Sony Pixel Power calrec Sony

Cable-Tec Expo Discusses Opportunities in NextGen TV

17/10/2020

Presenters at the virtual SCTE-ISBE Cable-Tec Expo 2020 on Oct. 14 examined a pair of ATSC 3.0-related issues of importance to cable operators, including the technical considerations of transitioning headend operations as broadcasters begin to take on NextGen TV and the opportunities the new broadcast standard offers to deliver enhanced TV viewing experiences to audience members with visual disabilities.

During the Developments in HDR, IP Video Workflows and ATSC 3.0 Audio Accessibility session, Mark Francisco, Comcast technology fellow, set the stage for his discussion of descriptive audio by explaining the size of the need and the opportunity to both do good and benefit financially by better serving audience members with disabilities.

When considering the size of the audience with disabilities, 20% of Caucasians have disabilities, 25% of Blacks and 33% of American Indian and Alaskan Native, said Francisco, making the point that the audience is large and diverse. On the economic side of the equation, a third of U.S. households have a disability. Those households command $220 billion, he added.

Twenty percent of people with disabilities are over 65 years of age, and 12 million Americans 40 years and older have some sort of visual impairment, he said.

A disability is a mismatch between the environment and an individual's capabilities at the moment, he said, noting the mismatch could be temporary, lifelong and shrink or grow over time.

The win-win or elegant solutions here are the ones that can cover temporary situations in addition to the permanent ones, said Francisco.

THORNY ISSUEThe cable television industry faces a thorny issue as the video experiences people have using platforms, such as streaming services, mobile phones and game devices, have advanced faster than those available via cable TV, he said.

The current conventions of ATSC 1.0 were ratified in 1996, and they are undergoing revision, but that takes time because of the massive scale we are dealing with, he said.

The bottom line with 1.0 is you can't fit so much in there and typically that means a primary and a secondary audio service per TV channel, said Francisco. With ATSC 1.0, all of the audio accessibility services are confined to a single auxiliary service that is monaural.

Francisco described work Comcast has done with NBC for the last three Olympics during ceremonies and some events to provide live audio description in the SAP channel for those with visual impairments. He also explained audio ducking, which dips the amplitude of a commentator and other audio to enable the video descriptive audio to come in another technique that has proven successful.

But the future of broadcast television audio is more immersive, personalized and inclusive, he said. ATSC 3.0 provides for audio multiplexing of all audio channels, including 5.1 and SAP. All of those bits are intermingled over time with headers that make it possible to pull out those channels. Audio description also can be its own substream with metadata to describe what it is, he said.

PLUS: ATSC 3.0: Its Not Just for Broadcasting

NextGen TV viewers can define their audio preferences and in the decoder in their set-top box or television desired audio can be reassembled from those substreams based on what viewers have told the receiver they wish to hear, such as music and effects, commentator audio and descriptive audio. Not only does 3.0 open up avenues previously unavailable to adding description at a lower cost, but it enables the more personalization of audio, he said.

GETTING TO KNOW YOUDuring the What Cable Operators Need to Know About ATSC 3.0 session, Perry Priestley, COO/CSO of Broadcast Electronics/Elenos Group, and Joonyoung Park, vice president and fellow, DigiCAP, discussed what cable operators need to understand about ATSC 3.0 signals, how they are different than 1.0 signals and what they must do to prepare for NextGen TV.

Priestly began by laying out the basic difference between 1.0 and 3.0 from a viewer's perspective, including 3.0 support for 4K UHD, high dynamic range (HDR), wide color gamut (WCG), frame rates up to 120fps, immersive audio and enhanced emergency alerting, captioning and video description.

He repeated the comparison from a broadcaster's point of view: 8VSB vs. OFDM, MPEG TS- vs. IP-based and encryption vs. none. Priestly laid out the benefits as well, including better OTA reception, immunity to selective fading, resilience to interference, spectrum efficiency, simpler channel equalization and support for mobile receivers.

The transition from 1.0 to 3.0 will take place in three phases, he said. During the first, a lighthouse will host the 3.0 services of full-power stations in a market while stations channel share to maintain 1.0 service. Phase 2 will see an expansion of the first phase. The final phase will see the shut off of 1.0 service, which Priestly predicted would happen no sooner than in five years.

