NAB 2019 Reflections: On Primestream's 20th Anniversary, Robert Lisman Details Revamped Brand, Renewed Vision
23/04/2019
Tuesday, April 23, 2019 - 8:00 am
Print This Story
Story Highlights
Celebrating its 20th anniversary, Primestream at NAB 2019 unveiled a new vision for the company, including a redesigned logo and reorganization of its product portfolio. Primestream has combined all its technologies into a single, overarching toolset to enable flexible workflows for four key markets: enterprise, digital media, sports, and broadcast.
Also on display at NAB 2019 were new AI-based tools to enrich media assets inside Primestream media-asset management (MAM), extended integrations with Adobe Creative Cloud and Apple's Final Cut Pro X, the latest beta of Primestream's Review Hub web-based feedback/collaboration tool, and the introduction of Media I/O, a new easy-to-use desktop application that facilitates management of both IP and SDI streams through a single platform. Primestream also showcased how the new Media I/O platform integrates with bonded cellular to allow mobile IP video transmission from almost anywhere.
SVG sat down with Primestream Director, Marketing, Robert Lisman to discuss the thinking behind the company's revamped vision, how he believes the company will better serve the sports-production market as a result, and where he sees the business headed in the coming years.
Tell us a bit about the rebranding and reorganization Primestream is undertaking as part of the company's 20th anniversary.
For our 20th anniversary, we took the opportunity to rethink our identity and our vision. The world is changing, our customers are changing, technology is changing, and so are we. We came up with a new vision that takes all the experience we have in each market and comes up with more market-focused solutions. We identified four markets to target: sports, enterprise, digital media, and broadcast. We want to take the common denominators of the different challenges in each market and come up with solutions geared specifically to customers in each market. So we are [adopting a] more market-focused approach to our solutions and moving away from products as the center focus. We want to solve problems with our solutions; that's really our core expertise.
With that comes a new logo, new product branding, and a new identity. In the past, we have had two [major platforms]: FORK and Xchange. We're doing away with those [brands], and the branding is now unified under Primestream and focuses on four solutions: Capture, Produce, Manage, and Deliver. We're not referring to our products by obscure names anymore; we're naming them after exactly what they do. At the end of the day, customers are coming with problems, so they don't care what the product names are as long as they solve those problems.
We are bringing a fresh look not only to the company but also to the software. We redesigned almost all of it from front to the back. We have a new 64-bit architecture that is enabling more streams to be captured, faster rendering, extensive performance improvements, and enhanced reliability. The new architecture is providing the application previously known as FORK with the ability to capture more streams, as well as render, transcode, and encode significantly faster. And then, on the frontend, we've unified everything in the user interface with the new look and feel. We made it easier to use.
Tell us a bit about the new Media I/O bonded-cellular integration your unveiling here for remote IP video transmission.
Media IO is our first standalone application, and [users] can simply download it, install it themselves, and get going with what they need to do. You can capture any web or SDI stream, and you can capture it into different formats. Using the Relay feature, you can bring in an NDI stream and go out HLS or bring HLS in and send NDI out, without capturing anything locally. It's a very easy, prosumer-like application that we hope to have on the Apple App Store.
The goal is to make it easier to create live. For example, if you have a file-based workflow but want to start dabbling in some live [content creation], it's a very easy transition to just install this application and start capturing all that content. Then, when you grow out of it and need to incorporate this into our larger workflow, we have Media IO Server, which is the next tier up when you want to integrate within a larger environment.
Can you also detail some of the new integrations with Final Cut Pro X and Premier Pro?
We've been working with Apple for more than a decade, and they have allowed us to be one of just a handful of companies building tools inside Final Cut Pro X. Apple now is creating what they call their workflow extensions, which allow users to stay inside the Final Cut Pro creative tool. They have access to all the media; they could start editing. Media IO will work within that environment, so you can capture content and then put it into Final Cut in a growing timeline. We see this as a perfect workflow for things like quick-turnaround highlights.
And then, with Adobe, we've expanded into Photoshop and After Effects, so now we're connecting graphic teams and visual-effects teams into the larger workflow. We've had a lot of demand from customers that need to have their graphics team feed the visual-effects team titles, lower thirds, and other elements. So now, with access to the media-asset-management database, the Photoshop teams can collaborate with all the other teams in a more holistic workflow.
