3 August, 2018 - 08:01
In the exciting build-up to the industry focused Market program of the Cape Town International Film Market and Festival (CTIFMF), a host of interventions such as the Works in Progress program have already been announced.
Another key component of this year's CTIFMF Market will be the Audience Development program - entitled ENGAGE, with the specific aim of improving the capacity within the film industry to identify and develop markets for African films.
The CTIFMF realizes that one of the most challenging and pressing issues for local films is to earn the trust of local audiences that translates into box office success, as Elias Ribeiro explains, CTIFMF in its commitment to harness and develop wider audiences will host a number free public screenings as part of the Festival Program in 2018. We hope to Engage the local community and learn from these experiments. These as well as the box office will inform the Audience Engagement Strategy exercise we will have to go through with the two winners of the Cash Prize our training program offers to the 2 participants who stand out.
In order to address this challenge and ensure tangible outcomes, the CTIFMF will convene a group of marketing and industry experts with an understanding of these challenges. A three-day outcome-based workshop, under the guidance of Valeria Richter, will equip these professionals with the most current and powerful tools designed to assist film teams in identifying their target market and core focus.
Valeria Richter mainly works as creative producer, scriptwriter and script consultant. She works in her own company, Nordic Factory Copenhagen, and has co-produced a host of features including Granny's Dancing on the Table - Sweden 2015, Cora - Brazil 2018, The Feminist - Sweden 2018, and shorts, Nordic Factory at Directors' Fortnight - DK/Finland 2014. She has won over 50 awards and was project manager for the Nordic Film & TV Fund led development initiative, Nordic Genre Boost (2015-17), and has worked for TorinoFilmLab (TFL) and the Baltic Event (BE) co-production market since 2008.
She developed the Audience Design approach and workshop program for TFL and has developed several concepts and formats for training for them and other clients. Additionally, both South Africa's The Wound and Senegal's Felicite, both of which received Oscar entries for their regions, went through the Valeria's audience development program.
TravelStart Flight and Hotel Bookings
TravelStart Bookings for the Film Industry
Get More Film Business South Africa
Select your Membership
Valeria is currently writing and showrunning a TV-series in collaboration with Finnish production company Bufo. She holds an MA in Film & Media Science, is a graduate producer from the Danish Super16 Film Collective, and since 2009, member of the European Film Academy.
Valeria has this to say of her participation in the CTIFMF, As with any form of marketing, there is never a guarantee that it leads to a film's success in the market, the early audience engagement focus does however guarantee a strong platform to develop the marketing approach on, and it has a significant impact on the quality of the choices you make for your film as it meets the market, short term and long term.
At the end of the workshop, each participant will be assigned a project from the WIP and will be expected to deliver an Audience Design Strategy with a cash prize awarded to the most prolific two of the lot, to craft an Audience Design Strategy in collaboration with the Festival Board for CTIFMF 2019.
Aimed at publicists, marketing and sales professionals, distributors and others within the field, applications are open until August 17th. More details on the program, outcomes and prize can be found at www.filmfestival.capetown, or email zahrah@filmfest.capetown.
The overall program of the CTIFMF will also be made of 4 days of industry panels and workshops that will include experts from South Africa, the rest of Africa, and from across the globe. There will be a variety of relevant topics covered, all aimed at inclusive and constructive dialogues that foster the development of a cohesive and continually developing film industry. These topics include mentorship, financing, AR/VR, blockchain and crypto currency, and animation.
------------------------------------------------------------------------------------------- / ENDS
Film Festivals
Africa South Africa
zahrah@filmfest.capetown
Africa Stories
19/04/2024
Tonight on House of Zwide: Faith refuses to talk to Zola and to discuss the matt...
19/04/2024
Skeem Saam: Thursday's episode, 18 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
19/04/2024
Prison Journalism: Tragic story of Jerry's life and crimesDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the re...
19/04/2024
House of Zwide' Spoiler: Soka dates Mampho and OnaThe House of Zwide' May teasers reveal that Soka will date both Ona and Mampho and get caught. Will h...
19/04/2024
Beer: Seven celebrities talk about their loveBeer is one of the world's most popular beverages. We asked several celebrities about their favourite brews or ...
19/04/2024
Tonight on Scandal: Tlhogi cannot believe what she hears from TapsDon't miss Friday, 19 April's riveting episode of South African soapie Scandal! on e.t...
18/04/2024
Tonight on Smoke and Mirrors: Caesar almost finds Thandiswa with the bloody wedd...
18/04/2024
Taylor Swift's The Tortured Poets Department' set to drop on FRIDAYTaylor Swift will release her highly anticipated record The Tortured Poets Departme...
