Education and enforcement are key to fighting Asia-Pacific piracy
18/01/2021
Global content piracy defrauds content producers, erodes customer confidence in service providers, and puts everyone at risk from further criminal activity. Findings from our recent Money for Nothing' report in partnership with the Digital Citizens Alliance (DCA) show that pirate subscription IPTV services have grown into a billion-dollar industry in the United States alone. And this US$1 billion number does not include website piracy, credential selling or sharing, content piracy on social media or other forms of piracy. The report also found that approximately nine million US households subscribe to illegal IPTV services alone, making them true competitors of legitimate services, such as Disney+ or Dish. With turnkey solutions for pirates that enable them to easily start, build and run their own operations around the world the scale of the challenge is clear.
However, commercial piracy isn't restricted to the USA, it affects virtually every TV provider around the world, including Asia-Pacific. For example, in Indonesia, a 10-month survey commissioned by the Asia Video Industry Association's Coalition Against Piracy (CAP) and conducted by YouGov, found that online piracy deprived the Indonesian TV, Online Video sectors of approximately US$1 billion in revenue in 2019.
To understand the impact that pirate subscription IPTV services has on APAC, I spoke to Neil Gane, General Manager of AVIAs Coalition Against Piracy (CAP) at the Asia Video Industry Association (AVIA), to discuss the extent of the threat:
The evidence shows that illegal piracy subscription services is now a multi-billion-dollar industry that's damaging content creators, legitimate TV operators and even poses risks for consumers. What is the prognosis in APAC?
In terms of revenue losses, the negative impact of illegal IPTV services would not be dissimilar in Southeast Asia to what it is in North America. For example, in Indonesia alone, a January 2020 Media Partners Asia economic damage report found that online piracy deprived the Indonesian TV, online video sectors of approximately US$1 billion in revenue in 2019 and an estimated 6,000 new direct and indirect jobs that could have been created.
Unfortunately, online consumers in SE Asia have an unhealthy appetite for viewing stolen content. Recent YouGov consumer surveys, commissioned by CAP, found that 66% of Filipino's use piracy streaming sites to view stolen content; in Malaysia, 61% access such piracy streaming websites; in Thailand, the figure is 53%, Vietnam 50%, Taiwan 33%, Indonesia 28% and Singapore the lowest at 17%.
What can and should be done to these illegal services in APAC?
There are a number of effective and proven strategies that can be put in place to disrupt and curb such grievous piracy levels. Firstly, an effective site blocking process that blocks access to streaming piracy websites and ISD application servers. Site blocking has been a key feature of the coalition against piracys (CAP) strategy, working alongside governments to introduce a regulatory site blocking protocol or make current blocking processes more streamlined and effective. In Indonesia, for example, we have referred over 2,400 piracy websites and application domains that have been blocked over the 12 months to August 2020, averaging 60 sites blocked every 10 days. The results of this strategy have been impressive with Indonesia fast becoming a market leader in video IP protection in South East Asia, boosting the growth of local and international legitimate services. Piracy traffic has dropped an estimated 68% and traffic to legitimate video sites increased by an estimated 18% within the same period. In June 2020 an Indonesian YouGov consumer survey found a massive 55% reduction in consumers accessing piracy websites over the past ten months, with 28% of online consumers admitting to accessing piracy websites compared to 63% from a similar survey conducted in September 2019. ISD usage in Indonesia also fell from 29% to its current level of 6% - the lowest in SE Asia.
Enforcement will always remain a key pillar of any anti-piracy strategy and we continue to work alongside our members in investigating and referring major IPTV crime groups for criminal enforcement.
There is no one silver bullet to disrupting and reducing online piracy ecosystems. However, collaboration is key, and we need to continue to work alongside other content industry stakeholders as well as technology platforms, payment processors, e-market platforms and other intermediaries to disrupt the technological ecosystem and the illicit commercial transactions at the point of sale.
Are you seeing any trends in the proliferation of such illegal services?
From a criminality standpoint, rather than seeing a proliferation of illicit IPTV services we are beginning to see a consolidation of bigger players dominating markets. As with many other profitable crimes, it is a matter of time before criminal syndication takes over.
What is being done to crack down on the pirates?
