Ooyala Unbundles Video Analytics Solution, Ooyala IQ, Built to Drive Revenue rough Real-Time Audience Analytics and Insights
24/11/2015
23 November 2015
Award-winning video insights product now analyzes content performance and audience engagement through large ecosystem of video players
SANTA CLARA, Calif. (November 23, 2015) - Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, has released an unbundled version of its award-winning Ooyala IQ video analytics product, which can now be used to measure content performance and audience engagement alongside other video players including those from JW Player, Brightcove, Kaltura, thePlatform, Flowplayer and YouTube.
Internet-delivered video continues to become a primary means of viewing for premium content, and publishers, media companies and broadcasters are challenged with maximizing video revenue across a device-fragmented audience. Ooyala IQ helps solve this problem, providing an unprecedented level of real-time business intelligence, audience insights and content performance, across all screens.
With Ooyala IQ's multidimensional querying, customers can easily analyze in real time the millions of analytic video based events occurring across their website or network. A rich set of metrics for measuring content consumption, engagement and audience reach are displayed in a simple and easy-to-use interface, and are available via an API for added flexibility.
Companies can also compare performance across syndication partners irrespective of whether the partner site uses the Ooyala player or a 3rd party player, allowing them to make more comprehensive business decisions.
Examples of insights presented by Ooyala IQ include:
Real time top-performing content, trending content and viewership stats by top geographic locations (country, region, state/province, DMA);
Performance metrics viewed by asset or label, device type, OS, browser, domain, player and traffic source;
Time-series or historical view of content performance;
In-depth asset-level statistics for individual asset tracking;
In-depth video insights should be ubiquitous and an industry standard, said Jonathan Wilner, senior vice president of product and corporate strategy at Ooyala. By unbundling Ooyala IQ and making it available for any content provider using any video player, we're solving an industry need that stretches beyond our customer base, and one that has become a business imperative for all video-related companies.
Ooyala IQ gives companies the power to better maximize video engagement and revenues regardless of their business model, whether ad-supported, transactional or subscription based. For ad-supported businesses, Ooyala IQ helps increase eCPMs by helping identify high-value audiences. Insights can be used to adjust ad loads for specific devices, geographies or assets; and to help pinpoint exactly where to place ads within any specific video.
For subscription-based business models, companies gain a deeper understanding of content relevance, for greater viewer retention and content acquisition costs can be reduced by knowing which content is performing best, and worst. Targeting the right content, platforms and formats helps optimize production and licensing costs.
For transactional business models, Ooyala IQ helps increase average revenue per user (ARPU) through identifying and promoting high-performing or top-trending content; it also improves viewer acquisition by helping more effectively target marketing campaigns around the content most likely to appeal to an audience.
Kedar Mohite, senior analyst, media and broadcast, Ovum
Advanced analytics-driven insights help optimize content costs by 15 to 20 percent not only to help drive buying decisions, but to inform future strategies, said Kedar Mohite, senior analyst for Ovum. Ooyala puts analytics in the front of its solutions to secure downstream workflow for its customers. Making that capability available to anyone using third-party players fills a need that will benefit multi-screen video services to maximize audience engagement and explore new business streams from a short-window of opportunities.
Jim Hodges, senior analyst, Heavy Reading
The dissemination of content to a host of platforms, syndicate partners and players has caused a complex problem in the TV space to fully understand - and draw insights from - how audiences are engaging with video, said Jim Hodges, senior analyst for Heavy Reading. It will be necessary for enterprise-grade analytics tools to provide multidimensional queries that respond in real time to drive big business strategies and truly understand how their content is performing across networks.
Steve Baron, vice president, digital content & technology, Tribune Broadcasting
Within two days of pulling insights from Ooyala IQ, we noticed viewers were dropping off moments before the video ended, missing our content recommendation page that personalizes their experience and keeps them viewing longer, said Vice President of Digital Content and Technology at Tribune Broadcasting, Steve Baron. Ooyala IQ analytics helped us recognize and optimize a better video workflow, making a significant impact on our video business from boosts in viewer engagement, total time spent on video and monetization. Tribune uses Ooyala IQ in conjunction with the Ooyala video player.
Edward Adams, video news editor, The Telegraph
At The Telegraph we take a very hands-on approach with video, tweaking our strategy to boost viewership and ad revenue daily, so it's vital we understand the complexities of performance across every video asset, said Edward Adams, Video News Editor at The Telegraph. Ooyala IQ gives us the in-depth data we require on the real-time basis we demand so we're continually making smarter dec
LINK: | http://www.ooyala.com/about/press/ooyala-unbundles-video-analytics-sol... |
See more stories from ooyala |
Europe Stories
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
25/04/2024
Opinion: charting a cloud driven future
M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud? By Contributor Published: April 25, 2024 M2A Media's Matt Hughes ...
