Sony Digital Rapids Pixel Power calrec Sony

The LinkedIn Brand: Finding our Voice and Showing our Colors

16/06/2019

The LinkedIn Brand: Finding our Voice and Showing our Colors Published on Jun 13, 2019

Melissa Selcher

Vice President, Brand Marketing and Corporate Communications

Share

LinkedIn

Facebook

Twitter

More and more people are commenting to me that LinkedIn feels different. The sentiment is positive and they talk about seeing us more in the world, finding more value and inspiration in their experience on the platform, and feeling a warmer, friendlier vibe from our brand. And then last month, BrandZ named LinkedIn as one of the top 10 fastest growing brands in the U.S., growing over 41% in one year, adding over $6B in value. What's happening is real, and we're excited to tell the story.

Over the last 16 years, LinkedIn has grown into a community where more than 630 million professionals around the globe help one another navigate their professional lives and grow their careers, and where more than 30 million organizations connect to the talent and other organizations they need to grow their businesses. All these connections and actions create economic opportunity, the heart of LinkedIn's purpose and our north star.

And while every LinkedIn employee knows connecting all professionals and organizations to create economic opportunity is why we exist, until recently, most of our members didn't. Two years ago, we took on the challenge to expose what we knew internally to be true: LinkedIn as a diverse, inclusive, welcoming community of individuals, each with their own motivations and definitions of success, looking for help and to help, for inspiration and to inspire, to learn and to teach.

The outputs of a two-year brand evolution, code-named Project Otis, are what is being seen and felt in the world: a LinkedIn brand that reflects the humanity that we see everyday on our platform, the incredible examples of people and organizations coming together to help, support, and inspire one another, and the opportunity we believe we can create together.

We believe strongly that our brand is not marketing. It is every experience you have with us, in the pages you visit and the content you see when you land on the site, in our voice and on social handles, in the outdoor and TV advertising we started for the first time, in your interactions with our customer support and sales team, and in all the other places you experience us.

The new LinkedIn brand site we launched today provides a view into the tools we've provided all our internal teams and partners to tell our brand story. The tools enable all stewards of the LinkedIn brand to create the real, human experiences that are part of any career journey. LinkedIn's Executive Creative Director Kevin Frank describes the creative journey in more detail.

And now we get to use the tools we've created to ensure that all professionals and organizations everywhere understand the power of the LinkedIn community to help them get where they want to go, or just tackle another week. Over the last year, the teams around the world have brought LinkedIn's value proposition to life across our products, experiences and marketing. Just a few examples include:

Our In It Together brand campaign has rolled out across the globe, showcasing our members - real people, not actors - helping one another reach their unique definitions of success and highlighting the more than 20 Million jobs available on the platform.

Our social handles are engaging followers with thoughtful and timely conversations and links to interesting jobs and experiences.

In cities across the UK, we set up The Linked Inn - a pub where job seekers and employers can connect in person.

The 65+ Million people receiving our Daily Rundown, one of the world's largest business publications, are getting critical insights and different viewpoints you might not otherwise see. And features like #HowIGotHere tell real stories of members with non-traditional roles and paths.

Our LinkedIn Learning library, with 60+ new courses added every week, is enabling professionals to acquire the skills they need to further their careers and helping organizations to address their skills gaps.

We've also started the journey to create a platform that enables accessible experiences for everyone. You can add descriptions on images you upload to the feed, in groups, and on Company Pages and add closed captioning to videos.

Companies and organizations, who are key partners in our ecosystem, are using new video and image formats in their feeds, profiles, groups and Company Pages to help people better understand who they are. And a new Help Wanted feature is helping small businesses to connect with talent quickly and easily.

And that's just a sample. We still have a long way to go, but we're energized by the progress were making every day.

