Sony Pixel Power calrec Sony

What the Changes to How You Access Content from Instagram Mean for You

20/11/2018

You've probably heard that Facebook has made some big changes to the way that tech companies like never.no access data, a change implemented to ensure its users' content is accessed and used in the right way.

Instagram - themselves owned by Facebook - will also change how their content is accessed and phase out the old way of accessing data on December 11. This change affects the kind of content that is available and the way that content is accessed by all business/developer partners (including never.no). The change is designed to protect the privacy of users, something that never.no wholly endorses, and to prevent unlawful organisations from collecting large amounts of user data (Cambridge Analytica scandal anyone?), while also introducing new features - a great step forward.

We've had a lot of questions about how our clients, and the industry as a whole, can use Instagram content going forward. Herein we address the changes, what it means for you and how to make the most of the new functionality.

Our up and coming software release will be fully compatible with the new Instagram changes and offers a natural and smooth migration path for all our users, ensuring no loss of service.

What Is Changing?

You'll need a Facebook Login To access Instagram content, you will require a Facebook account to log in to. For our clients this means connecting your Facebook Account within our social moderation platform STORY. In addition to this, the account must be authorized to manage one or more corporate Facebook Pages.

It's time to switch to an Instagram Business Account If you haven't already, you will need to switch your corporate Instagram account to an Instagram Business Profile.

As part of that process, you will be asked to link your Instagram account with a Facebook Page. Make sure you link it to one of the Facebook Pages that are managed by you.

That's all! The next time you log into Story you will be asked to log in using your Facebook/Instagram details to authorise access to your content, it's a one-time log in.The Facebook/Instagram credentials are used to give you access to the appropriate Instagram data.

Aside from enabling never.no to access your Instagram content, you can immediately take advantage of Instagram's Business profile features such as an easier way for users to contact you, efficient ad creation and access to analytics and insights.

The Hashtag Search is changing - here's how One of the main changes Instagram originally announced was their plan to phase out access to hashtag searches. As you will no doubt be aware, this has been the backbone of how brands and broadcasters search for Instagram content. After much campaigning across the industry, Instagram have decided to reverse that decision and hashtag searches will still be available. Whilst this was done with short notice and not originally planned in the new release of our software, we have worked tirelessly to ensure this will continue to be available for our customers.

Some things that are important to note on the new hashtag search:

Up to 30 different #hashtags can be searched for per 7 days

The search results contain public posts, and are limited to the previous 24 hours

To protect users' privacy, there'll be no personally identifiable info (username, name, location)

Now the really big announcement: Comments are now available on your Instagram posts! The best part of the way we access Instagram content moving forward is introduction of Comment searches - enabling you to access Comments under your Instagram posts. This will allow you to collect all the comments (and usernames) from your audience for each of your Instagram posts.

The Comment Search will work similar to the Facebook Comments Search in STORY. It's a great way to instigate a discussion around your posts and then access all the associated comments and opinions for use as part of your campaign or broadcast.

What does this mean for never.no clients? As an official Facebook/Instagram API partner, we're always aware of the latest announcements and work hard to make the necessary integrations to our platform STORY as soon as they become available.

The above features will all be available in our next STORY release, and we'll be contacting you in the coming days to arrange a suitable time to upgrade.

If you'd like to know more get in touch with us.

Related blog: How to get Live Social Media Content On-Air
LINK: https://www.never.no/news/what-the-changes-to-how-you-access-content-f...
See more stories from neverno

More from Never.no

24/05/2021

Jobs: Digital Marketing Coordinator

Job: Digital Marketing Coordinator We have a fantastic new opportunity to join our team of audience engagement specialists Do you have 1-2 years' expe...

27/04/2021

Jobs: Sales and Marketing Executive

We have a fantastic new opportunity to join our team of audience engagement specialists Do you have 2-3 years' experience working with media, technology,...

08/04/2021

IABM BaM LIVE! Sports-based content production session

-- IABM BaM LIVE! Sports-based content production session March 30, 2021 Never.no held a breakout session on the golden age of sports-based content prod...

26/02/2021

Enabling the golden age of sports content

-- Enabling the golden age of sports content February 22, 2021 We have an opportunity to enter the golden age of sports broadcasting. Sporting instituti...

17/02/2021

Radio: Tuning in to the Digital Era

-- Radio: Tuning in to the Digital Era February 17, 2021 Top five tips for radio producers to adapt to a digital, multi-platform audience.The way in whi...

