Sony Pixel Power calrec Sony

In 2019, HBO Remains the Network to Beat

17/06/2019

Why This Matters: Emmy wins have become a vital marketing tool for top networks in the jam-packed TV environment.

Without massive hits like Game of Thrones or critical darlings like Veep on its slate, premium cable network HBO the first to smartly turn Emmy Awards wins into marketing gold might be out of the Emmy race in future years.

HBOs Game of Thrones

But not today.

In 2019, HBO is highly likely to score Emmys in the show's two biggest categories: outstanding drama and outstanding comedy, as well as have a fighting chance for outstanding limited series.

That dynamic begs a key question. Are the Emmys going to reward shows in their final season or embrace new shows? asks an awards strategist who declined to be named. The Hollywood Foreign Press Association, which backs the Golden Globes, loves to reward breakout shows, but the Emmys tend to be more about legacy.

GoT' Leads Drama Pack

The final season of Game of Thrones was controversial but however the fans felt about it, it was also the most jaw-dropping season of television ever produced. From cities being burned to the ground to dragons flying overhead, Game of Thrones' dominance at this year's Emmys is assured. Should Game of Thrones win this year, that would mark its fourth series win, including last year's. The epic fantasy series has been nominated every year it has been on the air.

Besides a wagon load of Creative Arts nominations especially in the technical and VFX categories look for Kit Harington to be nominated for lead actor, while Peter Dinklage and Nikolaj Coster-Waldau should be nominated in the supporting actor category. Harington's performance as the brooding Jon Snow is often criticized, but he was arguably the hero at the center of TV's biggest show.

Harington is expected to be joined in this category by Better Call Saul's Bob Odenkirk, who might win this year after being nominated three previous times for this role; as well as fellow Thrones veteran Richard Madden, the Golden Globes winner for Netflix's Bodyguard and Sterling K. Brown of NBC's This Is Us, who won in this category in 2017.

Meanwhile, Dinklage who should be competing in the lead actor category, considering his screen time in season eight is expected to take home his fourth supporting actor Emmy for this role come September. Dinklage has been nominated in this category every year that the show has aired. Among Thrones' women, Emilia Clarke, who played the ultimately doomed Daenerys Targaryen, should expect a nomination among the lead actresses, while Maisie Williams, whose Arya Stark evolved from tomboy to assassin over the show's run, is a good bet in the supporting actress category. And if there is justice for Arya, the hero of Winterfell should win. She is expected to face strong competition from her co-stars, Lena Headey (Cersei Lannister) and Sophie Turner (Sansa Stark), as well as from Ozark's Julia Garner.

Clarke, who really had to sell Daenerys' final turn to the dark side, will likely see competition from two other fierce women: Killing Eve's Sandra Oh and chameleon Jodie Comer.

BBC Americas Killing Eve

Speaking of BBC America's little-show-that-could, Killing Eve, that's another likely lock in the drama category, along with AMC's Better Call Saul, NBC's This Is Us, Netflix's Ozark, HBO's Succession and CBS All Access's The Good Fight (see chart). But even though peak TV is ever-peaking and there have never been more scripted series on the air, Game of Thrones remains the dominant favorite among dramas.

HBO is similarly positioned in comedy with two power players: Veep, which concluded its series run this season, and Bill Hader's auteur-driven Barry. Veep is no stranger to Emmys, having been named outstanding comedy for three out of six seasons with nominations for season seven still to be revealed. Star Julia Louis-Dreyfus has won for lead actress all six seasons, tying her with Cloris Leachman as the actor with the most Emmy wins with eight total.

Louis-Dreyfus' strongest competition this year is likely Rachel Brosnahan of Amazon Prime Video's The Marvelous Mrs. Maisel, last year's winner in this category. But Brosnahan and Maisel won last year when Veep was not in the race.

Other possibilities for lead comedic actress include Russian Doll's very-deserving Natasha Lyonne, Better Things' Pamela Adlon and Mom's Allison Janney, who already has seven Emmys for The West Wing, Masters of Sex and Mom and won the best-supporting actress Oscar in 2017 for I, Tonya.

