Sony Pixel Power calrec Sony

TRIBECA FESTIVAL CELEBRATES BRAND STORYTELLING AT TRIBECA X WITH LEADING ENTERTAINMENT AND MARKETING VOICES

03/06/2022

Press materials available here

TRIBECA FESTIVAL CELEBRATES BRAND STORYTELLING AT TRIBECA X WITH LEADING ENTERTAINMENT AND MARKETING VOICES

Keynote Conversation with OKX Global Chief Marketing Officer Haider Rafique

Nike's Jarvis Sam, P&G's Marc Pritchard, Thirty Five Ventures' Rich Kleiman, Mast-J germeister US's Cliff Rigano, and Converse's Sejal Shah Miller to Anchor Conversations on Future of Creative Advertising

NEW YORK - (June 3, 2022) - The 2022 Tribeca Festival announced today that Tribeca X, co-sponsored by Roku, Inc. is returning to celebrate the intersection of advertising and entertainment. The annual event recognizes the achievements of companies and creators who share a mission to connect with consumers through the power of storytelling. Tribeca X will convene industry leaders on June 15 to examine the landscape of branded entertainment.

This year's panel conversations and intimate fireside chats kick off with a keynote from Haider Rafique, Global CMO of OKX - one of the world's most innovative cryptocurrency exchanges with advanced financial services. P&G's Chief Brand Officer Marc Pritchard returns to the Tribeca X stage to discuss accelerating diverse and inclusive storytelling to drive growth. Roku Brand Studio's Director, Head of Content Brian Toombs, Mast-J germeister US Creative Director, and Head of Culture Cliff Rigano will explore the value of storytelling. Thirty Five Ventures Co-Founder Rich Kleiman, New York Giants Running Back Saquon Barkley, and former MLB pitcher CC Sabathia will discuss building businesses outside of traditional endorsement deals. Additional speakers include Converse Chief Marketing Officer Sejal Shah Miller and Senior Vice President of Disney Advertising Local at The Walt Disney Company Jennifer Donohue.

Tribeca X was designed to bring together entertainment and brand executives to celebrate storytelling. We're proud to create a platform for powerful voices to share important lessons in creating innovative content that resonates with audiences, said Tribeca CEO and Co-Founder Jane Rosenthal. This year, Tribeca X will spotlight global leaders who are transforming the world of advertising and reaching audiences in both traditional and nontraditional ways through Web3 and the metaverse.

Tribeca Festival also named the finalists and jury for the 2022 Tribeca X Awards, which celebrate the best story-driven filmmakers and brand collaborations of the year in four categories: Feature Film, Short Film, Series, and Immersive. The finalists represent brands including Apple, Mast-J germeister US, Square, Bulgari, Grindr, Nike, Zendesk, Sephora, PepsiCo Beverages North America, Meta, Verizon, and Z by HP. Their work will be screened online during the Festival from June 8th to June 19th at tribecafilm.com/festival/tribecax2022.

Winning projects will be selected by a jury that includes Adobe CMO and Executive VP Corporate Strategy & Development Ann Lewnes; Mediabrands Global Chief Content Officer Brendan Gaul; Mastercard Chief Marketing & Communications Officer and President, Healthcare Raja Rajamannar; Pfizer Inc Executive VP, Chief Corporate Affairs Officer Sally Susman; and Indeed VP, Global Brand Marketing and Creative Jennifer Warren.

See below for the full Tribeca X programming, awards, and jury lineups. For more on Tribeca X visit https://tribecafilm.com/festival/tribecax2022 and for the latest updates on the 2022 Tribeca Festival follow @Tribeca on Twitter, Instagram, Facebook, YouTube, and LinkedIn or visit https://tribecafilm.com/ and sign up for the official Tribeca newsletter. Tickets to live events and in-person screenings are available for purchase now at tribecafilm.com. X visit Tribecafilm.com

TRIBECA X CONVERSATIONS

Designing a Diverse Future presented by Nike Inc.

Speakers: Jarvis Sam, VP, Head of Diversity & Inclusion, Nike; Brandice Daniel, Founder and CEO of Harlem's Fashion Row; Dr. D'Wayne Edwards, Founder of Pensole Lewis College

How Mast-J germeister US is Re-Defining Brand Storytelling

Join Roku Brand Studio's Brian Toombs and Mast-J germeister US's Cliff Rigano discuss going beyond the :30 second TV ad to win the entire streaming journey. Toombs and Rigano will discuss how they identify authentic stories to create true streaming entertainment and will deep-dive into the role of content in marketing.

