Keeping Malaysians Entertained and Informed during MCO
31/03/2020
Date Released:31 Mar 2020
Share
Tweet
TV Viewership +43% | Daily Time Spent +30% | Over 78k new Astro GO users
Astro wishes to thank all Malaysians for supporting its initiatives to keep the nation informed and entertained during the Movement Control Order (MCO). Its complimentary viewing for Astro and NJOI customers, as well as complimentary Astro GO access for all Malaysians, now extended until 14 April 2020, have received positive response.
Astro's TV viewership increased by 43% while daily time spent rose 30% since the start of MCO. With complimentary viewing of all movie channels for all Astro customers, TV viewership for English movies and entertainment jumped over 200%.
All news channels are also made available for all Astro customers and they registered a 71% rise in TV viewership. Astro's news teams from Awani, Radio and Digital teams are doing their part to keep Malaysians informed, as well as debunking fake news. In the first 5 days of MCO, 5.5 million Malaysians watched Astro Awani while its website and app registered a 15% and 13% increase in unique visitors respectively.
Astro GO was well received by all Malaysians with over 78k new registrations. Kids shows also dominated viewership on Astro GO during this period.
Astro kids channels garnered a daily average of 4.2 million viewers during the 5 days MCO period with Ceria having 35% of the viewing share. Cartoon Network is now made available for preview so that kids can be kept occupied during the MCO.
Astro's digital brands saw their monthly unique visitors rose by 18%. Growth mainly came from its news brands (Awani, Xuan and Rojak Daily), as well as lifestyle brands (Rasa, Remaja and Mingguan Wanita). With Malaysians cooking more during the MCO, Rasa.my has become a popular destination for culinary inspiration.
Wong See Wei, Director of Astro Media Solutions said, We have seen significant shift in consumer behaviour during the MCO as Malaysians stay home, and this is reflected in the increase in our engagement and traffic. Brands need to change the way they reach out to consumers as Malaysians navigate a new normal'.
Malaysia's 1st [email protected] on Astro
In response to the change in consumer behaviour, Astro has developed a series of messages across its TV, radio, digital platforms to encourage Malaysians to #dudukrumah and still enjoy life with their loved ones.
In partnership with Etika, Astro is bringing concerts by top Malaysian artists to homes, as well opportunities to take part in challenges to win prizes. #WONDADiRumah is Malaysia's first 7-day [email protected] on Astro Ria and Era.je's IGTV. This is one of the many customised solutions for advertisers who wants to stay engaged with their customers during this period.
LINK: | https://www.astro.com.my/mediaroom/articledetails.aspx?id=1052&title=k... |
See more stories from astro |
Asia, Australia & Oceanic Stories
16/04/2024
ABS Agility Beyond Space announces Appointment of Mark Rigolle as its Chief Executive Officer (CEO)
ABS Agility Beyond Space announces Appointment of Mark Rigolle as its Chief Ex...
11/04/2024
Alone Australia Ep 2 reaches over 1m Australians
Alone Australia Ep 2 reaches over 1m Australians 11 April, 2024 Media releases The program continues to consistently grow week-on-week in linear audience w...
11/04/2024
Screen Australia and Meta launch fourth year of First Nations Creators Program for Instagram
11 04 2024 - Media release Screen Australia and Meta launch fourth year of First...
10/04/2024
Screen Australia announces over $2.3 million for nine documentaries
10 04 2024 - Media release Screen Australia announces over $2.3 million for nine documentaries Guardians of the River Screen Australia has announced nine doc...
09/04/2024
Groundbreaking NITV documentary series Our Law expands across Australia from Thursday 9 May
Groundbreaking NITV documentary series Our Law expands across Australia from Thu...
09/04/2024
Psst; inflo transcribes with Whisper
Techtel, the creators of inflo, today announced that a new speech to text transcription engine from openai called Whisper, is available to inflo customers who a...
04/04/2024
Manu Feildel, Miranda Otto and Pat Rafter join life-changing new season of Who Do You Think You Are?
Manu Feildel, Miranda Otto and Pat Rafter join life-changing new season of Who D...
04/04/2024
Alone Australia season 2 continues to redefine Australian TV viewing through on-demand digital consumption
Alone Australia season 2 continues to redefine Australian TV viewing through on-...
27/03/2024
Living Black, the longest-running Indigenous current affairs television program in Australia, returns for its 21st year with new guests
Living Black, the longest-running Indigenous current affairs television program ...
