Sony Pixel Power calrec Sony

NexTV Argentina: Opportunities and Challenges for Latam Pay-TV Operators

17/06/2019

The pay TV industry is currently undergoing a major transformation. The rise of the OTT model, the fast changes in consumer behavior and new forms of piracy are creating both opportunities and challenges. In Latin America, industry players must adapt to this new landscape, at the same time as they face regional business difficulties, and financial uncertainty.

Jos Alcacer-Mackinlay, sales director for Latam at NAGRA, addressed some of these issues during the panel The future of pay-TV in South America at the NexTV Series Argentina conference last month. The debate had the contribution of important members of the industry, like Fabiana Orlotti, CEO of Montecable, Rodrigo Aliaga, Director of Digital TV Cable, Victor Cantero, Gerente General y Presidente de la C mara de Cable Operadores del Paraguay, and Carlos Wilson Director of WilTel Comunicaciones.

Together they discussed some of the main challenges facing operators and content owners in the region including hybrid linear and OTT models, aggregation of OTTs and channel unbundling, piracy, new strategies for VOD and solutions to increase ARPU and to reduce customer churn.

NAGRA was been one of the very first players in the Latam market to bring in a complete end to end Hybrid Linear/OTT pre-integrated solution, for operators of all sizes. This solution is being constantly developed to add new features on the OTT side with a single sign-on solution offering to watch different channels bundled alongside operator VOD.

The panel also brought forward the need for operators to smartly bundle multiple OTT services on the consumer STB, not only to improve the customer experience unifying multiple sign-ins across OTT accounts and devices, but to also reduce prices with the operator's negotiating power with the OTT as well as its capability for simplifying the billing of multiple services. A better transition across live and OTT content, with AI/data generated recommendations, has became the key to improve user experience, preventing the cord shaving/cutting. One example is the intelligent bundling of live sports along with Sports related OTT content. Many operators are looking at this as a way to keep customers on the operator user interface.

New VOD strategies are also necessary at a time when content is becoming more expensive, and operators need to shelve out a lot of money to have available on demand content from major networks on their offering alongside the live linear broadcast content. Also, sports rights are going through the roof and it is becoming increasingly hard for operators to profit after securing content rights.

When customers subscribe to broadcast channels of these networks, they expect on demand content to be available for free.

The NAGRA Conax GO Live solution allow the streaming of live TV to iOS and Android devices , expanding TV offerings outside the fixed network footprint. By adding VOD and SVOD to their platforms, operators can provide a better experience, and more content options for those subscribers that are only interested on specific events. These tools are important to increase ARPU and to retain customers. But it should also be associated with special bundling offerings, freebies, and other engagement / loyalty programs, to create an environment where the customer feels their investments are paying off.

Piracy

Alcacer-Mackinlay also spoke about the specific challenges linked to piracy in the region, specially for live broadcasts, and pointed out: Live sports are one of the bastions of traditional TV, but we see that with the improvement in broadband access, live sports will be offered as a streaming service . In this context, it's paramount to think about integrated security for the full protection of content. For example, NAGRA watermarking solutions are the go-to option for operators and content owners who wish to protect their investments and mitigate losses by tracking and quickly shutting down pirate distribution.

All these transformations bring enormous challenges for the industry. But they also benefit the consumer putting them at the center of the viewing experience in terms of content selection, better services and control over what to watch, how and when. This improved experience is becoming the rule now in the world, and Latin American players must adapt fast in order to remain competitive.

For more information on NAGRA solutions and services for content monetization and protection, please contact dtv@nagra.com.
LINK: https://dtv.nagra.com/nextv-argentina-opportunities-and-challenges-lat...
See more stories from nagra

More from Nagra Media Uk Ltd

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

15/03/2024

Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024

This year's annual telecoms jamboree in Barcelona attracted a record breakin...

22/02/2024

2023 ANNUAL RESULTS

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, announce...

06/02/2024

NAGRA SPORT AND THE EUROPEAN BROADCASTING UNION (EBU) PARTNER TO LAUNCH EUROVISION SPORT

Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...

19/01/2024

'ALL ON' IN LAS VEGAS: KICKING OFF 2024 AT CES

As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...

19/01/2024

FUTURE OF THE SMART HOME: WHY PRIVACY AND DATA SECURITY ARE KEY

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technolog...

07/01/2024

The Kudelski Group at CES 2024: Secure Your Lifestyle, Connect Your World

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...

09/10/2023

APOS 2023: A Blueprint for APAC's Media & Entertainment Industry

This year's 2023 APOS conference did not disappoint! As the defining voice for the Asia Pacific Media, Telecom and Entertainment industry, it hit all the ex...

28/09/2023

Despite the Storm Clouds, IBC 2023 Had Energy, Direction and Pace

There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a...

20/09/2023

NAGRA Receives Industry Recognition for Content Protection Innovation at IBC 2023

Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...

15/09/2023

NAGRA Launches Multi-DRM Service on AWS Marketplace

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...

14/09/2023

Sony's Ci Media Cloud Enhances Service Offering with NAGRA, Securing Content Throughout Review and Collaboration Workflows

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...

14/09/2023

Dubbing Brothers Secure New Post-Production Distribution Service with NAGRA

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

13/09/2023

4iG secures NAGRA to launch new multi-network, super-aggregated entertainment service to rapidly transform Hungarian market

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - Sept. 13, 2023 - NAG...