[T]he cable company receiving ATSC 3.0 will have to get a new receiver that can decode and demodulate the ATSC 3.0 standard, said Priestly. There will be times, and this is going to be a difficult period, where you have to receive some signals from ATSC 3.0 transmissions and some from ATSC 1.0 to obtain all of the content you need.

Cable companies may also have to select programs differently because there could be a lot of duplication resulting from 1.0 and 3.0 simulcasts. Those programs will be in different formats, and there will be added complexity because the Emergency Alerting System and program guide will be different between the two, he said.

There will also be a lot of content that may need to be ignored like specialized data non-real-time data as well [content] that may be being delivered for overnight storage, he said. So, there will be data as broadcast apps that may pot
LINK: https://www.tvtechnology.com/news/cable-tec-expo-discusses-opportuniti...
See more stories from tvtechnology

More from TV Technology

19/04/2024

Comcast Launches NOW

PHILADELPHIA As government subsidies for broadband services come to an end, Comcast has launched NOW, a new product portfolio of lower-cost Internet, mobile and...

19/04/2024

DirecTV Stream Adds CW Affiliates

DirecTV Stream has added more local CW stations for its streaming customers in Boston, Charlotte, Cincinnati, Cleveland, Hartford-New Haven Conn., Phoenix, San ...

19/04/2024

MediaCo Acquires Estrella Media's Content and Digital Operations

NEW YORK & LOS ANGELES MediaCo Holding Inc. has announced that it has acquired all of Estrella Media's network, content, digital, and commercial operations....

19/04/2024

Adobe Launches New Adobe Express Mobile App with Firefly AI

SAN JOSE, Calif. Adobe has announced that the all-new Adobe Express mobile app is available to all users, bringing features powered by Adobe Firefly generative ...

19/04/2024

Netflix Adds 9.3M Subs in Q1

LOS GATOS, Calif. Netflix reported another blockbuster quarter by adding 9.33 million new subscribers in Q1, 2024 as global paid memberships hit 269.6 million, ...

18/04/2024

2024 NAB Show Attendance Topped 61,000

LAS VEGAS The National Association of Broadcasters is reporting that more than 61,000 people attended the 2024 NAB Show, where artificial intelligence and the c...

17/04/2024

Graham Media Selects Bitmovin Playback

DENVER Video streaming infrastructure provider Bitmovin has announced that the Graham Media Group has selected Bitmovin Playback to enhance its viewer experienc...

17/04/2024

Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans

LGBTQIA+ representation in TV content boosts viewership among young (18-34) Americans, according to a new report from Horowitz Research....

17/04/2024

TV Tech Announces Winners of Best of Show Awards at 2024 NAB Show

TV Tech has announced its Best of Show Awards for the 2024 NAB Show, April 14-17 in Las Vegas. The awards are judged by a panel of industry experts on the crite...

17/04/2024

Biggest Events Deserve the Biggest Screens, IMAX Says

The Olympics is the world's biggest sporting event, so doesn't it deserve to be shown on the world's biggest screens? That was the subject of Going...

17/04/2024

Broadcasters Tout Milestones for NextGen TV

NAB Show provides an annual opportunity for broadcasters to gather in person and assess the progress the industry has made in its transition to ATSC 3.0. At thi...

17/04/2024

U.S. Digital Advertising Revenues Hits High of $225B

$225 billion: That's how high U.S. digital advertising revenues were in 2023, according to the newly released IAB Internet Advertising Revenue Report: Full...

16/04/2024

Quickplay: 2024 OTT Solutions 'Market Is On Fire'

Following a difficult 2023 market for OTT solutions and technologies that saw considerable economic uncertainty, Quickplay chief business officer Paul Pastor sa...

16/04/2024

March Madness Lifts Cable's Share of TV Viewing

NEW YORK TV usage dropped by 3% in March compared to February and March Madness helped cable to gain a larger share of TV viewing but overall changes in TV usag...

16/04/2024

AWS Expands NAB Show Presence

If there remains any doubt that the cloud and artificial intelligence are transforming the workflows that drive the Media & Entertainment (M&E) industry, Amazon...

