Sony Pixel Power calrec Sony

The Pay-TV Innovation Forum Releases Special Sports OTT Report

17/07/2019

Brand-new research highlights key trends and findings shaping the global sports OTT market and their impact on traditional pay-TV service providers

Sports OTT is accelerating, with 23 percent of the world's top leagues and federations now having their own service; more than one-third of the top 25 football clubs

Tier-one sports rights are critical to the future of pay-TV providers, who are increasingly consolidating their investments

Innovative pricing and packaging models are critical to attracting cord-cutters and younger viewers

Cheseaux, Switzerland, and Phoenix, Arizona - July 17, 2019 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the world's leading independent provider of content protection and multiscreen television solutions, in partnership with MTM, a leading international research and strategy consultancy, today published The Global Market for Premium Sports OTT Services, a special report on the growth of sports OTT services around the world and its impact on traditional pay-TV service providers.

A key component of the 2019 Pay-TV Innovation Forum program, this brand-new report analyses the global market for premium sports OTT services, capturing key trends within the sector and mapping out the changing market landscape. It is based on interviews with senior executives and an analysis of the world's leading leagues, clubs and sports OTT services.

The research defines six main categories of sports OTT providers and highlights key trends and developments in the market exploring: paid premium OTT sports services from the world's top sports leagues and clubs; pay-TV provider sports-oriented skinny bundles'; the emergence of specialist OTT sports aggregators; and emerging sports content pricing and packaging models. It also identifies seven key implications for pay-TV providers going forward:

Live sports are the last bastion of live TV, making it mission critical for pay-TV companies to retain tier-one sports rights in their bundles.

Pay-TV companies appear well positioned to retain the tier-one sports rights.

Platform providers, such as Amazon and the major sports broadcasters, are likely to be the two most significant threats to pay-TV providers' retention of tier-one sports rights and customers.

Pay-TV providers will continue to rationalise their investment in tier-two sports rights and tier-two entertainment channels.

Sports OTT providers will continue to experiment with different pricing and packaging models, seeking the right balance between being attractive to consumers and being profitable.

Pay-TV providers will need to evolve their service offerings in response to agile challenger brands who are offering innovative viewing experiences for sports fans.

Pay-TV providers must continue to take steps to limit the impact of sports streaming piracy by leveraging new anti-piracy technology and industry collaboration, particularly as 5G begins to roll out.

This special Pay-TV Innovation Forum report delivers valuable insight on the state of the global sports OTT market, focusing on how pay-TV operators can take advantage of the sports OTT opportunity, said Simon Trudelle, Senior Director, Product Marketing at NAGRA. It also reinforces our continued commitment to helping our customers leverage the right technology and expertise to scale video delivery, enhance fan engagement and take advantage of smart monetisation strategies, while ensuring that unparalleled content protection and anti-piracy solutions secure the business model.

Sports have been a key driver of growth in pay-TV for more than two decades, said Jon Watts, Managing Partner, MTM. However, the rise of sports OTT has introduced a new wave of competition and innovation into the market, prompting traditional providers to adapt their pricing, packaging and overall value propositions to stay successful. This report brings to light the key trends, challenges and opportunities of the global sports OTT market to help both service providers and sports rights holders prepare for the future.

The 2019 Pay-TV Innovation Forum special report, The Global Market for Premium Sports OTT Services is available for download here. For more on the program, visit the Pay-TV Innovation Forum web page.

About the Pay-TV Innovation Forum

Developed and launched by NAGRA and MTM in 2016, the Pay-TV Innovation Forum is a global research program for senior executives designed to explore the biggest challenges facing pay-TV operators and content owners at a time of unprecedented change. The 2019 edition features in-depth interviews and a global survey of leading industry executives, regional findings and this special report on the growth of premium sports OTT services around the world. The flagship final report, which summarizes key findings from the program, will be published in September 2019.

