Sony Pixel Power calrec Sony

AxF goes real-time! Epic Games' Unreal Studio 4.20 Supports AxF, X-Rite's Appearance Exchange Format

14/08/2018

AxF goes real-time! Epic Games' Unreal Studio 4.20 Supports AxF, X-Rite's Appearance Exchange Format

GRAND RAPIDS, Mich., August 12, 2018 X-Rite Incorporated, a global leader in color science and technology, and Pantone LLC, today announced that Epic Games' Unreal Studio 4.20 natively supports the Appearance Exchange Format (AxF ). Developed by X-Rite, AxF is a vendor-neutral format that enables the communication of all aspects of a physical material's appearance color, texture, gloss, refraction, transparency, translucency, special effects (sparkles) and reflection properties in a single, editable file to improve design virtualization. AxF allows Unreal Studio users to load physically-accurate digital material files, convert them to Unreal Engine materials for a consistent look across platforms and use them in a real-time workflow to enhance VR and AR experiences. X-Rite is showcasing the AxF integration with Unreal Studio 4.20 at SIGGRAPH 2018, August 12 August 16 in Vancouver at booth 401.

AxF is the foundational component of the X-Rite Total Appearance Capture (TAC ) ecosystem, a solution that brings a new level of accuracy and efficiency to the capture, communication and presentation of physical materials in the virtual world. Traditionally, the capture and rendering of complex materials such as special effects paints, meshes and synthetic fabrics have been time-consuming and manual processes. TAC addresses this challenge with a new level of precision in material scanning coupled with an ability to share the resulting data, via AxF, across an expanding set of tools, such as the Unreal Studio real-time visualization solution.

Integration of AxF in Unreal answers the need of taking physically correct materials into real-time visualization, says Dr. Francis Lamy, Executive Vice President and Chief Technology Officer, X-Rite and Pantone. The TAC ecosystem and AxF allow Unreal Engine users to visualize their creations using physically correct digital materials, providing a new level of realism that results in even more immersive AR and VR experiences.

Our customers who want to achieve the highest fidelity to real-world materials can now use the AxF format and scanners from X-Rite to bring measured materials into their UE4-based visualization process. The combination of Unreal Engine and AxF means customers can now better match the virtual world to the real world to make better design decisions, said Ken Pimentel, Unreal Studio Product Manager, Epic Games.

Unreal Studio is a collection of targeted resources that accelerates adoption of Unreal Engine and new VR and AR experiences by simplifying workflows and optimizing data, delivering industry-relevant training and assets and providing timely support methods. The latest Unreal Studio 4.20 release focuses on a streamlined workflow that maximizes ease of use and compatibility through the Datasmith plugin. Users can now load X-Rite's Appearance Exchange Format (AxF) files for an elegant conversion to Unreal Engine materials, resulting in a highly accurate, consistent look of materials across platforms.

AxF is a binary digital file format and is not restricted to a specific device or measurement geometry, spanning single spectrum to full BSSRDF. It is designed to compress raw data from terabytes to megabytes providing third party software applications, such as Unreal Studio, with efficient access to a full set of material appearance characteristics without compromising performance.

TAC Captures Physical Material Appearance at SIGGRAPH

SIGGRAPH 2018 attendees can see a demonstration of X-Rite's award-winning Total Appearance Capture (TAC) ecosystem and the AxF integration with Unreal Studio at the X-Rite booth 401. Attendees will see how AxF files can be used within Unreal Studio software and applied to photo-realistic scenes and immersive AR and VR experience.

The TAC ecosystem is comprised of the TAC7 scanner, PANTORA Material Hub desktop application, and Virtual Light Booth (VLB). Physical material samples are scanned using the TAC7 scanner, which captures appearance properties digitally to create AxF files that store appearance data. The files are stored, managed, viewed and edited in the PANTORA desktop application. The AxF files can be shared with Product Lifecycle Management (PLM), Computer-Aided Design (CAD), and state-of-the art rendering applications including Allegorithmic Substance Designer, AMD Radeon ProRender, Autodesk VRED Professional 2018, Chaos Group V-Ray, Epic Games Unreal Engine, Gerber Technology YuniquePLM and AccuMark, Human Solutions Assyst Vidya, Lumiscaphe Patchwork 3D, Luxion KeyShot , Material Exchange platform, Next Limit Maxwell, and NVIDIA Iray .

The Virtual Light Booth is the industry's first immersive 3D visualization environment for evaluating material appearance. It allows users to accurately compare physical samples and digital renderings side-by-side under the same perceptual conditions from illumination to contextual to observational factors. This helps ensure consistency between digital prototypes and final physical products and empowers designers to make more informed material selection decisions reducing approval cycles and accelerating time to market.

For more information regarding the TAC ecosystem, please visit us at http://www.xrite.com/categories/Appearance/total-appearance-capture-ecosystem.