Speakers: Brian Toombs, Director, Head of Content, Roku Brand Studio, Roku, Inc.; Cliff Rigano, Creative Director and Head of Culture, Content and Experiential Marketing, Mast-J germeister US

Dear Santa: From X to ABC

With branded features on the rise in Hollywood, the fundamentals of storytelling are changing. What do brands and marketers need to consider when developing a successful story for today's entertainment market? As branded content evolves to become mainstream entertainment, it's clear that identifying a great story is not enough. In this session, the team behind the 2021 Tribeca X Best Feature winning film, Dear Santa, share their thoughts on where the industry is headed and weigh in on what other criteria brand film marketers should consider.

Speakers: Brendan Gaul, Global Chief Content Officer, Mediabrands; Dana Nachman, Director / Writer / Producer; Chris Karpenko, Executive Director, Brand Marketing, USPS; Jennifer Donohue, Senior Vice President of Disney Advertising Local at The Walt Disney Company

How Converse Creates Next with Its All-Stars

Converse is the original brand of youth culture, adopted around the world for decades. Today, the brand is powered by youth creativity. Chief Marketing Officer Sejal Shah Miller will be joined in a fireside chat by members of Converse All Stars, the brand's global grassroots community of emerging creators for a conversation on creating access and opportunity, offering mentorshi
LINK: https://www.tribecafilm.com/press-center/festival/press-releases/tribe...
See more stories from tribecafilm

More from Tribeca Flim

27/03/2024

TRIBECA X ANNOUNCES 2024 HEADLINE SPEAKERS: JON BON JOVI & JESSE BONGIOVI, JENNA LYONS, AND CHRISTY TURLINGTON BURNS

TRIBECA X ANNOUNCES 2024 HEADLINE SPEAKERS: JON BON JOVI & JESSE BONGIOVI, JENNA...

14/03/2024

TRIBECA AND HBO ANNOUNCE AN EVENING WITH LARRY DAVID AHEAD OF CURB YOUR ENTHUSIASM' SERIES FINALE

TRIBECA AND HBO ANNOUNCE AN EVENING WITH LARRY DAVID AHEAD OF CURB YOUR ENTHUSI...

08/03/2024

TRIBECA LAUNCHES NEW MEMBERSHIP FOR ARTS & ENTERTAINMENT COMMUNITY

TRIBECA LAUNCHES NEW MEMBERSHIP FOR ARTS & ENTERTAINMENT COMMUNITY BENEFITS INCLUDE EXCLUSIVE YEAR-ROUND EVENTS AND SCREENINGS, TRIBECA FESTIVAL DISCOUNTS, LI...

24/01/2024

TRIBECA ENTERPRISES AND GIANT PICTURES TEAM UP TO DISTRIBUTE INDEPENDENT CINEMA

TRIBECA ENTERPRISES AND GIANT PICTURES TEAM UP TO DISTRIBUTE INDEPENDENT CINEMA Tribeca Films will Support Festival Films Across Streaming Platforms including ...

29/11/2023

TRIBECA FESTIVAL AT ART BASEL MIAMI BEACH ANNOUNCES TALKS LINEUP WITH LUMINARIES IN FILM AND ART

FOR IMMEDIATE RELEASE September 27, 2023 TRIBECA FESTIVAL AT ART BASEL MIAMI ...

16/11/2023

TRIBECA FESTIVAL AT ART BASEL MIAMI BEACH UNVEILS MUSIC LOUNGE LINEUP

FOR IMMEDIATE RELEASE September 27, 2023 TRIBECA FESTIVAL AT ART BASEL MIAMI BEACH UNVEILS MUSIC LOUNGE LINEUP LIVE PERFORMANCES FROM EARTHEATER, NATASHA D...

27/09/2023

TRIBECA FESTIVAL AND ART BASEL UNITE TO CELEBRATE THE INTERSECTION OF ART, MUSIC, AND FILM AT ART BASEL MIAMI BEACH 2023

FOR IMMEDIATE RELEASE September 27, 2023 TRIBECA FESTIVAL AND ART BASEL UNITE...

