Sony Pixel Power calrec Sony

GSMA and Snar Release First Details of xside

24/10/2019

Renowned festival of design and creativity OFFF, announced as first content partner

Barcelona: The GSMA's successful Four Years From Now (4YFN) start-up platform and S nar, the international festival devoted to advanced music, creativity and technology, today announced further details of their hotly anticipated co-curated event, xside. Taking place within the 4YFN venue, from 24-26 February 2020 at Fira Montju c, in parallel to 4YFN and MWC Barcelona 2020, xside is a new gathering including conference, networking and music to explore the role technology, design and innovation play in the future of creativity, cultures and business.

As the creative heart of 4YFN and MWC Barcelona, xside is designed to create links between S nar's audience of creative communities, and the technological and entrepreneurial attendees of the world's largest mobile event. It is the first integrated convergence event of its kind on this scale, co-created by leading event brands of music, creativity, technology, design and entrepreneurship. xside will welcome over 25,000 attendees across three days and over 5,000 revellers each night.

xside is a fantastic meeting of cultures, industries and creative minds, bringing together two of Barcelona's premier events, each representing significant but distinct communities, said John Hoffman, CEO GSMA Ltd. By launching such a hub of creative excellence, that celebrates the ideas, skills and people that are leading future change, we will shape the relationship between design, culture and technology for the benefit of everyone these industries as well as other sectors.

xside is the creative and content hub of the biggest tech week in the world, a ground-breaking gathering to explore the role of technology, design and innovation play in the future of creativity, cultures and business. The collaboration with the GSMA's 4YFN and MWC Barcelona for the creation and organization of xside, is increasing our long-time effort to increase public awareness of the important role that creativity technology plays in society: changing our present and imagining new futures, said Ventura Barba, Executive Director Advanced Music, SL (S nar and S nar D).

Design and Creativity Converges with Technology

Celebrating its 20th anniversary next year, the prestigious design and creativity festival OFFF has signed as xside's first content partner. OFFF will deliver conferences and performances by Berlin-based electronic music composer Ben Lukas Boysen together with digital and new media artists Jo lle Snaith and Joshua Davis.

OFFF is exploring the boundaries of creativity and technology by hosting its prominent conference on stage at xside. The first speakers announced by OFFF are:

David Vogel, Executive Director, Experience Design, AKQA

Irene Pereyra and Anton Repponen, Founders, Anton & Irene

Josue Iba ez, Co-Founder and Interaction Design Director, Cocolab

Ver nica Fuerte, Founder, Hey Studio

By day, the xside experience, co-curated by S nar, will feature industry discussions and keynotes. Events will include live music, a showcase of immersive technology, interactive art installations and gastronomic delights. When 4YFN and MWC Barcelona close their doors for the day, xside-by-Night' takes over, with late-night keynotes and a dedicated music stage until 23:00 each night. To accommodate these new changes to the 4YFN programme, the event will double its footprint, moving venue from Hall 8 at Fira Montjuic to the Halls and the courtyard where S nar by Day is traditionally held.

4YFN is the start-up event of GSMA MWC supporting start-ups, investors and companies to connect and launch new ventures together. Hosted at the same time as MWC Barcelona, the event in Barcelona attracts more than 23,000 attendees, 1000 investors, 700 start-ups and exhibitors and hosts more than 400 speakers.

For more information on how to participate at 4YFN, please visit https://www.4yfn.com/barcelona/xside/. Tickets are on sale now with a 20 per cent off early bird discount at 4YFN.com.

-ENDS-

Notes to Editors

S nar is a pioneering cultural event focused on electronic music and digital arts. A pioneering festival in terms of content, production and strategy, S nar has become an international reference point, thanks to its love for combining the avant-garde and experimental, with the newest trends in urban culture. S nar D, its congress of creativity, technology and business, was launched in 2013 and runs concurrently to the Barcelona festival as well as other events throughout the year. It attracts more than 20,000 professionals from the creative industries as well as from the world of science and technological innovation.

OFFF was founded in 2000. Today, OFFF has become the most influential creativity festival to attend. OFFF is a community inviting all those who are eager to learn, to participate and get inspired in a three-day journey of conferences, workshops, activities and performances. OFFF hosts innovative and international talents to share their insightful experiences.

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

Media contacts:

Pau Guerrero

34932360923

PGuerrero@webershandwick.com

Jen Roberts

34678403933

jroberts@gsma.com

Like what you read? Share.
LINK: https://www.gsma.com/newsroom/press-release/gsma-and-sonar-release-fir...
See more stories from gsma

More from GSMA

26/03/2024

China's Leading Mobile Operators First To Commercially Launch New Fraud Reducing Password Service, After Receiving GSMA Open Gateway Certification

GSMA welcomes CITIC Telecom, Huawei and ZTE as Channel Partners 26 March 2024, Beijing: China's three leading mobile operators - China Mobile, China Telec...

26/03/2024

China's 5G market is set to add almost $260 billion to the Chinese economy in 2030 with connections set to top 1 billion this year

At the Post-MWC Sharing Event in Beijing, leaders from the GSMA contextualised t...

