FIFA World Cup 2022: Telemundo Deportes' Production Plans Are in Place; Advertising Exceeds Revenue Goals
08/11/2022
Tuesday, November 8, 2022 - 10:45 am
Print This Story | Subscribe
Story Highlights
We're ready to make history, said Telemundo Deportes President Ray Warren when he and other key executives laid out expectations and plans for the 2022 FIFA World Cup, which kicks off in Qatar in a little more than 10 days. The U.S. Spanish-language-rights holder is slated to deliver all 64 matches to viewers and more than 2,000 hours of total coverage. And, he added, For the first time ever, we will broadcast it on Telemundo and stream it on Peacock.
According to Eli Velazquez, EVP, sports content, Telemundo Deportes, announce teams will call all 64 matches from inside the venue (a first in the history of U.S. World Cup coverage), and Telemundo will complement that with reporters covering team base camps on match day minus one, as well as things going on in and around the city. More than 300 production staffers will be in Doha, and another 650 will be in Miami.
We're also complementing the coverage with the largest team of soccer experts, former players, coaches that any organization has brought to the coverage of a World Cup here in the U.S., he said.
Telemundo will have four locations in Doha for the 2022 FIFA World Cup.
Four sets in Doha will help all that talent tell the story of the 2022 FIFA World Cup: the main presentation studio at the Souq Waqif Marketplace, a second on the Corniche overlooking the West Bay skyline and modern Doha, a third in the heart of the Souq marketplace, and a fourth at the Al Bidda Park, where the Fan Festival will be held.
We have the distinction of having the largest footprint at that particular location to make sure we have every single angle of fandom covered, Velazquez explained, the presentations, the excitement, the energy that will come from that location.
Also, a permanent studio presentation position will be located at the Lu Sail Stadium.
There are a lot of great matches that take place at Lu Sail Stadium, he said, none greater than the actual final on Dec. 18. We will have a permanent position at that presentation studio to highlight all of that action, and we'll also have interior and exterior platforms at key matches throughout the tournament.
Telemundo will also have a dedicated position at the IBC for analysis as well as a video announce booth for referees. All studio locations were built by HD Studio and Black Walnut.
Because this will be the first time since 1930 that all World Cup matches will be in one city, Velazquez said, there will be a lot of learning during the first week on how that will impact movement of resources, people, and fans.
We've gone in with a tremendous amount of planning, he explained. We have contingencies to make sure that we're deploying our assets where they need to be and a prioritization scale to make sure that we're delivering the best product across platforms.
For viewers in the States, coverage begins early, with tip-off on most days at 4 a.m. ET, and continues through the day with pre- and post-match coverage of each of the four matches in the Group Stage and more.
As people begin to consume this event on a daily basis, added Velazquez, we are delivering without a doubt the most immersive cultural event to the audiences that we serve here in the U.S. We're making sure that we're informing, analyzing, and highlighting what goes on in the 90 minutes on the pitch of each match, but we also want to entertain folks. We want to transport the viewer and the user and the consumer to a country that not everyone gets to go to and make them feel like they're there with us.
A big part of that connection will be served via the digital efforts. Romina Rosado, EVP, Hispanic streaming, NBCUniversal Telemundo Enterprises, said that, with a full two-thirds of U.S. Latinos being under the age of 34, making sure everything is available on whatever platform they want to consume it on is important.
All games of the World Cup will be streamed live on the app, she pointed out. The first four days will be unauthenticated [on the app and on Peacock]. Starting on Thanksgiving Day, fans will be able to continue watching the games by entering their cable credentials.
Peacock, she added, will be the home of the World Cup in Spanish: a free 24/7 channel will feature coverage, commentary, debates, replays, and more. In addition, Spanish-language real-time video highlights will be offered on YouTube; live content will be available on Twitter; match highlights and live content will be on Facebook and Instagram; and TikTok will immerse hard-core and casual soccer fans in the event with an exclusive live stream from Qatar featuring fans, daily match highlights, unusual fan stories, and behind-the-scenes content throughout the event.
Telemundo will also be rolling out a slate of originals on Peacock around the World Cup to serve what we call the 200-percenters: audiences who are 100% American and 100% Latino and fluent in both languages and cultures, Rosado explained. We cannot wait for Nov. 20 and to offer football fans all over the U.S. the most digital World Cup ever in Spanish.