16/12/2020

WhatsApp messaging now available in Bee-On

-- WhatsApp messaging now available in Bee-On December 16, 2020 The latest update to our Content Management Platform Bee-On will give producers and brand...

27/11/2020

Four sure-fire social drivers to boost TV audience engagement

-- Four sure-fire social drivers to boost TV audience engagement November 25, 2020 Never.no's Innovation Consultant Tom Bowers shares his thoughts o...

04/11/2020

Sales Director Harry Macey joins the team

-- Sales Director Harry Macey joins the team November 3, 2020 The new Sales Director will oversee international sales and market development to continue...

22/10/2020

Audience engagement and content management enhanced with Bee-On v23

-- Audience engagement and content management enhanced with Bee-On v23 October 21, 2020 Our flagship audience engagement and content management solution...

15/10/2020

Vizrt Announces Viz Social - the New Social Tool Powered by Never.no

-- Vizrt Announces Viz Social - the New Social Tool Powered by Never.no May 19, 2020 19/05/2020 2:00 pm Breaking news - Vizrt, the world's le...

15/10/2020

Never.no Enhances Broadcast Network by Becoming DPP Members

-- Never.no Enhances Broadcast Network by Becoming DPP Members May 21, 2020 21/05/2020 11:52 am We are pleased to announce Never.No s membership ...

15/10/2020

Never.no talks remote production with Grabyo at CogX

-- Never.no talks remote production with Grabyo at CogX June 24, 2020 As part of our partnership with Grabyo, our CEO Scott Davies was invited to join o...

15/10/2020

Tom Bowers joins the team

-- Tom Bowers joins the team August 14, 2020 We're delighted to announce that Tom Bowers joins the Never.No team as Innovation Consultant, adding va...

15/10/2020

Commercial Director, Ed Abis, promoted to General Manager following continued success

-- Commercial Director, Ed Abis, promoted to General Manager following conti...

15/10/2020

Cloud-based content management platform Bee-On wins TVBEurope Best of Show Award

-- Cloud-based content management platform Bee-On wins TVBEurope Best of Show Award September 22, 2020 We're pleased to announce that Bee-On, our cl...

11/02/2020

2019: Our year in review

2019 was an incredible year for Never.no. There's no doubt about it. And with a fresh new year and decade ready and waiting for us to make the most of it, w...

11/02/2020

The different types of user generated content

User generated content is a fantastic resource for every business out there. You'd be hard pressed to find a company that wouldn't benefit from it in on...

11/02/2020

How to market to the different generations

Marketing isn't about throwing as much as possible at a wall, crossing your fingers and hoping something sticks. In order for it to be successful, you need ...

07/01/2020

5 ideas to build trust with your customers

What takes years to build, seconds to break and forever to repair? We're talking about trust, of course. And your customers aren't just going to place t...

13/12/2019

Advertising: Not like it used to be

An excerpt from a Never.no feature in FEED magazine, written by our Commercial Director, Ed Abis. When it comes to advertising to the people, companies have hi...

13/12/2019

Never.no makes the 2019 Streaming Media Europe 101 list

Never.no is delighted and proud to announce that we have made it onto the 2019 Streaming Media Europe 101 list, and can call ourselves one of the most innovativ...

13/11/2019

9 Facebook Live best practices to boost engagement

Video is one of the best ways to engage with your audience. And live video is even better. Facebook has tools built into it to create some fantastic content. Bu...

25/10/2019

Never.no revealed as finalists in streaming media european readers choice awards 2019

It's always a proud moment when our hard work is recognised. Which is why we...

25/10/2019

Never.no partners with envision digital media to deliver audience engagement across lATAM and south america

Manchester, 24 October, 2019 - Never.no, the award-winning audience engagement s...

10/10/2019

Audience engagement just got better with Bee-On

We don't like to stand still. We're a business that is constantly striving to be bigger and better at what we do. So that's why we're proud to a...

07/10/2019

7 incredible benefits of user generated content

In a world of ads and brands pushing sales messages, user generated content is a lifeline for businesses. Your customers are your biggest fans and can even be y...

04/08/2019

Vote now - Never.no shortlisted for Streaming Media European Readers' Choice Awards

We're delighted to announce we've been shortlisted for the Streaming Med...

03/07/2019

Video From Peach Live in Sydney - Transforming Video Advertising

Our CEO Scott Davies headed down under to celebrate the launch of Peachs new brand and discuss the future of video advertising. It was great to join our partn...

