una conexi n de banda ancha fija y de estos, un 36,2% declararon tener fibra ptica, trece puntos m s que un a o antes.

Por su parte, un 91,1% de los individuos dispuso de telefon a m vil y de estos, ocho de cada diez contrat un servicio de pospago.

Respecto a los equipamientos, el porcentaje de hogares que dispusieron de televisi n conectada a Internet (Smart TV) super el 28%, con un crecimiento interanual del 17,3%.

Por otro lado, los gastos medios en los servicios de telecomunicaciones, en general, aumentaron moderadamente en el ltimo a o. Por ejemplo, las cuotas de los paquetes dobles (telefon a y banda ancha fija) y cu druples (telefon a fija y m vil, y banda ancha fija y m vil) aumentaron un 3,5% interanual hasta los 40,1 y 47,8 euros mensuales, respectivamente.

As , el gasto total en todos los servicios de telecomunicaciones de un hogar que contrat un paquete cu druple alcanz los 65,4 euros al mes (un 3,4% m s que un a o atr s) y el gasto total del hogar con paquete qu ntuple (telefon a fija y m vil, banda ancha fija y m vil y TV de pago) se situ en 83,9 euros al mes (un 3,8% m s).

El incremento moderado de los gastos, tambi n se observ en el caso de la telefon a m vil de pospago sin empaquetar, que experiment un aumento en el ltimo a o del 2,5%, hasta alcanzar los 17,1 euros al mes por individuo.

contrary recruitment

La contrataci n conjunta de servicios de telecomunicaciones en los hogares y el crecimiento del n mero de conexiones de banda ancha y televisi n de pago han supuesto que uno de cada cuatro hogares dispusieran de telefon a fija y m vil, Internet y TV de pago. Por su parte, la mitad de los hogares contaron con telefon a fija, m vil e Internet.

Por ltimo, al igual que en las dos anteriores oleadas del Panel de Hogares, la raz n m s citada entre los hogares para disponer de televisi n de pago es que se oferta conjuntamente con otros servicios (un 47,1%).

La CNMC llev a cabo esta tercera oleada de su Panel de Hogares a lo largo del segundo trimestre de 2016 e incluy a 4.685 hogares y 9.317 individuos.
LINK: http://www.panoramaaudiovisual.com/en/2016/12/02/the-penetration-of-pa...
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