One of the handicaps to effective enforcement has been the lack of a physical product, and with illicit IPTV services the product has become even more transient whilst presenting no single point of attack from a law enforcement perspective. We are, however, beginning to see Southeast Asian governments increasingly agreeing that the online world needs to be managed and there needs to be rules. Regulatory site blocking regimes already in place are becoming more streamlined and time efficient. Other governments are in the process of introducing new regulatory site blocking protocols. Content theft on its current scale is simply unsustainable for the legitimate industry, and we are confident that more
LINK: | https://dtv.nagra.com/education-and-enforcement-are-key-fighting-asia-... |
See more stories from nagra |
More from Nagra Media Uk Ltd
19/04/2024
2024 ANNUAL GENERAL MEETING OF KUDELSKI SA
Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland - April 19, 2024 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held...
13/04/2024
STRENGTHEN YOUR CONTENT PROTECTION STRATEGY BEYOND DRM: A HOLISTIC APPROACH
In todays digital age, where the consumption of media content has shifted towards streaming platforms, the importance of safeguarding digital assets against pir...
10/04/2024
NAGRA at NAB 2024: Safeguarding premium content value from production to consumption, uncovering deep fakes, and more.
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 9, 2024 - NAGR...
27/03/2024
2023 Annual Report Publication
Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...
15/03/2024
Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024
This year's annual telecoms jamboree in Barcelona attracted a record breakin...
22/02/2024
2023 ANNUAL RESULTS
Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), th...
06/02/2024
NAGRA SPORT AND THE EUROPEAN BROADCASTING UNION (EBU) PARTNER TO LAUNCH EUROVISION SPORT
Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...
19/01/2024
'ALL ON' IN LAS VEGAS: KICKING OFF 2024 AT CES
As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...
19/01/2024
FUTURE OF THE SMART HOME: WHY PRIVACY AND DATA SECURITY ARE KEY
The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technolog...
07/01/2024
The Kudelski Group at CES 2024: Secure Your Lifestyle, Connect Your World
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...
09/10/2023
APOS 2023: A Blueprint for APAC's Media & Entertainment Industry
This year's 2023 APOS conference did not disappoint! As the defining voice for the Asia Pacific Media, Telecom and Entertainment industry, it hit all the ex...
28/09/2023
Despite the Storm Clouds, IBC 2023 Had Energy, Direction and Pace
There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a...
26/09/2023
VDM, a Groupe Transatlantic company, selects NAGRA to deliver the highest level of security through mediaspot, its next gen distribution platform
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - September 26, 2023 -...
20/09/2023
NAGRA Receives Industry Recognition for Content Protection Innovation at IBC 2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...
15/09/2023
NAGRA Launches Multi-DRM Service on AWS Marketplace
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...
14/09/2023
Sony's Ci Media Cloud Enhances Service Offering with NAGRA, Securing Content Throughout Review and Collaboration Workflows
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...
14/09/2023
Dubbing Brothers Secure New Post-Production Distribution Service with NAGRA
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...
13/09/2023
4iG secures NAGRA to launch new multi-network, super-aggregated entertainment service to rapidly transform Hungarian market
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - Sept. 13, 2023 - NAG...
12/09/2023
NAGRA Enhances Content Protection for Adobe's Frame.io
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...
08/09/2023
Chaos on the Court: Navigating Disruption in the Media and Entertainment Industry
The media industry, often regarded as one of the most dynamic and innovative sec...
06/09/2023
NAGRA and Eluvio Deliver Industry-First Decentralized, Secure, and Just-in-Time Solution for Premium Video Distribution with Forensic Watermarking
Cheseaux-sur-Lausanne, Switzerland, and Berkeley (CA), USA - September 6, 2023 -...
29/08/2023
NAGRA and 2G Digital Post Enable Secure Auto AI-based Content Fulfilment and Localization Service for Content Owners
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 29, 2023 - NA...
26/08/2023
The Enemy Within - The Impact of CDN Piracy
Recently, when watching a linear commercial channel in the UK, an advert implored me to look at the latest offering from a leading multi-service provider. Toda...
25/08/2023
La nueva Economa de la Televisin de Pago: Una industria en cambio y la necesidad de desbloquear nuevo capital
A medida que las Telcos de todo el mundo atraviesan diferentes fases de transfor...
