The Changing Face of Content Aggregation
14/07/2021
I recently joined the Changing Face of Content Aggregation event moderated by Media Partners Asia along with a group of industry colleagues from HBO, Canal+ Asia Pacific, iQIYI and M1.
Together we had the opportunity to debate not only what is content aggregation, but more importantly what we've learned from it, how it can help reshape traditional business models and how it can deliver business benefits for consumers, operators and content providers alike.
At the outset was consensus that the partnership between content providers and telco or pay-TV operators is both key and mutually beneficial. This suggests that we are no longer in a scenario where telcos are exclusively seen as a distribution channel. This is because they provide both significant reach and a comprehensive business platform to content providers, who in turn can benefit from a targeted yet mutual marketing campaign that can feature promotional bundles to subscribers. It was also highlighted by one panellist how embracing content aggregation very early was key to alleviating customer frustration on accessing both their own services and other streaming platforms - all while increasing customer stickiness.
When talking about how consumers access services from a device point of view, it became apparent that smart TVs are becoming more and more important. Google communicated during their last I/O event that smart TV usage has grown by 157 percent in 2020, and this was also borne out through our conversation as the set-top box is now becoming a less preferred way for operators to distribute and access content. One reason for this, despite Google providing an excellent platform for set-top boxes and offering a fully personalized operator experience, is that there is often a complex integration and distribution effort. This is versus the ease of deployment and access to services on smart TVs available through retail channels.
At NAGRA, we are also experiencing with our customers the transition from set-top box to smart TV, with the latter now powerful enough to replace the former which gives rise to direct-to-TV solutions, such as TVkey Cloud, a solution jointly developed by NAGRA and Samsung. Such solutions provide the best of both worlds: access to content on the Big Screen while recreating the operator experience on a smart TV, including providing a personalized experience that includes deep-linking, universal search and discovery.
Finally, and most importantly, we all agreed that when it comes to the user interface, multi-service aggregation is far from simple, and we must look at how we can bring additional value - not only from a competitive point of view but also for consumers. This is where a comprehensive back-office platform becomes key for the delivery of hyper-personalization where the combined power of big data and analytics provides subscribers with a tailored and personalized experience.
Other approaches that are likely to gain momentum in the months ahead, as the industry updates its aggregation approach, include single-sign-on that can allow operators to bundle all services under a single set of credentials, and advances in the availability of aggregated metadata for all the third-party streaming services being offered. With both these elements available, further opportunities will abound for the seemingly holy grail of universal search and discovery that will provide video service operators with a new set of tools through which to promote, curate and monetize digital entertainment services - either via set-top boxes or via smart TVs.
In conclusion, it is fair to say that while the pay-TV industry has been aggregating content for years based on content acquisition strategies, today's consumers are orchestrating a change in approach. With consumers demanding a model where they have access to an aggregated view of third-party streaming solutions, it brings new challenges and opportunities for the industry to adopt. And as the industry learns how to harness them, it will drive the industry forward and deliver data-driven, behavior-focused solutions designed to deliver a new level of stickiness for the latest cohort of video subscribers.
If you would like to continue the discussion about how NAGRA's range of direct-to-TV solutions, video streaming and data-decisioning platforms can help extend your service reach to attract new subscribers, contact us here.
More from Nagra Media Uk Ltd
27/03/2024
2023 Annual Report Publication
Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...
15/03/2024
Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024
This year's annual telecoms jamboree in Barcelona attracted a record breakin...
22/02/2024
2023 ANNUAL RESULTS
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, announce...
06/02/2024
NAGRA SPORT AND THE EUROPEAN BROADCASTING UNION (EBU) PARTNER TO LAUNCH EUROVISION SPORT
Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...
19/01/2024
'ALL ON' IN LAS VEGAS: KICKING OFF 2024 AT CES
As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...
19/01/2024
FUTURE OF THE SMART HOME: WHY PRIVACY AND DATA SECURITY ARE KEY
The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technolog...
07/01/2024
The Kudelski Group at CES 2024: Secure Your Lifestyle, Connect Your World
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...
09/10/2023
APOS 2023: A Blueprint for APAC's Media & Entertainment Industry
This year's 2023 APOS conference did not disappoint! As the defining voice for the Asia Pacific Media, Telecom and Entertainment industry, it hit all the ex...
28/09/2023
Despite the Storm Clouds, IBC 2023 Had Energy, Direction and Pace
There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a...
26/09/2023
VDM, a Groupe Transatlantic company, selects NAGRA to deliver the highest level of security through mediaspot, its next gen distribution platform
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - September 26, 2023 -...
20/09/2023
NAGRA Receives Industry Recognition for Content Protection Innovation at IBC 2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...
15/09/2023
NAGRA Launches Multi-DRM Service on AWS Marketplace
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...
14/09/2023
Sony's Ci Media Cloud Enhances Service Offering with NAGRA, Securing Content Throughout Review and Collaboration Workflows
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...
14/09/2023
Dubbing Brothers Secure New Post-Production Distribution Service with NAGRA
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...
13/09/2023
4iG secures NAGRA to launch new multi-network, super-aggregated entertainment service to rapidly transform Hungarian market
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - Sept. 13, 2023 - NAG...