And while we're sharing our evolution, what is most inspiring is not what has changed, but what hasn't. And that is the core vision of who we are and what we want to be, a community creating economic opportunity for every member of the global workforce. At the heart of LinkedIn is the belief in the power of people coming together to create opportunity. As we move forward, that core value is as strong and resilient as ever and our brand evolution is ensuring a much broader audience recognizes the power of the LinkedIn community to help them, no matter where they are or where they want to go.
LINK: https://news.linkedin.com/2019/January/the-linkedin-brand--finding-our...
See more stories from linkedin

North America Stories

22/07/2019

Sunrise Stations Help Make a Difference in the NC Coastal Community

Sunrise staffers and community volunteers came together with US Air Force Recruitment Division to Sweep The Beaches. The group started at Carolina Beach on Satu...

21/07/2019

Live From The Open Championship: NBC's Golf Team Refined Workflows Make a Difference

Live From The Open Championship: NBC's Golf Team Refined Workflows Make a Di...

21/07/2019

Bearclaw's Tips to Capture #RideMTBDay

In The Wild Jul 20, 2019 Do you like to ride your bicycle? Do you like to ride your mountain bike? If you said yes, then today is your day. Saturday, July...

21/07/2019

CBS CORPORATION STATEMENT ON AT&T DROPPING CBS FROM ITS CUSTOMERS' DIRECTV, DIRECTV NOW AND AT&T U-VERSE TV LINEUPS

Jul 20 2019 http://bit.ly/2JGFQZT Effective 2:00 AM, ET today, AT&T has dropp...

20/07/2019

AT&T Takes Its Side of CBS Carriage Issues to Hill

Perhaps trying to head off some letters from the Hill, AT&T is doing some proactive Hill lobbying on the issue of a potential blackout of CBS stations on its Di...

20/07/2019

CBS Blacked Out As Talks With AT&T Fail

CBS stations were blacked out to subscribers to AT&T's pay TV services as the two companies failed to reach an agreement by the deadline of 2 a.m. ET Saturd...

20/07/2019

Pulling off The Great Bear Rescue

Community Jul 19, 2019 GoPro is stoked to support International Animal Rescue in an effort to bring awareness to the plight of the many animals held in cap...

20/07/2019

Five New Original Series We Can't Wait To Share With Fans

Mumbai, July 16, 2019 - Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. W...

20/07/2019

NETFLIX SERVES UP BREAKFAST, LUNCH & DINNER FEATURING DAVID CHANG LAUNCHING FALL OF 2019

We kindly ask that you link to netflix.com/breakfastlunchdinner in your coverage...

19/07/2019

2019 Camp Kuleshov Competition Issues Call for Entries

2019 Camp Kuleshov Competition Issues Call for Entries New York, NY July 17, 2019 Camp Kuleshov, AICP's annual trailer competition for assis-tants, has...

19/07/2019

The Invisible Discipline Is a Thoroughly Modern Circus

The circus is coming to town, but chances are it won't sound quite like you imagine. As the circus artists juggle, tumble, and hula-hoop across the stage in...

19/07/2019

SMPTE Accepting Technical Manuscripts for Publication Consideration in SMPTE Motion Imaging Journal

SMPTE Accepting Technical Manuscripts for Publication Consideration in SMPTE Mot...

19/07/2019

Behind the Mic: ESPN Commentary Packs a Punch for 150th College Football Season; Ryan Leaf Joins ESPN Ranks

Behind the Mic: ESPN Commentary Packs a Punch for 150th College Football Season;...

19/07/2019

ARCTEK Satellite Productions Continues Reliable Transmission Across the Board

ARCTEK Satellite Productions Continues Reliable Transmission Across the Board The provider is currently entrenched in the 2019 MotoAmerica season By Kristian H...

19/07/2019

Live From The Open Championship: World First as Sky Sports Debuts Volumetric Capture Innovation

Live from The Open: World first as Sky Sports debuts volumetric capture innovati...

19/07/2019

Immersive Innovations Help France Tlvisions Tell the Story of Each Stage of the Tour de France

Tour de France: Immersive innovations help France T l visions tell the story of ...

