Sports fans take more than 1.7 million green actions this summer, helping to protect sports from the effects of climate change
22/09/2022
In addition to eating less meat (69,031 actions), using greener forms of transport (422,375 actions), recycling more waste and using refillable water bottles (1,249,296 actions), attendees at The Hundred; Formula 1 British Grand Prix; The 150th Open; and Super League's Magic Weekend could also make pledges (nearly 10,000 in total were made) when visiting an on-site Sky Zero activation at these events across the summer. These figures relating to total number of actions also incorporate data calculated from the Great Britain Sail Grand Prix.
As part of Sky's ambition to be net zero carbon by 2030 the broadcaster has committed to work closely with key rights holders and governing bodies to help educate sports fans on the impact that climate change is already having on the world of sport - with rain delays, flooded pitches and events impacted by smoke from wildfires, as well as athletes suffering from heat-exhaustion all adversely affecting the sports we love across the world.
Highlight figures from the actions taken this summer include:
Sports fans achieved a total of 1.74 million actions.
The majority of actions (1.25 million) were through fans using reusable bottles and cups at the sporting events, as well as recycling their waste. At The Open, 65% of fans attending brought or bought their own reusable bottle, refilling at the free on-site water stations across The Old Course in St Andrews. At Magic Weekend in partnership with Sky Zero, 100% of fans at St James' Park used biodegradable and fully compostable paper cups instead of single-use plastic cups, and at the Formula 1 British Grand Prix, it is estimated that bottles were refilled over 600,000 times at Silverstone.
Around 420,000 actions were recorded by fans who cut down on transport emissions by getting around greener to sports venues. Sustainable forms of transport included using public transport, park and ride shares, cycling and walking. Across The Hundred tournament, over 50% of fans travelled to the stadiums using a greener form of transport
Just over 69,000 actions were tallied up as fans also played their part by choosing to eat vegan or vegetarian alternatives instead of traditional meat-based match-day meals.
Additionally, nearly 10,000 fans pledged climate-positive actions at the Sky Zero on-site activation at these sporting events this summer.
Sports fans successfully taking more than 1.5million sustainable actions is a significant reminder of the global commitment made in the Paris Agreement and reaffirmed in The Glasgow Climate Pact last year, to limit global warming to 1.5 C to avert the worst effects of climate change.
Sky was advised by Rare experts in partnership with Count Us In to verify and calculate the total number of actions. As part of this they also helped evaluate the impact of fans' climate action during these key sporting events this summer and helped to equip sports fans with a set of impactful actions they can take in their own lives to reduce their own carbon emissions while influencing solutions at a larger scale. The selected actions were chosen based on their emissions impact, accessibility and influence on wider systems change.
The results from this campaign come one year on from Sky's Game Zero - the world's first elite-level football game which achieved net zero carbon status in September 2021. On the day, both teams arrived at the stadium in coaches powered by green biodiesel, the Tottenham Hotspur stadium was powered by 100% renewable energy and 94% more vegetarian and plant-based meals were bought by fans.
Jonathan Licht, Managing Director, Sky Sports said: Climate change is something that is threatening sport and wider society, and we are extremely passionate about trying to encourage sports fans to act and make changes in their own lives. To have sports fans taking more than 1.7m tangible actions over the summer of elite sport is great to see and demonstrates what a difference we can continue to make when all corners of the sports industry come together to take purposeful action.
Sky Sports subscribers interested in learning more about how climate change can affect the sports they love can tune into a Sky Sports documentary Football's Toughest Opponent. The documentary explores the impact of climate change on football, how football contributes to climate change and what governing bodies, clubs, managers and players are doing to tackle the climate emergency. Contributors include Ben Mee, Chris Smalling, Jen Beattie, Petr Cech, Ralf Hassenhuttl, Serge Gnabry, Sofie Junge Pedersen and UEFA's Michele Uva.
The special one-hour documentary will premiere on Sunday 9th October at 1930 and 2100 on Sky Sports Premier League and will be available on demand.
Sports fans can find out more information about this summers campaign and make a pledge by visiting skysports.com/skyzero.
Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.
We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide
LINK: | https://www.skygroup.sky/en-gb/article/-sports-fans-take-more-than-1-7... |
See more stories from sky |
More from BskyB
03/01/2023
Sky Sports announces new rights deal with the SA20 cricket league
Today, Sky Sports announces a new 5-year rights deal within their cricket portfolio, with the new South Africa T20 cricket league. Beginning on the 10th of Jan...
30/12/2022
Phil Edgar-Jones Awarded OBE in New Year Honours List
Sky is delighted to announce Phil Edgar-Jones, Director of Sky Arts and Entertainment, has been awarded an OBE for service to the Arts and Television in the 202...
