Sony Pixel Power calrec Sony

Syco Entertainment and Lifted Entertainment announce original music gameshow format, Walk The Line

23/06/2021

Syco Entertainment and Lifted Entertainment announce original music gameshow format, Walk The Line

Epic musical performance gameshow to broadcast later in 2021

Simon Cowell to lead panel of judges

Global roll-out for the project will be handled by ITV Studios

Simon Cowell is to return to ITV in Walk The Line, a brand new high octane musical game show format co-produced and co-developed by Syco Entertainment and Lifted Entertainment, part of ITV Studios and the team behind ITV hits including I'm A Celebrity...Get Me Out Of Here! and Love Island.

In a departure from the traditional TV talent show, the six-part series will debut on ITV and ITV Hub later in the year, offering musical variety acts a chance to win a life changing prize pot. But to win the money, talent alone isn't enough - the contestants will need nerves of steel as they determine whether to cash out or physically Walk The Line and risk it all to stay in the competition.

The TV event format sees musical acts - be they soloists, duos, bands, or choirs - take to the stage to perform for the nation, as well as a panel of judges headed up by Simon Cowell. The top two performers of the evening then face a nail-biting decision in their bid to be crowned champion - to either cash out' with a tempting cash prize, or walk the line and play on. Should they stay in and top the leaderboard, they will then progress to the next show, facing a different cast of performers.

The longer the performers can stay in the contest, the bigger the prize pot, with a high stake stay or play' moment at the end of each show. Each night, the reigning champion will be offered an even higher cash out prize - will they take the money and leave the competition, or Walk The Line and bet on themselves ?

Simon Cowell's pedigree in music and music shows is unparalleled and legendary. This innovative, new music format has been a passion project of his for some years and has been in development within Syco Entertainment during that time.

Global roll-out for the project will be handled by ITV Studios.

Simon Cowell said: I am thrilled to be working with Lifted Entertainment and ITV on this new project. We wanted to develop a show which will give the contestants a life-changing cash prize if they win. Each show there will be a champion who must make a vital decision: either cash out then and there or stay in the contest to compete again the following night and have a chance to claim the huge prize. It's the kind of decision that will have viewers on the edge of their seats - real event TV. I'm very excited at giving musical talent the opportunity to transform their lives like never before.

Katie Rawcliffe, ITV Head of Entertainment said The format Syco and Lifted Entertainment have created has all the makings of quintessential game show entertainment, but with a compelling twist thrown in each show. It's great to be continuing our working relationship with Simon and I look forward to introducing this edge of your seat musical game show to viewers later in the year.

Angela Jain, Managing Director, Lifted Entertainment said Its hugely exciting to be partnering with Syco on this terrific yet simple to understand and dramatic idea. We have spent some months developing the idea with them and have had a blast. We want to produce a show that looks and feels different and cannot wait for viewers to see it.

ABOUT SYCO ENTERTAINMENT:

Simon Cowell's Syco Entertainment, is an independent entertainment company which owns TV formats such as Got Talent' and The X Factor'. Got Talent is officially the world's most successful reality TV format; America's Got Talent has remained the No1 summer series in the US for the past 16 years; The X Factor is the most successful music TV format in history delivering more global chart stars than any other show. These two shows are currently on air in more than 180 countries and are watched by more than a billion people each year.

Artists discovered on his TV formats have sold over 600 million records and Simon has launched more superstar careers than any other in history including One Direction, Camila Cabello, Leona Lewis, Fifth Harmony, CNCO, Little Mix, Louis Tomlinson, James Arthur, Paul Potts, Susan Boyle and Grace VanderWaal. During his partnership with Sony Music, he also launched Il Divo and Westlife.

About Lifted Entertainment

Lifted Entertainment, part of ITV Studios, is home to some of the most-watched shows on television, producing a range of entertaining and returning series for a host of broadcasters including the BBC, ITV, Channel 4 and Channel 5. From live shows such as Ant & Decs Saturday Night Takeaway and I'm A Celebrity Get Me Out of Here!, talent shows like The Voice, quizzes such as University Challenge, documentaries including Miscarriage: Our Story and reality formats such as Love Island, there isnt an unscripted genre it doesnt produce.
LINK: https://www.itv.com/presscentre/press-releases/syco-entertainment-and-...
See more stories from itv

Europe Stories

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

28/04/2024

Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2

Mediahaus delivers the first SRT live-streaming sports production over 5G with U...

