Sony Pixel Power calrec Sony

Overcoming the IP migration headache (Part One): Identifying the journey map

18/08/2020

By Tim Pearson, Sr. Director Product Marketing, NAGRA

Broadcasters have traditionally had access to and been able to control their own networks. Doing so enables them to govern what is distributed and, just as importantly, manage the security framework that sat on top. For many years that framework relied on conditional access systems (CAS), secure ecosystems with a physical card that would plug into the operator-controlled set-top box to ensure the subscriber could only watch the content they had subscribed to.

In retrospect, that environment was relatively easy to control compared to the maze of networks and unmanaged devices we find ourselves with today. While the IP revolution has enabled consumers to match their viewing habits to their personal requirements, it has created headaches for traditional linear pay-TV. With the vastly increasing number of new streaming sites and internet connectivity improvements, it's possible to access content when, where, how and on whichever device you choose. The STB is no longer the access control unit it once was.

Instead, operators are now trying to catch up to meet demand and stay relevant in the IP-era. Solutions have to be extended over IP, offering catch-up, on-demand, pay-per-view, and increasingly linear TV content, including live sports, seamlessly across any connected device - all of which gives today's operators a sizeable headache.

The Problem of IP

Migrating to IP as a reaction rather than proactive strategy is not a recipe for success. Operators may have to manage yet another system for the IP world with the knowledge that they have little control of the end devices save having to make sure their app works on a seemingly bewildering number of devices to satisfy the consumer's demands-else face increased churn as content is sourced from elsewhere. On top of this is the problem of content distribution, as IP environments have a higher number of potential weak points and are more susceptible to attacks from pirates around the world.

This market shift means operators are finding themselves increasingly having to protect and capitalise on their existing investments, while facing increased downward pressures on ARPU, alongside competition from telcos and D2C streaming providers-most of which were built natively in an IP world, while also protecting themselves from more and more threats. These pressures could make operators question whether it's worth moving to IP at all and there are legitimate reasons for thinking this. Recent findings show that 42% of operators believe IP video is less reliable than broadcast so ensuring a smooth quality of experience also becomes a very important challenge that needs addressing. Similarly, over half (50.2%) said that IP video services making them more vulnerable to piracy is a very or moderately important challenge they need to tackle. However, these challenges cannot negate the consumer groundswell that demands access to content on their terms; meaning operators need to also offer their services via IP if they want to stay relevant.

Solution-Focused Thinking

But migrating to IP does not have to be a headache. It's an opportunity to open up new avenues for growth, monetise with new business models and reach new addressable markets. The operators that are moving to an all-IP solution-of which 53.9% expect to be within ten years-are focusing on three key themes to help them achieve this goal:

Extending the broadcast solution to include OTT: All-IP means operators can secure partnerships with a wider range of services, including with OTT providers. For example, operators around the world have secured exclusive partnerships with Disney to coincide with the Disney+ rollout, giving them a unique offering to consumers, especially parents faced with entertaining kids during the global lockdown-caused by COVID-19. All-IP also enables the deployment of a common security services platform, such as NAGRA.SSP, which is designed to manage all security (broadcast and IP) through a single platform to reduce complexity and operational costs associated with having to manage two solutions.

Premium security as standard: Broadcasters are used to premium security for their content. NAGRA's approach ensures that operators can match their broadcast security with an equivalent for OTT through innovative direct-to-TV offerings such as TVkey Cloud and secure streaming technologies that protect highest quality content, including 4K Ultra HD. What is more, they are underpinned by core capabilities such as centralised threat detection to forewarn and react to any content security breach.

My device, my choice: With consumers demanding access to content on the device of their choice, operators face the challenge of providing access to their offering across a range of devices whilst ensuring their service remains secure. However, the benefit of BYOD means the operator's focus is on securing the service rather than having to actively manage the device. Further, supporting a range of retail-based devices allows operators to increase their service reach to subscribers that they may not have been able to address with their traditional' set-top box service.

Stay tuned for Part Two of this series where we'll explore some of the tools available to providers who are looking to migrate to an all-IP setup. In the meantime, if you have any questions on how we can help you execute on your migration to IP strategy, please contact us at dtv@nagra.com.
LINK: https://dtv.nagra.com/overcoming-ip-migration-headache-part-one-identi...
See more stories from nagra

More from Nagra Media Uk Ltd

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

15/03/2024

Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024

This year's annual telecoms jamboree in Barcelona attracted a record breakin...

22/02/2024

2023 ANNUAL RESULTS

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, announce...

06/02/2024

NAGRA SPORT AND THE EUROPEAN BROADCASTING UNION (EBU) PARTNER TO LAUNCH EUROVISION SPORT

Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...

19/01/2024

'ALL ON' IN LAS VEGAS: KICKING OFF 2024 AT CES

As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...

19/01/2024

FUTURE OF THE SMART HOME: WHY PRIVACY AND DATA SECURITY ARE KEY

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technolog...

07/01/2024

The Kudelski Group at CES 2024: Secure Your Lifestyle, Connect Your World

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...

09/10/2023

APOS 2023: A Blueprint for APAC's Media & Entertainment Industry

This year's 2023 APOS conference did not disappoint! As the defining voice for the Asia Pacific Media, Telecom and Entertainment industry, it hit all the ex...

28/09/2023

Despite the Storm Clouds, IBC 2023 Had Energy, Direction and Pace

There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a...

20/09/2023

NAGRA Receives Industry Recognition for Content Protection Innovation at IBC 2023

Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...

15/09/2023

NAGRA Launches Multi-DRM Service on AWS Marketplace

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...