26/03/2024
Crime is relative in SBS's new Canneseries nominated crime-family dramawith a difference
Crime is relative in SBS's new Canneseries nominated crime-family drama with...
25/03/2024
SBS gears up for Season 2 of Alone Australia with the creation of Alone Cologne'
SBS gears up for Season 2 of Alone Australia with the creation of Alone Cologne...
22/03/2024
SBS Learn partners with the Islamic Museum of Australia to support classrooms in understanding Ramadan and Eid with new teacher resource
SBS Learn partners with the Islamic Museum of Australia to support classrooms in...
21/03/2024
Screen Australia announces over $1.6 million in support of the games industry
21 03 2024 - Media release Screen Australia announces over $1.6 million in support of the games industry Which Way Up: Galaxy Games Screen Australia has anno...
18/03/2024
Screen Australia and VicScreen launch new Screen Careers initiative
18 03 2024 - Media release Screen Australia and VicScreen launch new Screen Careers initiative LTR Denise Eriksen, Esther Coleman Hawkins, Caroline Pitcher, K...
15/03/2024
The Creators 2024 Participants Announced
15 03 2024 - Media release The Creators 2024 Participants Announced The Creators program recipients. L-R Thomas Duncan-Watt, Vanessa Gazy, Sarah Lambert, Lea...
14/03/2024
SBS to mark Ramadan and Eid al-Fitr with all Australians
SBS to mark Ramadan and Eid al-Fitr with all Australians 14 March, 2024 Media releases Content in 22 languages*, a collection of movies to stream free on d...
14/03/2024
Notice of Nominees for Directors (Resolution planned, June 19, 2024)
March 14,2024 -- KDDI Corporation KDDI Corporation resolved at a meeting of the Board of Directors held today to change (newly appointed, retire) a director ...
13/03/2024
Screen Australia announces dramas Critical Incident and Sunny Nights for Stan
13 03 2024 - Media release Screen Australia announces dramas Critical Incident and Sunny Nights for Stan Critical Incident: Akshay Khanna and Zoe Boe. Photo c...
07/03/2024
Explore the afterlife with SBS podcast Grave Matters'
Explore the afterlife with SBS podcast Grave Matters' 6 March, 2024 Media releases Most of us are woefully unprepared for one of life's few certai...
06/03/2024
Multi-award winning electronic music duo to represent Australia at this year's Eurovision Song Contest in Malm, Sweden
Multi-award winning electronic music duo to represent Australia at this year'...
06/03/2024
GITAI and KDDI Successfully Demonstrates Robotics Construction Capabilities for Lunar Communications Towers
Developing Lunar 3GPP Mobile Network Technologies for Moon Exploration GITA...
04/03/2024
SBS announces new development fund to discover Australia's biggest and riskiest new factual hit
SBS announces new development fund to discover Australia's biggest and riski...
28/02/2024
Yumi Stynes returns for season two of SBS podcast SEEN'
Yumi Stynes returns for season two of SBS podcast SEEN' 26 February, 2024 Media releases Eight new trailblazers join feminist Australian icon Yumi Sty...
28/02/2024
Screen Australia announces over $810,000 in development funding for 29 projects
28 02 2024 - Media release Screen Australia announces over $810,000 in development funding for 29 projects Willy Screen Australia has announced 23 feature fi...
27/02/2024
Michael Ebeid AM appointed as new Screen Australia Chair
27 02 2024 - Media release Michael Ebeid AM appointed as new Screen Australia Chair Michael Ebeid AM and Megan Brownlow The Hon. Minister for the Arts, Tony...
26/02/2024
KDDI, Sony Honda Mobility Start Collaboration to Drive Connected Businesses Globally
Supporting AFEELAs entertainment experience and global launch with a communicati...
21/02/2024
Screen Australia and Australians in Film Announce Applications Open for UNTAPPED 2024
21 02 2024 - Media release Screen Australia and Australians in Film Announce App...
21/02/2024
Sony and KDDI Accelerate Efforts to Promote Digital Transformation in the Broadcasting and Media Industries
Aiming to deliver new video-related solutions utilizing 5G SA this year Son...
21/02/2024
KDDI Teams Up with Kyoto Sanga F.C. to Start Demonstration Test for Fan Engagement Services with Smartphone Game
Support the team with gifts while enjoying AR games in the stadium KDDI COR...
