Innovation is at the core of what we're going to do together': Execs lay out plans for BT Sport's future
13/05/2022
By Jenny Priestley
Published: May 13, 2022 Updated: May 17, 2022
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
target=_blank title=Share on LinkedIn class=share-linkedin>
The executive team behind the new BT Sport have promised the broadcaster will continue to innovate following its move to a joint venture between Warner Bros Discovery and BT.
BT Sport has always been keen to push the boundaries of both production and delivery, most recently trialling a 4K HDR workflow for the Tyson Fury v Dillian Whyte WBC heavyweight fight, as well as delivering the UK's first 8K top-tier sport broadcast into the home.
Discussing their plans for once the joint venture clears regulatory approval, Warner Bros Discovery Sports president Andrew Georgiou; BT Sport COO Jamie Hindhaugh; and Warner Bros Discovery SVP, Content and Production, Scott Young insisted the joint venture will continue to innovate.
It is something that Jamie has championed, said Young. The last thing we want to do is stop any of that innovation.
Innovation through sports broadcasting is not just through technology, but it's by way of the rights that we acquire and how we deliver those rights to people on the right platforms, and how we put this together under one sport ecosystem, he continued. So I think the innovation is not just around technology, but it's about how we build a sports platform that is absolutely a premium to our audience. For us it means sport is entertainment, and we're now rolling out this massive sports business into a unique entertainment platform of Warner Bros Discovery. I think how those two things mix together is going to be a great product offering for our customers.
Hindhaugh added that BT Sport does not do innovation for innovation sake. He intends for the broadcaster to continue looking at how it engages audiences and gives them the right experience that takes them to the heart of sport .
We're all on the same page with that, but it's doing the right things to engage the audiences and give them that access to the sport that they love, he said.
Asked how the joint venture will work with the wider Warner Bros Discovery group when it comes to technology, Georgiou was keen to talk up the company's content credentials.
We produce content, whether it be kids content, premium scripted content, movie content, whatever the content genre might be, we just think about content, he stressed. It is really important for people who produce content to be working with people who have nothing else on their mind.
He added that for BT Sport that means it is now working with a co-owner that is completely focused on content. BT by the admission of Mark Allera does many different things, They're not just a content business but they're a telephony business and a fibre and cable business.
We have one of the most invested technology businesses in the world. We serve from a sporting sense 50 different markets in 19 different languages, said Georgiou. For the Olympics that we covered in Tokyo, we had 56 simultaneous feeds coming in during one day from different events that we then had to distribute across those markets in each of those languages. We've got technology in our business, so taking the best of what BT's got in technology and you look at what they've done, and you take what we've done and you put it together, we've got an embarrassment of riches when it comes to technology. We just need to put it to work in serving the engagement of the consumer and that's ultimately where we've got to focus that technology.
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, added Hindhaugh. That stays. The JV brings together that strength, that strategic insight that enables the brilliant content being created to get to more people in different ways. So I think it's a really exciting opportunity.
Curation is likely to be a key part of the landscape going forward, said Young, following engagement seen by Warner Bros Discovery during their coverage of both the Summer and Winter Olympics.
People want to be able to enjoy sport in the way it's curated for them, whether it be through a traditionally produced broadcast covering a sport, or through the minutiae of being able to go into the Tokyo Olympics and choose that they're just going to watch one sport, he explained. That day where we had 56 simultaneous streams we saw people enjoying the sport they wanted to watch and I think that's where we start to really connect with our audience and work out how they want to enjoy the sport that we're going to serve up to them. Serving the customer with the massive depth of the platforms we've got is going to be day two once we get past day one.
We've got passionate teams on both sides that that are looking forward to working together, added Young. The sports industry is actually quite small. Everybody's been around the houses, so there are loads of people that already know each other, which is fantastic, and they're very keen to start working together again.
Where we produce this from, how we use remote facilities and how that helps us deliver content smarter to the audience remains to be seen. T
LINK: | https://www.tvbeurope.com/business/innovation-is-at-the-core-of-what-w... |
See more stories from tvb |
Europe Stories
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
18/03/2024
USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More
Listeners turn to Spotify to connect with their favorites-from artists and album...
18/03/2024
Young professionals successfully complete vocational training at SGL's Meitingen site
Seven young professionals completed their vocational training at SGL Carbon in M...
18/03/2024
Vintage Allure
Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian ...
18/03/2024
ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition
Global satellite communications leader gives market a first look at its next-gen...
