Immersive Design Studios Unifies Live Event Broadcast Looks with AJA ColorBox
13/04/2024
Brie Clayton April 12, 2024
0 Comments
Virtual production may be the toast of Hollywood, but as demand for blockbuster-caliber visuals crosses over into proAV, the approach is popularizing for hybrid live streamed concerts, product launches, and more. Unlike film or episodic shoots, live event productions don't afford second chances, which is where Immersive Design Studios' CANVAS platform serves companies who have adopted the technique. It combines real-time game engine and cloud technology with video capture, playback tools, and artificial intelligence (AI) neural networks to ensure memorable, immersive live event activations. Immersive Design Studios works closely with clients to support every production and broadcast or stream it live. To achieve a uniform look for broadcasts that comprise footage shot on different cameras, the team deploys AJA ColorBox with Assimilate Live Looks for live grading, most recently for WORRE Studios.
Commenting on the project, Immersive Design Studios Co-Founder and CEO Thomas Soetens explained, We're constantly brainstorming ideas and testing them across client projects. When we started thinking about WORRE Studios and began LUT (lookup table) work, we realized we could use our cinema cameras with AJA ColorBox and Assimilate Live Looks to push the loads. We ordered multiple ColorBoxes and were using them with Live Looks in under a week.
Establishing the right pipeline
The workflow was relatively straightforward to implement, according to Soetens. WORRE Studios - a CANVAS-powered facility that's been tapped by Fortune 500 companies, celebrities, and more for live hybrid in-person and virtual events - features a circular LED stage. The venue comprises four massive LED walls - each 60 feet wide and 14.5 feet high - totaling a combined resolution of 38K. It accommodates an in-person audience of up to 350 people, as well as the capacity to reach 500,000 virtual attendees. CANVAS outputs the experiences onto the LED walls, but most often, everything that happens in-studio is also broadcast or live streamed to remote audiences.
Ensuring a Hollywood-caliber viewing experience on a production like this meant that anywhere there was an interaction between the LED wall, speaker, and virtual production background, the look had to be uniform. Soetens and team leaned on LUTs as a solution because they support camera calibrations that move beyond adjusting the white point and an even balance between the colors. They output feeds from ten different cameras through a video mixer and into AJA ColorBox units, which helped them unify the look and feel of the color to a prespecified LUT the team wanted applied to the broadcast. The resulting effect made the remote audience feel as though they were inside a movie.
Our ColorBoxes sat between every camera and the switcher in a very simple way, introducing essentially zero latency and making them quite handy kit. Soetens shared. We just had to configure the devices and talk to them over the network, and we got incredibly powerful outcomes; they're so small and portable, which was great because we could place them anywhere and access them remotely via the browser-based web UI. This approach gave us far greater control over the outcome.
Overcoming barriers Establishing a uniform look when working with a broad range of cameras, however, can be challenging as each camera has unique attributes. Recognizing that learning multiple camera models and brands, and their different LUTs and calibration approaches, just wouldn't be efficient, Soetens and team saw ColorBox and Assimilate Live Looks as a centralized solution that would allow them to unify and color grade footage from multiple different camera types with low latency. We were able to swap the look and feel between shots and make every camera source ultimately look the same, he explained. It allowed us to deploy multiple LUTs on multiple ColorBoxes, test them, and bring them together seamlessly for a cohesive program output.
More AJA News at Creative COW
April 11, 2024AJA Reveals Product Updates Ahead of NAB 20244K/UltraHD down-conversion and AMF support for ColorBox, BBC HLG LUTs v1.7 for
April 10, 2024AJA Debuts ColorBox Updates Ahead of NAB 2024v2.1 software advances color management workflows with expanded capabilities; device receives joint logo
A commitment to quality
In addition to using AJA ColorBox, Immersive Design Studios leverages many other AJA solutions across projects from KONA I/O cards to FS frame synchronizers, Mini-Converters, and, more recently, BRIDGE NDI 3G. BRIDGE NDI 3G is a symbiotic fit for a lot of our clients, Soetens expressed. Especially considering CANVAS can ingest hundreds of NDI streams; most of our clients are using it as a set-and-forget solution for SDI to NDI encoding/decoding needs. We trust AJA as a brand, so we implement it when we need trustworthy conversion.
He concluded, AJA ColorBox and BRIDGE NDI 3G are reliable and do what they are supposed to without introducing any unnecessary complexities, and that's the magic of AJA; the products are always lean, very focused, and withstand the test of time. We choose AJA in synergy with the vision of the CANVAS platform technology: reliably enable frictionless execution that maximizes artistic decisions and the audience experience.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-
LINK: | https://creativecow.net/immersive-design-studios-unifies-live-event-br... |
See more stories from creativecow |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
16/05/2024
Sony Pictures Post Production Services Completes Sound Facilities Expansion
Sony Pictures Post Production Services has announced that the final phase of a multi-year effort to expand and modernize its motion picture and television sound...