12/09/2023

NAGRA Enhances Content Protection for Adobe's Frame.io

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

08/09/2023

Chaos on the Court: Navigating Disruption in the Media and Entertainment Industry

The media industry, often regarded as one of the most dynamic and innovative sec...

29/08/2023

NAGRA and 2G Digital Post Enable Secure Auto AI-based Content Fulfilment and Localization Service for Content Owners

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 29, 2023 - NA...

26/08/2023

The Enemy Within - The Impact of CDN Piracy

Recently, when watching a linear commercial channel in the UK, an advert implored me to look at the latest offering from a leading multi-service provider. Toda...

25/08/2023

La nueva Economa de la Televisin de Pago: Una industria en cambio y la necesidad de desbloquear nuevo capital

A medida que las Telcos de todo el mundo atraviesan diferentes fases de transfor...

24/08/2023

2023 HALF YEAR RESULTS

Ad hoc announcement pursuant to Art. 53 LR Highlights: Total Group revenues and OOI increased to USD 339.9 million, from USD 333.4 million in the first half 2...

24/08/2023

Finacity Facilitates USD 50 million Receivables Securitization for Kudelski S.A.

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA, and Stamford (CT), USA- August 24, 2023 - Finacity Corporatio...

22/08/2023

NAGRA Leads Industry to Navigate the Disruption' at IBC 2023

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 22, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent pr...

08/08/2023

Protecting Content Across the Production and Post-Production Multiverse

Unbelievably, the summer vacation season is already nearing an end here in the United States. School is back in session already, which means early morning drop...

02/08/2023

Tiv Srl Extends Service Lineup to Bring Customers NAGRA Secured DAZN Sports Content

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 2, 2023 - NAG...

20/07/2023

AI: The Next Big M&E Creative Adventure Or A Fast-Approaching Security Headache?

Summer evenings in London are rarely without some form of red carpet event that draws both the crowds and the press - such as the recent premiere of Oppenheimer...

18/07/2023

Telefonica Global Accelerates Fight Against Piracy to Protect Content Investments

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - July 18, 2023 - NAGR...

19/06/2023

Claro Colombia Leverages Direct-To-TV Solution to Expand Claro tv+ Service Reach and Lower Subscriber Acquisition Costs

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 19, 2023 - NAGR...

15/06/2023

New Economics of Pay-TV: An Industry In Change And the Need to Unlock New Capital

As Telcos worldwide go through different phases of digital transformation, one o...

15/06/2023

New Economics of Pay-TV: Why Fit-for-Purpose Security is Essential for Streaming Services.

When the first cardless solution was introduced to the market over a decade ago,...

14/06/2023

Dentro de la mente de un pirata - Parte 1: Por qu dedicarse a la piratera?

Hace poco me tom una cerveza en el Llandoger Trow de Bristol. Cuenta la leyenda que el pub fue la fuente de inspiraci n de Robert Louis Stevenson para crear al...

14/06/2023

Dentro de la mente de un pirata - Parte 2: Cmo funciona el ecosistema pirata

Si le ste la primera parte de esta serie de blogs, sabr que NAGRA entrevist recientemente a un pirata para conocer de primera mano las motivaciones, m todos y...

14/06/2023

Dentro de la mente de un pirata - Parte 3: Consejos para el sector de los M&E

Si ya has le do los otros dos blogs de esta serie, estar s totalmente al d a. Si no, puedes ponerte al d a sobre las motivaciones humanas de un pirata y una inm...

08/06/2023

ANGA COM: Full of bustle, pace and an industry intent on solving challenges

The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...

06/06/2023

Kudelski Group Expands Quantum Security Solutions to Address Advanced and Evolving Threat Landscape

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - June 6, 2023 - The Ku...

05/06/2023

Focus on Piracy: How Keeping Pirates at Bay Can Safeguard Growth

As my colleague Tim Pearson recently wrote in his blog series about Inside the Mind of a Pirate', high-traffic live events have always been a target for pi...

24/05/2023

Chopin Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...

23/05/2023

Tele Columbus to Launch Next-Gen Hybrid Android TV Service

Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA - May 23, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider o...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 1: WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pu...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 2: HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that ...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 3: ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pub provided Robert Louis Stevenson with the inspiration for the Admiral Benbow in...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that NAGRA recently interviewed a pirate to gain first-hand insight into the motivati...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to speed. If not, you can catch up on the human motivations of a pirate and a dee...

20/04/2023

2023 ANNUAL GENERAL MEETING OF KUDELSKI SA

Cheseaux-sur-Lausanne, Switzerland - April 20, 2023 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held today at the company's headquarters in ...

20/04/2023

Openview, South Africa's First Satellite Free-to-Air Service, Launches Ultraview, a Pay-TV Bouquet Leveraging NAGRA Security Solutions

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 20, 2023 - NAG...

17/04/2023

NAGRA Joins AWS ISV Accelerate Program

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 17, 2023 - NAGRA, a Kudelski Group(SIX:KUD.S) company and one of the world's leading indep...

12/04/2023

QTAKE Delivers Industry-First by Integrating Forensic Watermarking at Camera

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent prov...

11/04/2023

ZEE5 Optimizes Business Operations With NAGRA's Scalable Content Protection and Security Analytics

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 11, 2023 - NAG...