18/03/2024
Box to Box Films shares with MediaSilo
Box to Box Films Shares with MediaSilo Amy and Drive to Survive producer updates collaborators simply and securely Boston, MA, March 18, 2024 - Box to Box Fi...
18/03/2024
Logging and reviewing: Moving towards a sustainable workflow
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, effic...
18/03/2024
Altice Media sold to French shipping tycoon for 1.55 billion
The deal includes BFM TV, one of the country's largest 24-hour news channels, as well as documentary channel RMC D couverte, and RMC Story By Jenny Priestl...
18/03/2024
Meet the CEO and founder
By TVBEurope Staff Published: March 18, 2024 Nick Franco tells TVBEurope how he went from being a master plasterer and refurbishing the ornate plasterwork ...
18/03/2024
Banglalink Gets Unified Licence to Deliver Superior Digital Services in Bangladesh
18 Mar 2024 Banglalink Gets Unified Licence to Deliver Superior Digital Service...
18/03/2024
Final sprint in the AS4 market communication
Final Sprint in the AS4 Market Communication: All Arvato Systems Customers Are Ready to Go Customers for market communication AS4-ready Arvato Systems is now...
18/03/2024
Thales to modernize Montreal Mtro blue Line,improving passengers' punctuality and train reliability
Facebook Twitter LinkedIn Following a call for tenders, the Soci t de tra...
18/03/2024
Cyberani and Thales enter a strategic alliance to strengthen the Kingdom's cybersecurity
Facebook Twitter LinkedIn Mr. Saeed Al Saeed, CEO of Cyberani, and Mr. Pie...
18/03/2024
Thales to equip Cibao International Airport in Dominican Republic with new Air Traffic Control Radar System
Facebook Twitter LinkedIn Instituto Dominicano de Aviaci n Civil (IDAC) se...
15/03/2024
Connecting and training Sudanese journalists-in-exile
To help empower Sudanese journalists living in exile amidst the ongoing conflict in their homeland, Thomson trainers have been delivering workshops designed to ...
15/03/2024
Meet the director of channel development
By TVBEurope Staff Published: March 15, 2024 Updated: March 18, 2024 Jenny Isaksson, director channel development at Vizrt, tells TVBEurope why she enjoy...
15/03/2024
Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024
This year's annual telecoms jamboree in Barcelona attracted a record breakin...
15/03/2024
Pete Distad Named CEO of New Sports Streaming Service
Pete Distad Named CEO of New Sports Streaming Service Former Apple and Hulu Executive to Lead Joint Venture from ESPN, FOX and Warner Bros. Discovery March 15...
15/03/2024
Celebrate the Best of Irish Culture with RT this St Patrick's Weekend
The Late Late Show hosts a world record attempt for the largest c il band performance Irish weekend sporting action from Six Nations to Allianz League Dancin...
15/03/2024
Post-quantum cryptography: six French cyber players join forces to design the secure communication networks of tomorrow
Facebook Twitter LinkedIn The RESQUE consortium brings together six French...
14/03/2024
Women Making History, Part 3
The Women Making History interview series continues, with Panavision President and CEO Kim Snyder steering the conversation toward mentorship. Here, the partici...
14/03/2024
Spilling the tea: The challenges of live music for television
Ciaran Doran reports on a recent RTS Technology Centre event that heard about the challenge of getting sound on live TV events just right, including dealing wit...
14/03/2024
Case study: How post production house Blazing Griffin keeps complex file movement simple
Blazing Griffins technical operations manager Paul Martin explains how the compa...
14/03/2024
Meet the TPN ambassador
By TVBEurope Staff Published: March 14, 2024 Updated: March 15, 2024 Stephen Stewart, former network director at Channel 4, tells TVBEurope about his cur...
14/03/2024
Bitmovin and Yospace launch live streaming partnership for world-class advertising experience
Bitmovin, a leading provider of video streaming infrastructure, today announces ...
14/03/2024
VEON appoints PwC as 2023 auditors, provides updates on reporting timelines
14 Mar 2024 VEON appoints PwC as 2023 auditors, provides updates on reporting timelines Amsterdam, Netherlands, 14 March 2024, 17:00 CET: VEON Ltd. (Nasdaq: VE...
14/03/2024
Breaking Boundaries: Cisco and Telenor Elevate Collaboration to Champion Inclusivity and Sustainability
8 minute read Share alt=Alternative descriptive text class=lazyload main ...
