Broadcast TV viewing declines in Northern Ireland
19/07/2018
18 July 2018
Broadcast TV viewing down by almost an hour since 2010
Year-on-year decline bigger than for any other UK Nation
Viewing moving online, with Netflix the most popular streaming service
I'm a Celebrity, Get Me Out of Here most-watched programme of 2017
People in Northern Ireland are watching less broadcast television on average per day than viewers in the rest of the UK, research from Ofcom finds.
In 2017, viewers in Northern Ireland spent a daily average of 3 hours 18 minutes watching broadcast television on the TV set, falling below the UK average for the first time.[1]
This is 17 minutes less per day than in 2016 (-7.9%) representing the biggest year on year decline in TV viewing of all the UK nations and is down 52 minutes (-20%) since 2010.
The decline is even steeper among children and viewers aged 16 to 34 in Northern Ireland, whose broadcast television viewing on the TV set has declined rapidly in recent years.
In 2017, youngsters aged 4 to 15 watched 1 hour and 25 minutes of broadcast TV each day, down from 2 hours 57 minutes in 2010 (-52%). Similarly, 16 to 34-year-olds watched 1 hour 51 minutes of broadcast TV per day in 2017, compared with 3 hours 23 minutes in 2010 (-45%).
This means that the over-55s in Northern Ireland watched nearly four times as much broadcast television per day than children in 2017.
The findings are part of Ofcom's Media Nations: Northern Ireland 2018 report (PDF, 3.8 MB), a comprehensive study of trends in the television, radio and audio sectors, published today.
Viewing in Northern Ireland moving onlineAlthough people in Northern Ireland are watching less broadcast television, they are spending more time watching other things on their TV set.
Daily viewing of non-broadcast content, such as YouTube and subscription on-demand services including Netflix and Amazon Prime Video, increased by six minutes (19%) in 2017, to 37 minutes.
More than half of adults in Northern Ireland (55%) now claim to use online streaming services. Among these, Netflix was the most popular (29%), followed by the BBC iPlayer (22%) and YouTube (14%).
Jonathan Rose, Director of Ofcom Northern Ireland, said: Today's research shows that the way people in Northern Ireland watch TV is changing rapidly.
Viewers are spending less time watching traditional' broadcast TV, particularly younger audiences whose viewing time has halved. Instead, they are increasingly turning to online streaming services, attracted by their exclusive programmes and vast libraries of classic shows.
Broadcasters in Northern Ireland must face head-on the challenges posed by both online competitors and the changing way people are watching television, to ensure they continue to make great programmes to appeal to viewers in Northern Ireland in the digital age.
Other key findings from the report include:
In 2017, the BBC and UTV spent a combined £28.6m on first-run, UK-made programmes for viewers in Northern Ireland, an 11% real-terms decrease year-on-year. This decrease was driven by the BBC, which reduced its annual programming spend by 14%, while UTV's spend declined by 1%;
Viewers in Northern Ireland continue to value public service broadcasting content, with 69% of viewers either satisfied or very satisfied. This compares with a UK average of 75%, 75% in England, 72% in Wales and 71% in Scotland.
The opening episode of ITV's I'm a Celebrity Get Me Out of Here was the most-watched broadcast programme in Northern Ireland in 2017, with an audience of 409,000 and a viewing share of over 53%;
The 2018 comedy, Derry Girls, became Northern Ireland's most popular series ever, according to Channel 4. It attracted an average of 519,000 viewers in Northern Ireland, and had a 64.2% share of the TV audience; and
Digital radio listening in Northern Ireland (either online, through digital television or through a DAB set) increased, reaching 35% of all listening hours by the start of 2018. However, it remains far lower than the UK average (51%), Scotland (47%) and Wales (47%).
ENDS
NOTES TO EDITORS
Average total TV daily viewing, by nation, (in minutes): 2010-2017
Top 20 most-watched programmes in Northern Ireland: 2017
Source: BARB. BBC areas, all individuals (4+). The TVR (television rating) measures the popularity of the programme by comparing its audience to the population as a whole. One TVR is numerically equivalent to 1% of the target audience.
Add to Your Pages
LINK: | https://www.ofcom.org.uk/__search/s/redirect?collection=web&url=https:... |
See more stories from ofcom |
Europe Stories
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
18/04/2024
How today's storage and memory decisions underpin future creativity
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...