20/03/2024

European Mobile Operators and GSMA Unveil a Pioneering Manifesto for Europe's Digital Future

A new digital infrastructure framework that fosters investment, innovation, and ...

19/03/2024

Maturing Global Mobile Money Market Hits $1.4tn in Transaction Value

New GSMA report finds mobile money is fueling economic growth and expansion of financial services in Sub-Saharan Africa. 19 March 2024, London: Mobile money ...

12/03/2024

Women in the Digital Economy Fund: USAID, the Bill & Melinda Gates Foundation, and Partners Launch WiDEF

NEW YORK, MARCH 12, 2024 - The Women in the Digital Economy Fund (WiDEF), a five...

04/03/2024

GSMA MWC Barcelona 2024 Closes with Over 101,000 Attendees

MWC Barcelona brought together connectivity leaders from 205 countries and territories, exploring industry topics including AI, the usage gap, GSMA Open Gateway...

28/02/2024

5G Momentum Continues with 1.6 Billion Connections Worldwide, Rising to 5.5 Billion by 2030, According to GSMA Intelligence

Industry opportunities driven by developments in 5G Standalone, 5G-Advanced, ent...

27/02/2024

GSMA and Shields Unveil New Commerce Platform to Help Telecoms Industry Meet Environmental and Financial Sustainability Targets

The GSMA Equipment Marketplace cloud-based platform will help telecommunication ...

27/02/2024

European Networks Leading Race to Net Zero with North America, MENA & LATAM Accelerating, New GSMA Climate Report Reveals

The GSMA's 2024 Mobile Net Zero report spotlights regional leaders in cuttin...

27/02/2024

Asisat Oshoala Calls on Governments to Improve Digital Literacy Initiatives and Close the Usage Gap

Six-time and reigning African Women's Footballer of the Year uses MWC Barcel...

26/02/2024

GSMA Open Gateway Launch in Germany: Mobile Operators Open up New Business Models with Network API Launch

Deutsche Telekom, O2 Telef nica and Vodafone are launching SIM Swap and Number V...

26/02/2024

GSMA Open Gateway Goes From Strength-to-Strength with Worldwide Commercial Launches, More Operators and New Go-to-Market Channels

More than 40 mobile operator networks across five continents have now commercial...

26/02/2024

GSMA MWC Barcelona Brings Industries Together for Four Days of Discussion and Debate on the Future of Connectivity

MWC Barcelona 2024 welcomes the most iconic names in connectivity for nine keyno...

26/02/2024

GSMA and UK FCDO Deepen their Commitment to Digital Development Through Renewed 37.3M Funding Partnership

New phase of the strategic partnership to support GSMA Mobile for Development...

22/02/2024

South African mobile operators announce new services to combat fraud, as part of GSMA Open Gateway initiative

Telecommunications operators Cell C, MTN, and Telkom welcome launch of two unive...

06/02/2024

SPANISH MOBILE INDUSTRY TO LAUNCH ONLINE ANTI-FRAUD AND IDENTITY SERVICES THROUGH GSMA OPEN GATEWAY INITIATIVE

Orange, Telefonica, and Vodafone will open their mobile networks to developers w...

25/01/2024

GSMA unveils new keynote speakers and features for MWC Barcelona 2024

Speakers include leaders from Accenture, Dell Technologies, Microsoft and the United Nations; as well as Nobel Prize laureate, Sir Konstantin Sergeevich Novosel...

15/12/2023

GSMA HAILS GROUNDBREAKING SPECTRUM DECISIONS AT WRC-23

Spectrum decisions at the ITU's World Radiocommunication Conference 2023 clear the path for a bright digital future for billions worldwide 15th December 2...

11/12/2023

THE GSMA LAUNCHES ITS NEWEST INNOVATION FUND TO ADDRESS HUMANITARIAN CHALLENGES

Applications for the GSMA's Humanitarian Innovation Fund, which has distributed over £5 million since 2017, are now open to start-ups, SMEs and social enter...

08/12/2023

INDONESIA MUST ACCELERATE DELIVERY OF DIGITAL STRATEGY TO ACHIEVE GOVERNMENT'S TOP 10 GLOBAL ECONOMY BY 2030 AMBITIONS, SAYS GSMA REPORT

The new report from the GSMA, published at its Indonesia Digital Nations Summit ...

05/12/2023

GSMA M360 MENA COMMENCES IN RIYADH AS NEW REPORT CONFIRMS 5G IS DRIVING GDP GROWTH IN THE REGION

The GSMA celebrates the start of proceedings with the publication of its annual ...

28/11/2023

BRAZILIAN MOBILE INDUSTRY LAUNCHES THREE ANTI-FRAUD NETWORK SERVICES AND BECOMES PIONEER FOR GSMA OPEN GATEWAY

With this initiative, Claro, TIM, and Vivo will open their networks to developer...

