Aaron Lpez: Our aim is to speed and scale up the business
24/11/2022
How has the company changed since you joined?
Aaron L pez: First, I want to thank all the people who supported me and trusted me for this new role, I'm feeling the pressure and responsibility and I'll do my best. Answering the question, I can say VSN has significantly changed in the past ten years since I joined. I can't highlight one specific area that changed or improved a lot, as I think the entire company improved daily.
For example, we didn't have 24/7 client support ten years ago. All our products were desktop based and now are web-based. We didn't have any professional certification and now we have several such as ISO9001 or 27001 Quality and data security. Another example; we were implementing 20-30 projects per year and now we are deploying more than 100 per year. Our technology is in more than 100 countries, and we attend to and support more than 200 clients worldwide. Summarizing, I'll say that the company is different in size, methodology, product, and customers, and, in the end, in every aspect from when I joined.
You've been working as COO since 2014, What has changed in the day-to-day management?
Aaron L pez: Transparency and trust with all employees. In the past, we told all the employees and managers what to do daily without any data, context or explaining why we were doing things that way. Now, we have changed the approach, avoiding telling them what to do and giving them enough context, direction and strategy for the company and, thanks to that, they can make the best decision on their own. Let's say now they can understand the why and then make our vision possible.
Some might be afraid to make mistakes, but we always tell them that the mistakes are to learn. With those lessons, the company will be stronger. The errors are not from one person; they are from the team, from the entire company. If there was a mistake, it was because the context was wrong, and we need to improve some processes. Or maybe the strategy was not clear enough. But it's never because an individual employee fails.
To accomplish this, all the employees receive all the data and context frequently. For example, we are doing a monthly call with all employees in the company, sharing the financial status, strategy and goals. We also resolve all the doubts they can have during these sessions. Now, the entire company is focused, responsible and participating in the vision for the coming VSN.
Which are the main future challenges for the company?
Aaron L pez: Speed and scale up the business. With speed, I mean that the current society wants everything immediately, and in this competitive industry, you must be the first to have a feature, to deploy a system, etc. For this reason, we modified our products to make them more flexible and extensible. In this way, we are committing to parametrization for our customers but in the fastest way.
In addition, we want to be able to deliver our technology to more customers. For this reason, we must scale up our internal resources, business, and processes to deliver more projects per year. One solution could be to offer all our solutions on-cloud in an easy and fastest way, but without losing any benefit. We are doing it with our VSNCrea cloud initiative. Now, any company can use our VSNCrea platform as a service hosted by us, but also manage their media files on the cloud, or on-premises in a hybrid mode. The customer can choose between these two options, and we are extremely happy with this innovative project.
Another important topic is security. We are investing a lot in this matter; we want to transmit to our customers that with VSN their data is safe and secure.
How do you manage to be aware of everything that's happening around the company?
Aaron L pez: Relying on the team we have. I have been working with most of them for at least five to eight years and I trust them. I know they will come to me when they need me. Our synchronization is crazy. Sometimes, it's even a bit scary and rare, because before I ask for something, it's in my inbox. I'm always joking with them about stopping reading my mind.
I'm thrilled to have them on board because they know how I think and how things should be done. We just need a 30 min call every week with each of them to update the status of each company's area. We just need this short time because all the data and information are centralized and shared with the rest. This way, we can see the daily evolution of the business from Tech, Customer Care, Sales, Marketing
It has been more than a year since Valsoft Corporation acquired VSN, how was the process of integration?
Aaron L pez: It was inspiring and refreshing. After ten years of doing things in a specific way, when an outsider appears, teaches and shows you how to do it differently, it's a change gamer. Now we are seeing the company as if we never saw it before, with immense growth potential. Let me add here, that after we finished the process of integration past January, we are now seeing the results and they are exceeding all our expectations. We never imagined where we are today.
In the last months several companies arrived in the Broadcast & Media portfolio, like Woody and M&I, what opportunities do they bring on?
Aaron L pez:We are increasing the Media and Broadcast vertical companies as a Group. Thanks to that, we can deliver better products and solutions for our customers. For
Europe Stories
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
27/03/2024
UKTV sets up second series of Dream Car Fixers for Yesterday and UKTV Play
Wednesday 27 March 2024 - UKTV has commissioned a second series of Dream Car Fixers (6x60) for leading factual channel Yesterday and free streaming service UKTV...
27/03/2024
Paving the Way' for Spotify's NextGen Scholarship Recipients
Spotify is committed to amplifying the voices of underrepresented groups, and that starts with empowering the creators who will shape our industry's future....
27/03/2024
I knew there were cameras, lighting, some buttons and microphones involved': How Crew Room Academy is inspiring the next generation
TVBEurope hears from some of the students who took part in Crew Room Academys Sc...