About Unreal Engine

Developed by Epic Games, Unreal Engine is a complete suite of tools that empowers creators to bring real-time, high-fidelity experiences to PC, console, mobile, augmented reality (AR) and virtual reality (VR) platforms. Used by many of the worlds leading entertainment software developers and publishers, Unreal Engine is also an integral part of many enterprise sectors, such as automotive, architecture, film, science, aerospace
LINK: https://www.xrite.com/about-us/news-events/press-releases/axf-goes-rea...
See more stories from xrite

Europe Stories

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

16/04/2024

Adobe previews generative AI tools to streamline professional video workflows

New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending a...

16/04/2024

Atomos appoints Daniel Moore as new chief technical officer

Moore has led the development effort for over 20 products in the AV space By Matthew Corrigan Published: April 16, 2024 Moore has led the development effo...

16/04/2024

UNIT deliver picture post and colour grade for new BBC1 drama series

Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...

16/04/2024

Interim report 2024, January - March

First quarter Net sales for the first quarter reached SEK 616 m (773), corresponding to a decrease of 20%. Currency translations had a negative effect of SEK 3...

16/04/2024

HMS Networks realizes immediate cost synergies and launches cost saving program to streamline the organization

Following the closing of the acquisition of Red Lion Controls ( Red Lion ) on Ap...

16/04/2024

Rodeo FX expands into colour grading with new Baselight suite

Article courtesy of Post Read the article Toronto's Rodeo FX has expanded its offerings into colour grading with the recent opening of a new Baselight gra...

16/04/2024

FilmLight's Nara connects creative teams

Article courtesy of Digital Media World Read the article FilmLight's Nara gives post-production facilities, VFX houses and other media professionals immed...

16/04/2024

Jigsaw24 partners FilmLight on its media tool Nara

Article courtesy of Televisual Read the article FilmLight has chosen Jigsaw24 Media as the first global and exclusive UK partner for its new content managemen...

16/04/2024

La Gran Carpa Catedral reaches new audiences across Europe and MENA thanks to Eutelsat Group satellite coverage

Photo credit: GETTY IMAGES Press release - 16 April 2024 10:45 La Gran Carpa...

16/04/2024

Operation and Further Development of the AOK Website

Arvato Systems Takes over Operation and Further Development of the AOK Website Digital Transformation in the Healthcare Sector Arvato Systems wins tender fro...

16/04/2024

2024-02-29

Apple today announced an expansion of Self Service Repair for MacBook Pro and iMac models powered by M3, with support available today. Since April 2022, Self Se...

16/04/2024

2024-04-16

Today Apple announced it will open Indonesia's fourth Apple Developer Academy in Bali, expanding on its investment to increase opportunities for developers,...

16/04/2024

Bots Now Make Up Nearly Half of All Internet Traffic Globally

Facebook Twitter LinkedIn Automated and malicious traffic rises for a fifth consecutive year Bad bots account for 32% of all internet traffic 44% of all...

15/04/2024

SiliconCore adds to XR range with new 1.2mm XR LED Display

SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...

15/04/2024

Naphtali Cave joins MOOV

The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...

15/04/2024

Finalists Confirmed for 2024 RT All Ireland Drama Festival, as RT Celebrates 20 years as title sponsor

Three plays never-before performed will feature in the finals of the 2024 RT Al...

15/04/2024

Change of CFO in Telenor Group

1 minute read Share alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> Tone Hegland Bachke, Executi...

15/04/2024

Video confidence at a glance with 360 Live Mosaic

We are delighted to launch the new 360 Live Mosaic application on the Agama Enterprise platform, our central umbrella system. This capability allows for the ea...

15/04/2024

Thales to supply seven additional Ground Master 200 Multi-Mission Compact radars for the Dutch Ministry of Defence

Facebook Twitter LinkedIn COMMIT (Command Materiel and IT), the Dutch mili...

14/04/2024

DPA MICROPHONES UNVEILS AIR1 UNIVERSAL MINIATURE FUR WINDSCREEN AT NAB 2024

A Professional Windscreen Designed for Lavalier and Headset Microphones That Guarantees Highly Efficient Wind Protection and Unrivaled Acoustic Transparency DP...

13/04/2024

Lighting a Horror Scene With LEE Filters

In this video, gaffer Elena Armellini takes viewers behind the scenes as she lights a horror scene. She and her crew black-out the locations windows to give the...

13/04/2024

Blackmagic Design unveils game-changer' URSA Cine 12K

The company has also unveiled DaVinci Resolve 19, which adds new AI tools, as well as over 100 feature upgrades By Jenny Priestley Published: April 13, 2024 ...

13/04/2024

Fellowship Church Drastically Elevates Reliability and Quality With Riedel Communications

Wuppertal April 13, 2024 Fellowship Church Drastically Elevates Reliability an...

13/04/2024

ATK Versacom Excels With Riedel Communications at High-Profile Broadcast Events

Wuppertal April 13, 2024 ATK Versacom Excels With Riedel Communications at High-Profile Broadcast EventsRiedel Communications today announced that it showcase...