25/04/2024
Czech mates
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Molinaire Creative Group opens new Liverpool facility
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent By Matthew Corrigan Published: April 25, 2024 Notorio...
25/04/2024
Unlock the potential of automated node-based and no-code media workflows at MPTS 2024
Published On: April 25th, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...
25/04/2024
Explore the Future of VR 180 Storytelling with Dolce Mia and Mistika VR
Published On: April 25th, 2024 data-orig-src=https://www.sgo.es/wp-content/uploads/Dolce-Mia-Header-image.png width=1040 height=533 class=lazyload wp-image-0 ...
25/04/2024
IBM Transforms the Storage Ownership Experience with IBM Storage Assurance
LONDON, UK, April 25, 2024 IBM (NYSE: IBM) today announced new storage capabilities that give clients choice and control in the data center to maximise perfor...
25/04/2024
Socio-ecological impact through reuse of IT hardware
Social and Ecological Impact through Reuse of IT Hardware Social & green IT: Arvato Systems and AfB Securing three jobs for people with disabilities Savings...
25/04/2024
AMATEUR DRAMA TAKES CENTRE STAGE AS RT ALL IRELAND DRAMA FESTIVAL LAUNCHES IN THE ABBEY THEATRE
Amateur drama took centre stage as the All Ireland Drama Festival was officially...
25/04/2024
AI-assisted optronics: an unprecedented European project to increase combat perception capabilities
Facebook Twitter LinkedIn The European Commission signed the Grant Agreeme...
24/04/2024
UKTV's pay TV channel Alibi joins forces with S4C and All3Media International for new legal crime drama series Mudtown
Cast set to star include Erin Richards and Tom Cullen Wednesday 24 April 2024 ...
24/04/2024
K-Hip-Hop's Biggest Names Take Center Stage on KrOWN X HAN 2024'
This month marked the return of Spotify's HAN, our collaborative program that brings the unique sounds and culture of Korean hip-hop to the world through ex...
24/04/2024
RADAR Italy Returns With 6 Artists Transforming the Country's Music Landscape
As Spotify's program to spotlight rising talent from around the world, RADAR...
24/04/2024
Spotify Partners With Les Flammes Music Awards To Celebrate French Rap
Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France. Spotify helped create...
24/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT' Becomes Spotify's Most-Streamed Album in One Week
Records smashed. History made. It's been just five days since Taylor Swift u...
24/04/2024
Authentic Perspectives
The first feature film from writer-director Shaun Seneviratne, Ben and Suzanne: A Reunion in 4 Parts depicts the struggle between love and duty as Ben (Sathya S...
24/04/2024
Melanie Georgieva Joins Panalux as Long Form Sales Director
LONDON, England (24 April 2024) Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision'...
24/04/2024
Deutsche Telekom Powers New MagentaTV Service With Broadpeak's Cloud DVR Solution
April 24, 2024 -- Deutsche Telekom Powers New MagentaTV Service With Broadpea...
24/04/2024
VEON Announces 2024 AGM and Board Nominees
24 Apr 2024 VEON Announces 2024 AGM and Board Nominees Amsterdam, 24 April 2024 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator...
24/04/2024
Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automotive radar test solution
Rohde & Schwarz and IPG Automotive unveil a complete Hardware-in-the-Loop automo...
24/04/2024
Nurturing a new look for Huntapac
Posted on 24 Apr 2024 Creating a contemporary brand update that reflects a company's strong heritage can often pose a challenge, yet its a task ICG embrace...
24/04/2024
2024-04-24
Beginning in May, a special Today at Apple series titled Made for Business will offer small business owners and entrepreneurs free opportunities to learn how ...
24/04/2024
Print beats other media channels to deliver largest ROI
% of profit volume % of advertising investment % of full payback % of sustained parback % of short-term payback % of immediate payback Full payback ROI S...
23/04/2024
Tackling lies online: the answer may be all in the mind
Psychology can play an important role in helping us understand what audiences respond to (Dr Jon Roozenbeek, Cambridge Social Decision-Making Lab) For newsroom...
