Sony Pixel Power calrec Sony

It's Officially a 64bit World Or Is It?

19/11/2019

It's Officially a 64bit World Or Is It?Published: October 21st 2019

At Cinnafilm, we've had 32bit and 64bit versions of our technology for many years, and I figured the question of 32/64 was a moot point. Everyone would just choose the 64bit SDK, right? Our Dark Energy Professional switched to 64bit years ago, and our SpaceTime library (which contains Tachyon) has been available as 64bit for years but some companies still used our 32bit SDK for reasons unknown to me.

Then we purchased RadiantGrid, and I COMPLETELY understood why 32bit was still alive and well in 2017. We weren't in the transcoding business before acquiring RadiantGrid; I didn't know about the legacy support of codecs and containers that were only created in the world of 32bit some in the 16bit world, and they would never be re-compiled to run as 64bit. I did rudimentary research on how many tech-savvy people run a 32bit OS. I found 4.3% of Windows 10 users installed a 32bit version and only 0.002% of Mac users. Digging further, I uncovered Mac users don't have a choice when updating their OS; it automatically installs a 64bit OS. In 2009, Apple shipped 64bit operating systems that could also run 32bit programs, making a seamless transition to 64bit. So if someone is running an Apple OS that is only 32bit capable, it's because they have not updated their OS in 9 years. Had they updated, the 0.002% figure would be even lower.

So why does Microsoft still ship 32bit operating systems, especially since every 32bit application is fully backward-compatible with 64bit versions of Windows OS? I have no idea. But it has perpetuated the continuation of companies creating 32 and 64bit versions of their technology.

And that leads me back to when I said, I COMPLETELY understood. We have launched a new version of the RadiantGrid transcoding engine. One critical issue our product/engineering team tackled was how we were going to handle legacy codecs and containers that are simply not available in a 64bit architecture. We had two options: write a 32/64bit bridge so this new engine could support ANYTHING ingested and only output video that is generated by a 64bit SDK, or say no mas when it comes to codecs/containers that use a 32bit SDK.

For the time being, we opted for no mas. (for those that don't speak even a smidgen of Spanish, that means no more. ) We decided to be future-minded and only support technologies that are based on a 64bit SDK and can support UHD/HDR video on output. With that said, our customers are always our number one focus. We will still consider discussions regarding building the 32/64bit bridge to support legacy codecs such as Canopus AVI or Indeo. We love solving challenges that best serve our clients.

For now, we are focusing on the first RadiantGrid build that was fully architected by Cinnafilm. We've taken the time to redo a few things, which make it more powerful and flexible than any previous version of RadiantGrid. Some of the cool things you'll see are:

Vastly expanded audio channel remapping

Removal of the need to fully ingest assets before transcoding

Options for automatically converting 100 nit SDR assets to 2,000 nit HDR assets

Creation of incredibly complex image processing pipelines that render assets in a single pass for any resolution. In 32bit space, the pipeline is limited to 4 Gig, so we can't back the truck up and load it up with image processing functions when images get larger than HD

Movement of many functions into the UI that were only XML-submission based

One other opportunity we had when redesigning the engine was to unify the user interface between RadiantGrid and PixelStrings, our media conversion platform. We want our customers to be able to move between on-premises and cloud with ease, and by 2020 NAB, the new interface will be ready, and it will be a significant upgrade.

So is 32bit dead? No. We'll be here to support our legacy RadiantGrid for customers still working through huge libraries of codecs/containers unsupported in the 64bit world. We'll also have our 32bit SpaceTime library (which has Tachyon in it) because many of our transcoding brethren are in the same boat we are. The bottom line is we have you covered for the past, present, and future. Contact us for a demo or more information.

Ernie Sanchez, COO, Cinnafilm, Inc.

[email protected]

Categories: Features / Products / RadiantGrid

Tags: 64bit / HD to UHD / RadiantGrid / SDR to HDR / transcoding / UHD / x64
LINK: https://cinnafilm.com/its-officially-a-64bit-world-or-is-it/...
See more stories from cinnafilm

North America Stories

25/04/2024

Peacock Subs Jump 55% YoY to 34M in Q1 2024

PHILADELPHIA Comcast beat earnings estimates in its Q1 2024 financial report, as streaming losses continued to decline and Peacock's paid subscribers spiked...

25/04/2024

Seattle Kraken Inks Deals with Tegna and Prime Video

SEATTLE The Seattle Kraken have inked new multi-year agreements with Tegna and Prime Video that will expand access to their games over broadcast stations and st...

