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The GRAMMY Awards Sees Avid Customers Hit the High Note

17/02/2017

Every nominee for Record of the Year and Album of the Year relied on Avid's comprehensive music creation solutions

Avid congratulated its many customers recognized for their outstanding achievements in the recording arts with award wins and nominations at the 59th Annual GRAMMY Awards, which took place on Sunday, February 12 in Los Angeles. The world's most prestigious ceremony for music excellence honored numerous artists, producers and engineers who relied on Avid's music creation solutions powered by the MediaCentral Platform.

Every nominee for Record of the Year and Album of the Year used Avid's comprehensive tools and workflow solutions, including the industry-standard digital audio software, Avid Pro Tools . GRAMMY Award winners created Adele's Record of the Year and Song of the Year Hello, and Album of the Year 25 using Pro Tools.

Record producer Noah 40 Shebib, who was nominated for Record of the Year for Work by Rihanna featuring Drake, Album of the Year for Drake's Views and Best R&B Song for Come and See Me by PartyNextDoor featuring Drake, said: It's always humbling to be recognized on such a big stage like the GRAMMYS and I'm honored to have been nominated for three awards. Working with artists in different locations and time zones can be challenging, but with Pro Tools, we're able to collaborate in real time without compromising our creativity.

Producer, mixer and musician Mike Dean received multiple nominations for Album of the Year for Beyonc 's Lemonade and Justin Bieber's Purpose, and Best Rap Song for Famous by Kanye West featuring Rihanna and Ultralight Beam by Kanye West featuring Chance The Rapper, Kelly Price, Kirk Franklin and The-Dream. To once again have several GRAMMY nominations, all of which were recorded and/or mixed with Pro Tools speaks volumes about the reliability of Avid technology and its ability to take our music to the next level. Special thanks to the whole Avid team for keeping me up and running year after year.

Other GRAMMY Award-winning projects by artists, producers and engineers who use Avid solutions in their studios include Best Rock Performance Blackstar by David Bowie, Best Dance Recording Don't Let Me Down by The Chainsmokers featuring Daya, Best Rap Song Hotline Bling by Drake, and Best Pop Duo/Group Performance Stressed Out by Twenty One Pilots.

The most talented music professionals from around the world continue to choose Avid's comprehensive audio solutions to record and produce award-winning music, said Avid Chairman and Chief Executive Officer, Louis Hernandez, Jr. As a company that's passionate about world-class content creation and technical innovation, we're proud to provide our preeminent customer community with not only the industry-leading solutions they need to deliver the highest quality music, but also a media ecosystem to help artists economically through Avid EverywhereTM. We congratulate our GRAMMY Award-winning and nominated customers who inspire us with their outstanding artistic and technical achievements.

See the full list of GRAMMY Award winners and nominees who relied on Avid Artist Suite creative tools here.
LINK: http://www.hollywoodprofessionalassociation.com/?p=153991...
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