On the men's side, Hader who writes, directs, executive produces and stars in Barry seems like a lock to repeat last year's win. That also holds true for co-star and emotional heart of the show Henry Winkler.

Hader's strongest competition will likely come from two-time Oscar winner Michael Douglas, who stars, along with Oscar winner Alan Arkin, in Netflix's The Kominsky Method. Douglas won the Golden Globe for this role in January. Ironically, both Barry and Kominsky feature acting schools in Los Angeles.

Don Cheadle in Showtimes Black Monday

Don Cheadle of Showtime's Black Monday and Ted Danson of NBC's The Good Place also are expected to grab nominations in the lead actor in a comedy category.

No Netflix Binge in '19

In general, Netflix's presence is likely to be less felt this go-round than it has been in recent years without entries such as The Crown, House of Cards or Stranger Things in the mix. Last year, Netflix beat HBO with 112 total nominations to HBO's 108, and the two tied for total wins with 23 each.

Netflix shows that should be in the mix, though, include dramas Ozark and Bodyguard and comedies The Kominsky Method and Russian Doll. Also possible are GLOW and Unbreakable Kimmy Schmidt.
LINK: https://www.broadcastingcable.com/news/in-2019-hbo-remains-the-network...
See more stories from bandc

More from Broadcasting and Cable

26/03/2024

Audrey Prywitch, KTVI-KPLR St. Louis News Director, Will Retire

Audrey Prywitch, KTVI-KPLR St. Louis news director, will retire at the end of May. She's been at the stations since 2001 and has been news director since 20...

26/03/2024

Steve Harvey Takes Equity Partnership in Merit Street Media

Steve Harvey is joining Dr. Phil McGraw's Merit Street Media, the partners said Thursday, with Harvey taking an equity stake in the new network....

26/03/2024

Subscription Revenue From Streamers Predicted To Grow 17% This Year

Subscription revenue for streaming TV services is expected to grow 17% to $69 billion in 2024, according to Convergence Research's latest Couch Potato Repor...

26/03/2024

Comcast's AudienceXpress Evaluating Use of iSpot Data

Comcast Advertising's AudienceXpress unit said it reached an agreement to work with iSpot and evaluate how iSpot's syndicated national TV ratings can be...

26/03/2024

Political Winds Could Reap a Windfall for Stations

The state of the union is hopelessly divided and nearly paralyzed by rancor and bitterness. But as this is an election year, the state of spending on political ...

26/03/2024

Library of Congress Haunted by Ghosts'

CBS comedy Ghosts will be featured at the Library of Congress April 9. There will be an episode screening and a panel discussion with the cast....

26/03/2024

Steve Martin Documentary on Apple TV Plus March 29

Apple TV Plus debuts the Steve Martin documentary Steve! (Martin) A Documentary in 2 Pieces March 29. Those who weigh in on Martin's legacy include Martin S...

26/03/2024

TCL Adds NFL FAST Channel To TCLtv Plus Streaming Service

Smart TV maker TCL said it added the NFL's free ad-supported streaming television (FAST) channel to the TLCtv Plus streaming service....

26/03/2024

Golden Globes to Stay on CBS, Paramount Plus for Five More Years

The Golden Globes will remain on CBS and Paramount Plus for five more years, according to a new deal between Paramount and Dick Clark Productions, which owns th...

26/03/2024

Keith Urban Lined Up to Mega Mentor on The Voice'

Country star Keith Urban will be mega mentor on the current season of The Voice on NBC. He joins coaches Chance the Rapper, Dan + Shay, John Legend and Reba McE...

24/03/2024

David Schwimmer, Ana Ortiz Star in Goosebumps' Season 2

David Schwimmer and Ana Ortiz are in the cast of season two of Goosebumps on Disney Plus. Schwimmer will play Anthony, a former botany professor and recently di...

24/03/2024

People Puzzler' Renewed for Season 2 in Broadcast Syndication

People Puzzler, starring Leah Remini, will return for a second season on TV stations owned by the Fox, Sinclair, CBS Stations, Nexstar Media Group, Gray Televis...

