Keeping Malaysians Entertained and Informed during MCO
31/03/2020
Date Released:31 Mar 2020
Share
Tweet
TV Viewership +43% | Daily Time Spent +30% | Over 78k new Astro GO users
Astro wishes to thank all Malaysians for supporting its initiatives to keep the nation informed and entertained during the Movement Control Order (MCO). Its complimentary viewing for Astro and NJOI customers, as well as complimentary Astro GO access for all Malaysians, now extended until 14 April 2020, have received positive response.
Astro's TV viewership increased by 43% while daily time spent rose 30% since the start of MCO. With complimentary viewing of all movie channels for all Astro customers, TV viewership for English movies and entertainment jumped over 200%.
All news channels are also made available for all Astro customers and they registered a 71% rise in TV viewership. Astro's news teams from Awani, Radio and Digital teams are doing their part to keep Malaysians informed, as well as debunking fake news. In the first 5 days of MCO, 5.5 million Malaysians watched Astro Awani while its website and app registered a 15% and 13% increase in unique visitors respectively.
Astro GO was well received by all Malaysians with over 78k new registrations. Kids shows also dominated viewership on Astro GO during this period.
Astro kids channels garnered a daily average of 4.2 million viewers during the 5 days MCO period with Ceria having 35% of the viewing share. Cartoon Network is now made available for preview so that kids can be kept occupied during the MCO.
Astro's digital brands saw their monthly unique visitors rose by 18%. Growth mainly came from its news brands (Awani, Xuan and Rojak Daily), as well as lifestyle brands (Rasa, Remaja and Mingguan Wanita). With Malaysians cooking more during the MCO, Rasa.my has become a popular destination for culinary inspiration.
Wong See Wei, Director of Astro Media Solutions said, We have seen significant shift in consumer behaviour during the MCO as Malaysians stay home, and this is reflected in the increase in our engagement and traffic. Brands need to change the way they reach out to consumers as Malaysians navigate a new normal'.
Malaysia's 1st [email protected] on Astro
In response to the change in consumer behaviour, Astro has developed a series of messages across its TV, radio, digital platforms to encourage Malaysians to #dudukrumah and still enjoy life with their loved ones.
In partnership with Etika, Astro is bringing concerts by top Malaysian artists to homes, as well opportunities to take part in challenges to win prizes. #WONDADiRumah is Malaysia's first 7-day [email protected] on Astro Ria and Era.je's IGTV. This is one of the many customised solutions for advertisers who wants to stay engaged with their customers during this period.
LINK: | https://www.astro.com.my/mediaroom/articledetails.aspx?id=1052&title=k... |
See more stories from astro |
More from Astro
26/07/2023
ZAYAN dan MyCARE teruskan misi ibadah korban di Nepal
26 July 2023 ZAYAN dan MyCARE teruskan misi ibadah korban di Nepal Video dokumentari tersedia di YouTube ZAYAN ZAYAN dan Humanitarian Care Malaysia (MyCARE...
25/07/2023
Catch local Tamil drama fantasy series Project Karma premiering 31 July on Astro Vinmeen (Ch 202)
25 July 2023 Catch local Tamil drama fantasy series Project Karma premieri...
22/07/2023
Astro Vaanavil and Astro Ulagam present Tamil Amutham competition
22 July 2023 Astro Vaanavil and Astro Ulagam present Tamil Amutham competition Open to Malaysians aged 9 to 12 years to showcase Tamil speaking skills Mala...
21/07/2023
Online auditions for Astro talent search Ultimate Star Search 2023 open till 11 August
21 July 2023 Online auditions for Astro talent search Ultimate Star Search...
18/07/2023
Hayati Maal Hijrah dengan pengisian menarik di ZAYAN mulai 19 Julai
18 July 2023 Hayati Maal Hijrah dengan pengisian menarik di ZAYAN mulai 19 Julai ZAYAN Pagi: Maal Hijrah (8 pg) di udara & ZAYAN Tausiyah (8 mlm) di YouTube...