23/12/2022
Children to front a Sky Sports Premier League broadcast for the first time
For the first time ever, Sky Sports is inviting four young football fans to step in front of the cameras and give viewers at home a special presentation of Prem...
19/12/2022
The Premier League returns to Sky Sports on Friday 30th December
After four weeks with no Premier League action, there's not long to wait until it's back on Sky Sports. One person in particular has been at a loss whi...
16/12/2022
Sky News named News Provider of the Year at The British Journalism Awards
At last night's coveted British Journalism Awards, Sky News walked away with the honour of News Provider of the Year, after having an exceptional year focus...
15/12/2022
US Open Tennis Championships returning to Sky Sports from 2023
Sky Sports has today announced a new five-year partnership with the United States Tennis Association (USTA) for the US Open Championships, welcoming tennis back...
14/12/2022
Sky awards seven figure contract to local business, JPA Workspaces
Nearly 10,000 pieces of furniture will be sourced, delivered and installed at Sky Studios Elstree by local supplier, JPA Workspaces, in one of the largest local...
14/12/2022
Keeping you connected: our promise to customers
Stephen van Rooyen, Executive Vice President & Chief Executive Officer, UK & Europe Sky provides connectivity our customers can count on through our Talk, Broa...
13/12/2022
Imelda May to present Sky Arts Christmas special
Sky & Red Shoe Productions present Christmas in Ireland with Imelda May and Friends' - a one-hour special broadcast on December 24th hosted by Imelda May ...
09/12/2022
Bringing you closer to the people you love this Christmas with free data, calls, festive films & six months' Apple TV+ for Sky customers
Christmas is just around the corner, and to say thank you to its customers, Sky ...
07/12/2022
Sky Arts takes a trip across the UK with eighth series of Landscape Artist of the Year
The new series will air on Sky Arts, Freeview and NOW on 11th January 2023 Decem...
07/12/2022
Katherine Butler and Adrian Sturges join Sky Studios Drama team
Sky Studios, Sky's original programming arm across Europe, today announces two new appointments to its drama team as the Studio targets a significant increa...
07/12/2022
Brand new Sky Kids Original Silly Pets narrated by Alan Carr on screen this December alongside a line-up of kids Christmas specials
A never seen before Original series, Silly Pets (5 , 9 December), narrated by pr...
06/12/2022
F1's Jackie Stewart shares his personal story exclusively on Sky Documentaries & NOW
STEWART debuts on Sky Documentaries & NOW on Friday 30 December. This immersive ...
03/12/2022
Trailer released for The Last of Us available 16 January exclusively on Sky Atlantic and NOW
Sky reveals the trailer for the highly anticipated series, The Last of Us, which...
02/12/2022
The spirit of Christmas giving: 8 in 10 Brits set to show kindness this festive season through generous time, money and gift donations
A Nation of Givers: A heart-warming 86% of Brits will be giving back to others t...
02/12/2022
New Sky News documentary with Alex Crawford exploring women's rights in Afghanistan to air next week
The first film in a new three-part Sky News documentary series with special corr...
29/11/2022
Sky Unveils Trailer For New Sky Original Predators Narrated By Tom Hardy
Images available on SEAC Sky reveals a first-look trailer for the upcoming release of Sky Nature's brand new Sky Original series Predators. Narrated by act...
28/11/2022
Sky Studios and Birmingham Rep announce eight finalists for new comedy talent scheme: Sky Comedy Rep
The partnership, now in its second year, aims to discover and develop new comedy...
24/11/2022
Brits are 260 million out of pocket every month due to unused mobile phone data
Comes as Sky Mobile hits three million customers - now the fastest-growing mobile provider in the UK* Sky Mobile calls on Brits to check their mobile contracts...
24/11/2022
Rt Hon Michelle Donelan MP, Secretary of State for Digital, Culture, Media, and Sport opens Sky's new Innovation Centre
Secretary of State welcomes Sky's contribution to the UK's cultural econ...
23/11/2022
Documentaries from local Elstree students receive premiere at Sky's European headquarters
Event was the culmination of an 18-month partnership between Sky Studios Elstree...
22/11/2022
Sky to launch brand new 24-hour ad-free Sky Kids channel packed with a standout slate of Sky Originals and franchise favourites
New ad-free Sky Kids linear channel unveiled to complement children's busy r...
21/11/2022
Sky and Peter McVerry Trust partner to tackle digital inequality
The Lord Mayor of Dublin, Caroline Conroy, joined Sky Ireland today to launch the first Sky Up Digital Hub in Ireland at a Peter McVerry Trust young persons ser...
18/11/2022
Sky opens new shop at iconic Bullring in Birmingham
Sky, one of Europe's leading media and entertainment companies, has unveiled a new shop in Birmingham. This will be Sky's first bricks and mortar shop i...