16/05/2024
CNN, ABC to Televise Two Presidential Debates
President Joe Biden and Former President Donald Trump have agreed to participate in two televised debates, the first of which will be hosted by CNN on June 17....
16/05/2024
Disney+ Debuts First Concert Film to Stream with IMAX Enhanced Sound
BURBANK, Calif. and NEW YORK Disney+, IMAX Corporation, and DTS, a wholly-owned subsidiary of Xperi, have announced that Queen Rock Montreal is now streaming ...
16/05/2024
WBD Unveils Advanced Advertising Features for Max
NEW YORK During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, ad...
16/05/2024
iZotope announces RX 11 audio software, introducing new machine learning for tackling noise, and new tools for music streaming
iZotope announces RX 11 audio software, introducing new machine learning for tac...
16/05/2024
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank, CA
Check Out the Cine Gear Expo June 7 9, 2024 at Warner Bros. Studios in Burbank...
16/05/2024
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Camera 6K
Nouvel Photo & Film Captures Cinematic Wedding Films with Blackmagic Cinema Came...
16/05/2024
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking
Replacing Surfaces Like a Pro with Mocha AE Planar Tracking Levi Borland May 15, 2024 0 Comments Welcome to our comprehensive tutorial on planar track...
16/05/2024
CBC's CPL Teams Salamanders, Yard Gnomes One Week Away From Season Opener
The world of baseball at Capitol Broadcasting is about to expand like fireworks on a Friday night. The Holly Springs Salamanders will open their season at home...
16/05/2024
Blockgraph Adopted by tvbeat, Enabling Audience-Based Planning
Blockgraph said that its identity and data collaboration platform has been adopted by tvbeat, a provider of campaign planning technology for media companies....
16/05/2024
Cruinni na ng 2024 - a day of free creative activity for young people
RT is supporting Cruinni na n g with a nationwide campaign on television, radio, online and digital. For a full listing of all activities and information on h...
15/05/2024
UKTV Ventures partners with The Farewell Guide in 1million airtime-for-equity deal
12th March 2024 - Award-winning broadcaster UKTV has today announced it has inve...
15/05/2024
Give Me the Backstory: Get to Know Jianjie Lin, the Writer-Director Behind Brief History of a Family
By Bailey Pennick One of the most exciting things about the Sundance Film Festi...
15/05/2024
De viktigaste insikterna frn Spotifys rliga Loud & Clear-rapport
Med sin rliga royaltyrapport Loud & Clear kar Spotify transparensen i musikindustrin, s att artister, l tskrivare, fans och hela musikbranschen f r en st rre...
15/05/2024
Chegaram as ltimas estatsticas: Artistas brasileiros geraram mais receita e alcanaram mais fs no Spotify - basta perguntar Anitta
Nos ltimos 10 a 15 anos, a mudan a para o streaming de udio transformou comple...
15/05/2024
The Latest Stats Are In: Brazilian Artists Generated More Revenue and Reached More Fans on Spotify-Just Ask Anitta
Over the last 10-15 years, the move toward streaming audio has completely transf...
15/05/2024
Celebrating 80 years of success in Morganton
On May 15th, we celebrate the 80th anniversary of the SGL Carbon site in Morganton, North Carolina. The entire SGL Morganton family came together to celebrate t...
15/05/2024
SBS Audio marketing campaign tells the stories of new Australians, with multilingual content offerings to assist migrants
SBS Audio marketing campaign tells the stories of new Australians, with multilin...
15/05/2024
ST Engineering iDirect's SKYflow Wins 2024 NAB Show Product of The Year Award
The pioneering satellite OTT solution clinched the Hardware Infrastructure award...
15/05/2024
L3Harris CEO to Present at Bernstein Annual Strategic Decisions Conference
MELBOURNE, Fla., May 15, 2024 - L3Harris Technologies (NYSE:LHX) Chair and CEO Christopher E. Kubasik will present at the Bernstein Annual Strategic Decisions C...
15/05/2024
Netflix to Stream Live Christmas Day NFL Games
In a major example of how large streaming services are successfully battling for lucrative sports rights, Netflix has announced that it has secured global right...
15/05/2024
NAB Show: Creative Lens on Live Sports
LAS VEGAS The premise of the 2024 NAB Shows Creative Lens on Live Sports: Next Gen Video Production and Fan Experiences session was very simple to understand if...
15/05/2024
ATEME Integrates Advanced HDR by Technicolor into TITAN Encoders
SILVER SPRINGS, Md. Encoder specialist ATEME has integrated Advanced HDR by Technicolor into its TITAN video compression solution, Technicolor said today....
15/05/2024
Berklee Artists to Perform at Major US Music Festivals this Summer and Fall
Berklee Artists to Perform at Major US Music Festivals this Summer and Fall The Berklee Popular Music Institute arranged placements at top festivals including...
15/05/2024
ABC Sets The Golden Bachelorette' for Fall Schedule
ABC shared its 2024-2025 fall schedule hours before the Disney upfront presentation Tuesday, May 14. There's The Golden Bachelorette, a new Ryan Murphy show...