24/03/2024

FCC Orders Mission To Sell WPIX New York, Fines Nexstar $1.2 Million

The Federal Communications Commission has ordered Mission Broadcasting to sell WPIX New York and fined Nexstar Media Group more than $1.2 million because Nexsta...

24/03/2024

Bob O'Neil Named WITI Milwaukee VP/General Sales Manager

Bob O'Neil is being promoted to VP and general sales manager at WITI Milwaukee, known as Fox 6, after current VP/General Sales Manager Mike Neale retires in...

22/03/2024

Paramount Stock Jumps on Report of $11 Billion Apollo Bid for Studios

Paramount Global stock rose 8% in afternoon trading on reports that Apollo Global Management had offered $11 billion to buy the media companys TV and film studi...

22/03/2024

NBCU To Use Generative AI To Help Target Audiences

NBCUniversal held its annual pre-upfront ad tech conference on Tuesday, unveiling a plan to use generative AI to help clients identify the ripest audience segme...

22/03/2024

Loaded Palm Royale' Cast Hits and Misses

Palm Royale, a dramedy about a lady trying to break into high society in Palm Beach in 1969, premieres on Apple TV Plus March 20. Kristen Wiig plays the woman, ...

22/03/2024

Hallie Jackson Named Sunday NBC Nightly News' Anchor

Hallie Jackson, NBC News senior Washington correspondent, becomes anchor of the Sunday NBC Nightly News starting April 7. She will continue to anchor Hallie Jac...

22/03/2024

Judge Dismisses DirecTV Antitrust Suit Against Nexstar, Mission, White Knight

A Federal judge dismissed DirecTV's antitrust lawsuit accusing Nexstar Media Group, Mission Broadcasting and White Knight Broadcasting of conspiring to boos...

22/03/2024

Lyft Hires Nielsen To Measure Audience For In-App Ads

Lyft, the ride-share company that has gotten into the fast-growing retail media business, said it hired Nielsen to measure the audiences and effectiveness of ad...

22/03/2024

Michelle Yeoh, Russell Crowe in Ark: The Animated Series' on Paramount Plus

Paramount Plus has released Ark: The Animated Series, based on the video game Ark: Survival Evolved. Six episodes are available and seven more will follow at a ...

22/03/2024

More than 23% Of Marketers Plan More CTV Ad Spending

A new survey found that 23.6% of marketers plan to increase their spending on connected TV campaigns, according to tvScientific....

22/03/2024

Chuck Scarborough Marks 50 Years at WNBC New York

Chuck Scarborough, WNBC New York anchor, marks a stunning 50 years at the station March 25. The station will celebrate his landmark anniversary with a range of ...

22/03/2024

NBC Renews Chicago' Shows, Two Law & Order' Series

NBC has renewed Chicago Med, Chicago Fire, Chicago P.D., Law & Order and Law & Order: SVU for the 2024-2025 season....

20/03/2024

MrBeast Tries Another Platform With Game Show on Prime

Prime Video has ordered Beast Games, a series based on a YouTube show from MrBeast. It will see 1,000 contestants compete for a $5 million jackpot. Prime Video ...

20/03/2024

NBC Sets Summer Sked: AGT, American Ninja Warrior,' Olympics

NBC has shared its summer schedule, which includes new seasons of summer staples America's Got Talent and American Ninja Warrior, and the Olympics in Paris....

20/03/2024

Free TV Networks Adds Distribution on Tegna, Sunbeam, H2C Stations

Free TV Networks, the new company started by Jonathan Katz and backed by Warner Bros. Discovery, Lionsgate and Gray Television, said it has added new carriage a...

20/03/2024

Nielsen Names Anil Goel Chief Engineering Officer

Nielsen said it named Anil Goel as chief engineering officer....

20/03/2024

Telemundo Names Candy Duran Director at Stations in Sacramento, Fresno

Candy Duran has been named news director for KCSO Sacramento and KNSO Fresno, known as Telemundo 33 and Telemundo 51. She starts April 8 and will report to Stac...

20/03/2024

Analyst Calls 2024 The Year Linear TV Advertising Officially Broke

Michael Nathanson, senior research analyst at MoffettNathanson, has declared 2024 will likely be the year linear TV advertising officially breaks....