18/04/2024
Escape Studios obtains UKVI licence to support international students
The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 The newl...
18/04/2024
NAB 2024 popular among first time visitors
Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...
18/04/2024
2024-04-18
Apple has reduced its overall greenhouse gas emissions by more than 55 percent since 2015, the company shared today in its 2024 Environmental Progress Report. T...
18/04/2024
Thales secures three major contracts to modernize the Portuguese railway infrastructure
Facebook Twitter LinkedIn Thales alongside partners SISINT and CONECTICABO...
18/04/2024
RT Prime Time experiment reveals disturbing content recommended to 13 year old TikTok users in Ireland
In response to growing concerns raised regarding the adverse impact of TikTok co...
18/04/2024
Remembering Alf McCarthy and Larry Masterson
We were saddened to learn this morning of the passing of our friend and former colleague, Alf McCarthy who died yesterday. We remember Alf as a popular present...
17/04/2024
Spotify's Michael Krause Talks Industry Trends Ahead of Our Music and Podcasting Summits in Germany
On April 18 and 19, experts from across the audio industry-including artists, pu...
17/04/2024
Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK
With its particular combination of talent, ambition, culture, and, of course, wo...
17/04/2024
NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course
At Spotify, we want to equip student creators with the tools and resources neede...
17/04/2024
Colorfront showcases upgrades across product range
Colorfront has introduced AI vision-analysis tools to assist master QC operations with detecting framing anomalies, dead pixels, bright titles and sparkles By ...
17/04/2024
Meet the Founder and director
By TVBEurope Staff Published: April 17, 2024 Updated: April 18, 2024 Rory Springthorpe, founder and director at outside broadcasting company Vivid Broadc...
17/04/2024
HMS Networks completes a placement of 3,500,000 shares, raising proceeds of SEK 1,400 million
To read about the placement of shares, please confirm your location...
17/04/2024
Putting the spotlight on Global Shading Day
Posted on 17 Apr 2024 Creating traction and momentum around Global Shading Day was a key objective for the British Blind and Shutter Association in 2024. The ...
17/04/2024
HMS Networks explores the conditions to carry out a directed share issue of approximately SEK 1,400 million
To read about the directed share issue, please verify your country...
17/04/2024
ASTRA Media Factory has won Best of Show 2024 Award at NAB!
ASTRA Media Factory has won Best of Show 2024 Award at NAB! We are pleased to announce that our product ASTRA Media Factory has won in this year's Best of...
17/04/2024
2024-04-17
Apple today announced new progress to expand clean energy around the world and advance momentum toward Apple 2030, the company's bold goal to be carbon neut...
16/04/2024
A Spirit Between Worlds
Directed by H l na Klotz, La V nus dargent (aka Spirit of Ecstasy) presents the tale of Jeanne Francoeur (played by Claire Pommet), a young woman striving to es...
16/04/2024
Adobe previews generative AI tools to streamline professional video workflows
New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending a...
16/04/2024
Atomos appoints Daniel Moore as new chief technical officer
Moore has led the development effort for over 20 products in the AV space By Matthew Corrigan Published: April 16, 2024 Moore has led the development effo...
16/04/2024
UNIT deliver picture post and colour grade for new BBC1 drama series
Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...
16/04/2024
MAGYAR TELEKOM (THE COMPANY) HELD ITS ANNUAL GENERAL MEETING (GENERAL MEETING) ON APRIL 16, 2024.
MAGYAR TELEKOM (THE COMPANY ) HELD ITS ANNUAL GENERAL MEETING ( GENERAL MEETING...
16/04/2024
IRALTA VR's New Immersive Experience: Dive into the Galapagos Islands with Mistika VR
Published On: April 16th, 2024 data-orig-src=https://www.sgo.es/wp-content/upl...
16/04/2024
Interim report 2024, January - March
First quarter Net sales for the first quarter reached SEK 616 m (773), corresponding to a decrease of 20%. Currency translations had a negative effect of SEK 3...
16/04/2024
HMS Networks realizes immediate cost synergies and launches cost saving program to streamline the organization
Following the closing of the acquisition of Red Lion Controls ( Red Lion ) on Ap...
16/04/2024
Rodeo FX expands into colour grading with new Baselight suite
Article courtesy of Post Read the article Toronto's Rodeo FX has expanded its offerings into colour grading with the recent opening of a new Baselight gra...