17/07/2023
sooka Offers More Choices with 10 Free FAST Channels
17 July 2023 sooka Offers More Choices with 10 Free FAST Channels The local entertainment streaming app adds five new channels inclusive of Bollywood Kual...
17/07/2023
Enjoy local Tamil romance comedy telemovie Maya Bazaar premiering 19 July on Astro Vinmeen (Ch 202)
17 July 2023 Enjoy local Tamil romance comedy telemovie Maya Bazaar premie...
13/07/2023
Up to 80% Off and Best Buys from as low as RM10 with Go Shops Go Giler Mega Sale
13 July 2023 Up to 80% Off and Best Buys from as low as RM10 with Go Shops Go Giler Mega Sale Plus, up to RM50 shopping vouchers and FREE delivery KUALA ...
10/07/2023
Astro partners W-Sport to bring dedicated womens sports channel to Malaysia
10 July 2023 Astro partners W-Sport to bring dedicated womens sports channel to Malaysia Astros Netball Super League to be shown on W-Sport W-Sport is com...
10/07/2023
Win 3-day passes to Good Vibes Festival 2023 with Hitz FM and Mix FM
10 July 2023 Win 3-day passes to Good Vibes Festival 2023 with Hitz FM and Mix FM Listen to Hitz FM and Mix FM from now till 14 July for a chance to win Mu...
07/07/2023
More of the hottest Korean shows premiering on Astro this July
07 July 2023 More of the hottest Korean shows premiering on Astro this July Calming Signals: Woof & Meow, KPOP Generation, Angels Last Mission: Love, and mo...
06/07/2023
Astro and Amagi launch Free Ad-Supported Streaming TV service on sooka
06 July 2023 Astro and Amagi launch Free Ad-Supported Streaming TV service on sooka Kuala Lumpur, 6 July 2023 - Amagi, the global leader in cloud-based Saa...
04/07/2023
ONE CHANNEL AND ASTRO COMMEMORATES 13TH ANNIVERSARY OF RUNNING MAN WITH ONEDERFUL CELEBRATION GIVEAWAY FOR ASTRO CUSTOMERS
04 July 2023 ONE CHANNEL AND ASTRO COMMEMORATES 13TH ANNIVERSARY OF RUNNING M...
28/06/2023
Local Tamil fantasy romance comedy series Jeeyum Neeyum premieres 3 July on Astro Vinmeen (Ch 202)
28 June 2023 Local Tamil fantasy romance comedy series Jeeyum Neeyum premi...
19/06/2023
ASTRO POSTS REVENUE OF RM891MN IN Q1FY24
19 June 2023 ASTRO POSTS REVENUE OF RM891MN IN Q1FY24 ARPU Boosted by New TV Packs and Broadband Bundles Astro Malaysia Holdings Berhad (AMH) | Result hig...
17/06/2023
Join Malaysias biggest street dance contest - Battleground Malaysia: Road to Gold
17 June 2023 Join Malaysias biggest street dance contest - Battleground Malay...
16/06/2023
ONE INDIVIDUAL PLEADED GUILTY TO SELLING TV BOXES WITH UNAUTHORISED CONTENT
16 June 2023 ONE INDIVIDUAL PLEADED GUILTY TO SELLING TV BOXES WITH UNAUTHORISED CONTENT RM20,000 fine or 2 months imprisonment The Kuala Lumpur Sessions C...
14/06/2023
New TVB Magic channel (Ch 124) launch on Astro
14 June 2023 New TVB Magic channel (Ch 124) launch on Astro TVB Magic brings more Asian content for Malaysian audiences 14 June 2023, Kuala Lumpur - Ma...
13/06/2023
Order Qurban Meat from Go Shop with up to RM35 Discount and FREE Delivery
13 June 2023 Order Qurban Meat from Go Shop with up to RM35 Discount and FREE Delivery Customers can also unlock endless savings with the Macam-Macam Ada...
12/06/2023
Unlock Endless Savings with Go Shops Macam-Macam Ada Campaign!
12 June 2023 Unlock Endless Savings with Go Shops Macam-Macam Ada Campaign! KUALA LUMPUR, 12 June 2023 Go Shop, Malaysias e-commerce and home shopping pl...