16/04/2024

IMAX and the Marvelous Magic of Disney Come to NAB Show

Evan Jacobs, VP Finishing & Stereo at Marvel Studios, cautioned not to downplay the home entertainment environment too much, noting that it's now hard to bu...

16/04/2024

FAST Talk: A Step Toward Increasing Revenue and Viewer Engagement

The age of streaming the opportunity for different viewing habits for many. Entire seasons could be binged whenever you had the time to spare and didn't m...

16/04/2024

ARRI Launches ALEXA 35 Live Multicam System for Live Production

LAS VEGAS During a press conference at the NAB Show, ARRI unveiled its ALEXA 35 Live - Multicam System, which is designed to bring the cinematic image quality o...

16/04/2024

NextGen TV: ROXi Announces Interactive TV Deals

ROXi announced that it has partnered with Pearl TV and major U.S. broadcasters to deploy ROXi's FastStream-powered interactive TV channels on the broadcaste...

16/04/2024

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That's an increase of more than six hours in 2020, ...

16/04/2024

NAB Show: Lawo and Waves Integrate SuperRack LiveBox with mc Mixing Consoles

Lawo and Waves Audio have announced that the Waves SuperRack LiveBox hardware server being displayed at the 2024 NAB Show is fully compatible with Lawo's mc...

16/04/2024

Riedel Expands RiCapture Ingest Solutions Portfolio

At the 2024 NAB Show, Riedel Communications has unveiled its expanded RiCapture ingest solutions line with the addition of RiCapture i8, i44, and i84. Complemen...

15/04/2024

NBCUniversal Launches Personalized, Hyperlocal Services via ATSC 3.0

NEW YORK In a major step forward in the broadcast industry's move to ATSC 3.0, NBCUniversal announced that it is launching personalized broadcast experience...

15/04/2024

Ross Video Acquires Bannister Lake to Expand Graphics Portfolio

LAS VEGAS Ross Video has announced an agreement to acquire Bannister Lake Software (BL Soft), a 31-year old Cambridge, Ontario-based provider of data-driven bro...

15/04/2024

Panasonic to Provide 150 Cameras, 31 Switchers for Paris 2024

Panasonic has revealed some of its technology that will be used for the broadcast of this summer's Olympic Games and Paralympics in Paris....

15/04/2024

Sinclair Launches 'Broadspan' NextGen TV Datacasting Platform

In a notable leap forward for broadcasters planning to monetize their NextGen TV broadcasts, Sinclair has announced the launch of its Broadspan datacasting pl...

15/04/2024

NAB Show: The Data-Fueled AI Revolution in Media

Like a science fiction novel where artificial intelligence is involved in everything people do, the 2024 NAB Show is seeing artificial intelligence, and in part...

15/04/2024

NAB Show: Sustainability Progressing Amidst Evolving Regulatory Framework

Sustainability was one of the big topics at NAB Show last year, and this year the topic has matured within a media environment during technological and regulato...

15/04/2024

The Cloud: Where Cooperation and Collaboration Are Built-In'

The cloud has offered significant on-demand availability for data storage without direct active management by the user. Increasingly, however, it isn't just...

15/04/2024

NAB Show to Address Emerging Creator Economy With New Creator Lab

At first glance, it might seem a bit odd that the 2024 NAB Show is rolling out a new feature dubbed the Creator Lab....

15/04/2024

NAB Show Streamlines Search for Answers in a Transformed Marketplace

As the media and entertainment industry meets again in Las Vegas, NAB Show kicks off the beginning of its second century. Organizers describe an agenda suited t...

14/04/2024

Tolka, Amlogic Partner On Advanced TV, STB Development With ATSC 3.0 Support

ATLANTA Integrated circuit semiconductor producer Amlogic has selected Tolka Telecommunications as its technology partner in the development of NextGen TV recei...

14/04/2024

swXtch.io Launches Partner Program at 2024 NAB Show

swXtch.io has launched a strategic partner program at 2024 NAB Show, aimed at building an intelligent cloud networking ecosystem for the broadcast, media and en...