18/09/2023

TRIBECA FESTIVAL ANNOUNCES 2024 DATES, CALLS FOR SUBMISSIONS, AND PROGRAMMING TEAM PROMOTIONS

FOR IMMEDIATE RELEASE September 18, 2023 TRIBECA FESTIVAL ANNOUNCES 2024 DATE...

17/06/2023

TRIBECA AT HOME' RETURNS WITH WIDE SELECTION OF FILMS FROM 2023 TRIBECA FESTIVAL

Press materials available here TRIBECA AT HOME' RETURNS WITH WIDE SELECTIO...

16/06/2023

CISCO AND THE TRIBECA FESTIVAL PARTNER TO BROADCAST THE 2023 CLOSING GALA OF A BRONX TALE

CISCO AND THE TRIBECA FESTIVAL PARTNER TO BROADCAST THE 2023 CLOSING GALA OF A ...

15/06/2023

TRIBECA FESTIVAL ANNOUNCES 2023 COMPETITION WINNERS

Press materials available here TRIBECA FESTIVAL ANNOUNCES 2023 COMPETITION WINNERS Cypher, A Strange Path, Between the Rains Take Top Honors in U.S. Narrative...

07/06/2023

TRIBECA FESTIVAL ANNOUNCES PLANS FOR ROBERT DE NIRO TRIBUTE AND THREE-DAY FAN EVENT IN CELEBRATION OF THE FILM ICON'S 80TH BIRTHDAY

De Niro Con is now scheduled for April 2024. For more information please visit h...

01/06/2023

TRIBECA FESTIVAL ANNOUNCES 2023 JURY OF STORYTELLERS, DIRECTORS, ACTORS, WRITERS, AND PRODUCERS

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 JURY OF STORYTE...

31/05/2023

TRIBECA FESTIVAL AND CHANEL UNVEIL PARTICIPANTS FOR THE 2023 ARTIST AWARDS PROGRAM

#ChanelTribeca2023 #Tribeca2023 #CHANELinCinema Press assets available HERE Ar...

24/05/2023

TRIBECA FESTIVAL ANNOUNCES 2023 TRIBECA X SPEAKER LINEUP; OFFICIAL SELECTIONS FOR TRIBECA X AWARD

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 TRIBECA X SPEAK...

23/05/2023

TRIBECA ANNOUNCES 30TH ANNIVERSARY RESTORED EDITION OF A BRONX TALE ON 4K UHD BLU-RAY AND VIDEO ON DEMAND

Press materials available here. TRIBECA ANNOUNCES 30TH ANNIVERSARY RESTORED EDI...

11/05/2023

TRIBECA FESTIVAL UNVEILS 2023 GAMES PROGRAM

Press materials available here. TRIBECA FESTIVAL UNVEILS 2023 GAMES PROGRAM FEATURING WORLD PREMIERES AND FIRST-TIME PLAYABLE DEMOS OF OFFICIAL GAMES SELECTIO...

09/05/2023

TRIBECA FESTIVAL REVEALS 2023 IMMERSIVE LINEUP

Press materials available here. TRIBECA FESTIVAL REVEALS 2023 IMMERSIVE LINEUP HIGHLY-CURATED PROGRAM OF 13 AUTHOR-DRIVEN EXTENDED REALITY EXPERIENCES, INCLUD...

02/05/2023

TRIBECA FESTIVAL ANNOUNCES 2023 TALKS AND REUNIONS

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 TALKS AND REUNIONS STORYTELLERS SERIES FEATURING PAUL McCARTNEY IN CONVERSATION WITH CONAN O&#...

27/04/2023

TRIBECA FESTIVAL ANNOUNCES 2023 GALA EVENTS

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 GALA EVENTS FEATURING WORLD PREMIERES AND PERFORMANCES BY CARLOS SANTANA, CYNDI LAUPER, AND FR...

26/04/2023

TRIBECA FESTIVAL ANNOUNCES 2023 AUDIO STORYTELLING LINEUP

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 AUDIO STORYTELLING LINEUP 18 WORLD PREMIERES FEATURING NEW NARRATIVE AUDIO SERIES FROM CROOKED...

25/04/2023

TRIBECA FESTIVAL ANNOUNCES 2023 SHORT FILM LINEUP

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 SHORT FILM LINEUP 76 SHORT FILMS FROM 91 FILMMAKERS ACROSS 25 COUNTRIES, INCLUDING 48 WORLD PR...