27/03/2024
Adobe reveals Gen AI solutions for content supply chain
Elsewhere, Adobe revealed a new feature in Adobe Firefly, which uses the companys generative AI to easily apply the structure of an existing image to newly gene...
27/03/2024
Best of Show Awards for 2024 NAB Show entries close soon
The awards, from industry-leading brands of Future plc, provide a great opportunity for companies to stand out at one the most attended shows in the industry B...
27/03/2024
Meet the director of IT and operations
By TVBEurope Staff Published: March 27, 2024 CueScript's director of IT and operations, Meghan Tyler, tells TVBEurope about how she started her media c...
27/03/2024
2023 Annual Report Publication
Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...
27/03/2024
ALOFT AeroArchitects equips private Boeing Business Jet aircraft with Eutelsat OneWeb's LEO satellite connectivity service
Photo credit: ALOFT AeroArchitects Press release - 27 March 2024 12:27 ALOFT...
27/03/2024
Dalet Showcases AI-Enabled Production, Automation and Monetization at NAB 2024
Dalet, a leading technology and service provider for media-rich organizations, today announced its 2024 NAB showcase (booth #W1713). Attendees can experience fi...
27/03/2024
Cinegy Multiviewer 24.2 - Scales of Efficiency
SL6031, NAB Show, Las Vegas, 14-17 April 2024: Cinegy, the premier provider of software defined television technology for digital video capture, processing, ass...
27/03/2024
PERCEVAL: Thales and partners reshape the future of airline pilot training
Facebook Twitter LinkedIn Thales has formed a consortium with ENAC, lENS Paris-Saclay, Simaero, AviaSim and Corsair to develop a tooled methodology for ev...
27/03/2024
Advocacy in Action: Creating a future where public service media thrive
Advocacy in Action: Creating a future where public service media thrive...
27/03/2024
EBU calls on MEP candidates to Do the next right thing for media and democracy!'
EBU calls on MEP candidates to Do the next right thing for media and democracy!...
27/03/2024
The media industry gave away the keys to the kingdom once - that shouldn't happen again
The media industry gave away the keys to the kingdom once - that shouldn't h...
26/03/2024
Sube la temperatura con las canciones del verano 2024 en Argentina y Brasil
De diciembre a marzo, cuando los ciudadanos del hemisferio sur disfrutan del verano, la m sica se convierte en una poderosa representaci n de las culturas y cos...
26/03/2024
Aumente o Som com as Msicas do Vero de 2024 da Argentina e do Brasil
De dezembro a mar o, medida que as pessoas em todo o Hemisf rio Sul aproveitam o ver o, a m sica surge frequentemente como uma representa o poderosa das cult...
26/03/2024
Turn Up the Heat With Argentina's and Brazil's 2024 Songs of Summer
From December to March, as people across the Southern Hemisphere soak up the summer, music often emerges as a powerful representation of a region's cultures...
26/03/2024
A Collaboration With Panavision: Pedro Luque, SCU
Cinematographer Pedro Luque, SCU's credits include the features Body Cam, Antebellum and director J.A. Bayona's Best International Feature Oscar-nominat...
26/03/2024
China's Leading Mobile Operators First To Commercially Launch New Fraud Reducing Password Service, After Receiving GSMA Open Gateway Certification
GSMA welcomes CITIC Telecom, Huawei and ZTE as Channel Partners 26 March 2024, Beijing: China's three leading mobile operators - China Mobile, China Telec...
26/03/2024
China's 5G market is set to add almost $260 billion to the Chinese economy in 2030 with connections set to top 1 billion this year
At the Post-MWC Sharing Event in Beijing, leaders from the GSMA contextualised t...
26/03/2024
Crown Works Studios moves forward following council approval
The studios are expected to be one of the largest in Europe, with 20 premium sound stages suitable for major feature film and high-end TV (HETV) productions By...
26/03/2024
The Slovak democracy must not be dismantled in silence
The Slovak democracy must not be dismantled in silence...
26/03/2024
VEON announces sale of stake in Beeline Kyrgyzstan, increasing the focus on its large markets
26 Mar 2024 VEON announces sale of stake in Beeline Kyrgyzstan, increasing the ...
26/03/2024
embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions for embedded systems
embedded world 2024: Rohde & Schwarz presents its cutting-edge test solutions fo...
26/03/2024
Riedel and TSL Provide Cost-Effective, High-Quality Video Routing and Control for Leading Financial Corporation
Wuppertal March 26, 2024 Riedel and TSL Provide Cost-Effective, High-Quality V...