19/07/2019

NBC Sports' Tour de France Coverage Adds Augmented Reality, Live On-Bike POV Cameras

NBC Sports' Tour de France Coverage Adds Augmented Reality, Live On-Bike POV...

19/07/2019

Live From The Open Championship: CTV OB Tackles New Course, IP

Live From The Open Championship: CTV OB Tackles New Course, IP By Ken Kerschbaumer, Editorial Director Friday, July 19, 2019 - 1:05 pm Print This Story St...

19/07/2019

What is Digital Diagnostic Monitoring (DDM)?

What is DDM in Transceivers? DDM stands for Digital Diagnostic Monitoring according to the industry standard MSA (Multi-Source Agreement). DDM is also commonly...

19/07/2019

Friday Tip Create Virtual Mics with EQ

I sometimes record acoustic rhythm guitars with one mic for two main reasons: no issues with phase cancellations among multiple mics, and faster setup time. Bes...

19/07/2019

Ikinema Brings Digital Humans to Life at SIGGRAPH

FARNHAM, UK - Ikinema's real-time production technology, LiveAction, will once again bring digital humans to life for the Real-Time, Single Camera, Digital ...

19/07/2019

Real-time Ray Tracing Brings Apollo 11 Landing into Focus

One small step for man, one giant leap for mankind....

19/07/2019

As Blackout Looms, AT&T Says CBS Refused Offer

With a deadline looming at 2 a.m. Saturday morning, AT&T said it made an offer to pay CBS as much as it's paying any broadcaster to carry its signal, but it...

19/07/2019

AT&T: Locast Is Option If There Is CBS Blackout

AT&T was talking tough Friday as a retrans blackout with CBS loomed, including steering subs to the Locast over-the-top TV station streaming service as one opti...

19/07/2019

Four Winners Selected For $10,000 Grant

Baseball, Softball Facilities Chosen as Winners of Durham Bulls Ballpark Project Four organizations have been chosen as the winners of the Durham Bulls Ballpar...

19/07/2019

Season 23 of South Park' on Comedy Central Sept. 25

Season 23 of animated hit South Park premieres on Comedy Central Sept. 25 at 10 p.m. ET/PT. The show launched in 1997. Trey Parker and Matt Stone created South ...

19/07/2019

Spotlight on Emily Hsu, SIGGRAPH 2019 Computer Animation Festival Director

Recently, CGW spoke to Emily Hsu, SIGGRAPH 2019 Computer Animation Festival Director, about this year's event. Above image: Purl, 2019 Pixar Animation St...

19/07/2019

Union Helps Return Stan & Ollie to 1950s Britain

Laurel & Hardy - one of the world's greatest comedy teams - set out on a variety hall tour of Britain in 1953. Diminished by age and with their golden era a...

19/07/2019

Valiant Pictures Adds Adam Zimmer as West Coast EP

-- Commercial and film production company Valiant Pictures has added Adam Zimmer as West Coast Executive Producer, further extending the company's presen...

19/07/2019

Washington Square Films Signs Director and Hidden Camera Expert Andrew Lane

-- Washington Square Films has signed director and hidden camera expert Andrew Lane for U.S. commercial representation. With a distinct talent for uncovering ...

19/07/2019

Telestream's Lightspeed Live Stream Helps Auburn University Stream Sports Events, Graduations, Building Fan Engagement

-- Telestream , a leading provider of workflow automation, processing and qual...

19/07/2019

Gossip Girl' Reboot Happening for HBO Max

HBO Max, the upcoming streaming service from WarnerMedia, has ordered 10 episodes of Gossip Girl, a reboot of The CW series that starred Blake Lively and Leight...

19/07/2019

Charter Putting 164 Episodes Of Mad About You' on Spectrum

In advance of the arrival of new episodes of Mad About You, Charter will be making all 164 episodes of the classic sitcom available to Spectrum subscribers star...