17/11/2022
Romesh Ranganathan & Katherine Ryan couple up for a Romantic Getaway like no other, coming to Sky Comedy and NOW on 1 January
Romesh Ranganathan and Katherine Ryan join forces for brand-new high-octane Sky ...
17/11/2022
Romesh Ranganathan & Katherine Ryan couple up for a Romantic Getaway like no other, coming to Sky Max and NOW on 1 January
Romesh Ranganathan and Katherine Ryan join forces for brand-new high-octane Sky ...
15/11/2022
Pocket change: Say goodbye to cash as children ask for extra screen time, sweet treats, and in-game purchases in new pocket money trend
The great rewards swap: 84% of British parents are turning to different types of...
14/11/2022
Sky releases neon-soaked teaser for upcoming original series A Town Called Malice
Watch the new teaser trailer HERE First look images can be found on SEAC About...
14/11/2022
Branson doc available from December exclusively on Sky documentaries and NOW
The four-part docuseries BRANSON, directed by Chris Smith (100 Foot Wave), debuts in the UK on Sunday 4 December on Sky Documentaries and streaming service NOW....
11/11/2022
Sky opens first ever shop in Northern Ireland
Sky, one of Europe's leading media and entertainment companies, has unveiled a new shop in Belfast. This will be Sky's first bricks and mortar shop in N...
10/11/2022
Sky News special correspondent Alex Crawford wins Journalist of the Year - Broadcast at the Society of Editors' Media Freedom awards
Sky News special correspondent Alex Crawford scooped the Broadcast Journalist of...
10/11/2022
Sky & Channel 4 strike deal to make England's ICC Men's T20 World Cup Final available to all
England's match versus Pakistan on Sunday (13.11.22) will be available to al...
08/11/2022
Streaming Service NOW Expands Across Android TV OS
From today, streaming service NOW will be available on Google TV devices, including Chromecast with Google TV and eight of the UK's biggest smart TV brands...
04/11/2022
Sky News' Big Ideas Live returns with its specialists to ask Who Owns the Future?'
Reaching more than 100 million people every month across TV, digital, social and...
03/11/2022
Sky and Peacock commission original drama series based on The Day of the Jackal from Universal International Studios' Carnival Films
Sky and Peacock today announce a new original television series inspired by Fred...
03/11/2022
Sky announces new Lockerbie Documentary
Sky announces today that it is about to start filming for upcoming new Sky original documentary Lockerbie. The 3-part series, has begun production and is produc...
02/11/2022
Production begins on the third series of high-stakes Sky Original drama COBRA
Robert Carlyle returns as Prime Minister and Victoria Hamilton is back as Chief of Staff Anna Marshall. Jane Horrocks joins the cast as Defence Secretary...
02/11/2022
Sky announces new tech grants to support young people get online when leaving the care system
Sky is today announcing the roll-out of its Sky Up Tech Grants initiative with a...
02/11/2022
Nearly half (43%) of children claim that climate change is the biggest issue the world is facing right now, research by Sky Kids reveals
Only 10% of children think the government are doing enough to combat climate cha...
02/11/2022
The Last of Us available exclusively 16 January on Sky Atlantic and NOW
Today Sky announced the highly anticipated series, The Last of Us, will air exclusively on Sky Atlantic and NOW on 16 January. The nine-episode series also teas...
01/11/2022
First look trailer for Rosie Molloy Gives Up Everything coming to Sky Comedy and NOW from 7 December
The official trailer for upcoming Sky Original, Rosie Molloy Gives Up Everything...
28/10/2022
The Ghost of Richard Harris available on Sky Arts from 19 November
The Ghost of Richard Harris will launch on Sky Arts on November 19. Directed by Adrian Sibley, this candid Sky Original documentary recalls the life of the lege...
28/10/2022
A hat-trick of World Cup documentaries coming to Sky and NOW this November
As football fans around the globe warm up for the biggest competition in world football, Sky Documentaries & streaming service NOW, the home of World Cup histor...
27/10/2022
First Image look from LEE. Academy Award Winner Kate Winslet As Pioneering War Correspondent and Photographer Lee Miller
Today, Sky and the producers of Lee, released the first official image of Kate W...
25/10/2022
Lionsgate+ lands on Sky Glass, Sky Stream and Sky Q
LIONSGATE , the international premium streaming service from STARZ, today arrives on Sky Glass, the smarter than a smart TV, Sky Stream the new, easy way to get...
25/10/2022
Tis The Season! Sky Arts announces stellar line-up of Christmas programmes
As the evenings draw in, Sky Arts is today announcing a packed line-up of shows for the Christmas period. Showcasing everything from our favourite festive carol...
24/10/2022
Teaser trailer released for new series of Succession exclusively available on Sky and NOW
The teaser trailer has been released for the award-winning series, Succession. C...