New Berklee India Exchange Music Video Supports Musicians Affected by COVID-19
06/05/2020
Other Indian celebrities lending their voices to the project include Farhan Akhtar, Zakir Hussain, Salim-Sulaiman, A. R. Ameen, Jonita Gandhi, Neeti Mohan, Clinton Cerejo, Vijay Prakash, Haricharan, Louiz Banks, and recent Berklee summer student Shalmali Kholgade, to name just a few.
Watch the Berklee Indian Ensembles new music video for Dil Chahta Hai featuring Shankar Mahadevan:
Video of Berklee Indian Ensemble ft Shankar Mahadevan - Dil Chahta Hai - #BIXCovidFund
Amongst all the films that I have done, the song Dil Chahta Hai is certainly one of my favorites because the song is beautifully composed by Shankar-Ehsaan-Loy and the lyrics by Javed Akhtar are just exquisite, says Khan. I'm really happy to know that Berklee College of Music has done a recording of this song and that all the funds collected from this recording are going towards supporting musicians and singers during these very tough times that we're living through.
It's been an absolute pleasure to be part of this effort by the Berklee Indian Ensemble of Berklee College of Music to support musicians during the times of COVID-19, says Akhtar. We need to look out for all those whose livelihoods are affected right now, and for all the joy music brings us, this is the least we can do in return. The fact that they've chosen Dil Chahta Hai makes it very special.
The collaborative effort features 85 Berklee musicians from 21 countries, including current students and alumni from the Berklee India Exchange. The goal of the video is to galvanize global philanthropic support for Indian arts and artists.
Since the COVID-19 pandemic began, the BIX team has connected with several musicians in India and the United States to come up with ways to support working artists, folk musicians, and instrument builders on the lower end of the economic ladder and in need of immediate financial assistance.
T-Series, the record label that owns the rights to Dil Chahta Hai, agreed to donate all of their proceeds from YouTube, iTunes, Spotify, and other streaming services to Salim-Sulaiman's Zariya Foundation and T. M. Krishna's Sumanasa Foundation. Both organizations were identified by BIX for their support of grassroots relief work for artists.
With a subscriber count of 137 million as of April 2020, T-Series runs YouTube's most-subscribed channel. The Berklee Indian Ensemble, a viral sensation in its own right, makes up more than 51 percent of Berklee's YouTube channel view count, with their videos totaling over 170 million views.
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