25/04/2024

Cintel Scanner G3 HDR+ Restores Egypt's Cinema Treasures to Their Former Glory

Cintel Scanner G3 HDR Restores Egypt's Cinema Treasures to Their Former Glo...

25/04/2024

Sinclair Names Kevin Coskren Chief Meteorologist at KTUL Tulsa

Sinclair Broadcast Group said it named Kevin Coskren chief meteorologist at KTUL, its ABC affiliate in Tulsa, Oklahoma....

25/04/2024

Attend The Business of TV News Event in D.C. on May 2

The Business of TV News, a new one-day event featuring Martha Raddatz, Shannon Bream, Glenn Kirschner and other major figures in television news, happens at Hot...

25/04/2024

Problematic FCC Conditions On Station Sale Could Create Detroit Drama

Conditions put on the proposed sale of WADL Detroit, to Mission Broadcasting have created a potential drama in the Motor City....

25/04/2024

TelevisaUnivision 1Q Loss Widens But DTC Business Expected To Turn Profit in Second Half

TelevisaUnivision reported a $52 million loss in the first quarter, up from $3 m...

25/04/2024

Comcast Earnings Flat As Video, Broadband Sub Losses Continue

Comcast reported flat first-quarter earnings as it reduced the red ink at Peacock but continued to lose video and broadband customers....

25/04/2024

Vevo Brings Music Videos To Telly's Dual Screen TVs

Music-video network Vevo said it launched its app on Telly, the company offering consumers free dual-screen TVs in return for data about what they're watchi...

25/04/2024

Future Today Redesigns Streaming App Interfaces

Future Today said it has introduced a redesigned user interface for about half of its 300 streaming apps, including Fawesome, HappyKids and iFood.TV....

25/04/2024

Deutsche Telekom Powers New MagentaTV Service With Broadp...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

25/04/2024

Lightware Enhances Microsoft Teams Rooms with Powerful BY...

Lightware Visual Engineering, a leading manufacturer of connectivity solutions for the professional integrated systems market and a pioneer in signal management...

25/04/2024

Net Insight secures collaboration with DMC Production to...

Net Insight has entered into a collaboration with DMC Production that positions Net Insight at the forefront of sports broadcasting in the Nordics. Net Insight ...

25/04/2024

GlobalM and scoopa announce strategic partnership to faci...

GlobalM has announced a strategic partnership with scoopa, the specialists in broadcast-quality content distribution, offering a complementary service for live ...

25/04/2024

DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Bro...

PlayBox Neo announces the completion of a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the na...

25/04/2024

Legendary Producer Garth Richardson Chooses PMC Monitors...

Canadian music producer and engineer Garth Richardson also known as Gggarth due to his stutter - has embraced immersive audio by installing a PMC monitoring s...

25/04/2024

Televisa transforms its broadcast ecosystem with proven t...

Leading video software provider Synamedia today announced that Televisa, the Mexican telecommunications and broadcasting company, has chosen Synamedia as its pa...

25/04/2024

OTTera partners with ThinkAnalytics to enhance personaliz...

OTTera, a leading provider of end-to-end OTT and FAST channel solutions, proudly announces its strategic partnership with ThinkAnalytics, a global leader in adv...

25/04/2024

Perfect Weather Forecast for American Tobacco Events Tonight and Saturday

The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events! Durham Night Market At last! The Durham Night Market i...

25/04/2024

Qurate Launches The Big Dish on The Roku Channel

WEST CHESTER, Pa. Video commerce provider Qurate Retail Group has launched The Big Dish, a new culinary-themed FAST channel on The Roku Channel....

25/04/2024

HPA Opens Submissions for 2024 HPA Engineering Excellence Awards

LOS ANGELES The Hollywood Professional Association has announced that submissions for the 2024 HPA Engineering Excellence Awards are now being accepted. This re...

25/04/2024

DV Earns MRC Accreditation for CTV Viewability

NEW YORK The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Vie...

25/04/2024

DAZN FAST Channels to Launch on Tubi

SAN FRANCISCO Fox Corp.'s ad-supported streaming service Tubi has announced a licensing agreement with the sports platform DAZN that will see DAZN Ringside ...

25/04/2024

IAB Makes Three Appointments to Its Leadership Team

NEW YORK In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team....

25/04/2024

Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam for Android, and more

Epic Games releases Unreal Engine 5.4 with new Motion Design Mode, Unreal VCam f...

25/04/2024

Content Creation, Production, Distribution Is In a State of Flux

Content Creation, Production, Distribution Is In a State of Flux Andy Marken April 24, 2024 0 Comments My empathy is creeping towards what I would de...

