Back to All News
We Are Just A Story AwayMs. Netflix
Business
08 March 2021
GlobalIndia
DOWNLOAD IMAGES
Cop, banker, stand-up comic, homemaker, boss, pilot. A Bombay Begum, Kanta Bai, Vartika Chaturvedi, Dolly, Kitty or A Bollywood Wife. In a sari or overalls. Fabulous, Mismatched or in love. Whatever the story's genre, format, mood, tone or character, I'm all these and much more.
In India Stree' means woman and I see a new era of Stree-ming. From Lust Stories to Paava Kadhaigal, from the two generations of Masaba Masaba to the three generations in Tribhanga - Tedhi Medi Crazy, more stories about and by women are making it to India and the rest of the world.
I m thrilled that Netflix is partnering with the National Film Development Corporation to support a screenwriting course for 100 women in India as part of the company's $5 million global fund towards programs that help identify, train up-and-coming women talent around the world. I want to open the door wider for more stories by, for and about women, so that the women of today can tell the stories of tomorrow Stree-ming on Netflix.
This International Women's Day, the women of Netflix - filmmakers, creators, actors, producers and executives - joined in an important conversation. Hear us firsthand.
Aadhya Anand: With women powered films and series', Netflix is giving wings of hope to young women with big dreams. Women can be the heroes' of a series like Bombay Begums'. It's a huge leap from mainstream representation. Working with an almost all women crew was an inspiring experience in female bonding and sisterhood. It was magic on set. I'm in awe of Pooja ma'am and I want to be like all these women in the future. (And I hope Netflix's next story is a young teenage adventure series.)
Amruta Subhash: I keep sharing my wishes to the universe. When I was younger I used to think ohh when I pass a certain age l want meaningful characters . At that time I didn't know Netflix would happen to India. So grateful to the universe that it did. Services like Netflix are changing the way we look at women's stories. It is vital that women are getting powerful roles, being celebrated as prominent characters. There was a time when after a certain age, women were stereotyped but today you even have the transformation of a male character in a book to a female character in the series. We must celebrate this.Earlier actresses would get a role where they need to dance only when they were very young right? Me getting to dance in Bombay Begums as Lily right now is so amazing! I think this is the best time for actresses who yearn for meaningful work.
Aneesha Baig: Im fortunate to have worked with and been mentored by inspiring women in key positions over the years. The stories we get to tell now are so different from a decade ago. From Shefali Shah and Rasika Dugal in Delhi Crime to Sima Aunty and the conversations she provoked to our Fabulous Wives, and the joys of a sisterhood in your mid-forties, the fun lies in the diverse portrayals of female identity, agency and friendship. Its exciting that ideas, for the most part, no longer need to be pitched as women centric' - and are recognised as good, viable concepts that happen to be female driven.
Ashi Dua: Streaming services have given us wings! They've let us in on the world out there and let the world look in on us. And here are the stories told from a female POV, with female protagonists and female crews. Writing inspiring female characters just flows because we're surrounded by such women in real life, giving us the freedom to write honestly, authentically and yes, the audiences are ready for it.
Ashvini Yardi: The audience is exposed to such diversity of content on digital services and we need to trust their intelligence, discuss every issue straight up - age, gender, female friendship, divorce. Normalise these concepts. The audience resonates and knows it's okay to not be okay. I am so glad that we can do that on the new streaming services.
Ayesha Sood: The work of all kinds of people inspires me - filmmakers, writers, athletes, musicians, editors and more. I want to know how and why people do the things they do and I want representation not just across work but gender too. We must celebrate those who give women their share.
Bhavana Pandey: Central characters, diversity of roles - Netflix is doing the best job at putting these women and their stories on screen. It's done wonders for me, and women like me. I was a video jockey 20 years ago and never thought I'd do a show in my mid 40s. It's been a beautiful comeback to TV. The reach was immense. The love too. Working with our largely female crew was amazing. Aneesha the producer, Naomi the writer, my four friends - working with such strong women, I'm absolutely loving it!