19/07/2019

Primetime Ratings: Fox Wins With Mighty MasterChef'

Fox won the top spot in Wednesday ratings, with MasterChef leading to a 0.7 rating in viewers 18-49, per the Nielsen overnights, and a 4 share. That got by the ...

19/07/2019

Showtime Debuts Motown Documentary Hitsville' Aug. 24

Showtime will premiere the documentary Hitsville: The Making of Motown Aug. 24. Benjamin and Gabe Turner directed the film, about the story of Motown Records. ...

19/07/2019

Season 23 of South Park' on Comedy Central September 25

Season 23 of animated hit South Park premieres on Comedy Central Sept. 25 at 10 p.m. ET/PT. The show launched in 1997. Trey Parker and Matt Stone created South ...

19/07/2019

Ted Danson to Star in New Tina Fey Comedy on NBC

NBC has ordered a comedy from Tina Fey and Robert Carlock that stars Ted Danson as a wealthy businessman who runs for mayor of Los Angeles for all the wrong rea...

19/07/2019

Spotlight on Mikki Rose, SIGGRAPH 2019 Conference Chair

Recently CGW spoke to Mikki Rose, SIGGRAPH 2019 Conference Chair, about the upcoming conference and trade show July 28-Aug. 1 in Los Angeles....

19/07/2019

Rich Mahan Discusses Podcasting and the Quantum

We recently had the opportunity to hear from Rich Mahan who is a guitarist, singer-songwriter, podcaster, and a PreSonus user! If you're not familiar with R...

19/07/2019

Bourbon and Bulls, Wool E. and Wine: Two New Night at the DBAP

Want a Bulls game with a different flavor? Well here's your chance. The Durham Bulls are hosting a Bourbon and Baseball event on July 23, 2019, and a Wine D...

19/07/2019

Haivision Customer Riot Games Named Finalist in IBC 2019 Innovation Awards

Companies recognized for innovation in remote production for the League of Legends World Championship in Seoul MONTREAL, CANADA - July 18, 2019 - Haivision, a...

18/07/2019

2019 NAB Marconi Radio Award Finalists Announced

2019 NAB Marconi Radio Award Finalists Announced WASHINGTON, D.C. -- The National Association of Broadcasters (NAB) announced the finalists for the 2019 NAB Ma...

18/07/2019

HBO Max Assembles Original Content Dream Team

Executives to Deliver Broad Slate of Original Programming and Acquisitions Encompassing All Genres July 18, 2019 Los Angeles - The key creative and business ...

18/07/2019

Four Berklee Alumni Nominated for Emmy Awards

The National Academy of Television Arts and Sciences nominated four Berklee alumni, including Berklee Valencia Program Director Pablo Mungu a B.M. '97 and 2...

18/07/2019

SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands

SVG Venue Summit: Detroit-Area Teams Look To Better Engage Fans in the Stands Tech advances, pregame shows, top-quality video are all to boost the home team By...

18/07/2019

SVG Venue Summit: Vendors Expound on the Role of Next-Gen Technology in Sports Venues

SVG Venue Summit: Vendors Expound on the Role of Next-Gen Technology in Sports V...

18/07/2019

Avid Brings Music Distribution to a Quarter Million Avid Link App Users

AvidPlay empowers artists to distribute their music to the world's most popular streaming platforms, including Spotify, Google Play Music, Amazon Music, Net...

18/07/2019

Avid Expands Audio Control Surface Portfolio to Better Address Needs of Smaller Facilities and Project Studios

New Avid S1 and Avid S4 control surfaces provide the industry's most compact...

18/07/2019

DAMSON IDRIS AND EMILY BEECHAM JOIN ANTHONY MACKIE IN OUTSIDE THE WIRE

Cast: Damson Idris (Snowfall, Black Mirror) and Emily Beecham (Little Joe, Daphne) join the previously announced Anthony Mackie Idris will co-lead alongside An...