28/03/2024

The 4K cameras giving audiences an astronaut's view of Earth

TVBEurope meets Charles Black, founder and CEO of Sen, which has sent a payload of 4K cameras to the ISS to livestream images of Earth to audiences around the w...

28/03/2024

Thales speeds up its development of AI for defence

Facebook Twitter LinkedIn Thales, Europe's leading high-tech company in the civil and defence fields, has announced the creation of cortAIx, which bri...

27/03/2024

UKTV sets up second series of Dream Car Fixers for Yesterday and UKTV Play

Wednesday 27 March 2024 - UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service UKTV...

27/03/2024

Paving the Way' for Spotify's NextGen Scholarship Recipients

Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry's future....

27/03/2024

I knew there were cameras, lighting, some buttons and microphones involved': How Crew Room Academy is inspiring the next generation

TVBEurope hears from some of the students who took part in Crew Room Academys Sc...

27/03/2024

Adobe reveals Gen AI solutions for content supply chain

Elsewhere, Adobe revealed a new feature in Adobe Firefly, which uses the companys generative AI to easily apply the structure of an existing image to newly gene...

27/03/2024

Best of Show Awards for 2024 NAB Show entries close soon

The awards, from industry-leading brands of Future plc, provide a great opportunity for companies to stand out at one the most attended shows in the industry B...

27/03/2024

Meet the director of IT and operations

By TVBEurope Staff Published: March 27, 2024 Updated: March 28, 2024 CueScript's director of IT and operations, Meghan Tyler, tells TVBEurope about h...

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

27/03/2024

Publication of Annual Report 2023

Annual Report 2023...

27/03/2024

ALOFT AeroArchitects equips private Boeing Business Jet aircraft with Eutelsat OneWeb's LEO satellite connectivity service

Photo credit: ALOFT AeroArchitects Press release - 27 March 2024 12:27 ALOFT...

27/03/2024

Dalet Showcases AI-Enabled Production, Automation and Monetization at NAB 2024

Dalet, a leading technology and service provider for media-rich organizations, today announced its 2024 NAB showcase (booth #W1713). Attendees can experience fi...

27/03/2024

Cinegy Multiviewer 24.2 - Scales of Efficiency

SL6031, NAB Show, Las Vegas, 14-17 April 2024: Cinegy, the premier provider of software defined television technology for digital video capture, processing, ass...

27/03/2024

PERCEVAL: Thales and partners reshape the future of airline pilot training

Facebook Twitter LinkedIn Thales has formed a consortium with ENAC, lENS Paris-Saclay, Simaero, AviaSim and Corsair to develop a tooled methodology for ev...

27/03/2024

Advocacy in Action: Creating a future where public service media thrive

Advocacy in Action: Creating a future where public service media thrive...

27/03/2024

EBU calls on MEP candidates to Do the next right thing for media and democracy!'

EBU calls on MEP candidates to Do the next right thing for media and democracy!...

27/03/2024

The media industry gave away the keys to the kingdom once - that shouldn't happen again

The media industry gave away the keys to the kingdom once - that shouldn't h...

26/03/2024

Sube la temperatura con las canciones del verano 2024 en Argentina y Brasil

De diciembre a marzo, cuando los ciudadanos del hemisferio sur disfrutan del verano, la m sica se convierte en una poderosa representaci n de las culturas y cos...

26/03/2024

Aumente o Som com as Msicas do Vero de 2024 da Argentina e do Brasil

De dezembro a mar o, medida que as pessoas em todo o Hemisf rio Sul aproveitam o ver o, a m sica surge frequentemente como uma representa o poderosa das cult...

26/03/2024

Turn Up the Heat With Argentina's and Brazil's 2024 Songs of Summer

From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region's cultures...

26/03/2024

A Collaboration With Panavision: Pedro Luque, SCU

Cinematographer Pedro Luque, SCU's credits include the features Body Cam, Antebellum and director J.A. Bayona's Best International Feature Oscar-nominat...

26/03/2024

China's Leading Mobile Operators First To Commercially Launch New Fraud Reducing Password Service, After Receiving GSMA Open Gateway Certification

GSMA welcomes CITIC Telecom, Huawei and ZTE as Channel Partners 26 March 2024, Beijing: China's three leading mobile operators - China Mobile, China Telec...

26/03/2024

China's 5G market is set to add almost $260 billion to the Chinese economy in 2030 with connections set to top 1 billion this year

At the Post-MWC Sharing Event in Beijing, leaders from the GSMA contextualised t...