20/04/2023

TRIBECA FESTIVAL ANNOUNCES 2023 TV AND NOW LINEUP

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 TV AND NOW LINEUP WORLD PREMIERES OF MAX'S FULL CIRCLE DIRECTED BY STEVEN SODERBERGH, ST...

18/04/2023

TRIBECA FESTIVAL ANNOUNCES 2023 FEATURE FILM LINEUP

Press materials available here. TRIBECA FESTIVAL ANNOUNCES 2023 FEATURE FILM LINEUP 109 FEATURE FILMS FROM 127 FILMMAKERS ACROSS 36 COUNTRIES, INCLUDING 93 WO...

10/11/2022

TRIBECA ANNOUNCES MIAMI MUSIC LOUNGE DECEMBER 1-4, 2022

TRIBECA ANNOUNCES MIAMI MUSIC LOUNGE DECEMBER 1-4, 2022 FEATURING FLYING LOTUS, DOMI & JD BECK, KAMAAL WILLIAMS, RICH MEDINA, JITWAM, AND MORE SPONSORED BY OK...

15/09/2022

THROUGH HER LENS: THE TRIBECA CHANEL WOMEN'S FILMMAKER PROGRAM RETURNS FOR EIGHTH YEAR

SELECTED FILMMAKER HEADSHOTS HERE THROUGH HER LENS AUTHENTICITY OF ME' SHO...

23/08/2022

TRIBECA FESTIVAL ANNOUNCES 2023 DATES AND CALLS FOR SUBMISSIONS

FOR IMMEDIATE RELEASE August 23, 2022 TRIBECA FESTIVAL ANNOUNCES 2023 DATES AND CALLS FOR SUBMISSIONS THE 22ND EDITION, PRESENTED BY OKX, TAKES PLACE JUNE 7...

18/06/2022

TRIBECA ANNOUNCES FIRST-EVER PODCAST NETWORK, TRIBECA AUDIO

TRIBECA ANNOUNCES FIRST-EVER PODCAST NETWORK, TRIBECA AUDIO The new network champions excellence in audio storytelling with a focus on audio-forward, sound-ri...

16/06/2022

TRIBECA FESTIVAL ANNOUNCES 2022 COMPETITION WINNERS

Press materials available here TRIBECA FESTIVAL ANNOUNCES 2022 COMPETITION WINNERS Good Girl Jane, January (Janvaris), and The Cave of Adullam Take Top Honors...

03/06/2022

TRIBECA FESTIVAL CELEBRATES BRAND STORYTELLING AT TRIBECA X WITH LEADING ENTERTAINMENT AND MARKETING VOICES

Press materials available here TRIBECA FESTIVAL CELEBRATES BRAND STORYTELLING A...

01/06/2022

TRIBECA FESTIVAL AND CHANEL UNVEIL THE 2022 ARTIST AWARDS PROGRAM PARTICIPANTS

#ChanelTribeca2022 #Tribeca2022 #CHANELinCinema TRIBECA FESTIVAL AND CHANEL UNVEIL THE 2022 ARTIST AWARDS PROGRAM PARTICIPANTS NEW YORK, NY- June 1, 2022 - T...

12/05/2022

TRIBECA FESTIVAL ANNOUNCES 2022 CENTERPIECE FILM: B.J. NOVAK'S VENGEANCE TO WORLD PREMIERE ON JUNE 12

TRIBECA FESTIVAL ANNOUNCES 2022 CENTERPIECE FILM: B.J. NOVAK'S VENGEANCE TO ...

02/05/2022

TRIBECA FESTIVAL ANNOUNCES 2022 TALKS AND REUNIONS

Press materials available here: https://tribeca1.box.com/s/hhamasqysz9ba83binolxzuvm15z4dkd TRIBECA FESTIVAL ANNOUNCES 2022 TALKS AND REUNIONS FEATURING CONVE...

28/04/2022

TRIBECA FESTIVAL UNVEILS 2022 IMMERSIVE LINE-UP FEATURING CUTTING EDGE EXTENDED REALITY EXPERIENCES FROM TOP ARTISTS

Press materials available here: https://tribeca1.app.box.com/s/aw4n4ork86aostymc...