23/04/2024
Spotify Reports First Quarter 2024 Earnings
Today, we announced our first quarter 2024 earnings. In a solid start to the year, Spotify reported Monthly Active Users grew 19% Y/Y to 615 million. Subscri...
23/04/2024
Spotify rapporterar intkter fr frsta kvartalet i 2024
Idag publicerar Spotify sina finansiella resultat f r f rsta kvartalet 2024. ret har inletts stabilt: M natliga aktiva anv ndare kade med 19 % j mf rt med f...
23/04/2024
Discover Your K-Pop Persona With Spotify's New Interactive Experience
In the last decade, as K-Pop cemented its status as a global phenomenon, Spotify has helped fans around the world keep their fingers on the pulse at every step ...
23/04/2024
Creative UK launches manifesto calling for more investment in creative R&D; revised approach to trade and exports
Entitled Our Creative Future, the manifesto calls for radical new action' t...
23/04/2024
Audiotonix secures landmark' investment
The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG By Jenny Priestley Pub...
23/04/2024
James Cameron backs Marlow Film Studios proposal
Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D By Matthew Corrigan Published: April 23, 2024 ...
23/04/2024
IBC launches 2024 Innovation Awards with new categories
The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability By Matthew Corrigan Publ...
23/04/2024
Pascal Fratellia leaves Olympics role at EBU
He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022 By Matthew Corrigan Published: April 23, 2024 He pla...
23/04/2024
Discover what is new: Mistika Boutique and Ultima enhance conforming, rendering and project collaboration
Published On: April 23rd, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...
23/04/2024
Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog signal generation up to 40 GHz
Rohde & Schwarz introduces new R&S SMB100B microwave signal generator for analog...
23/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award
Entries open from 1 May 31 July to colourists on any grading platform The Fil...
23/04/2024
Niels Steenstrup appointed CEO of Thales InFlyt Experience
Facebook Twitter LinkedIn We thank TK for his leadership and dedication to our customers' success. We wish him well on his retirement, said Yannick ...
23/04/2024
Thales opens a new System Testing Centre for German F126 project
Facebook Twitter LinkedIn On April 23rd 2024, Thales, the German Navy and German military procurement agency, BAAINBw (Federal Office of Bundeswehr Equipm...
22/04/2024
UKTV Ventures partners with Elder, in airtime-for-equity deal
22 April 2024 - Award-winning broadcaster UKTV has today announced it has invested in the award-winning online care marketplace, Elder, using its multi-million ...
22/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT' Breaks Multiple Spotify Records in Less Than 24 Hours
It's a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her ...
22/04/2024
Adapting to Landscapes With LEE Filters
In this video, LEE Filters ambassador Jordan Banks ventures into Snowdonia National Park in Wales. Faced with less-than-ideal weather conditions, he adapts his ...
22/04/2024
Ross Video expands graphics portfolio with Bannister Lake Software acquisition
The Chameleon solution provides access to real-time data from a range of sources, enabling users to construct tickers, L-bars, snipes, web widgets and full fram...
22/04/2024
What happened in Vegas: 2024 edition
TVBEuropes editor Jenny Priestley highlights some of the main talking points at this years NAB Show By Jenny Priestley Published: April 22, 2024 TVBEurope...
22/04/2024
Rohde & Schwarz expands footprint in India by opening new state-of-the-art facility in Bengaluru
Rohde & Schwarz expands footprint in India by opening new state-of-the-art facil...
22/04/2024
Comscore at the 19th Annual Needham Technology, Media & Consumer Conference
Comscore at the 19th Annual Needham Technology, Media & Consumer Conference RESTON, Va., April 22, 2024 Comscore (Nasdaq: SCOR), a trusted partner for plannin...
22/04/2024
CODA Audio system is Crowning Glory for Brooklyn Cultural Hub
Crown Hill Theatre in Brooklyn, New York, officially opened its doors with a red-carpet event in early December 2023. The brainchild of entrepreneur and musicia...
22/04/2024
Cian Cobhin's An Taobh Tuathail marks 25 years on air
An Taobh Tuathail (ATT), RT Raidi na Gaeltachta's flagship alternative radio, presented by Cian C obh in show turns 25 in May 2024. The acclaimed music ...
20/04/2024
Taylor Swift's THE TORTURED POETS DEPARTMENT Breaks Multiple Spotify Records in Less Than 24 Hours
It's a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her ...
19/04/2024
Thank You for visiting us at NAB 2024!
Thank You for visiting us at NAB 2024! Thank you for joining us at the ToolsOnAir booth during NAB Show 2024! We were delighted to showcase our latest inno...