Banijay Italy Strengthens Commercial and Digital with New Senior Appointment
15/09/2022
A leading talent in the market, Piscopo has worked within the digital sector for over a decade, and joins Banijay Italy from Ciaopeople. There since 2011, he served in numerous senior roles, overseeing branded video content and originals for Fanpage.it, The Jackal Geopop, Cookist and Ohga. This was in addition to his work as Director of The Jackal and Ciapeople Studios, which he successfully launched in 2010. In 2021, he became a member of the board of directors of OBE Osservatorio Branded Entertainment, and Vice President of the Union of Digital Publishers and Creators in Anica, of which he is a promoter.
Paolo Bassetti, President and Country Manager of Banijay Italy says: With Vincenzo's extensive experience, full of successes and creativity, we are certain we can give the perfect boost to the important and competitive digital sector.
Fabrizio Ievolella, Chief Operating Officer of Banijay Italy comments: One of Banijay's most important goals is to ensure that digital activities increasingly become an integral part of our core business. The arrival of Vincenzo will be a fundamental driving force in progressing further in this direction.
Vincenzo Piscopo, Chief Commercial & Digital Officer of Banijay Italy adds: In recent years, the use of content has strongly evolved and continues to do so; social media and all digital assets have become central languages in the user's viewing experience and brand communication. It's exciting to be working with all the companies at Banijay Italy to strategically grow in a sector that is so full of opportunity.
This follows recent news that Banijay Italy strengthened its business with the move of Fabrizio Ievolella to Chief Operating Officer and Francesco Lauber to Chief Creative Officer, from previous roles in the group. The roles now further support Paolo Bassetti in the strategic, operational, and creative supervision of all the companies in Italy.
With 11 production companies, the group has an extensive slate from non-scripted hits such as MasterChef, Celebrity Survivor, Big Brother, Celebrity Hunted, and Dinner Club, to scripted titles, The Hanging Sun, The Bride, Ladies' Paradise, and My Ballerina to name a few.
LINK: | https://www.banijay.com/blog/2022/09/15/banijay-italy-strengthens-comm... |
See more stories from banijay |
More from Banijay Group
03/05/2023
Black Country Living Museum Extends Official Peaky Blinders Partnership
Banijay Brands, the commercial arm of content powerhouse, Banijay, in collaboration with Peaky Blindersseries-owner, and producer, Caryn Mandabach Productions, ...
27/04/2023
Totally Spies! Leaps into Action for All-New Video Game
Banijay Kids and Family today announces a deal with game developer and publisher, Microids, for an exciting new title based on Zodiak Kids & Family France's...
27/04/2023
Get Ready for The Rush
Welcome to Rush, the 9Network's new travel adventure series following twelve everyday Aussies embarking on an adventure of a lifetime to some of the most ex...
26/04/2023
Banijay rides on Attraction's Highway
Attraction announces an important deal with content powerhouse Banijay for the international distribution of its brand-new hit format Love is a Highway (Coeur d...
25/04/2023
Warner Bros. Discovery Acquires Season Seven of Totally Spies!
Banijay Kids & Family today confirms Warner Bros. Discovery has acquired the upcoming series of the hit spy-fi animation across EMEA and the US. French broadcas...
25/04/2023
Banijay Brands Extends MSC Cruises' MasterChef Partnership
Banijay Brands, the commercial arm of content powerhouse Banijay, today announces it has extended its partnership with MSC Cruises, the Swiss-based world's ...
19/04/2023
The Quest for Stardom Begins in Israel with Banijay's Star Academy
Content powerhouse Banijay today announces entertainment competition format, Star Academy, will be adapted by, Endemol Shine Israel (a Banijay company) for Resh...
13/04/2023
Banijay Rights Builds LEGO Masters in Japan
Banijay Rights today announces a new adaptation for competition reality format LEGO Masters, with a landmark agreement confirmed in Japan. Tokyo Broadcasting S...
13/04/2023
Banijay UK backs Tommy Bulfin and Kim Varvell start up
BBC Commissioning Editor Tommy Bulfin and Apple TV+ Drama Commissioner Kim Varvell are setting up Conker Pictures' a business focussed on making popular an...
12/04/2023
Banijay UK Appoints Chief Operating Officer
Banijay UK has appointed Sarb Nijjer to the newly-created Chief Operating Officer role. She joins from the BBC, where she is Finance Director for BBC Content. I...