25/04/2024

Capitol Broadcasting Company to Air Carolina Panthers Games on Triangle's Strongest Broadcast Signal

The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...

25/04/2024

Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist

Berklee Student Riko Sasaski Named 2024 Yamaha Young Performing Artist The accomplished saxophonist secured a spot among the elite winners of this year's ...

25/04/2024

Local News Close-Up: St. Louis Born and Bred

Stations everywhere take pride in having a main anchor who comes from the market they represent. That applies in St. Louis, too, but it also pertains to general...

25/04/2024

Edward Moody Joins WBTW Myrtle Beach Anchor Team

Edward Moody is joining the WBTW Myrtle Beach, South Carolina, anchor crew, and will anchor the 5, 6 and 11 p.m. newscasts alongside Trish Williford. He comes f...

25/04/2024

MTV Moving VMAs To New UBS Arena in New York

MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena....

25/04/2024

Offbeat Comedy The Outlaws' Returns to Prime Video Next Month

Season three of comedy The Outlaws premieres on Prime Video May 31. Stephen Merchant co-created the show, and stars. There are five episodes....

25/04/2024

Bidders Interested in Buying Bounce, Says Scripps CEO Adam Symson

The E.W. Scripps Co. is evaluating offers for Bounce, its multicast channel for African-American viewers, according to a report from CNBC....

25/04/2024

Paramount Plus Renews Dora'

Paramount Plus has ordered a second season for Dora, the animated preschool show based on Dora the Explorer. The show, featuring Dora on a rainforest adventure ...

25/04/2024

Into the Omniverse: Unlocking the Future of Manufacturing With OpenUSD on Siemens Teamcenter X

Editor's note: This post is part of Into the Omniverse, a series focused on ...

25/04/2024

Blast From the Past: Stream StarCraft' and Diablo' on GeForce NOW

Support for Battle.net on GeForce NOW expands this GFN Thursday, as titles from the iconic StarCraft and Diablo series come to the cloud. StarCraft Remastered,...

24/04/2024

Mundo Hispano Digital Launches MundoNow Connect

ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...

24/04/2024

Epic Games Releases Unreal Engine 5.4

Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...

24/04/2024

NAB Show Welcomes Creators to Las Vegas

The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...

24/04/2024

Chptr, Gray Television Launch on Video Obituary Platform

NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...

24/04/2024

Adobe Charts the Future of Creativity and AI at MAX London

Adobe Charts the Future of Creativity and AI at MAX London Brie Clayton April 24, 2024 0 Comments Adobe is taking MAX, the world's largest creativ...

24/04/2024

Curtis LeGeyt, NAB President and CEO, Extends Contract

National Association of Broadcasters president and CEO Curtis LeGeyt has agreed to a contract extension that keeps him at the trade association's helm throu...

24/04/2024

Jo Ann Ross Steps Down as Ad Sales Chairman at Paramount

Jo Ann Ross, the long-running queen of television advertising sales, is stepping down from her role as chairman of Paramount Advertising at the end of the month...

24/04/2024

Scripps Names James Galindo as Station Manager in Bakersfield

E.W. Scripps said it named James Galindo as station manager for KERO, the ABC affiliate in Bakersfield, California....

24/04/2024

Amazon Prime Video's Fallout' Tops TVision Power Score Rankings

Amazon Prime Video's Fallout topped TVision's Power Score rankings of shows on connected TV for the week of April 15....

24/04/2024

DoubleVerify Gets MRC Stamp for CTV Viewability Metrics

DoubleVerify said that it received accreditation from the Media Rating Council for its measurement of video viewable impressions and related metrics for connect...

24/04/2024

PlayBox Neo Highlights Latest Advances in Smart Media Pla...

PlayBox Neo reports a successful and well attended 2024 NAB Show, held in mid April at the Las Vegas Convention Center. Now in its 101st year, the event attract...

24/04/2024

MPEG-5 LCEVC Showcase at NAB 2024 demonstrates ecosystem...

MPEG-5 LCEVC ecosystem support continues to grow and includes TVs and set-top boxes, gearing up for the deployment of TV3.0 in Brazil New, never-before-seen ...

24/04/2024

Black Box and NOVO at Integrate Middle East 2024 Featurin...

At Integrate Middle East 2024 in Booth AR-F45, where the company is exhibiting along with its partner NOVO, Black Box will feature IP-based KVM and AV solution...

24/04/2024

NEP Belgium Taps manifold CLOUD in Virtual OB Setup for Live Sports

FRANKFURT, Germany Software solutions provider manifold technologies has announced that its manifold CLOUD was selected by NEP Belgium to provide a signal proce...