AI is once again one of the hottest topics at the NAB Show. How is Primestream leveraging AI engines to enhance its products for user
LINK: | https://www.sportsvideo.org/2019/04/23/nab-2019-reflections-on-primest... |
See more stories from svg |
More from Sports Video Group
28/03/2024
TNT Sports Gets Its College Game On for March Madness Audio
TNT Sports Gets Its College Game On for March Madness Audio Marching bands, crowds make up for lack of court FX and wired players By Dan Daley, Audio Editor ...
28/03/2024
Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Shared Reality' Venues
Cosm/ESPN Deal Will Bring NBA, NHL, Tennis, College Football, and More to Share...
28/03/2024
MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2024 Home Games
MLB 2024: The Famous Group, Miami Marlins Team Up for AI-Powered Intro for All 2...
28/03/2024
MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production
MLB 2024: MLB Network Showcase Opts for Secaucus-Based Remote Production The league's production arm marks 15th-anniversary season with packed schedule By ...
28/03/2024
MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volumetric Replays, Win Probability' in Scorebug
MLB Opening Day: ESPN Brings Sunday Night Baseball Into Analytic Age With Volume...
28/03/2024
MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans
MLB 2024: FOX Sports Steps Up to the Plate With Big Audio Plans More player and field sound will be on tap By Dan Daley, Audio Editor Thursday, March 28, 202...
27/03/2024
Program Productions Partners With Investment Firm Integrum, Eyes Expansion Into New Markets
Program Productions Partners With Investment Firm Integrum, Eyes Expansion Into ...
26/03/2024
Royal Belgian Football Association's Head of Content Daf Van Campenhout on Creating a Content Strategy That Makes a Difference
Royal Belgian Football Association's Head of Content Daf Van Campenhout on C...
26/03/2024
WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group
WEBINAR: Content Leadership in Pro Sports With The Gargano Leadership Group Managing content teams with New York Jets Jessica Ciccone, Washington Commanders Rae...
26/03/2024
Prime Video's Eric Orme on What's Next for the Streamer
Prime Video's Eric Orme on What's Next for the Streamer By Brandon Costa, Director of Digital Tuesday, March 26, 2024 - 1:01 pm Print This Story |...
26/03/2024
NFL Streaming Exclusives in 2024: Peacock Lands Week 1 So Paulo Game, Prime Video Adds NFL Wild Card Game
NFL Streaming Exclusives in 2024: Peacock Lands Week 1 S o Paulo Game, Prime Vid...
25/03/2024
The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Breaks Down the Complexities
The State of Soccer Rights in Europe: Ampere Analysis' Daniel Monaghan Break...
25/03/2024
Rising Star: Checking Out Strategic Sports Goals With TikTok's Global Head of Sports Partnerships Rollo Goldstaub
Rising star: Checking out strategic sports goals with TikTok's global head o...
25/03/2024
TV Skyline Completes Record Winter Sports Season with FIS Ski World Cup in Saalbach
TV Skyline completes record winter sports season with FIS Ski World Cup in Saalb...
25/03/2024
Sports Innovation 2024: New Viewing Experiences and Tracking Systems Provide a Glimpse Into the Future
Sports Innovation 2024: New viewing experiences and tracking systems provide a g...
25/03/2024
Sports Innovation 2024: Wonderment and Warnings in Equal Measure as AI Dominates Dsseldorf Event
Sports Innovation 2024: Wonderment and warnings in equal measure as AI dominates...
25/03/2024
NAB 2024: EVS Sets Out Plans for NAB and Highlights Industry Tech Trends
EVS sets out plans for NAB and highlights industry tech trends By George Bevir Wednesday, March 20, 2024 - 16:34 Print This Story Left to right: Lisa Coll...
25/03/2024
ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Live Sports Broadcast
ESPN's Allison Loucks on the Challenge of Integrating Analytics Into the Liv...
25/03/2024
NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time Local Sports Broadcast
NBC Sports Chicago, Chicago Blackhawks Team Up for First-Ever Animated Real-Time...
22/03/2024
Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Production
Put It in the Mixer: European Broadcasters Embrace the Cloud For Soccer Producti...
22/03/2024
SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Landscape
SVG Digital Engagement Forum Tackles Current Industry Topics, Evolving Media Lan...
22/03/2024
Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consumer, OTT Platforms
Edgio's Eric Black on Offering Cost-Efficient Solutions for Direct-to-Consum...
22/03/2024
With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women's March Madness From All Angles
With Caitlin Clark Effect' at an All-Time High, ESPN Covers NCAA Women'...
21/03/2024
Visual Aids: Telling the Story of Soccer Through Data and Graphics
Visual Aids: Telling the Story of Soccer Through Data and Graphics Tech leaders from FIFA, Sky Sports, and Genius Sports discussed the opportunities at SVG Euro...