11/04/2023
Prime Video Acquires Rights to British Nature Documentary Wild Isles, Narrated by Sir David Attenborough
Prime Video today announced that it has acquired the rights to Wild Isles, the n...
06/04/2023
Successful refinancing of Banijay's Term Loans B due March 2025
FL Entertainment today announces that Banijay has successfully completed the refinancing of its two Term Loan B (TLB) credit facilities in Euros and in US Dolla...
05/04/2023
Banijay's Big Brother Expands Global Reach with First Series in Chile
Content powerhouse Banijay today announces hit format Big Brother will be adapted in Chile for the first time. In a deal with Banijay Rights, the reality serie...
03/04/2023
EndemolShine Germany Partners with Tim Mlzer on Potatohead Pictures
Content powerhouse Banijay today confirms EndemolShine Germany and Tim M lzer (television chef, restaurateur, and presenter) have come together to found Potatoh...
29/03/2023
Banijay Elevates Frdric Balmary to Chief Business Officer
Content powerhouse Banijay today announces Fre de ric Balmary will take on the newly devised role of Chief Business Officer. The move sees him step from Chief o...
20/03/2023
Banijay's MoviePlus Productions Creates Anti-Love Story Corduroy
Content powerhouse Banijay today announces that MoviePlus Productions, part of Banijay, will produce Corduroy, a new original series for HOT. Created by Hadas B...
17/03/2023
Marie Antoinette's Reign Extended with CANAL+
Content powerhouse Banijay and Newen today announce the landmark historical drama, Marie Antoinette, has been ordered for a second series by CANAL+, with filmin...
17/03/2023
Warner Bros. Discovery Springs for Upcoming CGI Animation, Shasha & Milo in Latin America
Banijay Kids & Family today announces Warner Bros. Discovery Latin America as br...
16/03/2023
Banijay Belgium Signs Up for Special Forces Training on SAS: Who Dares Wins
Content powerhouse, Banijay, today announces Banijay Belgium will adapt SAS: Who Dares Wins, known locally as Special Forces: Wie Durft Wint for VTM. In Specia...
13/03/2023
The Fur-midable Simon's Cat Marks its 15-Year Anniversary
Simon's Cat (part of Banijay UK) today announces it is celebrating its 15th birthday, and in conjunction with Banijay Brands, the commercial arm of content ...
10/03/2023
Banijay Iberia Partners with D&I Organisation Fundacin Diversidad
Banijay Iberia (a Banijay company) announces it is a sponsoring partner of Fundaci n Diversidad, the largest European business movement of diversity and inclusi...
09/03/2023
EndemolShine Germany Highlights Low Literacy Levels with Banijay's The Write Offs
Banijay, the content powerhouse, today announces that EndemolShine Germany, part...
07/03/2023
NBC Revs Up to Launch Hot Wheels: Ultimate Challenge
NBC gets the show on the road with a series order of Hot Wheels: Ultimate Challenge, an epic car makeover competition series based on one of the world's m...
07/03/2023
Totally Spies! Springs into Action for Webtoon Series
Banijay Kids and Family, part of content powerhouse Banijay, today announces a partnership with Belgian publisher Editions Dupuis, part of M dia-Participations,...
02/03/2023
Tiger Aspect Kids & Family and Little Tiger to Collaborate on TV Options
Tiger Aspect Kids & Family (part of Banijay Kids & Family) today announces it will join forces with children's publisher Little Tiger, with the intention to...
01/03/2023
Banijay Spotlights Premium Portfolio for London TV Screenings
Content powerhouse, Banijay, today confirms the line-up for its bespoke London TV Screenings event on Wednesday 1 March at BAFTA. It marks the second physical p...
23/02/2023
Lucy Bedford promoted to Managing Director of Tiger Aspect
Lucy Bedford is to take over leadership of Tiger Aspect becoming Managing Director. She will be responsible for the creative leadership of the business, working...
22/02/2023
Rubicon TV Strengthens Creativity with New Senior Hire
Content powerhouse, Banijay, today announces a new creative appointment at Norwegian scripted company, Rubicon TV, with Lars Gudmestad joining as Executive Prod...
21/02/2023
Endemol Shine Israel's Emmy Award- winning Comedy, Nevsu, to be Adapted in Germany
Banijay today confirms that Endemol Shine Israel's fictional comedy series, ...
20/02/2023
Banijay Rights Boards 72 Films' Boris
Banijay Rights today announces it has acquired global distribution rights to Boris (working title), a new 72 Films documentary series that chronicles the rise a...