Divya Dutta: Streaming services are very democratic. People can watch a small film, a big film or a series regardless of who is in it or who it is made by. What draws people in is the credibility and authenticity of the storytelling. That sort of reach is amazing and we can't underestimate the power to reach every home.
Dolly Singh: I never saw a true representation of another woman on screen growing up and that really damaged my own idea of what being a woman is about, what female friendships are like, what women's dreams and aspirations should be. Thankfully now that is changing. We are seeking stories which are for women, about women and by women. Netflix definitely is making sure that it pushes out content which does justice to this. Work like Bombay Begums, Moxie, Bhaag Beanie Bhaag, Pitta Kathalu are commendable. I'm instantly happier the moment I see women around me, working with women directors, producers, photographers, DOPs, makeup artists, it gives so muc
North America Stories
24/04/2024
ATLANTA Mundo Hispano Digital has launched a new advertising product, MundoNow Connect, that is designed to help advertisers reach Hispanic audiences on connect...
24/04/2024
Epic Games has released a major new version of Unreal Engine, which has become a mainstay in virtual production, that includes new features and improvements to ...
24/04/2024
The National Association of Broadcasters welcomed the industry to its annual extravaganza last month in Las Vegas. The sights and sounds were similar to previou...
24/04/2024
NEW YORK Chptr and Gray Television have announced that they are introducing a new video solution for funeral homes and communities that will allow funeral direc...
24/04/2024
Adobe Charts the Future of Creativity and AI at MAX London
Brie Clayton April 24, 2024
0 Comments
Adobe is taking MAX, the world's largest creativ...
24/04/2024
National Association of Broadcasters president and CEO Curtis LeGeyt has agreed to a contract extension that keeps him at the trade association's helm throu...
24/04/2024
Jo Ann Ross, the long-running queen of television advertising sales, is stepping down from her role as chairman of Paramount Advertising at the end of the month...
24/04/2024
E.W. Scripps said it named James Galindo as station manager for KERO, the ABC affiliate in Bakersfield, California....
24/04/2024
Amazon Prime Video's Fallout topped TVision's Power Score rankings of shows on connected TV for the week of April 15....
24/04/2024
DoubleVerify said that it received accreditation from the Media Rating Council for its measurement of video viewable impressions and related metrics for connect...
24/04/2024
PlayBox Neo reports a successful and well attended 2024 NAB Show, held in mid April at the Las Vegas Convention Center. Now in its 101st year, the event attract...
24/04/2024
MPEG-5 LCEVC ecosystem support continues to grow and includes TVs and set-top boxes, gearing up for the deployment of TV3.0 in Brazil
New, never-before-seen ...
24/04/2024
At Integrate Middle East 2024 in Booth AR-F45, where the company is exhibiting along with its partner NOVO, Black Box will feature IP-based KVM and AV solution...
24/04/2024
FRANKFURT, Germany Software solutions provider manifold technologies has announced that its manifold CLOUD was selected by NEP Belgium to provide a signal proce...
24/04/2024
NEW YORK Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration f...
24/04/2024
LOS GATOS, Calif. Streaming media company Plex has announced a partnership with the National Football League that will add the NFL Channel, the NFLs 24/7 free l...
24/04/2024
WASHINGTON, D.C. NAB President and CEO Curtis LeGeyt has agreed to a contract extension that will keep him at the helm of NAB through 2029, according to NAB Joi...
24/04/2024
GENEVA, Switzerland Software-defined video network (SDVN) platform specialist GlobalM and broadcast-quality content distribution expert scoopa have formed a str...
24/04/2024
Berklee Online to Hold 2024 Berklee Onsite Music Conference May 31-June 1 The in-person conference is open to Berklee Online students and the music community ...
24/04/2024
Kargo said it has launched a new product that gives advertisers more details about the connected TV campaigns they are buying....
24/04/2024
Mundo Hispano Digital said it has launched MundoNow Connect, which is designed to use first-party audience data to help advertisers reach Latino connected-TV vi...
24/04/2024
Brittney Griner, the WNBA star who spent 10 months in a Russian prison, sits with Robin Roberts for a primetime special on ABC Wednesday, May 1. The 20/20 speci...