26/03/2024
IBM Announces EMEA Geography Winners of the 2024 IBM Partner Plus Awards
London, UK, March 26, 2024 Today, IBM (NYSE: IBM) announced the EMEA geography winners of the 2024 IBM Partner Plus Awards, which celebrate IBM partners who a...
26/03/2024
Eutelsat OneWeb services activated for enterprise and maritime in Australia and New Zealand through Sat One partnership
Photo credit: GETTY IMAGES Press release - 26 March 2024 11:29 Eutelsat OneW...
26/03/2024
2024-03-26
CUPERTINO, CALIFORNIA Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 10 through 14, 2024. Developers and ...
25/03/2024
Spotify Tests Video-Based Learning Courses in the UK
Today we're launching a test for video-based courses on Spotify in the U.K. We've partnered with educational tech companies including BBC Maestro, PLAYv...
25/03/2024
NEP Australia expands IP and remote production with Calrec Argo
NEP Australia expands its IP and remote production capabilities with first install of Calrec Argo consoles NEP Australia, a division of NEP Group and a prominen...
25/03/2024
NAB 2024 Preview | Why attend NAB 24?
NAB 2024 Preview | April 14 -17 | Booth C6307 | Las Vegas Convention Center We're looking forward to meeting up with customers and partners at the 2024 NAB ...
25/03/2024
Blackbird adds indexing and AI auto sequencing to video editing platform
Twelve Labs AI will enable editors to locate specific storytelling moments within their video content using natural language, said the companies By Jenny Pries...
25/03/2024
Meet the director of strategic marketing
By TVBEurope Staff Published: March 25, 2024 Updated: March 26, 2024 Bruno Fran on, director of strategic marketing at Backlight, talks to TVBEurope abou...
25/03/2024
With the EMFA, the EU has a new toolbox to prevent governments from taking over the media
With the EMFA, the EU has a new toolbox to prevent governments from taking over ...
25/03/2024
Schneider Electric Named Champion in Canalys EMEA Titans Channel Leadership Matrix for the Fifth Consecutive Year
Home News & Press Releases Spokespeople Assets Blog Contact us ...
22/03/2024
SGL Carbon achieves annual targets for 2023 and invests more in growth markets
In fiscal year 2023, SGL Carbon achieved the sales and earnings targets set at the beginning of the year despite the drop in demand from the important wind mark...
22/03/2024
Grass Valley secures $220 million in strategic refinancing
The company said it intends to accelerate innovation across its entire portfolio, most notably in the AMPP ecosystem following the refinancing By Jenny Priestl...
22/03/2024
RT kicks off Guinness Women's Six Nations coverage with France v Ireland
Watch all the games live across RT and Virgin Media Television from Saturday 23rd March All Ireland games live on RT Radio The Guinness Women's Six Nat...
22/03/2024
Telenor releases its Annual report for 2023
1 minute read Share alt=Alternative descriptive text class=lazyload main main-lazyloaded responsive-image data-v-1a5ebb10> Our digital lives are becomi...
21/03/2024
Spotify Celebrates Ramadan With Listening Trends From Around the World
March marks the beginning of Ramadan, a cherished cultural event celebrated by Muslims worldwide. As families and communities come together to observe, contempl...
21/03/2024
Adhoc notification: SGL Carbon: CEO Dr. Torsten Derr will not extend his contract
(10:15 AM) Wiesbaden, March 21, 2024. The CEO of SGL Carbon SE, Dr. Torsten Derr...
21/03/2024
SGL Carbon CEO Dr. Torsten Derr will not extend his contract
The CEO of SGL Carbon SE, Dr. Torsten Derr, informed the Chairman of the Supervisory Board today that he will not extend his contract, which expires on May 31, ...
21/03/2024
Women Making History, Part 4
In Part 4 of Panavision's Women Making History interview series, the conversation turns toward career highlights. Prompted by Panavision President and CEO K...
21/03/2024
Amrica Mvil leads the way to High-Quality Video Streaming in LATAM with Broadpeak
March 21, 2024 -- Am rica M vil leads the way to High-Quality Video Streamin...
21/03/2024
Creating a fully managed live sports streaming service
As the way that viewers watch sport continues to evolve, broadcasters and streaming services must keep a finger on the pulse of the market and adapt their offer...
21/03/2024
Planetcast brings OTT in house with Switch Media acquisition
The acquisition transfers full control of Switch Medias assets to Planetcast, enabling integration of their online video solutions with Planetcasts NexC unified...
21/03/2024
Award-winning Dizzy Deliveries confirmed for a new series on RTjr this April
Exclusive episode released to celebrate World Down Syndrome Day Award-winning children's series Dizzy Deliveries is back, with season two premiering on 15t...