Sony Pixel Power calrec Sony

IAB UK brings added rigour to its Gold Standard with ABC audit

03/03/2020

03/03/2020

Today it's announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standard initiative.

Since being appointed by IAB UK following their initial announcement, ABC has already completed a robust audit of the internal processes it uses to ensure that businesses comply with the Gold Standard requirements.

IAB UK is announcing the news of its collaboration with ABC at its Gold Standard 2.0 Townhall event today, along with other developments to date.

Introducing a trusted, independent auditor to support the Gold Standard is one of the key updates being made to the future iteration - Gold Standard 2.0 - which IAB UK intends to launch later in 2020. The purpose of further developing the Standard is to bring added rigour to the certification process, as well as to incorporate steps to address privacy concerns within the digital supply chain.

Tim Elkington, IAB UK's Chief Digital Officer, explained: By appointing ABC - an independent third-party auditor - to audit the Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves.

Simon Redlich, Chief Executive at ABC, said: We're delighted that IAB UK has appointed ABC to independently review its processes for confirming businesses' compliance with the Gold Standard requirements. We're pleased to deliver our extensive auditing experience and support IAB UK's stated goals to enhance rigour and transparency around this important industry initiative.

Industry-owned auditor ABC is no stranger to online auditing processes, having played an integral role in developing and auditing online standards for nearly 25 years. It's the auditor of choice for more than 85% of companies choosing to adhere to the JICWEBS DTSG Brand Safety Principles, which is an integral part of the IAB UK Gold Standard.

ABC conducted the world's first Brand Safety audit back in 2006, and in the same year partnered with the IAB US to create the International IAB/ ABC Spiders and Robots List. It helped launch JICWEBS (the Joint Industry Currency for Web Standards) in 1999. In 2013, ABC's viewability testing was the first in the world to be performed in a controlled, walled garden environment.

About ABC

ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.

Through our experienced teams, we provide an independent service checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.

Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence.

About IAB UK

The Internet Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members including media owners, agencies, ad tech companies and brands to tackle and address the big issues, celebrate digital and help businesses prepare for the future.

The Gold Standard was launched by IAB UK in October 2017, with the first companies certified in early 2018. It has three fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety. There are currently 95 companies certified - spanning publishers, platforms, media agencies and ad tech companies - and a further 14 registered to certify. In addition, six advertisers have publicly committed their support for the Gold Standard. More information is available here.
LINK: https://www.abc.org.uk/newslink/113-abc-news/916-iab-uk-brings-added-r...
See more stories from abc

More from ABC

07/03/2024

Record number of companies achieve TAG Certified status as ABC sees 15% growth on awarded seals

TAG, a leading global initiative, works to combat criminal activity and foster t...

28/02/2024

New IFABC website highlights importance of media assurance around the world

Each IFABC member organisation - including ABC UK - has the same mission; to deliver trust and transparency to the media industry. They do this by providing mar...

20/02/2024

Magazine media celebrated in latest ABC data report

New to this report The power of publishing - This year's report shines a spotlight on why published media delivers such unique and valuable advertising oppo...

14/02/2024

Media buyers trust ABC: New research reveals 84% are wary of self-reported data

Our bi-annual survey helps us gauge the usefulness of ABC data to the buying community. This year, buyers and planners reported that ABC data continues to secur...

02/01/2024

What's next for the industry in 2024? Simon talks to AAM

Read more on AAM's website: Reflections & Predictions: What's Next for the Industry in 2024 Reflections & Predictions: The Impact of AI on Media...

05/12/2023

New ABC website showcases extensive data and assurance services

ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...

05/12/2023

Our new website showcasing extensive data and assurance services

ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...

16/11/2023

TAM Ireland appoints ABC to conduct an audit of commercials on Broadcaster Video On Demand (BVOD)

In their press release below, TAM Ireland explains more about how our independen...

06/08/2023

ABC helps to underpin brand safety standards in Southeast Asia

These ad businesses have pledged to support TAG and its global efforts to address criminal activity and to ensure brand safety in digital advertising in SEA, a...

02/07/2023

The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...

02/07/2023

Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

02/07/2023

Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

14/06/2023

New IPA white paper emphasises the value of JIC data

Signals in the Noise' acknowledges the difficulties media buyers and planners face having to traverse the sheer volume of data available today, whilst highl...

09/06/2023

Top 3 takeaways from the Brand Safety Summit in London

It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here's our ro...

07/06/2023

ABC audit enhances credibility within social media and influencer marketing

This is the first time we've delivered one of our bespoke methodology audits in the area of influencer marketing; a market that's grown to be worth over...

07/06/2023

Nasmedia becomes first South Korean company to be awarded TAG brand safety seal, validated by ABC audit

By undertaking ABC's audit, companies demonstrate their commitment to follow...

23/05/2023

Test your knowledge with our free online course and gain CPD points

We're delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media b...

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

13/03/2023

ABC achieves Living Wage Employer accreditation

We're pleased to announce that ABC has been accredited as a Living Wage Employer. This means that every member of staff at ABC earns a real Living Wage; an...

05/02/2023

The value of a TAG Certified Against Fraud audit

We ask Jo Reid, Senior Account Manager, why it pays to go for an independent Audit. Trust is a vital factor that can make or break whether a client decides to...