20/03/2024

Super Bowl Sunday Was Most-Viewed Day Since 2021, Nielsen Says

Super Bowl Sunday was the most-viewed day of TV since Nielsen began issuing monthly report cards in May 2021....

20/03/2024

VideoAmp Will Let Clients Tell How It Measures Up

VideoAmp plans to supplement its pitch about how its data is being adopted as currency with testimonials from buyers, sellers and advertisers about how using ad...

20/03/2024

Content Partners Acquires All Forensic Files' Episodes

Content Partners LLC said it acquired all of the episodes of Forensic Files, the long-running true-crime series....

20/03/2024

All of Community' Comes to Peacock April 1

All six seasons of comedy Community turn up on Peacock April 1. Dan Harmon created the show and Joel McHale, Chevy Chase and Donald Glover are in the cast....

18/03/2024

Next Season of Doctor Who' on Disney Plus May 10

The next season of Doctor Who, with Ncuti Gatwa as the 15th Doctor, premieres on Disney Plus and around the world May 10. It is the first season to launch on Di...

16/03/2024

Josh Brolin Drama Outer Range' Returns To Prime Video May 16

Western drama Outer Range is back with season two on Prime Video May 16. Josh Brolin stars and executive produces. He also directs the season's penultimate ...

16/03/2024

Kristen Wiig Lined Up to Host SNL' for Fifth Time

Kristen Wiig hosts Saturday Night Live for the fifth time on April 6. Wiig stars in and executive produces Palm Royale, which premieres March 20 on Apple TV Plu...

16/03/2024

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Media buyers using Mediaocean's Prisma platform will be able to plan, execute and reconcile ad campaigns on connected TV directly from programmers who work ...

16/03/2024

Bitmovin, Yospace Combine To Insert Ads Into Live Streams

Streaming infrastructure company Bitmovin is teaming up with ad-insertion vendor Yospace to enable broadcasters to put commercials in live-streaming programming...

16/03/2024

Bumble Engages Peacock's The Traitors' To Promote Dating Deception Detector'

Bumble, the dating service, has tapped into Peacock's murder-mystery competi...

16/03/2024

Gerald Levin, Former Time Warner CEO, Has Died

Gerald Levin, former CEO of Time Warner, died March 13. He was 84 and had battled Parkinson's disease....

16/03/2024

Six Nations Rugby Championship Final Round March 16

The 2024 Guinness Six Nations Rugby Championship concludes March 16, with Ireland poised to win the championship. The annual tournament features England, France...

16/03/2024

Allen Media Group Renews Carriage Deal With Charter

Byron Allen's Allen Media Group said it reached a multiyear renewal of its carriage agreement with Charter Communications....

16/03/2024

NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads

NBCUniversal said it is working with Google and LiveRamp to deliver more effecti...

16/03/2024

Annette Bening Stars in Peacock Mystery Series Apples Never Fall'

Apples Never Fall, an edgy limited series about a woman who goes missing under curious circumstances, debuted on Peacock March 14. Liane Moriarty wrote the nove...

14/03/2024

Margaret Orr, WDSU New Orleans Chief Meteorologist, Sets Retirement

Margaret Orr, chief meteorologist at WDSU New Orleans, has announced her retirement. She has spent 45 years at WDSU and will sign off March 29....

14/03/2024

Apple TV Plus Orders Owen Wilson Golf Comedy

Apple TV Plus has ordered a comedy that has Owen Wilson leading the cast and executive producing. Wilson plays Pryce Cahill, an over-the-hill golfer who loses h...

14/03/2024

BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion

Powered by an election year, local advertising revenues are expected to increase 9.3% year over year to $172 billion in 2024, according to an updated forecast f...

14/03/2024

Two Netflix Shows Open Atop TVision Power Score Rankings

Two new Netflix shows were the top programs in TVisions Power Score rankings of series on connected TV for the week of March 4....

14/03/2024

Clinch Rolling Out Creative Attribution Reporting for CTV Ads

Dynamic ad-serving company Clinch said it is rolling out advanced creative attribution reporting for connected TV ad campaigns....