15/05/2024
Alicia Keys Kicks Off Amazon Upfront Show, Reese Witherspoon Wraps It Up
Amazon's first-ever upfront presentation, at Pier 36 in Lower Manhattan, got a late start due to its remote location. But the energy spiked when Alicia Keys...
15/05/2024
Disney Upfront Welcomes Back Bob Iger and Jimmy Kimmel
The Walt Disney Co.'s upfront presentation went on with a connections theme, and Bob Iger himself appeared onstage moments after it began. Emma Stone introd...
15/05/2024
Hulu's Under the Bridge' Tops TVision Power Score Rankings
Hulu's Under the Bridge moved up to take the top spot in TVision's Power Score rankings of the top shows on connected TV for the week of May 6....
15/05/2024
The CW Gets Rights to 11 PAC-12 Football Games
BURBANK, Calif. The CW Network has announced it will be the broadcast home for 11 Pac-12 football games featuring Oregon State and Washington State during the u...
15/05/2024
Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage
NEW YORK Disney has landed on top of Nielsens newly launched Media Distributor Gauge, which offers its first cross-platform view of total TV consumption across ...
15/05/2024
Max Sets a May 21 Streaming Debut for 'Dune: Part Two
Warner Bros. Discoverys Max streaming services has finally set a launch date for Dune: Part Two with the announcement that the film will begin streaming on Thur...
15/05/2024
FCC Establishes Spectrum Steering Team
WASHINGTON, D.C. FCC Chairwoman Jessica Rosenworcel has announced the establishment of the Spectrum Steering Team that will lead the FCC's efforts to develo...
15/05/2024
Gary Heelas joins TSL as principal engineer
TSL said the appointment marks a strategic enhancement in the companys commitment to focusing on UK and US-designed and manufactured solutions By Jenny Priestl...
15/05/2024
Is Sony about to pull out of its bid for Paramount?
Sony and Apollo may decide to acquire Shari Redstone's National Amusements, which is the controlling shareholder of Paramount Global By Jenny Priestley P...
15/05/2024
Presteigne Broadcast Hire enters administration
The company appointed administrators yesterday (May 14th) By Jenny Priestley Published: May 15, 2024 The company appointed administrators yesterday (May 1...
15/05/2024
Matrox Video Demos at InfoComm 2024 Will Showcase New AVo...
Technology innovator Matrox Video today announced that the company will highlight its leading AV-over-IP (AVoIP) technologies including the brand-new, next-g...
15/05/2024
RMi Amplifies Connectivity and Clarity at Major 2024 Musi...
Riedel Communications today announced its pivotal role in bringing unparalleled audio clarity and connectivity to one of the U.S.'s biggest 2024 music and a...
15/05/2024
Chyron Unveils Significant Updates to Chyron LIVE Cloud P...
Chyron today released a series of significant updates to its Chyron LIVE cloud-native live production platform that were demonstrated at the 2024 NAB Show in La...
15/05/2024
VisualOn to Showcase Revolutionary Optimizer Content-Awar...
VisualOn, a leader in video software technology, is set to unveil its groundbreaking Optimizer suite at Broadcast Asia 2024. The unveiling will take place in th...
15/05/2024
StreamVue announce exclusive parnership with DigiBox
StreamVue, one of the global leaders in IPTV and digital signage solutions is excited to announce an exclusive distribution partnership with DigiBox, one of the...
15/05/2024
Vega Project Uses Blackmagic Design Workflow for XR Studio in Hilton Tokyo
Vega Project Uses Blackmagic Design Workflow for XR Studio in Hilton Tokyo Brie Clayton May 14, 2024 0 Comments Blackmagic Design announced today that...
15/05/2024
Chaos Releases V-Ray 6 Benchmark
Chaos Releases V-Ray 6 Benchmark Brie Clayton May 14, 2024 0 Comments Popular Rendering Benchmark Brings Back CPU/GPU Stats in a Minute; New Benchmark...
15/05/2024
Rose City Futsal Sets New Standard for Community Sports Venues with AI-Automated Sports Production & Streaming Solution
Rose City Futsal Sets New Standard for Community Sports Venues with AI-Automated...
15/05/2024
That Station Artist Notes Series Returns This Summer
Artist Notes is back! Join That Station this summer for the conversation and concert series where you get to hear an artist on stage to not only play music, but...
15/05/2024
Assembling Disney's Upfront: It Takes More Than Magic (Video)
A lot goes into making The Walt Disney Co.'s upfront presentation....
15/05/2024
Madhive Names Premion Founder Jim Wilson President
Madhive, which provides technology for local connected TV advertising, said that it named Jim Wilson as president....
15/05/2024
Amazon Prime Video Swings With Nicholas Cage Spider-Man Series
At its first upfront presentation to advertisers, Amazon Prime Video announced new series and renewed some of its hits....
15/05/2024
Nielsen Crowns Disney in New Ranking of Media Distributors
Nielsen released a new ranking of companies in the media distribution business, including broadcast, cable and streaming, and The Walt Disney Co. was at the top...