About NAGRA

NAGRA, a digital TV division of the Kudelski Group (SIX:KUD.S), provides security and multiscreen user experience solutions for the monetization of digital media. The company offers content providers and DTV service providers worldwide secure, open and integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please visit dtv.nagra.com for more information and follow us on Twitter at @nagrakudelski.

About MTM

MTM is a leading international research and strategy consultancy, focused on the media, technology, communications and advertising industries. MTM helps companies understand and respond to digitally-driven change, providing award-winning consumer research and industry analysis, strategic advice and support for organizational change. For more information, please visit www.mtmlondon.com or email info@mtmlondon.com.
LINK: https://dtv.nagra.com/pay-tv-innovation-forum-releases-special-sports-...
See more stories from nagra

More from Nagra Media Uk Ltd

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

15/03/2024

Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024

This year's annual telecoms jamboree in Barcelona attracted a record breakin...

22/02/2024

2023 ANNUAL RESULTS

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, announce...

06/02/2024

NAGRA SPORT AND THE EUROPEAN BROADCASTING UNION (EBU) PARTNER TO LAUNCH EUROVISION SPORT

Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...

19/01/2024

'ALL ON' IN LAS VEGAS: KICKING OFF 2024 AT CES

As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...

19/01/2024

FUTURE OF THE SMART HOME: WHY PRIVACY AND DATA SECURITY ARE KEY

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technolog...

07/01/2024

The Kudelski Group at CES 2024: Secure Your Lifestyle, Connect Your World

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...

09/10/2023

APOS 2023: A Blueprint for APAC's Media & Entertainment Industry

This year's 2023 APOS conference did not disappoint! As the defining voice for the Asia Pacific Media, Telecom and Entertainment industry, it hit all the ex...

28/09/2023

Despite the Storm Clouds, IBC 2023 Had Energy, Direction and Pace

There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a...

20/09/2023

NAGRA Receives Industry Recognition for Content Protection Innovation at IBC 2023

Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...

15/09/2023

NAGRA Launches Multi-DRM Service on AWS Marketplace

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...

14/09/2023

Sony's Ci Media Cloud Enhances Service Offering with NAGRA, Securing Content Throughout Review and Collaboration Workflows

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...

14/09/2023

Dubbing Brothers Secure New Post-Production Distribution Service with NAGRA

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

13/09/2023

4iG secures NAGRA to launch new multi-network, super-aggregated entertainment service to rapidly transform Hungarian market

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - Sept. 13, 2023 - NAG...

12/09/2023

NAGRA Enhances Content Protection for Adobe's Frame.io

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

08/09/2023

Chaos on the Court: Navigating Disruption in the Media and Entertainment Industry

The media industry, often regarded as one of the most dynamic and innovative sec...

29/08/2023

NAGRA and 2G Digital Post Enable Secure Auto AI-based Content Fulfilment and Localization Service for Content Owners

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 29, 2023 - NA...

26/08/2023

The Enemy Within - The Impact of CDN Piracy

Recently, when watching a linear commercial channel in the UK, an advert implored me to look at the latest offering from a leading multi-service provider. Toda...

25/08/2023

La nueva Economa de la Televisin de Pago: Una industria en cambio y la necesidad de desbloquear nuevo capital

A medida que las Telcos de todo el mundo atraviesan diferentes fases de transfor...

24/08/2023

2023 HALF YEAR RESULTS

Ad hoc announcement pursuant to Art. 53 LR Highlights: Total Group revenues and OOI increased to USD 339.9 million, from USD 333.4 million in the first half 2...

24/08/2023

Finacity Facilitates USD 50 million Receivables Securitization for Kudelski S.A.

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA, and Stamford (CT), USA- August 24, 2023 - Finacity Corporatio...

22/08/2023

NAGRA Leads Industry to Navigate the Disruption' at IBC 2023

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 22, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent pr...