She added that the established user base of soccer fanatics on Peacock, which offers English Premier League matches and more, will also drive traction. We absolutely believe that we'll be able to activate them.
Mark Marshall, president, advertising sales and partnerships, NBCUniversal, noted that the Hispanic customer represents almost 20% of the U.S. population and $2.8 trillion of an estimated U.S. Hispanic GDP.
Latinos have also been responsible for 73% of the population growt
LINK: | https://www.sportsvideo.org/2022/11/08/telemundo-deportes-world-cup-pr... |
See more stories from svg |
More from Sports Video Group
22/04/2024
NEP Battles Weather to Keep the Going Good for Grand National Coverage
NEP battles weather to keep the going good for Grand National coverage By Adrian Pennington Monday, April 15, 2024 - 11:48 Print This Story The 2024 Grand...
22/04/2024
ITV Racing Under Starters Orders Live at the Grand National Festival
ITV Racing under starters orders live at the Grand National Festival By Adrian Pennington Friday, April 12, 2024 - 09:10 Print This Story The Grand Nation...
22/04/2024
Inside the Deal: EFL Fans to View Enhanced Broadcasts For the Next Five Seasons as IMG Becomes Official Production Partner
Inside the deal: EFL fans to view enhanced broadcasts for the next five seasons ...
22/04/2024
To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally
To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers ...
22/04/2024
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor Industry insights from key leaders on the NAB Show exhibit floor By SVG Staff Mond...
22/04/2024
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO By SVG Staff Monday, April 22, 2024 - 3:18 pm Print This Story | Subscribe Story Highlight...
19/04/2024
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Swi...
19/04/2024
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the First Time
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the ...
18/04/2024
Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with the NHL and Version 17 of the Zixi Platform
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
17/04/2024
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas By SVG Staff Wednesday, April 17, 2024 - 3:00 am Print This Story The NAB Show is in full sw...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with the NHL and Version 12 of the Zixi Platform
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
16/04/2024
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas By SVG Staff Tuesday, April 16, 2024 - 3:15 am Print This Story The NAB Show is in full swing,...
16/04/2024
Live From NAB Show 2024: Calrec's Henry Goodman, Solid State Logic's Tom Knowles on Audio in the Cloud
Live From NAB Show 2024: Calrecs Henry Goodman, Solid State Logics Tom Knowles o...
16/04/2024
Live From NAB Show 2024: The Switch's George Lopez on Remote Production, The Cloud, and the Future of Connectivity
Live From NAB Show 2024: The Switchs George Lopez on Remote Production, The Clou...
16/04/2024
Live From NAB Show 2024: LiveU's Steve Wind-Mozley on IP, REMI Solutions for Light Weight Production
Live From NAB Show 2024: LiveUs Steve Wind-Mozley on IP, REMI Solutions for Ligh...
16/04/2024
Live From NAB Show 2024: Blackmagic Design's Bob Caniglia on Upgrades to ATEM Production Switchers, Recent Work in Replay and IP
Live From NAB Show 2024: Blackmagic Designs Bob Caniglia on Upgrades to ATEM Pro...
16/04/2024
Live From NAB Show 2024: Canon's Staff Gives a Tour of New Lenses, Multi-Camera Control App, Enhanced Use of Free Viewpoint
Live From NAB Show 2024: Canons Staff Gives a Tour of New Lenses, Multi-Camera C...
15/04/2024
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas By SVG Staff Monday, April 15, 2024 - 3:00 am Print This Story The NAB Show is in full swing, a...
15/04/2024
Live From NAB Show 2024: Vizrt's Nicholas Jameson on the Democratization of High-End Graphics Tech
Live From NAB Show 2024: Vizrts Nicholas Jameson on the Democratization of High-...
15/04/2024
Live From NAB Show 2024: Sony's Hugo Gaggioni on the Power of Sharing and Connecting Live Production Resources
Live From NAB Show 2024: Sonys Hugo Gaggioni on the Power of Sharing and Connect...
15/04/2024
Live From NAB Show 2024: Lawo's Andreas Hilmer Walks Through HOME Apps, Dishes Latest on IP
Live From NAB Show 2024: Lawos Andreas Hilmer Walks Through HOME Apps, Dishes La...
15/04/2024
Live From NAB Show 2024: AWS' Julie Souza on the Maturation of Live Sports Production in the Cloud
Live From NAB Show 2024: AWS Julie Souza on the Maturation of Live Sports Produc...
