Grass Valley Technology Alliance Achieves 21 Member Milestone

18/11/2020

MONTREAL, November 18, 2020 - Grass Valley puts industry collaboration at the forefront to strengthen deliverables for customers by welcoming eleven new members to the Grass Valley Technology Alliance (GVTA). The certification program, which now boasts 21 members, provides vital benefits to customers, such as improved purchasing confidence and access to a wide range of systems and solutions that are interoperable with Grass Valley platforms and workflow components.

The Grass Valley Technology Alliance has grown exponentially since its inception 18 months ago. It now includes 21 diverse companies that brings together a range of expertise, passion and experience to help our customers as they strive to meet consumer demand for captivating content on any screen, said Tim Shoulders, CEO and president of Grass Valley. Grass Valley has always taken a customer first approach, and thanks to the strong relationships we have built in the industry through programs like the GVTA, we can continue to support our customers as they innovate and entertain.

Bridge Technologies creates advanced monitoring systems to optimize the delivery of digital media across the production, broadcast and telecom industries. The integration of Bridge Technologies VB440 with GV Orbit system is a great example of how the intrinsic complexity of IP networks can intuitively monitor whilst delivering an optimized and progressive analysis solution. Joining the GVTA makes Bridge Technologies part of a powerful ecosystem based on complementary technologies addressing current and future clients needs.

Calrec is a leading designer and supplier of audio broadcast mixing equipment, relied on by the worlds largest broadcasters. As IP starts to deliver the cost- and efficiency-savings broadcasters need to compete in the modern broadcast era, industry collaboration is key to implement agreed standards and provide customers with multi-vendor systems that are reliable and easy to use. Working closely with partners, and following the AIMS and JT-NM roadmaps, helps Calrec provide its customers with the interoperability needed for success. The GTVA crucially brings together better collaboration.

For over 35 years, Guntermann & Drunck has been at the forefront of KVM technology. KVM allows broadcast professionals to use their technical equipment with more flexibility and reliability, whether in studios, post-production, or animation studios, by reducing cluttered workstations, noise levels, and heat emissions. G&Ds KVM solutions are the backbone of many broadcast applications and by integrating with Grass Valleys innovative Ignite system, will usher in a new era of broadcast capabilities for customers.

Leader Electronics Corporation designs and manufactures powerful, precise and efficient test and measurement instruments. As the broadcast media industry transitions to IT-based platforms, manufacturers of complementary technologies must cooperate in the development of efficient plug and play solutions. Leader products integrate with industry-leading vendors like Grass Valley to provide complementary technologies and services, thanks to the GVTA. Broadcasters require full confidence in product integration and interoperability - the GVTA removes the guesswork from product and vendor selection.

LiveU is changing the rules of the game for live news and dynamic sports coverage, with 5G 4K HEVC live streaming and remote production. As the market increasingly moves into cloud production, industry collaboration is key to offering expanded capabilities in this area. LiveUs integration with Grass Valley allows customers to send live feeds from field units for remote switching using LiveUs cloud solution with Grass Valleys GV AMPP. Customers can also benefit from the integration of LiveUs live video solution with GV STRATUS for streamlined remote news gathering and production workflows. Being part of an industry-wide alliance that increases know-how and promotes best practice provides an important contribution to our customers commercial success.

For nearly 20 years, Masstech has been creating intelligent storage and workflow management solutions. Masstech helps organizations maximize their archived video assets by automating smart asset movement and transformation across cloud and other storage tiers to ensure maximum operational efficiency. Being part of the GVTA demonstrates Masstechs commitment to integrate and work with Grass Valley and others to accomplish the best overall solution for the end user, both now and in the future.

Shotoku is a leading provider of robotic camera systems covering simple PT (pan/tilt) heads, through fully robotic studio pedestals and track camera systems for floor or ceiling installation. Shotokus systems are computer controlled allowing for high levels of automation, this is possible through third-party integration, such as with Grass Valleys Ignite system. Collaboration and co-operation are powerful tools in driving applications forward providing adaptable, scalable solutions for customers. Being a member of GVTA enables customers to see systems that are tried and trusted by major systems providers like Grass Valley.

Singular.lives Intelligent Overlays platform enables professional quality graphics to be added onto live streams, from any location, using revolutionary cloud-based technology. The platform seamlessly integrates with partners that perform other crucial parts of workflow. Singular.live was the first partner to integrate with Grass Valleys SaaS cloud-based platform, GV AMPP, to bring increased utility of the system. The GVTA provides confidence that partners within that program have integrity, are best of breed and reliable.

Spectra Logic delivers comprehensive end-to-end solutions that include modern, open standards content storage and management software, to improve the creation, management, distrib

LINK:	https://www.grassvalley.com/press-releases/2020/20201118-grass-valley-...
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Grass Valley Technology Alliance Achieves 21 Member Milestone

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