24/08/2023
2023 HALF YEAR RESULTS
Ad hoc announcement pursuant to Art. 53 LR Highlights: Total Group revenues and OOI increased to USD 339.9 million, from USD 333.4 million in the first half 2...
24/08/2023
Finacity Facilitates USD 50 million Receivables Securitization for Kudelski S.A.
Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA, and Stamford (CT), USA- August 24, 2023 - Finacity Corporatio...
22/08/2023
NAGRA Leads Industry to Navigate the Disruption' at IBC 2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 22, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent pr...
08/08/2023
Protecting Content Across the Production and Post-Production Multiverse
Unbelievably, the summer vacation season is already nearing an end here in the United States. School is back in session already, which means early morning drop...
02/08/2023
Tiv Srl Extends Service Lineup to Bring Customers NAGRA Secured DAZN Sports Content
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 2, 2023 - NAG...
20/07/2023
AI: The Next Big M&E Creative Adventure Or A Fast-Approaching Security Headache?
Summer evenings in London are rarely without some form of red carpet event that draws both the crowds and the press - such as the recent premiere of Oppenheimer...
18/07/2023
Telefonica Global Accelerates Fight Against Piracy to Protect Content Investments
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - July 18, 2023 - NAGR...
19/06/2023
Claro Colombia Leverages Direct-To-TV Solution to Expand Claro tv+ Service Reach and Lower Subscriber Acquisition Costs
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 19, 2023 - NAGR...
15/06/2023
New Economics of Pay-TV: An Industry In Change And the Need to Unlock New Capital
As Telcos worldwide go through different phases of digital transformation, one o...
15/06/2023
New Economics of Pay-TV: Why Fit-for-Purpose Security is Essential for Streaming Services.
When the first cardless solution was introduced to the market over a decade ago,...
14/06/2023
Dentro de la mente de un pirata - Parte 1: Por qu dedicarse a la piratera?
Hace poco me tom una cerveza en el Llandoger Trow de Bristol. Cuenta la leyenda que el pub fue la fuente de inspiraci n de Robert Louis Stevenson para crear al...
14/06/2023
Dentro de la mente de un pirata - Parte 2: Cmo funciona el ecosistema pirata
Si le ste la primera parte de esta serie de blogs, sabr que NAGRA entrevist recientemente a un pirata para conocer de primera mano las motivaciones, m todos y...
14/06/2023
Dentro de la mente de un pirata - Parte 3: Consejos para el sector de los M&E
Si ya has le do los otros dos blogs de esta serie, estar s totalmente al d a. Si no, puedes ponerte al d a sobre las motivaciones humanas de un pirata y una inm...
08/06/2023
ANGA COM: Full of bustle, pace and an industry intent on solving challenges
The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...
06/06/2023
Kudelski Group Expands Quantum Security Solutions to Address Advanced and Evolving Threat Landscape
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - June 6, 2023 - The Ku...
05/06/2023
Focus on Piracy: How Keeping Pirates at Bay Can Safeguard Growth
As my colleague Tim Pearson recently wrote in his blog series about Inside the Mind of a Pirate', high-traffic live events have always been a target for pi...
24/05/2023
Chopin Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...
23/05/2023
Tele Columbus to Launch Next-Gen Hybrid Android TV Service
Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA - May 23, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider o...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 1: WHY GET INVOLVED IN PIRACY?
I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pu...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 2: HOW THE PIRATE ECOSYSTEM WORKS
If you've read the first part in this blog series, you'll be aware that ...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 3: ADVICE FOR THE M&E INDUSTRY
If you've read the other two blogs in this series, you'll be fully up to...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - WHY GET INVOLVED IN PIRACY?
I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pub provided Robert Louis Stevenson with the inspiration for the Admiral Benbow in...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - HOW THE PIRATE ECOSYSTEM WORKS
If you've read the first part in this blog series, you'll be aware that NAGRA recently interviewed a pirate to gain first-hand insight into the motivati...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - ADVICE FOR THE M&E INDUSTRY
If you've read the other two blogs in this series, you'll be fully up to speed. If not, you can catch up on the human motivations of a pirate and a dee...
20/04/2023
2023 ANNUAL GENERAL MEETING OF KUDELSKI SA
Cheseaux-sur-Lausanne, Switzerland - April 20, 2023 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held today at the company's headquarters in ...