15/04/2024
Live From NAB Show 2024: FUJINON Lenses' Stosh Durbacz on the Debut of the Duvo HZK14-100mm Lens, Adding Cinematic Feel to Broadcasts
Live From NAB Show 2024: FUJINON Lenses Stosh Durbacz on the Debut of the Duvo H...
14/04/2024
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas By SVG Staff Sunday, April 14, 2024 - 12:41 am Print This Story The NAB Show kicks off today, a...
14/04/2024
Live From NAB Show 2024: Program Productions' Bob Carzoli on Investment Growth and Supporting Freelancers with the ProCrewz App
Live From NAB Show 2024: Program Productions Bob Carzoli on Investment Growth an...
14/04/2024
Live From NAB Show 2024: Appear's Thomas Bostrm Jrgensen, Alex Pannell, and Ed McGivern on Backing the Continued Growth of Live Sports
Live From NAB Show 2024: Appears Thomas Bostr m J rgensen, Alex Pannell, and Ed ...
14/04/2024
Live From NAB Show 2024: Amagi's Dan Marshall on Migrating On-Prem Data Centers to The Cloud and the Exciting Growth of FAST Channels
Live From NAB Show 2024: Amagis Dan Marshall on Migrating On-Prem Data Centers t...
14/04/2024
Live From NAB Show 2024: Ross Video's David Ross on Celebrating 50 Years with Major Product Intros
Live From NAB Show 2024: Ross Videos David Ross on Celebrating 50 Years with Maj...
14/04/2024
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting Solution
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting ...
12/04/2024
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL...
12/04/2024
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings New and updated products boast IP and ST 2110, software systems, virtual control By Dan Daley,...
12/04/2024
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches The streamer made its league debut with the 2024 NWSL Challenge Cup on March 15 By Kr...
12/04/2024
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Brooklyn Academy of Music
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Broo...
12/04/2024
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collaboration Through the Cloud
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collabor...
12/04/2024
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's D...
11/04/2024
Case Study: Inside ESPN's Monday Night Football AR Graphics Launch
Case Study: Inside ESPN's Monday Night Football AR Graphics Launch By SVG Staff Thursday, April 11, 2024 - 8:18 am Print This Story | Subscribe Stor...
11/04/2024
All Love: Creative Media Producer Jhalen Wingate on Capturing South Carolina Women's Basketball's National Championship
All Love: Creative Media Producer Jhalen Wingate on Capturing South Carolina Wom...
11/04/2024
Miami Marlins Leap Into Artificial Intelligence With 2024 Team Open
Miami Marlins Leap Into Artificial Intelligence With 2024 Team Open The Famous Group played a pivotal role in its third consecutive project with the club By Kr...
11/04/2024
SPORTEL Rendez-vous Buenos Aires Four Weeks Away!
SPORTEL Rendez-vous Buenos Aires Four Weeks Away! By Ken Kerschbaumer, Editorial Director Thursday, April 11, 2024 - 10:46 am Print This Story | Subscribe...
11/04/2024
Sinclair Turns to Generative AI for Language Translation in Original Content
Sinclair Turns to Generative AI for Language Translation in Original Content Audio for Tennis Channel's Petko Unfiltered will be translated into Spanish By...
11/04/2024
In Final Masters for Sean McManus and Verne Lundquist, CBS Sports Aims To Provide a Grand Sendoff
In Final Masters for Sean McManus and Verne Lundquist, CBS Sports Aims To Provid...
10/04/2024
Viva Las Vegas: Inside the Design of CBS Sports' Super Bowl LVIII Graphics Package
Viva Las Vegas: Inside the Design of CBS Sports' Super Bowl LVIII Graphics P...
10/04/2024
WWE 30,000-Sq.-Ft. Studio Complex Opens; Sony Verona LED Wall Is Deployed for Virtual Production
WWE 30,000-Sq.-Ft. Studio Complex Opens; Sony Verona LED Wall Is Deployed for Vi...
10/04/2024
Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras, Switchers, the Cloud, and More
Inside Look at Sony's NAB 2024 Booth and What Advances To Expect in Cameras,...
09/04/2024
2024 NCAA Women's Championship Blows Away Ratings Records, Is Most-Watched Hoops Broadcast of Any Kind Since 2019
2024 NCAA Women's Championship Blows Away Ratings Records, Is Most-Watched H...