18/04/2024
Tonight on Skeem Saam: Lehasa puts his plan to eliminate Khwezi in motionDon't miss Thursday, 18 April's riveting episode of South African soapie Skeem ...
18/04/2024
Prison Journalism: April's experiences of black boudoirThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story
by Tha...
18/04/2024
Prison Journalism: Can gangsterism and violence be reduced in prison?Dean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor C...
18/04/2024
Software making music: How DJs are doing itSoftware plays a big part in music production, recording, and performances. Here's what DJs are using, and how yo...
18/04/2024
Tonight on House of Zwide: Zanele later blindsides an unwitting Faith into meeti...
18/04/2024
Debut author stuns with international bestselling thriller Anna O'Matthew Blake burst onto the book scene with his bestseller Anna O', a deliciously d...
18/04/2024
Skeem Saam: Wednesday's episode, 17 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
18/04/2024
Watch: Trailers for the best Afrikaans movies ever madeDon't know what to watch? Here are some of the best Afrikaans movie trailers ever made, including Too...
17/04/2024
Tonight on Scandal: Dintle reels in the line but it seems she's the only one...
17/04/2024
Trailer debate: What's the BEST South African movie?The trailer debate is on! We'd like to spark the debate What's your favourite South African mov...
17/04/2024
Tonight on Skeem Saam: Lewatle and Pax are punished for their misdeedsDon't miss Wednesday, 17 April's riveting episode of South African soapie Skeem Sa...
17/04/2024
Tonight on House of Zwide: Isaac tells Funani he has no leads on Nkosi's hij...
17/04/2024
Ster-Kinekor to cut 236 jobs, close THESE nine cinemas in South AfricaSter-Kinekor has announced plans to lay off almost a third of its 728 employees and close ...
17/04/2024
Disney and National Geographic celebrate Earth MonthDisney's storytelling prowess merged with National Geographic's legacy of exploration to celebrate E...
17/04/2024
Prison Journalism: How have you changed as a person while in prison?Jeffrey Shockley is a writer serving a life sentence in the State Correctional Institution-F...
17/04/2024
Tonight on Smoke and Mirrors: Thandiswa is determined to solve Dikeledi's su...
17/04/2024
Smoke and Mirrors: Tuesday's episode, 16 April 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afri...
17/04/2024
Skeem Saam: Tuesday's episode, 16 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
17/04/2024
Scandal!: Tuesday's episode, 16 April 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websi...
17/04/2024
Sibongile and The Dlaminis' gains first position on DStvRhythm World's popular telenovela Sibongile and The Dlaminis' is the most-watched TV show o...
17/04/2024
House of Zwide: Tuesday's episode, 16 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African ...
16/04/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
16/04/2024
Tonight on House of Zwide: Zanele feels Sandile's not a true friend anyway i...
16/04/2024
Tonight on Skeem Saam: Evelyn learns about the full scale of her son's troub...
16/04/2024
Tonight on Smoke and Mirrors: Caesar and Jaxon finally receive the moment they h...
16/04/2024
Smoke and Mirrors: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afric...
16/04/2024
Skeem Saam: Monday's episode, 15 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
16/04/2024
Historic: House of Zwide' is the most-watched TV show on e.tvE.tv's fashion telenovela House of Zwide' beat Scandal!' for the first time sinc...
16/04/2024
Tonight on Scandal: Jojo's doing his best to make amends, but Phakamile worr...
15/04/2024
Scandal!: Monday's episode, 15 April 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...
15/04/2024
Tonight on House of Zwide: Isaac asks Bra Zakes for help with any information he...
15/04/2024
Tonight on Skeem Saam: Phomolo threatens Pretty in an attempt to save LehasaDon't miss Monday, 15 April's riveting episode of South African soapie Skeem...
15/04/2024
Tonight on Scandal: Dintle turns to an old friend to assist with her missionDon't miss Monday, 15 April's riveting episode of South African soapie Scand...
15/04/2024
Christianity: Four people who claimed to be JesusChristianity is one of the world's dominant religions, with more than 80% of South Africans following this ...
15/04/2024
House of Zwide: Monday's episode, 15 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
15/04/2024
Die Antwoord's collaborators: What they're doing nowDie Antwoord is a controversial hip-hop group founded in 2008. As a duo, they've also collaborat...
15/04/2024
Tonight on Smoke and Mirrors: Thandiswa hides her turmoil and goes through with ...
14/04/2024
Afrikaans television shows make a comebackClassic Afrikaans television shows are making a comeback, according to the streaming service AfriForumTV. Here's w...
12/04/2024
Scandal!: Friday's episode, 12 April 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...
12/04/2024
Skeem Saam: Friday's episode, 12 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
12/04/2024
House of Zwide: Friday's episode, 12 April 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African w...
3 August, 2018 - 08:01 
