Sony Pixel Power calrec Sony

Field of AI: Startup Helps Farmers Reduce Chemicals and Costs

27/08/2021

Brad Janzen, a farmer based in Henderson, Neb., with more than 4,000 acres of corn and soybeans, knew he had to do something about herbicide-resistant weeds.

Farms everywhere faced the rising costs of switching to new herbicides and the increased soil contamination.

Invasive weed species have inherited the ability to resist herbicides used in row-crop agriculture, so we knew a new approach was required if we were to continue to use these herbicides in our fields, he said.

Amid this environment, Nadav Bocher, Alon Klein Orbach and Itzhak Khait were developing AI for precision spraying of crops for U.S. markets to help reduce the application of herbicides. They founded Greeneye, based in Tel Aviv, in 2017 and now offer AI-driven smart sprayers for farms.

Greeneye has landed $12 million in funding to date from JVP, Syngenta Group and other investors, including Eyal Waldman, the former CEO of Mellanox Technologies, acquired by NVIDIA in 2020.

Driven by the NVIDIA Jetson edge AI platform, Greeneye's system can detect and precisely squirt weeds in milliseconds, reducing the use of herbicides by as much as 90 percent and helping reduce water and soil contamination along with costs.

We also collect an enormous amount of high-resolution data from the field to provide insights to farmers and other stakeholders, said Bocher, the company's CEO.

The startup is now working with corn and soybean farmers in the midwest U.S., aiming for wider commercial launch of its services next year.

Greeneye is a member of NVIDIA Inception, an accelerator program that helps startups in AI and data science with tools, training and technology expertise to get to market faster.

Reducing Chemicals Usage Farmers typically either spray more or switch to other, often more expensive, herbicides. And the industry practice for decades has been to blanket spray crops. None of this is good for the land, and herbicide costs for farmers have climbed, said Bocher.

To address this problem, Greeneye and others are developing AI for precision spraying of herbicides. This new crop of agtech upstarts uses AI to benefit farmers and the environment, and includes companies such as Bilberry, FarmWise, SeeTree, Smart Ag and John Deere-owned Blue River.

Greeneye's proprietary dual-sprayer technology enables farmers to precisely target herbicides on individual weeds as well as apply residual herbicides more broadly as needed.

Greeneye's selective spraying system allows us to deliver more herbicide to just the weed, while lowering total herbicides used, said Janzen.

GPU-Driven Farming Tractors outfitted with Greeneye's AI can detect weeds for treatment at a rate of 40 frames per second while traveling at 13 miles per hour, thanks to the NVIDIA Jetson AI platform.

This type of millisecond-speed inference for weed recognition and treatment was achieved by tapping into TensorRT optimization from the NVIDIA JetPack SDK.

Weed infestation in a field can be as little as 10 percent, yet we go and spray the entire field, said Bocher. So, fundamentally that's what we're looking to change as a company.
LINK: https://blogs.nvidia.com/blog/2021/08/26/greeneye-helps-farmers-reduce...
See more stories from nvidia

More from Nvidia

28/03/2024

Greater Scope: Doctors Get Inside Look at Gut Health With AI-Powered Endoscopy

From humble beginnings as a university spinoff to an acquisition by the leading global medtech company in its field, Odin Vision has been on an accelerated jour...

28/03/2024

Get Cozy With Palia' on GeForce NOW

Ease into spring with the warm, cozy vibes of Palia, coming to the cloud this GFN Thursday. It's part of six new titles joining the GeForce NOW library of ...

27/03/2024

Software Developers Launch OpenUSD and Generative AI-Powered Product Configurators Built on NVIDIA Omniverse

From designing dream cars to customizing clothing, 3D product configurators are ...

27/03/2024

NVIDIA Hopper Leaps Ahead in Generative AI at MLPerf

It's official: NVIDIA delivered the world's fastest platform in industry-standard tests for inference on generative AI. In the latest MLPerf benchmarks...

27/03/2024

Viome's Guru Banavar Discusses AI for Personalized Health

In the latest episode of NVIDIA's AI Podcast, Viome Chief Technology Officer Guru Banavar spoke with host Noah Kravitz about how AI and RNA sequencing are r...

27/03/2024

Unlocking Peak Generations: TensorRT Accelerates AI on RTX PCs and Workstations

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and which showcases new hardware, ...

26/03/2024

Boom in AI-Enabled Medical Devices Transforms Healthcare

The future of healthcare is software-defined and AI-enabled. Around 700 FDA-cleared, AI-enabled medical devices are now on the market - more than 10x the number...

26/03/2024

Model Innovators: How Digital Twins Are Making Industries More Efficient

A manufacturing plant near Hsinchu, Taiwan's Silicon Valley, is among facilities worldwide boosting energy efficiency with AI-enabled digital twins. A virt...