21/02/2024
U and Google's Gemini model to Provide Generative AI Services for Everyday Use
KDDI CORPORATION February 21,2024 -- Tokyo, February 21, 2024 From February 2...
20/02/2024
The Approval of SORACOM's Listing on the Tokyo Stock Exchange Growth Market
KDDI CORPORATION February 20,2024 -- KDDI announces that its consolidated subsidiary, SORACOM, INC. (Headquarters: Minato-ku, Tokyo, CEO: Ken Tamagawa, herei...
15/02/2024
Alone Australia Season 2 Returns 27 March | Meet the Cast
Alone Australia Season 2 Returns 27 March | Meet the Cast 15 February, 2024 Media releases Smash hit series Alone Australia returns Wednesday 27 March on S...
15/02/2024
NITV's flagship footy show Over the Black Dot returns Tuesday 5 March, live and in high definition
NITV's flagship footy show Over the Black Dot returns Tuesday 5 March, live ...
15/02/2024
Screen Australia announces over $560,000 for crew and gamemaker skills programs
15 02 2024 - Media release Screen Australia announces over $560,000 for crew and gamemaker skills programs Liz Keogh Palmer (Australian Production Design Guil...
13/02/2024
2024 is a landmark year for SBS's award-winning current affairs line-up, covering the most impactful local and global stories
2024 is a landmark year for SBS's award-winning current affairs line-up, cov...
13/02/2024
Six Australian projects bound for South by Southwest Festival in the US
22 01 2024 - Media release Six Australian projects bound for South by Southwest Festival in the US Audrey, Birdeater, The Moogai Six Australian screen projec...
12/02/2024
Screen Australia and YouTube Australia Launch Skip Ahead 9
12 02 2024 - Media release Screen Australia and YouTube Australia Launch Skip Ahead 9 Uncovering Street Dance: Australia from Skip Ahead 8. Photographed by Ry...
08/02/2024
Screen Australia and ABC announce Bay of Fires is back for season two
08 02 2024 - Media release Screen Australia and ABC announce Bay of Fires is back for season two Marta Dusseldorp as Stella in Bay of Fires ABC, Screen Austr...
07/02/2024
4 in 10 Australians battling sleep issues as nation's sleep crisis grows
4 in 10 Australians battling sleep issues as nation's sleep crisis grows 7 February, 2024 Media releases Dr Michael Mosley and the sleep scientists fro...
06/02/2024
Six screen creatives selected for the 2024 SBS Emerging Writers' Incubator initiative
Six screen creatives selected for the 2024 SBS Emerging Writers' Incubator i...
02/02/2024
SBS Scripted TV Lunch sessions return for another year of connecting with creatives
SBS Scripted TV Lunch sessions return for another year of connecting with creati...
02/02/2024
Financial Results for the Third Quarter of the Fiscal Year Ending March 2024
February 2,2024 -- KDDI Corporation KDDI announced the financial results for the third quarter of the fiscal year ending March 2024. Summary In the third q...
31/01/2024
Filming Begins on SBS' Romantic Original Drama Four Years Later' in India
Filming Begins on SBS' Romantic Original Drama Four Years Later' in Ind...
30/01/2024
A stellar 2024 for SBS podcasts kicks off with The SBS Book Club' and Humans of the Australian Deaf Community'
A stellar 2024 for SBS podcasts kicks off with The SBS Book Club' and Huma...
29/01/2024
The host with the most, Adam Liaw, is back with an all new inviting season of The Cook Up
The host with the most, Adam Liaw, is back with an all new inviting season of Th...
22/01/2024
Eddie's Lil' Homies premieres on NITV and Netflix on Friday 16 February
Eddie's Lil' Homies premieres on NITV and Netflix on Friday 16 February 22 January, 2024 Media releases Animated comedy series inspired by AFL grea...
22/01/2024
Five Australian projects bound for South by Southwest Festival in the US
22 01 2024 - Media release Five Australian projects bound for South by Southwest Festival in the US Audrey, Birdeater, The Moogai Five Australian screen proj...
18/01/2024
Sounds of Solidarity and WugulOra added to NITV and SBS's Always Was, Always Will Be programming slate for January 26
Sounds of Solidarity and WugulOra added to NITV and SBS's Always Was, Always...
18/01/2024
Celebrate the Year of the Dragon with SBS Learn this Lunar New Year
Celebrate the Year of the Dragon with SBS Learn this Lunar New Year 18 January, 2024 Media releases SBS Learn is giving teachers the opportunity to share t...