Sony Pixel Power calrec Sony

Rock n' Rolling to Multi-Platform Coverage: WRAL-TV's Historic Run

13/04/2018

I think what we provided was the best tour of Raleigh on two feet!

WRAL-TV Anchor/Reporter Jeff Hogan

WRAL-TV's Jeff Hogan shows off his medal, being cheered on by WRAL-TV's Renee Chou, on a live feed he carried during the 2018 Raleigh Rock n' Roll Half Marathon on Sunday, April 8.

WRAL-TV Anchor/Reporter Jeff Hogan might be the new kid on WRAL Morning News block, but he is already making major strides for the team. An avid exercise enthusiast, Hogan jumped at the chance to run the Rock n Roll Half Marathon on April 8, 2018, and turned his 13.1 miles into a multi-platform adventure for the Big 5.

In a planning meeting about coverage for the Rock n Roll event, which WRAL-TV has sponsored for the five years the race has been in Raleigh, Hogan suggested he run with an Osmo, a stabilizer for a hand-held camera or mobile phone.

WRAL-TV Social Media Manager Wendy Gatlin immediately responded, Lets run with it!

Jeff Hogan, The Running Man

The Raleigh Rock n Roll Half Marathon was not Hogans first rodeo by a long shot. He has run almost 30 full marathons, including the Boston Marathon, as well as 50k distance races, a couple of 50-mile distance runs and a 100-mile trail run. He finished that Indiana Trail 100 in 23 hours and 48 minutes.

He has also participated in more than 30 triathlons of different distances.

So obviously, Hogan had the running part down. And he brought a great idea with him from a previous market for coverage of his Rock n Roll run.

This was not the first time I have gone live while running a race, but it was the first half marathon (the other times were 5ks), he explained. It was also the first time I streamed live (on WRAL.com) and was simultaneously on Facebook Live and real-time back and forth banter.

Making History

Once he said he was going to do it, we had the guys from Engineering test his phone to make sure it had enough equipment and batteries, explained Gatlin.

The view from the camera of WRAL-TV's Jeff Hogan as he crosses the finish line at the 2018 Raleigh Rock n' Roll Half Marathon: his colleagues at WRAL-TV.

They outfitted Hogan with a backpack to carry the equipment, as well as setting up the LiveView app on his phone with the Osmo. So Hogan was running, talking, and holding the camera on himself.

WRAL-TV had a team at the start and then finish line to report on race day. WRAL viewers could tune in live on Facebook and WRAL.com as well as catching live reports on the WRAL Sunday Morning News.

We went into the control room that morning and starting talking to him to tell him what folks were saying on Facebook, said Gatlin. It turned out to be this great thread of inspiration. It was so beautiful.

She continued, Another huge win was the fact that we talk about multi-platform and how were a digital newsroom and talk about how were going to cover an event. This was perfect.

Viewers could comment, virtually talking to Hogan, on Facebook. Then the video and comments could be pushed to WRAL-TV on the air. WRAL.com also had the livestream.

Facebook was pushing our other platforms, including dot com and TV a big, happy marriage of platforms, said Gatlin. This is the blueprint of how it should be done.

Major Multi-Tasking

WRAL viewers could tune in live on Facebook and WRAL.com as well as catching reports on the WRAL Sunday Morning News.

Gatlin fed Hogan comments and questions from the Facebook Live feed. Hogans livestream was miked for audio, so he could then repeat the queries and answer them via the live feed.

WRAL-TV's Wendy Gatlin works from the control room, communicating Facebook Live questions to WRAL-TV's Jeff Hogan as he runs the 2018 Raleigh Rock n' Roll Half Marathon.

Jeff is a superstar, she said. He managed to not only run the half marathon and talk during the whole thing. He also timed it so he was able to cross the finish line on live TV at 9:30am.

I was seriously dying, said Hogan. You could hear me breathing heavily. And I wasnt going fast I thought it was more important to stay engaged and see if we could hold people until the end.

Hogan sacrificed speed for connection but got a bonus in return.

It made the race go by super fast because I was engaged in so many other ways (talking with people online as well as on the course, changing batteries, getting info from Wendy, producers, doing live hits), I forgot how tired I was.

This is our bionic man! said Gatlin. Jeff is a clever guy, a genuine guy, He really genuinely wants people to get excited about fitness.

Hogan definitely pulled in an audience. On race day his Facebook Live run drew 17,000 views.

I think what we provided was the best tour of Raleigh on two feet! said Hogan.

WRAL-TV's Jeff Hogan gets a selfie with Renee Chou & Adam Owens on the live feed right after he finishes the 2018 Raleigh Rock n' Roll Marathon.

A Team Effort

Hogan and Gatlin played pivotal roles in the historic race coverage for WRAL. But they are quick to recognize the large crew that helped make this multiple-platform event news events happen.

Also very rewarding was the excitement of the teamwork within the building, said Hogan, from engineering to director, producer, social, web, and on-air execution/interaction with anchors, in-studio and on course. Just a great day!

Gatlin was all full of kudos for the entire crew who made the live run happen, including WRAL-TV Producer Nacarla Webb for her fantastic producing and the WRAL digital team who got things up on the website.

Mikaya on the desk did a great job maneuvering everything, said Gatlin of WRAL-TV Anchor/Reporter Mikaya Thurmond.

What really charged me was that double screen experience, and that Je
LINK: http://www.capitolbroadcasting.com/2018/04/13/rock-n-rolling-to-multi-...
See more stories from cbc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

Green Hippo Debuts Hands on Hippotizer Media Server Train...

Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...

01/04/2026

TAG Video Systems and Oracle Cloud Infrastructure Partner...

TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...

01/04/2026

Professional Wireless Systems PWS Takes on Intercom and R...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...

01/04/2026

AgileTV powers Liwest next generation TV experience with...

AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...

01/04/2026

LTN and Ateme partner to deliver integrated video process...

LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...

01/04/2026

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator Deepa Subramaniam April 1, 2026 0 Comments I'm excited to share that...

01/04/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live Production, Film, Post, and Broadcast

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...

01/04/2026

2026 NAB Show Exhibitor Insight: Evertz

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Judge Blocks Order Barring NPR and PBS From Funding

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Nikon to Sell Mark Roberts Motion Control

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Optimization, and Personalization at NAB 2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...

01/04/2026

FCC Approves WJAX-TV License Transfer to Cox

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Scripps Sports Ink Deal for Ion to Air 2026 Teal Rising Cup

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

UK Group Companies Unveil NAB Show Plans

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Victoria Mont Brings the Multi-Hyphenate Mindset to Career Jam 2026

Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...

01/04/2026

RT and Virgin Media Television kick off comprehensive freetoair coverage of the 2026 Women's Six Nations Championship

Rugby fans won't miss a moment of the action this spring, with full Women...

01/04/2026

Bluey as Gaeilge starts on RT KIDSjr on Easter Monday

T Bluey ag teacht go RT ! Beginning on Monday 6 April 2026, Bluey will be available as Gaeilge on RT KIDSjr and RT Player. Children will be able to connect w...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

31/03/2026

MeyerPro Delivers LED Production for Microsoft Ignite 2025

MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...

31/03/2026

MC-IF Expands Membership to Include Smaller Technology Companies to Drive VVC Adoption

The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...

31/03/2026

ViewLift and MyOutdoorTV Launch Conversational AI Search

ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...

31/03/2026

Atlanta Braves and Gray Media to Simulcast 25 Regular Season Games on Over-the-Air Television

The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...

31/03/2026

Gravity Media to Deliver Broadcast Coverage of the Sydney Autumn Racing Carnival

Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...

31/03/2026

Mileto Tecnologia Selects Synamedia Go for OTT Expansion

Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...

31/03/2026

NAB 2026: KMH Integration to Present AV Casting Philosophy

KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...

31/03/2026

Prime Video to Air First and Second Rounds of 2026 Masters Tournament

Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...

31/03/2026

NHL, ESPN, TNT Sports and Sportsnet Launch Joint Marketing Campaign for 2026 Stanley Cup Playoffs

The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...

31/03/2026

Daktronics to Install New Video Display and Show Control System at Wake Forest's Allegacy Stadium

Daktronics has partnered with Wake Forest to manufacture and install a new end z...

31/03/2026

NFL Announces Las Vegas to Host Super Bowl LXIII in 2029

The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...

31/03/2026

NFL Partners with TMRW Sports to Launch Professional Flag Football League

The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...

31/03/2026

Zac Brown Band and Blake Shelton Deploy Sennheiser Spectera at Las Vegas Residencies

Sennheiser's Spectera wideband bidirectional wireless system was used by bot...

31/03/2026

Sports Studio Forms Advisory Board for Free Live Sports Platform

Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives. Each of o...

31/03/2026

PSSI Deploys Appear X Platform for Mobile Fleet and Teleport Upgrade

PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...

31/03/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahiah Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

31/03/2026

NWSL Scales Up Production Ops to Match League's Exponential Growth

With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...

31/03/2026

Spotify Introduces New Formats, Tools, and Research to Help Brands Become Part of the Fan Experience

Spotify has evolved from a streaming platform to an interactive, multiformat eco...

31/03/2026

Make Noise Music introduce the GTE

Lastest New Universal Synthesizer System module announced Make Noise Music have recently announced the launch of the latest addition to their New Universal ...

31/03/2026

Two notes unveil the Captor X+

True Stereo DynIR Engine, Virtual Load Shaper & more Two notes Audio Engineering's Captor X reactive load box and cabinet simulator has built up a solid...

31/03/2026

Welcome Young Entertainment Professionals Class of 2026

By Kiera Williams Every year, a new group of emerging media and entertainment professionals steps into the HPA community - curious, talented, and ready to grow...

31/03/2026

L3Harris Sets Date for First Quarter 2026 Earnings Release

MELBOURNE, Fla., March 31, 2026 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2026 financial results before the market opens on Thursday, A...

31/03/2026

Millions of Miles from Home: How Perseverance Stays Connected

Photo courtesy of NASA. An illustration shows NASA's Perseverance rover operating on the surface of Mars....

31/03/2026

L3Harris and Comtech Introduce First-of-Its-Kind Tactical SATCOM Modem

L3Harris Technologies and Comtech Telecommunications Corp. have collaborated to introduce the next evolution in resilient multi-orbit capability for today's...

31/03/2026

Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts

Rebel Sport leads ad investment as brands compete for a large, active and qualit...

31/03/2026

Spectrum TV App to Launch on Amazon Fire TV Devices

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

CueScript to Showcase Innovations at NAB that Add Mobilit...

CueScript, a leading international developer of professional teleprompting solutions, is enhancing its platform with three innovations that elevate flexibility,...

31/03/2026

GALSNGEAR Returns to the 2026 NAB Show with Expanded Meet...

#GALSNGEAR will host a series of meetups, panel discussions, and networking events during the 2026 NAB Show, taking place April 18 22 in Las Vegas. The organi...