16/02/2023
BBC and Rai Kids Partner for Super Happy Magic Forest
Banijay Kids & Family today announces a new animation, Super Happy Magic Forest, produced by Tiger Aspect Kids & Family with Movimenti Production (both Banijay ...
14/02/2023
Hit Nordic Drama The Bridge to be Adapted by Endemol Shine India and Saif Ali Khan's Black Knight Films
Endemol Shine India, a Banijay company, and Black Knight Films, have announced t...
13/02/2023
Banijay Iberia and LaLiga Strike a Deal to Launch LaLiga Studios
Content powerhouse Banijay today announces Banijay Iberia and the football league, LaLiga, will join forces to launch LaLiga Studios, a new sports-related conte...
09/02/2023
Sharon Levy Named Chief Executive Officer, Endemol Shine North America
Sharon Levy has been elevated to Chief Executive Officer of Endemol Shine North America, the Banijay-owned studio behind the Emmy Award- nominated LEGO Masters,...
09/02/2023
Banijay Rights and Proper Content Renew First-Look Development Pact
Banijay Rights, the global distribution arm of content powerhouse Banijay, today announces it has extended its first-look development deal with UK factual speci...
08/02/2023
Adrin De Belva Named General Manager of Pokeepsie Films
Banijay Iberia today announces the appointment of Adri n De Belva as General Manager of Pokeepsie Films, the company created by award-winning director lex de l...
08/02/2023
Banijay UK Creates 50 Million Fund to Further Drive Growth
Banijay UK today announces a £50m fund which will supercharge growth for the UK group over the next 3-5 years. £50m has been earmarked by global content powerh...
07/02/2023
Ben Samek Elevated to Chief Executive Officer, Banijay Americas
Chairman of the Americas for Banijay, Cris Abrego, announced today that he is stepping down as CEO and elevating Ben Samek into the role of Chief Executive Offi...
06/02/2023
Banijay Hires Head of M&A
Content powerhouse, Banijay, today confirms it is scaling up its central leadership team with the appointment of St phane Pr fol as Head of M&A. The role, which...
01/02/2023
NL Film Unveils New Creative Team
Banijay Benelux today unveils the new creative team of NL Film, with acclaimed director Anne de Clercq joining to lead the charge, along with senior promotions ...
31/01/2023
Banijay's Mastiff TV Denmark Bolsters its Executive Team
Banijay today announces Mastiff TV Denmark, part of Banijay Nordic, has appointed Cornelius Moulvad as COO and Louise Runge Erichsen as Head of Reality, with bo...
30/01/2023
Gestmusic Launches Cutting-Edge Virtual Screen Space
Banijay today announces that Gestmusic, part of Banijay Iberia, has unveiled a new Barcelona-based production venue for the industry, specifically for creating ...
25/01/2023
Banijay's Starstruck Sees Danish Trios Take to the Stage
Banijay today announces Mastiff TV Denmark, part of Banijay Nordic, will adapt Starstruck for DR1. This marks the fourth deal for the hit studio entertainment f...
24/01/2023
Banijay Rights Takes Marie Antoinette Worldwide
Banijay Rights, the global distribution arm of content powerhouse Banijay, today announces further landmark sales of historical drama Marie Antoinette. Produce...
19/01/2023
Banijay Benelux Acquires Majority Stake in Jonnydepony
Banijay Benelux today announces it will further expand its scripted activities in Belgium through a majority stake in production company, Jonnydepony. Further ...
17/01/2023
Banijay Kids & Family Strengthens Commercial Team
Banijay Kids and Family today confirms the appointment of Lizzy Gray as Brands and Marketing Director. In the new role, she will be responsible for devising, ex...
12/01/2023
Banijay Bolsters Scripted Division with Steve Matthews
Content powerhouse Banijay today announces the addition of Steve Matthews to its central scripted department. Appointed Content Partnerships Executive, the HBO ...
12/01/2023
Banijay's Endemol France Joins Forces with Puzzle Media
Endemol France today announces it has acquired a majority stake in Puzzle Media, a production entity specialising in action, adventure, and alternative culture....
04/01/2023
Banijay's Trash or Treasure Expands in Iberia with Regional Version Set for Punt TV
Banijay today announces Cuarzo Producciones, part of Banijay Iberia, will produc...
21/12/2022
Celebrity Island Heading to Denmark
Banijay today announces that international adventure-reality format, The Island, is getting its first Danish celebrity version for Kanal 5 and discovery+, prod...