Sony Launches Its Most Advanced APS-C Camera Ever a6700 and Versatile Compact Shotgun Microphone ECM-M1

High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time

12 July, 2023 Sony announces the release of its newest APS-C mirrorless camera, the 6700 . This new offering combines the cutting-edge still image and video capabilities from the latest full-frame Alpha and Cinema Line cameras with the compact and lightweight design of the 6000 series, resulting in Sony's most advanced APS-C mirrorless camera to date.

Combining an APS-C back-illuminated Exmor R CMOS image sensor boasting 26.0 effective megapixels with the speed and power of Sony's advanced BIONZ XR processing engine, the 6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.

The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone picture profile found in Sony's professional Cinema Line models for refined movie imagery that doesn't require colour grading, and it delivers stunning representation of human skin tones.

For videographers and vloggers, Sony has also announced ECM-M1 shotgun microphone, capable of high-quality sound capture with eight sound pickup modes including stereo.

With the release of the 6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Our vision is not static; Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators, says Yann Salmon Legagneur, Director Product Marketing, Imaging Solutions, Sony Europe.

Highly accurate subject recognition with AI

The latest APS-C sized, back-illuminated Exmor R CMOS image sensor boasts approximately 26.0 effective megapixels, paired with the advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced colour reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions.

The AI processing unit is inherited from the 7R V, enabling high accuracy Real-Time Recognition AF (autofocus). Beyond the 6000 series' human and animal recognition, it now accurately identifies multiple subjects such as humans, animals, birds, insects, cars/trains, and airplanes, catering to diverse creative expressions. When paired with today's newly launched FE 70-200mm F4 G OSS II iii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it's compatible with the broad array of E-mount lenses.

Excellent video performance compatible with 4K120pi

Harnessing data equivalent to 6K, the 6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the 6700 delivers impressive skin tone depiction and subject highlighting, technologies honed through the Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound.

Mobility, operability, and connectivity unique to a compact and lightweight device

With a compact design (approx. 12cm 7cm 8cm. and weighing about 493g.v), the 6700 is highly portable. It claims a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. A customisable front dial and a switching dial for still images, movies, and S&Q modes are also included. It is equipped with an optical 5-axis in-body image stabilisation system with 5.0 stopsvi of shutter speed advantage for stills and Active Modevii ensures stable footage.

In terms of connectivity, the camera now supports the Creators' Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the Camera Remote SDK in July 2023, allowing remote operation and setting adjustments.

Environmental conscious and accessibility

Over the past 10 years, Sony has replaced approximately 379 tonnesix of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTMx, are actively used for the camera body, reducing environmental impact without sacrificing functionality. In addition, it is equipped with a Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators.

Shotgun microphone ECM-M1

The ECM-M1 is the world's first shotgun microphone with eight dial-selectable audio recording modesxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time it effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie shooting where the subject is always in front of the microphone.

A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a

LINK:	https://www.sony.co.uk/presscentre/news/sony-launches-its-most-advance...
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