03/02/2023

New Brand Safety & Ad Fraud Seals released by TAG

TAG's annual certification announcement shows more companies are getting independently validated. ABC independently validates 99 TAG Seals Today's ...

17/01/2023

Octave Audio awarded first TAG brand safety certified seal validated by ABC audit

PRESS NOTICE 17.01.2023 Octave Audio has been awarded its first TAG Brand Safet...

14/12/2022

ABC Chief Executive Simon Redlich Re-elected as IFABC President

We're pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux ...

24/11/2022

Lessons from Brand Safety Week

Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter's takeover was front and centre in the...

20/09/2022

Supporting our clients with new Direct Debit option

To help our clients in today's challenging financial climate, we're pleased to launch our new Direct Debit Scheme for subscription fees. Available to a...

20/09/2022

Add to your CPD points by taking ABC's NEW online learning course

We're delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media b...

28/06/2022

A warm welcome to our three new ABC Board members

We're pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishi...

03/05/2022

New options for reporting Events, Awards, Social Media and Digital Products

We're pleased to announce that, via our Reporting Standards Groups, we've updated our Standards for a number of products, to offer greater flexibility i...

26/04/2022

TAG approved auditor ABC shares insights into how its clients make auditing a breeze

After interrogating the audit department, Laura Sharman, Head of Communications ...

12/04/2022

Quality on two counts' - new ABC opinion piece in The Media Leader

The reassuring value of published media brands In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buye...

11/04/2022

Media buyers attitudes revealed in our latest survey

The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and pl...

17/03/2022

6 Top Tips for a smooth audit (newspapers and magazines)

The word audit' can be unnerving to some, but with a bit of preparation the process can be straightforward and even stress-free! Whether you're respon...

03/03/2022

New TAG Seals released

08 March 2022 Demand for third party validation of compliance continues to grow. We congratulate all our clients who have been awarded seals across TAG's ...

23/02/2022

Demystifying the TAG audit

Thinking of taking the plunge into TAG auditing but unsure what it might entail? Or have you taken on responsibility for your business's TAG audits but don...

22/02/2022

Public access to ABC Data made simple

We're pleased to announce that we've launched a new, simplified data page that means - for the very first time - visitors to our website can access all ...

23/11/2021

QR codes promoting your ABC data now available

Promote your ABC data by using a QR code that links directly to your latest ABC certificate. QR codes have increasingly become more mainstream and recognisabl...

18/10/2021

Introducing our new Digital Events Audit

Alongside our traditional event audit, we now provide the same industry stamp of trust to online events. Whether it be a conference, a webinar, an awards cerem...

14/10/2021

Weve reached a landmark that any business would be proud of - a 90th birthday!

Today, 14th October 2021, we reach a landmark that any business would be proud of - a 90th birthday! In 1931 the industry had an issue; Advertisers were being ...

10/08/2021

Our Director of Audit shares three fundamentals on maintaining relevance and rigour in our ever-evolving digital media industry

ABC's Director of Audit, Alice Milner, takes a look at how to keep up with o...

10/06/2021

Britain's broadcasters launch CFlight - a new ABC-audited tool for measuring ad campaign coverage across linear TV & BVOD

10/06/2021 We're excited to be working with CFlight - the recently launched...

02/06/2021

ABC re-appointed by BARB to independently audit their census-level BVOD data

02/06/2021 We're proud to have been re-appointed by BARB to independently audit their census-level BVOD data. As part of a rigorous tender process, BARB h...

25/05/2021

How to maintain hygiene in the dirty world of ad fraud

28/10/2020 Ad fraud is a very present reality - so what can be done? In her new Mediatel News comment piece, our Commercial Director Jan Pitt explores how, by ...

10/03/2021

Independent validation of TAG seals increases as market demands third-party verification of compliance

ABC has independently validated 88 companies for TAG seals in first recertificat...

12/02/2021

ABCs: media buyers highlight winners of turbulent year in magazines sector

12/02/2021 Media buyers have started poring over the long-awaited semi-annual circulation figures for consumer magazines, which most key publishers skipped las...

05/02/2021

Congratulations to IAB Ireland on the launch of the Gold Standard

05/02/2021 Recognised as a powerful initiative, the Gold Standard has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a...

16/11/2020

Print vs digital advertising

16/11/2020 In this article, Newsworks shares insights from both RAMetrics and the IPA Databank study about using news brand platforms in ad campaigns. They rep...

22/10/2020

ABC to Manage Viewability Principles Following TAG/JICWEBS Merger

Following the merger of TAG and JICWEBS, we're pleased to announce we've taken over management of the UK's Viewability and AV (Audio Visual) Standar...

15/10/2020

ABC Chief Executive Simon Redlich Elected President of the IFABC

15/10/2020 We're excited to announce that our Chief Executive Simon Redlich has been appointed as the new global President of the International Federation ...

09/10/2020

VDX.tv Awarded TAG Brand Safety Certified Seal Validated by ABC Audit

09/10/2020 - CLIENT PRESS RELEASE VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its ...

09/10/2020

New Education Resource Helps Young People Get Smart with Online Ads

09/10/2020 Media Smart and EDAA's new online advertising education pack explains interest-based advertising, why it exists and how young people can best ma...