08/08/2023

Protecting Content Across the Production and Post-Production Multiverse

Unbelievably, the summer vacation season is already nearing an end here in the United States. School is back in session already, which means early morning drop...

02/08/2023

Tiv Srl Extends Service Lineup to Bring Customers NAGRA Secured DAZN Sports Content

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 2, 2023 - NAG...

20/07/2023

AI: The Next Big M&E Creative Adventure Or A Fast-Approaching Security Headache?

Summer evenings in London are rarely without some form of red carpet event that draws both the crowds and the press - such as the recent premiere of Oppenheimer...

18/07/2023

Telefonica Global Accelerates Fight Against Piracy to Protect Content Investments

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - July 18, 2023 - NAGR...

19/06/2023

Claro Colombia Leverages Direct-To-TV Solution to Expand Claro tv+ Service Reach and Lower Subscriber Acquisition Costs

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 19, 2023 - NAGR...

15/06/2023

New Economics of Pay-TV: An Industry In Change And the Need to Unlock New Capital

As Telcos worldwide go through different phases of digital transformation, one o...

15/06/2023

New Economics of Pay-TV: Why Fit-for-Purpose Security is Essential for Streaming Services.

When the first cardless solution was introduced to the market over a decade ago,...

14/06/2023

Dentro de la mente de un pirata - Parte 1: Por qu dedicarse a la piratera?

Hace poco me tom una cerveza en el Llandoger Trow de Bristol. Cuenta la leyenda que el pub fue la fuente de inspiraci n de Robert Louis Stevenson para crear al...

14/06/2023

Dentro de la mente de un pirata - Parte 2: Cmo funciona el ecosistema pirata

Si le ste la primera parte de esta serie de blogs, sabr que NAGRA entrevist recientemente a un pirata para conocer de primera mano las motivaciones, m todos y...

14/06/2023

Dentro de la mente de un pirata - Parte 3: Consejos para el sector de los M&E

Si ya has le do los otros dos blogs de esta serie, estar s totalmente al d a. Si no, puedes ponerte al d a sobre las motivaciones humanas de un pirata y una inm...

08/06/2023

ANGA COM: Full of bustle, pace and an industry intent on solving challenges

The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...

06/06/2023

Kudelski Group Expands Quantum Security Solutions to Address Advanced and Evolving Threat Landscape

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - June 6, 2023 - The Ku...

05/06/2023

Focus on Piracy: How Keeping Pirates at Bay Can Safeguard Growth

As my colleague Tim Pearson recently wrote in his blog series about Inside the Mind of a Pirate', high-traffic live events have always been a target for pi...

24/05/2023

Chopin Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...

23/05/2023

Tele Columbus to Launch Next-Gen Hybrid Android TV Service

Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA - May 23, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider o...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 1: WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pu...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 2: HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that ...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 3: ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pub provided Robert Louis Stevenson with the inspiration for the Admiral Benbow in...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that NAGRA recently interviewed a pirate to gain first-hand insight into the motivati...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to speed. If not, you can catch up on the human motivations of a pirate and a dee...

20/04/2023

2023 ANNUAL GENERAL MEETING OF KUDELSKI SA

Cheseaux-sur-Lausanne, Switzerland - April 20, 2023 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held today at the company's headquarters in ...

20/04/2023

Openview, South Africa's First Satellite Free-to-Air Service, Launches Ultraview, a Pay-TV Bouquet Leveraging NAGRA Security Solutions

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 20, 2023 - NAG...

17/04/2023

NAGRA Joins AWS ISV Accelerate Program

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 17, 2023 - NAGRA, a Kudelski Group(SIX:KUD.S) company and one of the world's leading indep...

12/04/2023

QTAKE Delivers Industry-First by Integrating Forensic Watermarking at Camera

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent prov...

11/04/2023

ZEE5 Optimizes Business Operations With NAGRA's Scalable Content Protection and Security Analytics

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 11, 2023 - NAG...