IBC 2022 in Review, Part 1: Halls 1-7 Featuring Amagi, AWS, Blackmagic, Dolby, LiveU, Lumen, NEP, Zixi, and More Also news from Adder, Editshare, Evertz, Imagine, Microsoft, Quantum, Rohde & Schwarz, Signiant, Telestream, and TVU By SVG Staff Tuesday, September 13, 2022 - 9:52 am
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The SVG and SVGE editorial teams were out in full force at IBC 2022, covering the biggest sports-technology news and delivering daily live roundups. Here is a look at the news from exhibitors in Halls 1-7.
Featured in this roundup are Accedo, Adder Technology, Amagi, Amazon Web Services, AJA Video Systems, Appear, Ateme, Blackmagic Design, Brainstorm, Broadpeak, DataCore Software, Disguise, Dolby.io, Edgio, EditShare, Evertz, Fastly, Grabyo, Haivision, Imagen, Imagine Communications, LiveU, LTN Global, LucidLink, Lumen, Matrox, Media Links, Microsoft, NEP Group, Net Insight, Phenix Real-Time Solutions, Pixotope, Quantum, Rohde & Schwarz, RT Software, Sencore, SES, Signiant, ST Engineering iDirect, Studio Network Solutions, Synamedia, TAG Video Systems, Telestream, Tellyo, Telstra Broadcast Services, TVU Networks, Veritone, Vislink, VITAC, Zero Density, and Zixi.
HALL 1 Oslo-based media-processing and -delivery-technology firm Appear (Stand 1.C61) has its sights set on the U.S. Chief executive Thomas Bostr m J rgensen is keen for it to take a significant position in the country: For the first time, we are marketing the Appear brand in the U.S. The speed of maturity and adoption of networking technologies are different to the U.S. than in Europe, and that is a big thing for us. Appear products related to mezzanine compression and the adoption of ST-2110, he added, are ripe for the U.S. market. Former Nevion senior architect Geoff Bowen, who joined Appear this year, is the company's technology lead and solutions architect in the U.S. Also at IBC, Appear is sharing details of its three-year project with Deutsche Telekom to reduce latency on the telco's OTT platform to where it is on a par with the latency of satellite and cable delivery.
Ateme (Stand 1.D71) and Viaccess-Orca have partnered to offer a new service for creation of VOD-to-live and personalised live channels with targeted ads. Ateme is providing its NEA offering for streaming, integrating server-side ad-insertion technology with VO's AI-based content-discovery and targeted-ad product, which is driven by usage data, viewing preferences, and subscriber consumption patterns.
Broadpeak (Stand 1.B79) has added dynamic ad insertion as a service for users via Broadpeak.io, the company's API-based SaaS platform, which launched in January. The monetisation tool is the third offering on Broadpeak.io, which also includes a content-replacement tool and a pop-up-channel service known as Virtual Channel.
Caton Technology (Stand 1.F36) is touting the benefits of IP transmission, with the message that IP transmission is robust and efficient enough for primetime content and not just for backup or low-value media. According to Caton Technology SVP, global operations, Gerald Wong, CatonNet Video Platform (CVP) can provide a comprehensive service to link any event to any broadcaster around the world, with Caton's recent implementation of the first stage of a new contribution network for NBA, MLB, and Premier League rights-holder Eleven Sports in Taiwan given as an example of the technology in action.
Evertz (Stand 1.F76) is highlighting its Software-as-a-Service solution Evertz.io for live sport rights holders to launch new channels and monetise content via OTT and D2C platforms, connected TVs, and traditional broadcast distribution and streaming applications. The platform, which offers hourly, daily, and monthly pricing models, provides features found in enterprise class broadcast playout systems, including live inputs, video and audio mixing, multi-language captioning and subtitling, and full graphics and branding capabilities, Evertz said. Alternative and hyper-targeted channels that would previously have been too costly or too niche to launch can now be explored and monetised, enabling broadcasters and content creators to maximise their assets and increase revenues, said Martin Whittaker, technical product director, MAM and automation, Evertz.
Evertz (Stand 1.F76) is reintroducing its Studer range of audio products in Amsterdam. After Evertz acquired Studer in early 2021, Mo Goyal, senior director, international business development, live media production, said it became apparent at NAB 2022 that some in the industry needed a little reminder of the addition to the Evertz range. At IBC, Evertz is highlighting its investment in the Studer lineup, which has been refreshed to include IP functionality and integration into Evertz live-production workflows, with Studer Vista digital consoles and Infinity Core audio mixing and processing now part of Evertz Software Defined Video Networking (SDVN) solutions.
Imagen (Stand 1.C37D) has launched prepackaged delivery workflows to leading OTT platforms. The Imagen platform auto-packages finished content according to the specific needs of each OTT platform, such as metadata, format, artwork, and resolution. Imagen chief executive Charlie Horrell said that OTT delivery workflows remove considerable friction from the content lifecycle, reducing the amount of time spent manually delivering content and enabling teams to scale their delivery without limits. Imagen's clients include English Premier League, International Tennis Federation, and National Basketball Association.
Media Links (Stand 1.C45) is launching its 4K, JPEG-XS version of the MDP3020 MAX IP Media Gateway. The SMPTE standards-based MDP3020 MAX is aimed at live, remote-production broadcast applications where network edge bandwidths are constrained and time-sensitive, immediate inter