26/03/2024

Into the Omniverse: Groundbreaking OpenUSD Advancements Put NVIDIA GTC Spotlight on Developers

Editor's note: This post is part of Into the Omniverse, a series focused on ...

25/03/2024

NVIDIA Blackwell and Automotive Industry Innovators Dazzle at NVIDIA GTC

Generative AI, in the data center and in the car, is making vehicle experiences safer and more enjoyable. The latest advancements in automotive technology were...

21/03/2024

AI's New Frontier: From Daydreams to Digital Deeds

Imagine a world where you can whisper your digital wishes into your device, and poof, it happens. That world may be coming sooner than you think. But if you...

21/03/2024

You Transformed the World,' NVIDIA CEO Tells Researchers Behind Landmark AI Paper

Of GTC's 900+ sessions, the most wildly popular was a conversation hosted by...

21/03/2024

Instant Latte: NVIDIA Gen AI Research Brews 3D Shapes in Under a Second

NVIDIA researchers have pumped a double shot of acceleration into their latest text-to-3D generative AI model, dubbed LATTE3D. Like a virtual 3D printer, LATTE...

21/03/2024

Here Be Dragons: Dragon's Dogma 2' Comes to GeForce NOW

Arise for a new adventure with Dragon's Dogma 2, leading two new titles joining the GeForce NOW library this week. Set Forth, Arisen Fulfill a forgotten de...

20/03/2024

AI Decoded From GTC: The Latest Developer Tools and Apps Accelerating AI on PC and Workstation

Editor's note: This post is part of the AI Decoded series, which demystifies...

19/03/2024

NVIDIA Celebrates Americas Partners Driving AI-Powered Transformation

NVIDIA recognized 14 partners in the Americas for their achievements in transforming businesses with AI, this week at GTC. The winners of the NVIDIA Partner Ne...

19/03/2024

Climate Pioneers: 3 Startups Harnessing NVIDIA's AI and Earth-2 Platforms

To help mitigate climate change - one of humanity's greatest challenges - researchers are turning to AI and sustainable computing to accelerate and operatio...

19/03/2024

Secure by Design: NVIDIA AIOps Partner Ecosystem Blends AI for Businesses

In today's complex business environments, IT teams face a constant flow of challenges, from simple issues like employee account lockouts to critical securit...

19/03/2024

Generation Sensation: New Generative AI and RTX Tools Boost Content Creation

Editor's note: This post is part of our In the NVIDIA Studio series, which celebrates featured artists, offers creative tips and tricks, and demonstrates ho...

19/03/2024

NVIDIA, Huang Win Top Honors in Innovation, Engineering

NVIDIA today was named the world's most innovative company by Fast Company magazine. The accolade comes on the heels of company founder and CEO Jensen Huan...

18/03/2024

NVIDIA Edify Unlocks 3D Generative AI, New Image Controls for Visual Content Providers

NVIDIA Edify, a multimodal architecture for visual generative AI, is entering a ...

18/03/2024

From Atoms to Supercomputers: NVIDIA, Partners Scale Quantum Computing

The latest advances in quantum computing include investigating molecules, deploying giant supercomputers and building the quantum workforce with a new academic ...

18/03/2024

New NVIDIA Storage Partner Validation Program Streamlines Enterprise AI Deployments

A sharp increase in generative AI deployments is driving business innovation for...

18/03/2024

NVIDIA Unveils Digital Blueprint for Building Next-Gen Data Centers

Designing, simulating and bringing up modern data centers is incredibly complex, involving multiple considerations like performance, energy efficiency and scala...

18/03/2024

Generative AI Developers Harness NVIDIA Technologies to Transform In-Vehicle Experiences

Cars of the future will be more than just modes of transportation; they'll b...

18/03/2024

All Eyes on AI: Automotive Tech on Full Display at GTC 2024

All eyes across the auto industry are on GTC - the global AI conference running in San Jose, Calif., and online through Thursday, March 21 - as the world's ...

18/03/2024

All Aboard: NVIDIA Scores 23 World Records for Route Optimization

With nearly two dozen world records to its name, NVIDIA cuOpt now holds the top spot for 100% of the largest routing benchmarks in the last three years. And thi...

18/03/2024

We Created a Processor for the Generative AI Era,' NVIDIA CEO Says

Generative AI promises to revolutionize every industry it touches - all that's been needed is the technology to meet the challenge. NVIDIA founder and CEO ...

14/03/2024

NVIDIA GTC 2024: A Glimpse Into the Future of AI With Jensen Huang

NVIDIA's GTC 2024 AI conference will set the stage for another leap forward in AI. At the heart of this highly anticipated event: the opening keynote by Je...

