Conviva opens office in Spain

Conviva opens office in SpainThe company aims to expand its video platform based on Artificial Intelligence to one of the markets OTT Europes leaders.

After the opening of offices in China, France and India in 2017, Madrid is now added to the venues What Conviva It has spread around the world from Silicon Valley, London, Paris, New York to Bangaluru, Beijing, Singapore and Melbourne.

With the opening of Madrid-based aim expand your video platform based on Artificial Intelligence one of the OTT market Europes leaders. His specialty is the measurement and analysis of what has been called the next generation of television associated with over-the-top (OTT) services.

Although the opening of the office in Madrid is now produced, CSIS comes already working for some time with Spanish customers from the likes of Telefonica (Movistar +), while its international clients include traditional broadcasters new players such as HBO, Sky, BT, ESPN and Hulu.

Study togetherIn his Annual study of global continuous measurement, Live together at European level a global comparison between "plays" (18%), includes devices only (14%) and total hours of consumption by region (21%).

As for Spain it took second place among European countries where time display is concerned, fourth in number of plays, fourth in average minutes viewed and sixth video in average completion rate. In addition, the Spanish market has two cities, Madrid and Barcelona, in the ranking of the ten with longer global OTT video display.

Spain, growing marketIn addition to his solid display data, Spain is a growing market and with great potential in terms of pay television. Total revenues in this sector, grew by 14.7% in 2017, 1.042 billion euros until June. In comparison, this figure is higher than the 981 million euros generated in the same period by the duopoly of television Mediaset and Atresmedia, which represent 95% of revenues from TV FTA (from the English free-to-air) in the region.

Spain in the OTT space leaders include Telef nica by setting the bar with its service Movistar Plus, which has 3.6 million subscribers and revenues of 842 million euros, followed by Vodafone with 1.3 million subscribers and 113,6 million euros in income, and Orange with 528.000 subscribers and 24.8 million euros income (the CNMC data).

The the CSIS global presence includes more than 180 countries, todas las CDN globales, m s de 1.200 ISP a nivel mundial y m s de 2.100 tipos de aplicaciones de v deo. En la base global de clientes de Conviva, se midieron 12.600 millones de horas de visualizaci n en 2017, el doble que en 2016. Las reproducciones tambi n aumentaron en 2017 a 38.8B en total, un crecimiento del 74% en comparaci n con el a o anterior.

Acceso al Estudio anual de medici n continua global de conviva.

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