26/04/2022

TRIBECA FESTIVAL REVEALS 2022 OFFICIAL GAMES SELECTIONS

Press materials available here: https://app.box.com/s/e5fbuvsvmh4wa5lvk2ko7lnfzd6b0zzg TRIBECA FESTIVAL REVEALS 2022 OFFICIAL GAMES SELECTIONS INCLUDES WORLD ...

21/04/2022

TRIBECA FESTIVAL ANNOUNCES 2022 TV, AUDIO STORYTELLING, AND NOW LINEUP

TRIBECA FESTIVAL ANNOUNCES 2022 TV, AUDIO STORYTELLING, AND NOW LINEUP TV WORLD PREMIERES INCLUDE ESPN'S DEREK JETER DOCU-SERIES THE CAPTAIN; AMAZON PRIME ...

19/04/2022

TRIBECA FESTIVAL ANNOUNCES 2022 FEATURE AND SHORT FILM LINEUP

TRIBECA FESTIVAL ANNOUNCES 2022 FEATURE AND SHORT FILM LINEUP 110 FEATURE FILMS FROM 150 FILMMAKERS ACROSS 40 COUNTRIES, INCLUDING 88 WORLD PREMIERES; 43 SHORT...

01/03/2022

TRIBECA ENTERPRISES AND UNIVERSAL MUSIC GROUP FOR BRANDS PARTNER ON NEW SERIES OF MUSIC-DRIVEN EVENTS

TRIBECA ENTERPRISES AND UNIVERSAL MUSIC GROUP FOR BRANDS PARTNER ON NEW SERIES O...

29/10/2021

TRIBECA AND EPIC GAMES UNVEIL NEW DETAILS FOR WRITING IN UNREAL FILMMAKER PROGRAM IN NEW YORK CITY ON NOVEMBER 16-18

TRIBECA AND EPIC GAMES UNVEIL NEW DETAILS FOR WRITING IN UNREAL FILMMAKER PROG...

13/10/2021

THROUGH HER LENS: THE TRIBECA CHANEL WOMEN'S FILMMAKER PROGRAM RETURNS FOR SEVENTH YEAR

FOR IMMEDIATE RELEASE 2021 ACTIVE PARTICIPANT IMAGERY: HERE THROUGH HER LENS ...

06/10/2021

TRIBECA ENTERPRISES ANNOUNCES NEW EVENT TO TRIBECA FALL PREVIEW SERIES

PRESS IMAGES HERE TRIBECA ENTERPRISES ANNOUNCES NEW EVENT TO TRIBECA FALL PREVIEW SERIES A Screening and Conversation with the Cast and Creative Team from th...

02/09/2021

TRIBECA ENTERPRISES ANNOUNCES TRIBECA FALL PREVIEW

PRESS IMAGES HERE TRIBECA ENTERPRISES ANNOUNCES TRIBECA FALL PREVIEW Opening on September 22 with the Premiere of New Line Cinema's The Many Saints of Ne...

17/08/2021

TRIBECA ENTERPRISES AND ROKU LAUNCH THE TRIBECA CHANNEL

Press Assets here TRIBECA ENTERPRISES AND ROKU LAUNCH THE TRIBECA CHANNEL The Tribeca Channel Will Feature Tribeca Catalogue Including Tribeca Festival Discu...

03/08/2021

TRIBECA FESTIVAL ANNOUNCES 2022 DATES AND CALL FOR SUBMISSIONS

Press Materials: Here TRIBECA FESTIVAL ANNOUNCES 2022 DATES AND CALL FOR SUBMISSIONS The 21st Edition of The Tribeca Festival to Take Place June 8-19, 2022...

21/07/2021

TRIBECA ENTERPRISES ANNOUNCES THE RETURN OF ITS POPULAR SUMMER SERIES TRIBECA DRIVE-IN AT THE FAMED ROSE BOWL STADIUM

Press Assets here TRIBECA ENTERPRISES ANNOUNCES THE RETURN OF ITS POPULAR SUMM...

13/07/2021

TRIBECA ENTERPRISES ACQUIRES CREATIVE BRAND STUDIO M SS NG P ECES

Link to images: HERE Or copy paste: https://tribeca1.box.com/s/5rdn1fphlvushyaeuq76w4x1rvhhojsk TRIBECA ENTERPRISES ACQUIRES CREATIVE BRAND STUDIO M SS NG ...