21/03/2024
March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center for 20-Camera Productions
March Madness Gets Real Today; NEP, Game Creek, F&F Trucks Are Front and Center ...
21/03/2024
SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Activating Content Via AI Tools
SVG New Sponsor Spotlight: Comcast Technology Solution's Peter Gibson on Act...
21/03/2024
Inside Monumental Sports Network's New ST 2110 Production Facility: A National-Network Feel at DC's New RSN
Inside Monumental Sports Network's New ST 2110 Production Facility: A Nation...
21/03/2024
SVG Regional Sports Production Summit Travels to Denver on June 26-27
SVG Regional Sports Production Summit Travels to Denver on June 26-27 By SVG Staff Thursday, March 21, 2024 - 1:47 pm Print This Story | Subscribe Story...
20/03/2024
Between the Lines: The European Soccer Rights Revolution and Its Impact on Production
Between the Lines: The European Soccer Rights Revolution and Its Impact on Produ...
20/03/2024
The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimpse Into the Past and the Future
The Reality of Production in a Post-Pandemic World: SVG Yearbook Offers a Glimps...
20/03/2024
MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate in South Korea
MLB Seoul Series: ESPN Turns to COVID-Era Remote Production for Two-Game Slate i...
20/03/2024
Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX
Mobile TV Group Launches Latest Flex Series Mobile Unit With 52FLEX 52FLEX seats over 20 on-site crew members and features a first-of-its-kind Visitor Mobile Un...
20/03/2024
Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65
Mike Helling, Longtime FOX Sports and Regional Sports Producer, Dies at 65 He led regional broadcasts for both the Colorado Rockies and St. Louis Cardinals duri...
19/03/2024
Calling the Shots: What European Soccer Directors Really Want
Calling the Shots: What European Soccer Directors Really Want Sky Sports Sarah Cheadle, Telenet Play Sports Serge Bellens spoke at SVG Europes Football Summit l...
19/03/2024
Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With iPhones
Going Grassroots: Men in Blazers Shoots This Week in Wrexham Digital Series With...
19/03/2024
Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level
Grass Valley Maverik X Switcher Takes AMPP-Based Production to Next Level By Ken Kerschbaumer, Editorial Director Tuesday, March 19, 2024 - 10:40 am Print ...
19/03/2024
Monumental Sports Network Launches State-of-the-Art Production Facility and Broadcast Studios
Monumental Sports Network Launches State-of-the-Art Production Facility and Broa...
19/03/2024
NBA League Pass Escalates Sports Betting Functionality With Sportradar's emBET Integration
NBA League Pass Escalates Sports Betting Functionality With Sportradar's emB...
19/03/2024
ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Through 2031-32 Season
ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Throug...
18/03/2024
Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage
Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...
18/03/2024
Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup
Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...
18/03/2024
Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series
Airspeeder teams up with EMG for world's first live broadcast of flying car ...
15/03/2024
Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mix for NBC Sports; Coverage Goes HDR
Live From THE PLAYERS Championship: New Truck Fleet, Live Drones Get Into the Mi...
15/03/2024
SVG Digital Engagement Forum (NYC, March 20): ESPN, CBS Sports, Amagi, TAG Video Systems Dissect the FAST Boom
SVG Digital Engagement Forum (NYC, March 20): ESPN, CBS Sports, Amagi, TAG Video...
15/03/2024
Pete Distad, Former Apple, Hulu Exec, Named CEO of New ESPN, FOX, WBD Streaming JV
Pete Distad, Former Apple, Hulu Exec, Named CEO of New ESPN, FOX, WBD Streaming ...
15/03/2024
Live From Big East Men's Tournament: FOX Sports Brings Back Pair of Live Drones for Second Year in a Row
Live From Big East Men's Tournament: FOX Sports Brings Back Pair of Live Dro...
15/03/2024
After a Record-Breaking 2023, NWSL Enters 2024 Season With More Production Partners, Free DTC Platform
After a Record-Breaking 2023, NWSL Enters 2024 Season With More Production Partn...
14/03/2024
Live From THE PLAYERS Championship: PGA TOUR Lays Out Vision for New Media Facility
Live From THE PLAYERS Championship: PGA TOUR Lays Out Vision for New Media Facil...
14/03/2024
Live From THE PLAYERS Championship: PGA TOUR Fleet of Trucks Transforms Setup, Coverage
Live From THE PLAYERS Championship: PGA TOUR Fleet of Trucks Transforms Setup, C...