Genelec reveals star talent in Chinese Performance Store'

Genelec reveals star talent in Chinese Performance Store' posted: 15/10/2019

A new concept store builds on China's karaoke tradition

The Mida Performance Store in Changsha, the capital

city of China's Hunan province, is a new concept that offers a high-spec live performance

venue, bar and social media experience for music lovers. It provides an open stage for

anyone wanting to give free rein to their singing talents in front of an appreciative audience

of their peers, and the entire performance space is equipped with Genelec 1032C and 4030C

loudspeakers for a high quality audio experience for both performers and audience members

alike.

The concept has proved hugely popular with customer flow reaching 120,000 in the first

month of opening followed by 200,000 in the second month. On the Store Member's Day,

performance waiting time exceeded three hours! Much of the popularity is attributed to the

superlative quality of the Genelec audio experience that forms an integral part of the concept.

From the outset the brief was to deliver the best possible sound, both for the audience and

the performers, for which a Genelec solution was chosen throughout.

Genelec is widely known throughout the professional audio industry, remarked Mr Zhang

Hongxu, head of market operations at Mida Performance Store. A great many albums are

recorded and mixed using Genelec. There are vast numbers of people that secretly harbour

the soul of a singer but it's difficult for ordinary consumers to experience a professional

environment and facilities. Our aim is to bring a truly professional experience to ordinary

people, to allow all music lovers to enjoy a high-end performance.

The store covers an area of about 50 square meters including the stage, audience area and

the bar. After careful consideration of the layout, traffic flow, and the crosstalk from other

areas in the store, the engineers from Mida and Genelec China selected a pair of Genelec

1032Cs as the main loudspeakers flown either side of the stage, supplemented by five

4030Cs to provide extended coverage across the rest of the audience and bar area, plus a

further four 4030Cs for stage foldback.

Mr Zhang Hongxu is thrilled with the results: Our goal from the outset was to allow ordinary

people to enjoy the same experience as professional singers, and let the audience enjoy

professional quality sound. We've achieved all of this thanks to Genelec, and the popularity

of the venue since the store opened proves that the public agrees with us.

About Genelec

Since the founding of Genelec in 1978, professional audio loudspeakers have been at the core of the business.

An unrivalled commitment to research and development has resulted in a number of industry firsts and

established Genelec as the industry leader in active loudspeakers. Forty years later Genelec loudspeaker

products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size,

as well as the ability to adapt to the acoustic conditions of the listening environment. Genelec customers receive

paramount support in the field, from acoustical advice and calibration services to technical service and long

product life span. Buying a Genelec product is a secure long-term investment in outstanding and reliable audio

reproduction.

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