Experience, feel and see the power of sound

02/12/2020

Lift your spirits by listening to music today; pioneering report shows how music alters our emotional responses

58% of people across Europe report feeling lower than ever before during the pandemic, with 72% of people recognising that music has helped them through a difficult time

The report uncovers the relationship between Emotion vs. Music: led by Dr David Lewis of Mindlab International and reveals the power of sound, with music acting as a mood regulation tool that can aid wellbeing

The findings have been brought to life in two beautifully compelling videos; experiment for yourself to see how you feel after watching them. Watch as the body reacts to music - powered by Sony's MHC-V83D High Power Audio Speaker - with the science of Cymatics demonstrating how omni-directional soundwaves influence paint, sand and liquid to the beat in an erratic but mesmerising way

With 85% of people across Europe having seen their mood affected by music (from instilling happiness and excitement to feelings of nostalgia and sadness), to test this out the second video shows the powerful influence and effect lower tempo music can have

A ground-breaking report has uncovered the astounding ways in which music impacts our everyday lives, as well as the ways it affects us physically and psychologically more than we know.

Scientific studies have proven that music can be a mood regulation tool, with tempo significantly altering our emotional response. Major and minor tones can take something from uplifting to melancholy.

Dr David Lewis at Mindlab International, said: Sad music can help us through tough times. The most intense emotional responses, whether of happiness or sadness, were found to occur when one tune contrasts emotionally with that heard immediately before it. The next time you want to be uplifted and re-energised by music, create a musical sandwich. Play a song that saddens you right before one that makes you cheerful, positive and optimistic. That way the power of the uplifting track will prove even more impactful .

Music is also a powerful cue that can restore, often vividly, long-forgotten emotional experiences, with 88% of those polled across Europe admitting they have a memory where music has played a significant role.

It can affect how our mind works but equally the ways in which we behave and respond to those around us.

On average, we listen to over 285 hours of music a year (12 full days), giving it a unique power to brighten our lives during these difficult times. With 80% of people saying they want to listen to more music, knowing it has benefits to both our physical and mental wellbeing.

Informed by research from Dr David Lewis, Sony has created two new visual representations of how powerful music can impact us physically and emotionally. Powered by Sony's new High-Power Audio speakers, the MHC-V83D and MHC-V73D the videos portray the ways in which high and low tempo music, coupled with the speakers omnidirectional sound and lighting features, effects our bodies and the objects around us.

Experiment for yourself; put the power of music to the test to see what emotions it evokes for you

Watch the video with a slower tempo music track first, which should evoke more melancholic feelings with Tails by Jack Chown, The Music Lab

Then re-energise with a song that has a faster tempo that should evoke happiness; brought to life by Gutenmorgen from Jack Chown, The Music Lab

Top 10 effects music has on us

Dr David Lewis looked at the effect music has on our bodies, minds and emotions[1], from increasing our memory function, heartbeat and pupil dilation to triggering teardrops, inducing sleep and instilling happiness.

1.Tears

2.Increase memory function

3.Happiness

4.Slow down, relax or speed up heart rate

5.Affect our actions

6.Create friendships and relationships, and even shape one's identity

7.Create a curing' effect

8.Help induce sleep

9.Cause your spine to tingle and make hair stand on end

10.Pupil dilation and trigger fight or flight'

Angela de Klein, Senior Product Planning & Marketing Manager at Sony Video & Sound Europe said: We can all think back to a moment in our lives where music has played an integral role; it evokes feelings and memories, taking us on a journey.

2020 has been a tough year for us all, we wanted to create this report and video to demonstrate how powerful music is, inspiring more people to use it as a tool for positivity in their lives. Our range of High Power Audio speakers bring the power of sound out loud and clear, perfect for those wanting to enjoy listening to music together.

Sony's two exciting new models in its High-Power Audio Systems range, the MHC-V83D and MHC-V73D, have been designed to expand choices for party lovers and families with omnidirectional sound and lighting, portable design and ultimate party entertainment.

- Ends -

Notes to editors

About the report

The report has combined the work of Dr David Lewis of Mindlab International, Warwick University with commentary from industry professions across Europe and market research company, One Poll, who conducted survey / data research across Europe. The statistics within the report are a collective of 3,000 respondents across three territories - UK, Germany and Hungary.

About the Power of Sound short film

This was brought to life by Greatcoat Films production company. Directed by Klaas Diersmann with Cinematography by JP Garcia and Executive Producer Sandra Spethmann.

About Sony HAS-V Series:

Sony has introduced two exciting new models to its High-Power Audio Systems range with the MHC-V83D and MHC-V73D, expanding choices for party lovers and families with omnidirectional sound and lighting, portable design and ultimate party entertainment.

The speakers feature Omnidirectional Sound, Omnidirectional Party Lights, Karaoke, Mic and

LINK:	https://presscentre.sony.eu/pressreleases/experience-feel-and-see-the-...
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