IBC 2018 SportTechBuzz in Review: Halls 4-7

IBC 2018 SportTechBuzz in Review: Halls 4-7 By SVG Staff

Tuesday, September 18, 2018 - 11:45 am

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The SVG Europe and SVG Americas editorial teams were out in full force at last week's IBC Show, covering the biggest sports-technology news and delivering daily SportTechBuzz at IBC roundups. Here is a look at the IBC 2018 SportTechBuzz from Halls 4-7.

In this post, check out what these companies rolled out at IBC: Adder Technology, AJA Video Systems, Aspera, Avid, AWS Elemental, Blackmagic Design, ChyronHego, Cloudian, Encompass Digital Media, Imagine Communications, Limelight Networks, Marquis Broadcast, Maxon, Ncam Technologies, Primestream, Quantum, Red Bee, Tektronix, Telestream, Veritone, VITEC, Vizrt, and VSN.

Adder Technology (stand 7.A17) showcased a new VGA addition to its ADDERLink Infinity 100T (ALIF100T) range, the ALIF100T VGA. Responding to increasing customer demand the latest version enables connectivity between legacy analog and digital systems without the complexity and expense of additional convertors and adaptors. The company claimed the addition is ideal for customers with analog servers looking to maximize their investment. ALIF100T VGA connects and transmits those video sources enabling them to be controlled from a single source. As a result, users can gradually migrate to digital without a major rip and replace' operation and continue to gain value from their existing technology investments. Jamie Adkin, VP EMEA, explained at the Adder booth that the ALIF100T can be plugged straight into the back of any computer and takes up zero U of rack space, making it a popular item for OB trucks looking to save on space and power.

At its press conference at IBC, AJA (stand 7.C25) announced new tools and updates that optimize the creation and delivery of multi-format content, allowing professionals to embrace the latest 12G-SDI and HDMI 2.0 technology, as well as emerging IP and HDR standards and formats. From KONA 5 with 12G-SDI I/O and the IPR-10G2-HDMI and IPR-10G2-SDI SMPTE ST 2110 receivers, to the HDR Image Analyzer, AJA's latest developments look to address the dynamic needs of production, post, broadcast, streaming, and AV professionals. The company also announced updates for its KONA, Io and T-TAP I/O products, FS-HDR converter, Ki Pro Ultra Plus digital recorder and player, and HELO for H.264 streaming and recording.

HDR Image Analyzer is AJA Video Systems' HDR analysis and monitoring appliance powered by Colorfront software, offering an advanced toolset for quality control (QC) and mastering of 4K, UHD, HD, HDR and WCG content for broadcast, OTT entertainment, production, and post production. It will be available in Autumn 2018 for $15995.

Lastly, AJA Video Systems debuted KONA 5, a new 8-lane PCIe 3.0 video and audio I/O card supporting 12G-SDI I/O and HDMI 2.0 monitoring/output for workstations or Thunderbolt 3-connected chassis. KONA 5 supports 4K/UltraHD and HD high frame rate, deep color, and HDR workflows over a single cable. For developers, AJA's SDK offers support for KONA 5 multi-channel 12G-SDI I/O, enabling multiple 4K streams of input or output. The KONA 5 capture and output card is interoperable with standard creative tools such as Adobe Premiere Pro, Apple Final Cut Pro X, and Avid Media Composer. The card supports simultaneous capture with pass through monitoring when using 12G-SDI, and offers HDMI 2.0 output for connecting to the latest displays.

New product innovations have been introduced to ensure Aspera (7.B25) customers get up and running fast. The Aspera Streaming for Video solution, powered by FASPStream technology, now offers a new ability to quickly and easily launch and monitor connections within a simple web-based UI. The company also previewed the new Aspera Streaming for Video Connection Manager, which offers auto-discovery, management, and monitoring of streaming devices to enable quick and easy live and near-live streaming globally over commodity internet, even when facing difficult network conditions.

Avid (7.B55) highlighted its recent involvement with the inaugural European Championships. Avid MediaCentral was integral to delivering the event, which required a very close collaboration between the vendor and the organizers. As it was the first event of its kind, the project essentially entailed the creation of a specific visual identity for the Games. Absolutely - identity is the word, agreed Ray Thompson, director of broadcast and media solutions marketing at Avid. It was a great collaboration between Avid and the organizers throughout the preparatory period, and they were delighted by the end result.

AWS Elemental (5.C80) reflected on a big deployment this summer as part of global coverage of this summer's big football tournament. Supporting numerous international rightsholders, AWS Elemental Media Services powered live streamed experiences as an estimated 3.4 billion people who watched with its equipment being used in the central equipment room by the tournament's host broadcaster.

In addition, US Spanish-language rights holder Telemundo Deportes - powered by NBC Sports' Playmaker Media - used AWS Elemental to send contribution streams from its network operations centre in Moscow back to NBC Sports in Stamford, Conn., and to power HD streaming of the matches nationally on En Vivo and NBC Sports apps. According to GlobalWebIndex, the largest TV audiences for this event were in Latin America. Among AWS deployments in that region were izzi, the largest cable provider in Mexico, which serves approximately 4.5 million households. izzi used AWS Elemental Media Services, AWS Elemental solutions, and the Amazon CloudFront content delivery network (CDN) for streaming premium channels and in the 40 matches that izzi had the rights to transmit games over the izz

LINK:	https://www.sportsvideo.org/2018/09/18/ibc-2018-sporttechbuzz-in-revie...
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