TVE premiered at the Festival of Vitoria If you were, the first series interactive transmedia produced in Spain
08/09/2017
Televisi n Espa ola ha presentado en el FesTVal de Vitoria Si fuera t , la primera serie transmedia interactiva producida en Espa a. Se trata de un proyecto innovador, producido por RTVE en colaboraci n con Atomis Media, que permitir la interacci n del usuario con los personajes, ya que cada semana el p blico decidir el curso de la trama. Mar a Pedraza encabeza el reparto junto a scar Casas, Adri Collado, Ingrid Rubio y Ruth D az, entre otros.
Durante la presentaci n de la serie en el FesTVal de Vitoria, donde se ha estrenado el primer cap tulo, la directora de Estrategia e Imagen de TVE, Mar a Jos Bult , ha se alado que este proyecto es un paso adelante en las ficciones de la cadena, porque las personas que se acerquen a esta serie van a poder decidir, interactuar y consumir de una manera muy diferente .
El director de Cine y Ficci n de TVE, Fernando L pez Puig, ha explicado que la mec nica de esta serie es algo rompedor en ficci n porque el equipo sabe qu historia quiere contar, pero no sabe lo que puede pasar. Est muy abierto para que sea el espectador el que decida .
El director de RTVE Digital, Alejandro Vega, ha indicado que desde hace dos a os ha habido un trabajo intenso para sacar el proyecto adelante y ha ensalzado al equipo encargado de la estrategia transmedia, que ha puesto en valor todas las actualizaciones del mundo digital para recogerlas en esta serie y hacer un producto dirigido a un p blico m s joven , sin descartar que el target pueda ser m s amplio.
Javier Olivares, que lidera el equipo de guionistas, ha hablado del reto que supone esta serie y ha explicado que, en relaci n al guion, han preparado un rbol con todas las decisiones para tener tiempo de, en una semana, consultar al p blico, reescribir el cap tulo, rodarlo y tenerlo listo a la semana siguiente .
El director, Joaqu n Llamas, ha afirmado que lo divertido es saber qu va a ir ocurriendo, porque la propuesta no es si la protagonista hace una cosa u otra, sino c mo le afecta emocionalmente cada decisi n .
Los protagonistas, Mar a Pedraza y scar Casas, han mostrado su satisfacci n tras ver el primer cap tulo y conf an en que funcione porque es algo nuevo y un reto para todo el elenco.
Cada lunes, un nuevo cap tulo
Series features the signing of Javier Olivares and the team of screenwriters and transmedias The Ministry of time. La direcci n corre a cargo del conocido director Joaqu n Llamas y la compleja e innovadora estrategia interactiva correr a cargo de RTVE Digital. If you were estrenar su primer cap tulo el lunes 11 de septiembre en La 1, y a las 21:00 en Playz, una nueva plataforma integrada en RTVE.es que ofrecer producciones exclusivas de contenido digital para consumir en formato digital.
El primer cap tulo dura 20 minutos y cada lunes a las 21:00 los usuarios podr n disfrutar de un nuevo cap tulo de 10 minutos hasta un total de ocho. Con los ocho cap tulos se crear una pel cula que se emitir en TVE al final de la temporada.
La serie exige un planteamiento de producci n completamente innovador, que obligar al equipo a trabajar a contra reloj para rodar lo que el p blico decida y emitirlo la semana siguiente. Un esfuerzo de producci n, pero tambi n un reto para los guionistas, que ir n conformando la historia semana a semana; y para todo el equipo art stico, que no conocer el destino de sus personajes hasta el d a antes de rodar las nuevas secuencias.
Participaci n de los espectadores
Al final de cada cap tulo, la protagonista se enfrentar a una elecci n entre dos opciones. Tras la emisi n semanal, el personaje de Alba se conectar en directo a las 21:30 horas en la p gina de Facebook de la serie para contar a los usuarios sus emociones, comentar lo ocurrido en el cap tulo y leer los consejos que los seguidores le planteen.
A partir de ese momento y en el mismo muro de Facebook se podr votar durante 24 horas cu l de las dos opciones debe elegir Alba. Con la decisi n ganadora, los guionistas de la serie escribir n el siguiente cap tulo, que se grabar cada semana y se emitir el lunes siguiente.
En las redes sociales los seguidores podr n encontrar pistas y contenidos que ampliar n el universo de los personajes de la serie y permitir n conocer m s cosas sobre ellos.
Adem s, los usuarios tendr n la posibilidad de formar parte de la agenda del tel fono de Alba (665 553 775), recibiendo mensajes de WhatsApp y contenidos exclusivos. A medida que avance la historia, la serie incluir la participaci n de los seguidores a trav s de acciones sorpresa que se ir n anunciando cada semana.
LINK: | http://www.panoramaaudiovisual.com/en/2017/09/07/tve-estrena-en-el-fes... |
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