11/06/2023
AstroAsia-Pacific Broadcasting+ Awards 5-
11 June 2023 Astro Asia-Pacific Broadcasting Awards 5 - MY 2022 £ ' - ...
09/06/2023
Astro Fibre Now Available to Additional 118,000 Homes in Sabah
09 June 2023 Astro Fibre Now Available to Additional 118,000 Homes in Sabah Customers to enjoy up to RM39 rebate per month for TV Pack + Astro Fibre bundles...
08/06/2023
Ulagam Short Film Contest now open for submissions till 30 June
08 June 2023 Ulagam Short Film Contest now open for submissions till 30 June Stand a chance to win a RM10,000 cash prize and produce a telemovie Aspiring l...
01/06/2023
Watch the hottest K-dramas and K-movies premiering on Astro this June
01 June 2023 Watch the hottest K-dramas and K-movies premiering on Astro this June Summer Guys, Dont Look Back: The Legend of Orpheus, Meant To Be, and more...
30/05/2023
Localised global hit format Family Feud Malaysia Tamil premieres on Astro Vinmeen (Ch 202)
30 May 2023 Localised global hit format Family Feud Malaysia Tamil premier...
24/05/2023
Go Shop Spreads Harvest Festival Cheer with FREE SHIPPING to East Malaysia
24 May 2023 Go Shop Spreads Harvest Festival Cheer with FREE SHIPPING to East Malaysia Go Shop, home shopping and e-commerce platform in Malaysia spreads th...
19/05/2023
Local Tamil talk show 'Panas Talk with Vikadakavi' premieres 19 May on Astro Vinmeen (Ch 202)
19 May 2023 Local Tamil talk show Panas Talk with Vikadakavi premieres 19 May...
18/05/2023
Perak Bakal Buka Tirai Gelanggang Emas Anuar STL 22/23
18 May 2023 Perak Bakal Buka Tirai Gelanggang Emas Anuar STL 22/23 STL Challenge Cup bakal menghangatkan pertarungan STL edisi ke-9 Pemburuan kejuaraan suk...
11/05/2023
Enjoy the BAFTA Television Awards with P&O Cruises live on Astro on 15 May
11 May 2023 Enjoy the BAFTA Television Awards with P&O Cruises live on Astro on 15 May Live at 2am with encores at 9am & 9pm on PRIMEtime (Ch 704) On 15 Ma...
03/05/2023
Enjoy the hottest Korean dramas and movies premiering on Astro this May
03 May 2023 Enjoy the hottest Korean dramas and movies premiering on Astro this May Oh Youngsim, Delightfully Deceitful, All That We Loved, Oasis and more ...
27/04/2023
Shower your love to your parents with the perfect gifts from Go Shop!
27 April 2023 Shower your love to your parents with the perfect gifts from Go Shop! Go Shop, Astro Malaysias home shopping and e-commerce platform has launc...
27/04/2023
RAAGA announces winners of Mr & Miss RAAGA
27 April 2023 RAAGA announces winners of Mr & Miss RAAGA Dhevesh A/L Sivakumar wins Mr RAAGA and Christy A/P Susai crowned Miss RAAGA RAAGA announced th...
25/04/2023
Stream local Tamil paranormal podcast Pei Diary Season 4 now on SYOK
25 April 2023 Stream local Tamil paranormal podcast Pei Diary Season 4 now on SYOK Stream via the SYOK app or RAAGA website Malaysians can now stream se...
19/04/2023
Meet Popular Indian Talents at the #NewAstro Event
19 April 2023 Meet Popular Indian Talents at the #NewAstro Event 18th Global Indian Festival, 21 & 22 April at Mid Valley All Malaysians are invited to a ...
18/04/2023
Astro Radio collaborates with PLUS and MET Malaysia for traffic and weather updates this festive season
18 April 2023 Astro Radio collaborates with PLUS and MET Malaysia for traffic...
17/04/2023
Astro celebrates Earth Day with local and international shows on nature
17 April 2023 Astro celebrates Earth Day with local and international shows on nature In conjunction with Earth Day, Astro is playing its part as Voice for ...