14/04/2024

Avid to Demonstrate AI-Enhanced Production Tools at 2024 NAB Show

The power of AI (artificial intelligence) will be central to Avid's product offerings at the NAB Show between April 13 and 17 in Las Vegas....

14/04/2024

Waymark's Ai Video Advertising Platform Now in 90%+ of U.S. Markets

DETROIT, Mich. The AI video advertising technology provider Waymark has announced that it has secured partnerships with top broadcast, cable, radio, and streami...

13/04/2024

Canon Unveils 4K HDR Portable Zoom Lens for NAB Show

DUBAI, United Arab Emirates Canon Europe today unveiled the CJ27ex7.3B IASE T portable zoom lens for capturing 4K High Dynamic Range (HDR) image quality from wi...

13/04/2024

Station Groups Announce Investment in ATSC 3.0 Software Platform

WASHINGTON Several broadcast station groups have formed an advocacy to invest and promote the advancement of RUN3TV, a software suite for ATSC 3.0 that takes ad...

13/04/2024

2024 NAB TV Engineering Award Recipient a Model of Modesty

The standard press release doesn't adequately sum up the contributions Winston Caldwell recipient of the 2024 NAB TV Engineering Achievement Award has made ...

13/04/2024

Sinclair Teams with Digicap, Eonti to Launch Program to Advance ATSC 3.0 Security

SEOUL, Korea Sinclair Broadcast Group said today that it is partnering with Kore...

13/04/2024

Lawo Expands NDI Support, NDI 6 Integration in HOME Apps

Lawo has announced the expansion of NDI support within its Lawo HOME Apps family. The expansion includes the addition of NDI Advanced capabilities, plus future ...

13/04/2024

Canon Unveils 4K HDR Portable Zoom Lens Days Before NAB Show

DUBAI, United Arab Emirates Canon Europe today unveiled the CJ27ex7.3B IASE T portable zoom lens for capturing 4K High Dynamic Range (HDR) image quality from wi...

12/04/2024

NAB Expects Up to 70K Attendees, Nearly 1,300 Exhibitors for 2024 Show

NAB announced Thursday that it expects 65,000-70,000 attendees to the 2024 NAB Show, April 14-17 in Las Vegas, representing 160 countries and 575 international ...

12/04/2024

Nikon Closes Acquisition of RED

Nikon Corporation announced on Thursday that it has completed its acquisition of RED.com, LLC (RED). Financial details were not disclosed....

12/04/2024

Mediaproxy to Showcase ATSC 3.0 Monitoring Solution at NAB Show

MELBOURNE, Australia At the 2024 NAB Show, April 14-17 in Las Vegas, Mediaproxy, a global supplier of software-based IP compliance solutions, will showcase the ...

12/04/2024

Lawo Appoints New Business Devt. Manager for Media Infrastructure for N. America

Lawo has appointed Adil Syed Business Development Manager for Media Infrastructures in North America. In this role, Adil will spearhead Lawo's sales efforts...

12/04/2024

NAB Show: LiveU to Showcase its Latest EcoSystem Collaborations

HACKENSACK, N.J. LiveU has announced that it will be demonstrating the use of its technologies and connectivity solutions by a number of partners at the upcomin...

12/04/2024

Network Affiliates Urge FCC to Reclassify vMVPDs

WASHINGTON, D.C. Affiliate groups for the four major broadcast networks have asked the FCC to reclassify vMVPDs like YouTube TV so they are subject to the same ...

12/04/2024

Vislink to Debut its Smallest Transmitter Yet at the 2024 NAB Show

MT. OLIVE, NJ At the 2024 NAB Show, April 14-17 in Las Vegas, Vislink Technologies will unveil its smallest transmitter yet, the DragonFly V. The ultra-compact ...

12/04/2024

Quickplay Brings Generative AI Tools To Programmers at NAB Show

TORONTO During the NAB Show, Quickplay will be unveiling its new Curator Assistant and will be showing how the new solution uses the power of Generative AI to p...

12/04/2024

MediaSilo to Offer Camera to Cloud Capabilities with Atomos Integration

LAS VEGAS EditShare has announced a partnership with Atomos to bring camera to cloud workflows to EditShare's MediaSilo, the leading video collaboration pla...