09/11/2023

GSMA WARNS OF $14BN (IDR 216TN) PRODUCTIVITY LOSS TO INDONESIAN ECONOMY UNLESS FUTURE MOBILE SPECTRUM PRICES ARE SUSTAINABLE

New GSMA Intelligence research reveals mobile spectrum costs in Indonesia have r...

11/10/2023

SMARTPHONE OWNERS ARE NOW THE GLOBAL MAJORITY, NEW GSMA REPORT REVEALS

The GSMA's sixth annual State of Mobile Internet Connectivity Report includes several first-time pieces of global and regional analysis, including the numbe...

09/10/2023

HIS EXCELLENCY PRESIDENT PAUL KAGAME TO OPEN MWC KIGALI 2023

Secure your spot and register today to attend MWC Kigali, 17-19 October 2023 9 October 2023, London: The GSMA is delighted to announce that His Excellency Pau...

29/09/2023

A Lively MWC Las Vegas in Partnership With CTIA Lit Up Debate Across the Mobile Ecosystem, Vertical Industries and Start-ups

The 2023 edition of GSMA MWC Las Vegas saw a rise in attendees from vertical ind...

18/09/2023

MWC BARCELONA 2023 EXCEEDS PRE-EVENT EXPECTATIONS TO GENERATE 461mn FOR BARCELONA'S ECONOMY

World's largest and most influential connectivity event also exceeded pre-ev...

16/09/2023

IMPROVEMENTS IN MOBILE CONNECTIVITY CORRELATE TO GREATER IMPACT TOWARDS SUSTAINABLE DEVELOPMENT GOALS, ACCORDING TO GSMA REPORT

The GSMA's eighth SDG impact report, published at the halfway point to the 2...

07/09/2023

GSMA M360 APAC RETURNS WITH DEBUT EDITION IN SEOUL SOUTH KOREA

The annual conference opens with the launch of the GSMA's Digital Societies in Asia Pacific Report 7 September 2023, Seoul: The GSMA M360 APAC event return...

07/09/2023

GSMA M360 APAC

M360 GSMA 2023 9 7 , : GSMA M360 APAC . KT . ...

27/07/2023

GSMA MWC LAS VEGAS IN PARTNERSHIP WITH CTIA: THE MUST-ATTEND EVENT FOR MOBILE AND TECHNOLOGY INDUSTRIES

Registration is open for MWC Las Vegas press passes 27 July 2023, London: The G...

25/07/2023

ASIA PACIFIC TO SEE TENFOLD RISE IN 5G MOBILE CONNECTIONS BY 2030 AS DIGITAL TRANSFORMATION GATHERS PACE, GSMA REPORT REVEALS

However, despite 96% mobile broadband coverage across the region, barriers in ce...

24/07/2023

THE MOBILE ECONOMY ASIA PACIFIC REPORT

Asia Pacific to see tenfold rise in 5G mobile connections by 2030 as digital transformation gathers pace, GSMA report reveals However, despite 96% mobile broad...

12/07/2023

GSMA AND EUROPEAN SPACE AGENCY LAUNCH NEW COMMUNICATIONS INNOVATION PARTNERSHIP

New Collaboration Will Look to Accelerate Advancements in Satellite and Terrestrial Communications Network Integration 12 July 2023, OXFORDSHIRE: The GSMA and ...

30/06/2023

MWC SHANGHAI 2023 WRAPS UP 10TH ANNIVERSARY EVENT AFTER THREE DAYS OF COLLABORATION, INSIGHTS AND INNOVATION

MWC Shanghai 2023 welcomed nearly 37,000 delegates from 115 countries and territ...

28/06/2023

GSMA MWC SHANGHAI OPENS ITS DOORS FOR 10th ANNIVERSARY EDITION

MWC Shanghai convenes global leaders from the mobile ecosystem at the SNIEC to celebrate the first fully in-person iteration of the event since 2019 28 June 20...

27/06/2023

MOBILE INDUSTRY EYES FIVE BILLION DORMANT' PHONES SITTING IN DESK DRAWERS FOR REUSE OR RECYCLING

12 leading global operators and the GSMA agree pace-setting ambitions in the ind...

26/06/2023

CHINA'S THREE LARGEST MOBILE OPERATORS JOIN GSMA OPEN GATEWAY INITIATIVE

Global initiative to help mobile industry, developers and cloud providers collaborate on development of universal network APIs now supported across all continen...

25/06/2023

GSMA WELCOMES LEADING CHINESE OPERATORS TO GLOBAL OPEN GATEWAY INITIATIVE AHEAD OF MWC SHANGHAI

25 June 2023, Shanghai: The GSMA today hosted a press conference ahead of MWC Sh...

31/05/2023

100 MILLION WOMEN PER YEAR WILL NEED TO ADOPT MOBILE INTERNET TO CLOSE THE GENDER GAP BY 2030, GSMA REPORT REVEALS

The sixth annual Mobile Gender Gap Report evaluates mobile ownership and mobile ...

19/05/2023

Telecom sector joins forces in call for new policies to drive EU connectivity leadership

Brussels, London, 19 May 2023 - The GSMA and ETNO, industry associations represe...