14/03/2024

Reach for the Stars: Eight Out-of-This-World Games Join the Cloud

The stars align this GFN Thursday as more top titles from Ubisoft and Square Enix join the cloud. Star Wars Outlaws will be coming to the GeForce NOW library a...

13/03/2024

Currents of Change: ITIF President Daniel Castro on Energy-Efficient AI and Climate Change

AI-driven change is in the air, as are concerns about the technology's envir...

13/03/2024

AI Decoded: Demystifying Large Language Models, the Brains Behind Chatbots

Editor's note: This post is part of our AI Decoded series, which aims to demystify AI by making the technology more accessible, while showcasing new hardwar...

12/03/2024

Head of the Class: Explore AI's Potential in Higher Education and Research at GTC

For students, researchers and educators eager to delve into AI, GTC - NVIDIA'...

11/03/2024

Eco-System Upgrade: AI Plants a Digital Forest at NVIDIA GTC

The ecosystem around NVIDIA's technologies has always been verdant - but this is absurd. After a stunning premiere at the World Economic Forum in Davos, im...

11/03/2024

AI Getting Green Light: City of Raleigh Taps NVIDIA Metropolis to Improve Traffic

You might say that James Alberque has a bird's-eye view of the road congesti...

07/03/2024

First Class: NVIDIA Introduces Generative AI Professional Certification

NVIDIA is offering a new professional certification in generative AI to enable developers to establish technical credibility in this important domain. Generati...

07/03/2024

LLMs Land on Laptops: NVIDIA, HP CEOs Celebrate AI PCs

2024 will be the year generative AI gets personal, the CEOs of NVIDIA and HP said today in a fireside chat, unveiling new laptops that can build, test and run l...

07/03/2024

Don't Pass This Up: Day Passes Now Available on GeForce NOW

Gamers can now seize the day with Day Passes, available to purchase for 24-hour continuous access to powerful cloud gaming with all the benefits of a GeForce NO...

06/03/2024

AI Decoded: Demystifying AI and the Hardware, Software and Tools That Power It

With the 2018 launch of RTX technologies and the first consumer GPU built for AI - GeForce RTX - NVIDIA accelerated the shift to AI computing. Since then, AI on...

06/03/2024

Bria Builds Responsible Generative AI for Enterprises Using NVIDIA NeMo, Picasso

As visual generative AI matures from research to the enterprise domain, businesses are seeking responsible ways to integrate the technology into their products....

05/03/2024

The Magic Behind the Screen: Celebrating the 96th Academy Awards Nominees for Best Visual Effects

The 96th Academy Awards nominees for Best Visual Effects are a testament to the ...

04/03/2024

Robo Rendezvous: Robotics Innovators and AI Leaders to Converge at NVIDIA GTC

Bringing together pioneers in robotics and AI, NVIDIA GTC will be a state-of-the-art showcase of applied AI for autonomous machines. The conference, running Ma...

01/03/2024

No Noobs Here: Top Pro Gamers Bolster Software Quality Assurance Testing

For some NVIDIANs, it's always game day. Our Santa Clara-based software quality assurance team boasts some of the world's top gamers, whose search for ...

01/03/2024

Automakers Electrify Geneva International Motor Show

The Geneva International Motor Show, one of the most important and long-standing global auto exhibitions, opened this week, with the spotlight on several China ...

01/03/2024

Live at GTC: Hear From Industry Leaders Using AI to Drive Innovation and Agility

Interest in new AI applications reached a fever pitch last year as business leaders began exploring AI pilot programs. This year, they're focused on strateg...

01/03/2024

What Is Trustworthy AI?

Artificial intelligence, like any transformative technology, is a work in progress - continually growing in its capabilities and its societal impact. Trustworth...

29/02/2024

Battle.net Leaps Into the Cloud With GeForce NOW

GFN Thursday celebrates this leap day with the addition of a popular game store to the cloud. Stream the first titles from Blizzard Entertainment's Battle....

28/02/2024

What Is Sovereign AI?

Nations have long invested in domestic infrastructure to advance their economies, control their own data and take advantage of technology opportunities in areas...

28/02/2024

Time to Skill Up: Game Reviewer Ralph Panebianco Wields NVIDIA RTX for the Win

Editor's note: This post is part of our weekly In the NVIDIA Studio series, which celebrates featured artists, offers creative tips and tricks, and demonstr...

28/02/2024

And Action! Cuebric CEO Provides Insights Into Filmmaking Using AI

These days, just about everyone is a content creator. But can generative AI help make people create high-quality films and other content affordably? Find out fr...