26/03/2024

Crown Works Studios moves forward following council approval

The studios are expected to be one of the largest in Europe, with 20 premium sound stages suitable for major feature film and high-end TV (HETV) productions By...

26/03/2024

The Slovak democracy must not be dismantled in silence

The Slovak democracy must not be dismantled in silence...

26/03/2024

VEON announces sale of stake in Beeline Kyrgyzstan, increasing the focus on its large markets

26 Mar 2024 VEON announces sale of stake in Beeline Kyrgyzstan, increasing the ...

26/03/2024

embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions for embedded systems

embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions fo...

26/03/2024

Riedel and TSL Provide Cost-Effective, High-Quality Video Routing and Control for Leading Financial Corporation

Wuppertal March 26, 2024 Riedel and TSL Provide Cost-Effective, High-Quality V...

26/03/2024

IBM Announces EMEA Geography Winners of the 2024 IBM Partner Plus Awards

London, UK, March 26, 2024 Today, IBM (NYSE: IBM) announced the EMEA geography winners of the 2024 IBM Partner Plus Awards, which celebrate IBM partners who a...

26/03/2024

Eutelsat OneWeb services activated for enterprise and maritime in Australia and New Zealand through Sat One partnership

Photo credit: GETTY IMAGES Press release - 26 March 2024 11:29 Eutelsat OneW...

26/03/2024

2024-03-26

CUPERTINO, CALIFORNIA Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 10 through 14, 2024. Developers and ...

25/03/2024

Spotify Tests Video-Based Learning Courses in the UK

Today we're launching a test for video-based courses on Spotify in the U.K. We've partnered with educational tech companies including BBC Maestro, PLAYv...

25/03/2024

NEP Australia expands IP and remote production with Calrec Argo

NEP Australia expands its IP and remote production capabilities with first install of Calrec Argo consoles NEP Australia, a division of NEP Group and a prominen...

25/03/2024

NAB 2024 Preview | Why attend NAB 24?

NAB 2024 Preview | April 14 -17 | Booth C6307 | Las Vegas Convention Center We're looking forward to meeting up with customers and partners at the 2024 NAB ...

25/03/2024

Blackbird adds indexing and AI auto sequencing to video editing platform

Twelve Labs AI will enable editors to locate specific storytelling moments within their video content using natural language, said the companies By Jenny Pries...

25/03/2024

Meet the director of strategic marketing

By TVBEurope Staff Published: March 25, 2024 Updated: March 26, 2024 Bruno Fran on, director of strategic marketing at Backlight, talks to TVBEurope abou...

25/03/2024

With the EMFA, the EU has a new toolbox to prevent governments from taking over the media

With the EMFA, the EU has a new toolbox to prevent governments from taking over ...

22/03/2024

SGL Carbon achieves annual targets for 2023 and invests more in growth markets

In fiscal year 2023, SGL Carbon achieved the sales and earnings targets set at the beginning of the year despite the drop in demand from the important wind mark...

22/03/2024

Grass Valley secures $220 million in strategic refinancing

The company said it intends to accelerate innovation across its entire portfolio, most notably in the AMPP ecosystem following the refinancing By Jenny Priestl...

22/03/2024

RT kicks off Guinness Women's Six Nations coverage with France v Ireland

Watch all the games live across RT and Virgin Media Television from Saturday 23rd March All Ireland games live on RT Radio The Guinness Women's Six Nat...

22/03/2024

Telenor releases its Annual report for 2023

1 minute read Share alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> Our digital lives are becomi...

21/03/2024

Spotify Celebrates Ramadan With Listening Trends From Around the World

March marks the beginning of Ramadan, a cherished cultural event celebrated by Muslims worldwide. As families and communities come together to observe, contempl...

21/03/2024

Adhoc notification: SGL Carbon: CEO Dr. Torsten Derr will not extend his contract

(10:15 AM) Wiesbaden, March 21, 2024. The CEO of SGL Carbon SE, Dr. Torsten Derr...

21/03/2024

SGL Carbon CEO Dr. Torsten Derr will not extend his contract

The CEO of SGL Carbon SE, Dr. Torsten Derr, informed the Chairman of the Supervisory Board today that he will not extend his contract, which expires on May 31, ...

21/03/2024

Women Making History, Part 4

In Part 4 of Panavision's Women Making History interview series, the conversation turns toward career highlights. Prompted by Panavision President and CEO K...

21/03/2024

Amrica Mvil leads the way to High-Quality Video Streaming in LATAM with Broadpeak

March 21, 2024 -- Am rica M vil leads the way to High-Quality Video Streamin...