14/03/2024
Cinegy Captures More with Cinegy Capture
Cinegy Capture 24.1 SL6031, NAB Show, Las Vegas, 14-17 April 2024: Cinegy, the premier provider of broadcast software technology, has added yet more power and ...
14/03/2024
Thales Alenia Space will develop the radar instrument for ESA's 10th Earth Explorer Harmony exciting new mission
Facebook Twitter LinkedIn Thales Alenia Space has been selected by ESA to ...
14/03/2024
Shaping the future of ATC: Rohde & Schwarz at Airspace World 2024
Shaping the future of ATC: Rohde & Schwarz at Airspace World 2024 Rohde & Schwarz is actively shaping the future of air traffic control operations. At Airspace...
13/03/2024
Music Videos Rolling Out in Beta to Premium Spotify Users Across Select Markets
In the early neon-infused '80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fa...
13/03/2024
The Making of Ferrari
I like to work with directors that have a real distinct sense for what they want out of their film, says Erik Messerschmidt, ASC. This was certainly the case w...
13/03/2024
Brightcove adds web-based video editing capabilities to streaming technology platform
The update enables users to repurpose existing video content by editing recordin...
13/03/2024
Water, water everywhere
Vine FX blends practical and CGI elements for ITVs After the Flood, crafting immersive world-building crucial to the post-disaster thrillers authenticity, write...
13/03/2024
Slovak government proposals threaten media independence
Slovak government proposals threaten media independence...
13/03/2024
EBU welcomes the European Parliament's vote on the AI Act
EBU welcomes the European Parliament's vote on the AI Act...
13/03/2024
Coalition calls for effective implementation as the Parliament adopts the European Media Freedom Act
Coalition calls for effective implementation as the Parliament adopts the Europe...
13/03/2024
Arrow Electronics and Schneider Electric Collaborate to Deliver Sustainable, Advanced Infrastructure Solutions to the Channel
Home News & Press Releases Spokespeople Assets Blog Contact us ...
13/03/2024
IEC welcomes KATS as first funding partner for Global Impact Fund
IEC's Global Impact Fund (IEC-GIF) took a step further in advancing the vision of a safer, more efficient world today with the signing of its first funding ...
13/03/2024
Harmonic to Showcase Fiber-Made-Simple Solutions at FTTH Conference 2024
SAN JOSE, Calif. - March 13, 2024 - Harmonic (NASDAQ: HLIT) today announced the company will showcase its versatile solutions for high-speed fiber broadband ser...
13/03/2024
Rodeo FX adds colour offering with Baselight
Creative company Rodeo FX opens new colour suite in its Toronto studio and welcomes Ana Escorse as senior colourist Rodeo FX, known for providing high-end VFX,...
13/03/2024
Cricket Australia Partners with Dalet for Groundbreaking Fan Experience
Dalet, a leading technology and service provider for media-rich organizations, today announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan...
13/03/2024
2024-03-13
Founded in 2008, Symbiosis has been collecting, banking, and planting seeds from mother trees of various Brazilian native species since 2010. The mother tree r...
13/03/2024
RT SHORT STORY COMPETITION 2024 OPEN FOR ENTRIES
TELL US YOUR (SHORT) STORIES The 2024 RT Short Story Competition is now open for entries. The RT Short Story Competition was set up in 1986 to honour wr...
13/03/2024
Thales Partners with Neural Labs to Support AI-Powered Smart Cities
Facebook Twitter LinkedIn Partnership spanning two decades expands to incorporate cloud licensing SaaS capabilities will enable Neural Labs to deploy an...
13/03/2024
Rohde & Schwarz hosts next edition of popular Oscilloscope Days event in April 2024
Rohde & Schwarz hosts next edition of popular Oscilloscope Days event in April 2...
12/03/2024
UKTV Ventures partners with Legacy of Lives in 1million airtime-for-equity deal
12th March 2024 - Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, Legacy of Lives, usi...
12/03/2024
Five Years of Spotify in India: A Look Back at Our Greatest Hits
February marked Spotify's fifth year in India, and since our debut, we've focused on lifting up the country's creator community, localizing content ...
12/03/2024
Total Show Pro adopts Optocore solution for LP's Yucatn arena show
events Youre reading: Total Show Pro adopts Optocore solution for LP's Yucat n arena show Sound engineer Victor Baeza on a mission to convert Mexica...
12/03/2024
Women in the Digital Economy Fund: USAID, the Bill & Melinda Gates Foundation, and Partners Launch WiDEF
NEW YORK, MARCH 12, 2024 - The Women in the Digital Economy Fund (WiDEF), a five...