14/09/2023

Sony's Ci Media Cloud Enhances Service Offering with NAGRA, Securing Content Throughout Review and Collaboration Workflows

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...

14/09/2023

Dubbing Brothers Secure New Post-Production Distribution Service with NAGRA

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

13/09/2023

4iG secures NAGRA to launch new multi-network, super-aggregated entertainment service to rapidly transform Hungarian market

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - Sept. 13, 2023 - NAG...

12/09/2023

NAGRA Enhances Content Protection for Adobe's Frame.io

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

08/09/2023

Chaos on the Court: Navigating Disruption in the Media and Entertainment Industry

The media industry, often regarded as one of the most dynamic and innovative sec...

29/08/2023

NAGRA and 2G Digital Post Enable Secure Auto AI-based Content Fulfilment and Localization Service for Content Owners

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 29, 2023 - NA...

26/08/2023

The Enemy Within - The Impact of CDN Piracy

Recently, when watching a linear commercial channel in the UK, an advert implored me to look at the latest offering from a leading multi-service provider. Toda...

25/08/2023

La nueva Economa de la Televisin de Pago: Una industria en cambio y la necesidad de desbloquear nuevo capital

A medida que las Telcos de todo el mundo atraviesan diferentes fases de transfor...

24/08/2023

2023 HALF YEAR RESULTS

Ad hoc announcement pursuant to Art. 53 LR Highlights: Total Group revenues and OOI increased to USD 339.9 million, from USD 333.4 million in the first half 2...

24/08/2023

Finacity Facilitates USD 50 million Receivables Securitization for Kudelski S.A.

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA, and Stamford (CT), USA- August 24, 2023 - Finacity Corporatio...

22/08/2023

NAGRA Leads Industry to Navigate the Disruption' at IBC 2023

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 22, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent pr...

08/08/2023

Protecting Content Across the Production and Post-Production Multiverse

Unbelievably, the summer vacation season is already nearing an end here in the United States. School is back in session already, which means early morning drop...

02/08/2023

Tiv Srl Extends Service Lineup to Bring Customers NAGRA Secured DAZN Sports Content

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 2, 2023 - NAG...

20/07/2023

AI: The Next Big M&E Creative Adventure Or A Fast-Approaching Security Headache?

Summer evenings in London are rarely without some form of red carpet event that draws both the crowds and the press - such as the recent premiere of Oppenheimer...

18/07/2023

Telefonica Global Accelerates Fight Against Piracy to Protect Content Investments

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - July 18, 2023 - NAGR...

19/06/2023

Claro Colombia Leverages Direct-To-TV Solution to Expand Claro tv+ Service Reach and Lower Subscriber Acquisition Costs

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 19, 2023 - NAGR...

15/06/2023

New Economics of Pay-TV: An Industry In Change And the Need to Unlock New Capital

As Telcos worldwide go through different phases of digital transformation, one o...

15/06/2023

New Economics of Pay-TV: Why Fit-for-Purpose Security is Essential for Streaming Services.

When the first cardless solution was introduced to the market over a decade ago,...

14/06/2023

Dentro de la mente de un pirata - Parte 1: Por qu dedicarse a la piratera?

Hace poco me tom una cerveza en el Llandoger Trow de Bristol. Cuenta la leyenda que el pub fue la fuente de inspiraci n de Robert Louis Stevenson para crear al...

14/06/2023

Dentro de la mente de un pirata - Parte 2: Cmo funciona el ecosistema pirata

Si le ste la primera parte de esta serie de blogs, sabr que NAGRA entrevist recientemente a un pirata para conocer de primera mano las motivaciones, m todos y...

14/06/2023

Dentro de la mente de un pirata - Parte 3: Consejos para el sector de los M&E

Si ya has le do los otros dos blogs de esta serie, estar s totalmente al d a. Si no, puedes ponerte al d a sobre las motivaciones humanas de un pirata y una inm...

08/06/2023

ANGA COM: Full of bustle, pace and an industry intent on solving challenges

The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...

06/06/2023

Kudelski Group Expands Quantum Security Solutions to Address Advanced and Evolving Threat Landscape

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - June 6, 2023 - The Ku...

05/06/2023

Focus on Piracy: How Keeping Pirates at Bay Can Safeguard Growth

As my colleague Tim Pearson recently wrote in his blog series about Inside the Mind of a Pirate', high-traffic live events have always been a target for pi...

24/05/2023

Chopin Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...

23/05/2023

Tele Columbus to Launch Next-Gen Hybrid Android TV Service

Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA - May 23, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider o...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 1: WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pu...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 2: HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that ...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 3: ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pub provided Robert Louis Stevenson with the inspiration for the Admiral Benbow in...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that NAGRA recently interviewed a pirate to gain first-hand insight into the motivati...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to speed. If not, you can catch up on the human motivations of a pirate and a dee...

20/04/2023

2023 ANNUAL GENERAL MEETING OF KUDELSKI SA

Cheseaux-sur-Lausanne, Switzerland - April 20, 2023 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held today at the company's headquarters in ...

20/04/2023

Openview, South Africa's First Satellite Free-to-Air Service, Launches Ultraview, a Pay-TV Bouquet Leveraging NAGRA Security Solutions

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 20, 2023 - NAG...

17/04/2023

NAGRA Joins AWS ISV Accelerate Program

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 17, 2023 - NAGRA, a Kudelski Group(SIX:KUD.S) company and one of the world's leading indep...

12/04/2023

QTAKE Delivers Industry-First by Integrating Forensic Watermarking at Camera

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent prov...

11/04/2023

ZEE5 Optimizes Business Operations With NAGRA's Scalable Content Protection and Security Analytics

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 11, 2023 - NAG...