05/06/2019

CEO Scott features in Euromedia article: Social Media & TV - Frenemies?

Our CEO Scott features in an expansive cover story article in the latest edition of Euromedia magazine, alongside industry leading companies such as Sky, InSigh...

23/05/2019

SBS Share Social Content Throughout Eurovision Broadcast

Australian broadcaster SBS has celebrated Eurovision audiences with fan commentary included as part of its coverage of the 64th Eurovision Song Contest in Israe...

18/05/2019

NAB Show 2019

So what a great time we had at NAB in Las Vegas Baby! - so many contacts made and so much going on with so many people that we met in the short space of time. ...

15/05/2019

10 Ways to Celebrate Fan Engagement Around Sports Events

Watching live sport creates an experience unlike anything else. Whether fans are watching via traditional TV, digital stream or attending an event in person, th...

03/05/2019

Never.no delivers captivating visualisations for MTV's Madonna world premiere

Real-Time Social Graphics enhanced MTV's multi-platform live global broadcas...

24/04/2019

New Office and New Partner in SBS Australia

It has been an explosive start to the year for us with International expansion enabling us to offer our services to more regions, with new offices opening in th...

24/04/2019

never.no partner with Grabyo

It's been an exciting few weeks here at never.no with the announcement of our very own Real-Time Social Graphics solution, providing advanced visualisation ...

16/04/2019

10 Ways To Leverage Audience Interaction During Election Season

It's finally here. The Australian federal election has been called for May 18 and we've begun to see the wave of political advertisements, TV coverage a...

12/04/2019

8 Reasons to Include Viewer-Generated Social Content in your Broadcasts

Watching television has always been a social experience. Traditionally, family and friends would gather around the TV set to watch and discuss what they were vi...

11/04/2019

never.no unveils real-time graphics Solution

Never.no showcases its new on-board graphics solution Real-Time Social Graphics, and the latest features of flagship social engagement platform STORY. Never.no...

10/04/2019

Never.no enhance audience engagement for broadcasters across the globe

Social engagement platform specialists deliver a range of international projects for NBC, Channel 4, and SBS as the need for interactive and dynamic broadcast c...

26/03/2019

never.no appoints Red Lorry Yellow Lorry as new Global PR Agency

LONDON March 2019 Red Lorry Yellow Lorry has been appointed by the award-winning and fast-growing social engagement platform, Never.no. Headquartered in Manches...

23/03/2019

Meet Sumit - Our new Operations Support Engineer

We have yet another exciting announcement and addition to the team in the form of Sumit Arora, Our New Operations Support Engineer. Sumit, moved to Norway with...

20/03/2019

never.no partners with award-winning digital company degree 53

Degree 53, specialists in UX, design and software development, have announced a new partnership with never.no, award-winning pioneer in interactive TV and socia...

13/03/2019

Our Crufts social poll gets global coverage

Last Sunday saw the explosive end to the world's greatest dog show Crufts. Beginning on the Friday, and broadcast over the entire weekend, it saw a monument...

11/03/2019

Come and see us at NAB 2019!

There is less than a month to go before the ultimate event for media, entertainment and technology - NAB 2019, officially begins exhibiting in Las Vegas on the ...

09/03/2019

Crufts utilises our social engagement platform

Last night saw the return of the world's greatest dog show - Crufts to Channel4. We were of course even more ecstatic than most, as the programme showcased ...

07/03/2019

Exciting new position - Sales Manager Europe

Never.no is seeking a high performing Sales Manager, based in Manchester, who can help us meet our customer acquisition and revenue growth targets to grow our p...

06/03/2019

Meet Our New Front-End Delivery Team

2019 has been a great year so far and one which has seen a massive expansion in the never.no family. It doesn't stop yet though and we are delighted to anno...

04/03/2019

Ways Twitter Moments Can Transform Your Social Engagement Strategies

What is a Twitter Moment? Twitter Moments are curated stories of what's happening in the world. They are made up of a collection of Tweets, selected by the...

01/03/2019

Come and visit us at Cabsat in Dubai

We are very pleased to announce that our CEO Scott and our Head of MENASA Salma will be exhibiting our STORY platform at CABSAT this year at The Dubai World Tra...

07/02/2019

We have another brilliant addition to the never.no family - Salma

Salma has worked in U.A.E. for the past 16 years as a sales and marketing director in different fields such as broadcast, media, satellite, communication and th...