24/04/2024
To give its subscribers more content to pick from, DirecTV Stream is making deals to carry streaming channels from Cineverse and additional digital multicast ch...
24/04/2024
Jenny Padura has been promoted to co-anchor on the 6 and 11 p.m. newscasts at WLTV Miami, known as Univision 23. She starts April 25 and will anchor with Ambros...
24/04/2024
Paris Schutz has joined WFLD Chicago, known as Fox 32, as a political reporter. He starts April 29 and will handle all political coverage for the station, repor...
24/04/2024
Plex has made a deal with the National Football League that will let users watch the NFL Channel, the league's free ad-supported streaming television (FAST)...
24/04/2024
Arnold Schwarzenegger and Sylvester Stallone sit for a chat when TMZ Presents: Arnold & Sly: Rivals, Friends, Icons debuts on Fox Tuesday, April 23. The pair di...
24/04/2024
Lionsgate Television said it signed a new multiyear employment agreement with executive VP, worldwide production, Gary Goodman....
24/04/2024
Miguelangel Lopez, WTMO Orlando (Florida) VP of news, has been named regional VP of news and content for WTMO, WRMD Tampa and WWDT Fort Myers, effective immedia...
24/04/2024
Howie Schwab - Beloved ESPN Researcher, Producer, and Trivia Star - Dies at 63 By SVG Staff
Wednesday, April 24, 2024 - 6:46 am
Print This Story | Subscri...
24/04/2024
Miss the SVG Venue Summit at Allegiant Stadium? All Panel Recordings Now Availab...
24/04/2024
Back to All News
My Oni Girl' Trailer Unveils a World Where Suppressed Emo...
24/04/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and which showcases new hardware, ...
24/04/2024
Can machine learning help predict extreme weather events and climate change? Chr...
24/04/2024
To help customers make more efficient use of their AI computing resources, NVIDIA today announced it has entered into a definitive agreement to acquire Run:ai, ...
24/04/2024
To address the shift to electric vehicles, increased semiconductor demand, manufacturing onshoring, and ambitions for greater sustainability, manufacturers are ...
23/04/2024
IN ADDITION TO FICTION AND DOCUMENTARY FEATURES, THE SELECTION INCLUDES:
PRO...
23/04/2024
LONDON IBC is now accepting nominations for its IBC2024 Innovation Awards, which honor achievements in technological innovation and social impact media & entert...
23/04/2024
WASHINGTON, D.C. In response to the introduction of the Broadcast VOICES Act that seeks to encourage more diversity in the ownership of TV and radio stations, t...
23/04/2024
MIAMI, Fla. As part of a push to expand its FAST channel and streaming operations, Hemisphere Media Group has launched its free ad supported television (FAST) c...
23/04/2024
LOS ANGELES DirecTV is adding seven new channels to its rapidly expanding streaming lineup through new licensing agreements with Cineverse Corp. and Scripps Net...
23/04/2024
IBC is preparing to honour the highest achievements in technological innovation and social impact with the launch of its prestigious IBC2024 Innovation Awards, ...
23/04/2024
BREA, Calif. Bolin Technology is integrating Network Device Interface (NDI) across its product line, bringing support for the latest NDI technologies to its PTZ...
23/04/2024
WYOMISSING, Pa. PENN Entertainment has announced that longtime Disney and ESPN executive Aaron LaBerge has been named chief technology officer effective July 1,...
23/04/2024
In response to an FCC ruling in March proposing a $1.2 million fine against Nexstar and a ruling that Mission Broadcasting sell WPIX, Nexstar has filled a respo...
23/04/2024
Sony has announced new details about how the National Hot Rod Association (NHRA) is using Sony's Ci Media Cloud platform to streamline its workflows and spe...
23/04/2024
Esports' rapid rise to popularity can be attributed to many factors, from technological advancements that have enhanced the quality of modern gaming experie...
23/04/2024
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, has been selected as a winner in the 2024 N...
23/04/2024
BCNEXXT is pleased to announce that Vpe has won the 2024 NAB Show Product of the Year Award in the Asset Management, Automation and Playout category. The offici...
Back to All News