13/04/2024

Riedel Enhances Interstellar Technologies' Space Launch With Advanced Communication and Video Transmission Solutions

Wuppertal April 13, 2024 Riedel Enhances Interstellar Technologies Space Launc...

13/04/2024

Riedel's Simplylive Production Suite Empowers Lafayette College to Live Stream High-Quality Sports Broadcasts Simultaneously

Wuppertal April 13, 2024 Riedel's Simplylive Production Suite Empowers Laf...

13/04/2024

Riedel Expands RiCapture Ingest Solutions Portfolio With Release of i8, i44, and i84

Wuppertal April 13, 2024 Riedel Expands RiCapture Ingest Solutions Portfolio W...

13/04/2024

STRENGTHEN YOUR CONTENT PROTECTION STRATEGY BEYOND DRM: A HOLISTIC APPROACH

In todays digital age, where the consumption of media content has shifted towards streaming platforms, the importance of safeguarding digital assets against pir...

12/04/2024

Bergerac is reimagined by BlackLight TV in a brand-new series for UKTV's free streaming service UKTV Play and free-to-air channel Drama

Friday 12th April 2024 Detective Jim Bergerac will be returning to the iconic se...

12/04/2024

KAROL G Teams Up With Spotify and FC Barcelona To Release Special Matchday Shirts, Merchandise Collection, and Matchday Playlist

Spotify is once again bringing together record-breaking legends from the worlds ...

12/04/2024

MediaSilo to Offer Camera to Cloud with Atomos

MediaSilo to Offer Camera to Cloud with Atomos Integration between MediaSilo and Atomos Cloud Studio unlocking rapid transfer of content from on-set to editor...

12/04/2024

Filming in extreme conditions: Mammals production team reveal all

Producer/directors Stuart Armstrong and Will Lawson detail the specialist cameras used to capture the footage for the series Dark and Cold episodes By Matthew ...

12/04/2024

Cinedeck partners with Paramount to create MTV integrated delivery platform

Cinedecks new ConneX Hub master tool leverages Adobe Frame.io and the companys ConneX products By Matthew Corrigan Published: April 12, 2024 Cinedeck'...

12/04/2024

Nikon completes acquisition of RED

The acquisition aims to enable the development of distinctive products, while leveraging the business foundations of both Nikon and Red By Matthew Corrigan P...

12/04/2024

Alison Pavitt joins Blue Lucy

She joins joins Blue Lucy after a number of years at Pebble By Jenny Priestley Published: April 12, 2024 Updated: April 15, 2024 She joins joins Blue Lu...

12/04/2024

VEON management increases share ownership

12 Apr 2024 VEON management increases share ownership Amsterdam, 12 April 2024 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator ...

12/04/2024

Harmonic VOS Media Software Achieves CNF Certification on Red Hat OpenShift

SAN JOSE, Calif. - April 12, 2024 - Harmonic (NASDAQ: HLIT) today announced that the company's VOS Media Software is a validated cloud-native network funct...

12/04/2024

Fox Corporation Earns 2024 VETS Indexes 4 Star Employer Award

Fox Corporation Earns 2024 VETS Indexes 4 Star Employer Award New York, NY and Los Angeles, CA - April 12, 2024 - Fox Corporation (Nasdaq: FOXA, FOX) ( FOX o...

12/04/2024

Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Application Platform

Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Applic...

11/04/2024

5 Spotify Premium Hacks You Need To Know

Finding the perfect song, pod, or audiobook can be transformative, which is why we here at Spotify continuously innovate our products and features to provide th...

11/04/2024

Canadian Music Has Evolved Into a Global Export. Canada Must Evolve With It.

As the Canadian Radio-television and Telecommunications Commission (CRTC) updates the country's Broadcasting Act, it faces a fundamental question: Who count...

11/04/2024

Spotify and Substack Partner To Bring Even More Podcasts to Listeners

At Spotify, we always want to deliver more value for podcast creators and their fans. That's why we're excited to announce a new integration with Substa...

11/04/2024

Clear-Com Empowers The Kennedy Center with Seamless Communication Solutions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

11/04/2024

Setting a new standard for storage

EditShare's new EFS NVMe storage solution allows creative professionals to deliver their 4K and 8K projects with unprecedented levels of performance and thr...

11/04/2024

It took 20 years to get here': Filmlight debuts media access tool

Nara can natively decode and playback a wide selection of media without the need to transcode to proxy files By Jenny Priestley Published: April 11, 2024 U...

11/04/2024

UK MPs call for freelancers' commissioner for creative industry

The Committee has recommended the establishment of a cross-departmental Freelancers Commissioner By Matthew Corrigan Published: April 11, 2024 Updated: Apr...

11/04/2024

Preserving TV's technological heritage

Jenny Priestley meets a group of enthusiasts who are working to preserve TV technology from across the decades, including cameras, OB trucks and telecine machin...