16/04/2024
FilmLight's Nara connects creative teams
Article courtesy of Digital Media World Read the article FilmLight's Nara gives post-production facilities, VFX houses and other media professionals immed...
16/04/2024
Jigsaw24 partners FilmLight on its media tool Nara
Article courtesy of Televisual Read the article FilmLight has chosen Jigsaw24 Media as the first global and exclusive UK partner for its new content managemen...
16/04/2024
La Gran Carpa Catedral reaches new audiences across Europe and MENA thanks to Eutelsat Group satellite coverage
Photo credit: GETTY IMAGES Press release - 16 April 2024 10:45 La Gran Carpa...
16/04/2024
Operation and Further Development of the AOK Website
Arvato Systems Takes over Operation and Further Development of the AOK Website Digital Transformation in the Healthcare Sector Arvato Systems wins tender fro...
16/04/2024
2024-02-29
Apple today announced an expansion of Self Service Repair for MacBook Pro and iMac models powered by M3, with support available today. Since April 2022, Self Se...
16/04/2024
2024-04-16
Today Apple announced it will open Indonesia's fourth Apple Developer Academy in Bali, expanding on its investment to increase opportunities for developers,...
16/04/2024
Bots Now Make Up Nearly Half of All Internet Traffic Globally
Facebook Twitter LinkedIn Automated and malicious traffic rises for a fifth consecutive year Bad bots account for 32% of all internet traffic 44% of all...
15/04/2024
SiliconCore adds to XR range with new 1.2mm XR LED Display
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
Naphtali Cave joins MOOV
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
15/04/2024
Finalists Confirmed for 2024 RT All Ireland Drama Festival, as RT Celebrates 20 years as title sponsor
Three plays never-before performed will feature in the finals of the 2024 RT Al...
15/04/2024
Change of CFO in Telenor Group
1 minute read Share alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> Tone Hegland Bachke, Executi...
15/04/2024
Video confidence at a glance with 360 Live Mosaic
We are delighted to launch the new 360 Live Mosaic application on the Agama Enterprise platform, our central umbrella system. This capability allows for the ea...
15/04/2024
Thales to supply seven additional Ground Master 200 Multi-Mission Compact radars for the Dutch Ministry of Defence
Facebook Twitter LinkedIn COMMIT (Command Materiel and IT), the Dutch mili...
14/04/2024
DPA MICROPHONES UNVEILS AIR1 UNIVERSAL MINIATURE FUR WINDSCREEN AT NAB 2024
A Professional Windscreen Designed for Lavalier and Headset Microphones That Guarantees Highly Efficient Wind Protection and Unrivaled Acoustic Transparency DP...
13/04/2024
Lighting a Horror Scene With LEE Filters
In this video, gaffer Elena Armellini takes viewers behind the scenes as she lights a horror scene. She and her crew black-out the locations windows to give the...
13/04/2024
Blackmagic Design unveils game-changer' URSA Cine 12K
The company has also unveiled DaVinci Resolve 19, which adds new AI tools, as well as over 100 feature upgrades By Jenny Priestley Published: April 13, 2024 ...
13/04/2024
Fellowship Church Drastically Elevates Reliability and Quality With Riedel Communications
Wuppertal April 13, 2024 Fellowship Church Drastically Elevates Reliability an...
13/04/2024
ATK Versacom Excels With Riedel Communications at High-Profile Broadcast Events
Wuppertal April 13, 2024 ATK Versacom Excels With Riedel Communications at High-Profile Broadcast EventsRiedel Communications today announced that it showcase...
13/04/2024
Riedel Enhances Interstellar Technologies' Space Launch With Advanced Communication and Video Transmission Solutions
Wuppertal April 13, 2024 Riedel Enhances Interstellar Technologies Space Launc...
13/04/2024
Riedel's Simplylive Production Suite Empowers Lafayette College to Live Stream High-Quality Sports Broadcasts Simultaneously
Wuppertal April 13, 2024 Riedel's Simplylive Production Suite Empowers Laf...
13/04/2024
Riedel Expands RiCapture Ingest Solutions Portfolio With Release of i8, i44, and i84
Wuppertal April 13, 2024 Riedel Expands RiCapture Ingest Solutions Portfolio W...