12/09/2023
NAGRA Enhances Content Protection for Adobe's Frame.io
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...
08/09/2023
Chaos on the Court: Navigating Disruption in the Media and Entertainment Industry
The media industry, often regarded as one of the most dynamic and innovative sec...
06/09/2023
NAGRA and Eluvio Deliver Industry-First Decentralized, Secure, and Just-in-Time Solution for Premium Video Distribution with Forensic Watermarking
Cheseaux-sur-Lausanne, Switzerland, and Berkeley (CA), USA - September 6, 2023 -...
29/08/2023
NAGRA and 2G Digital Post Enable Secure Auto AI-based Content Fulfilment and Localization Service for Content Owners
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 29, 2023 - NA...
26/08/2023
The Enemy Within - The Impact of CDN Piracy
Recently, when watching a linear commercial channel in the UK, an advert implored me to look at the latest offering from a leading multi-service provider. Toda...
25/08/2023
La nueva Economa de la Televisin de Pago: Una industria en cambio y la necesidad de desbloquear nuevo capital
A medida que las Telcos de todo el mundo atraviesan diferentes fases de transfor...
24/08/2023
2023 HALF YEAR RESULTS
Ad hoc announcement pursuant to Art. 53 LR Highlights: Total Group revenues and OOI increased to USD 339.9 million, from USD 333.4 million in the first half 2...
24/08/2023
Finacity Facilitates USD 50 million Receivables Securitization for Kudelski S.A.
Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA, and Stamford (CT), USA- August 24, 2023 - Finacity Corporatio...
22/08/2023
NAGRA Leads Industry to Navigate the Disruption' at IBC 2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 22, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent pr...
08/08/2023
Protecting Content Across the Production and Post-Production Multiverse
Unbelievably, the summer vacation season is already nearing an end here in the United States. School is back in session already, which means early morning drop...
02/08/2023
Tiv Srl Extends Service Lineup to Bring Customers NAGRA Secured DAZN Sports Content
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 2, 2023 - NAG...
20/07/2023
AI: The Next Big M&E Creative Adventure Or A Fast-Approaching Security Headache?
Summer evenings in London are rarely without some form of red carpet event that draws both the crowds and the press - such as the recent premiere of Oppenheimer...
18/07/2023
Telefonica Global Accelerates Fight Against Piracy to Protect Content Investments
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - July 18, 2023 - NAGR...
19/06/2023
Claro Colombia Leverages Direct-To-TV Solution to Expand Claro tv+ Service Reach and Lower Subscriber Acquisition Costs
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 19, 2023 - NAGR...
15/06/2023
New Economics of Pay-TV: An Industry In Change And the Need to Unlock New Capital
As Telcos worldwide go through different phases of digital transformation, one o...
15/06/2023
New Economics of Pay-TV: Why Fit-for-Purpose Security is Essential for Streaming Services.
When the first cardless solution was introduced to the market over a decade ago,...
14/06/2023
Dentro de la mente de un pirata - Parte 1: Por qu dedicarse a la piratera?
Hace poco me tom una cerveza en el Llandoger Trow de Bristol. Cuenta la leyenda que el pub fue la fuente de inspiraci n de Robert Louis Stevenson para crear al...
14/06/2023
Dentro de la mente de un pirata - Parte 2: Cmo funciona el ecosistema pirata
Si le ste la primera parte de esta serie de blogs, sabr que NAGRA entrevist recientemente a un pirata para conocer de primera mano las motivaciones, m todos y...
14/06/2023
Dentro de la mente de un pirata - Parte 3: Consejos para el sector de los M&E
Si ya has le do los otros dos blogs de esta serie, estar s totalmente al d a. Si no, puedes ponerte al d a sobre las motivaciones humanas de un pirata y una inm...
08/06/2023
ANGA COM: Full of bustle, pace and an industry intent on solving challenges
The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...
06/06/2023
Kudelski Group Expands Quantum Security Solutions to Address Advanced and Evolving Threat Landscape
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - June 6, 2023 - The Ku...
05/06/2023
Focus on Piracy: How Keeping Pirates at Bay Can Safeguard Growth
As my colleague Tim Pearson recently wrote in his blog series about Inside the Mind of a Pirate', high-traffic live events have always been a target for pi...
24/05/2023
Chopin Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...
23/05/2023
Tele Columbus to Launch Next-Gen Hybrid Android TV Service
Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA - May 23, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider o...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 1: WHY GET INVOLVED IN PIRACY?
I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pu...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 2: HOW THE PIRATE ECOSYSTEM WORKS
If you've read the first part in this blog series, you'll be aware that ...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 3: ADVICE FOR THE M&E INDUSTRY
If you've read the other two blogs in this series, you'll be fully up to...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - WHY GET INVOLVED IN PIRACY?
I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pub provided Robert Louis Stevenson with the inspiration for the Admiral Benbow in...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - HOW THE PIRATE ECOSYSTEM WORKS
If you've read the first part in this blog series, you'll be aware that NAGRA recently interviewed a pirate to gain first-hand insight into the motivati...
15/05/2023
FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - ADVICE FOR THE M&E INDUSTRY
If you've read the other two blogs in this series, you'll be fully up to speed. If not, you can catch up on the human motivations of a pirate and a dee...
20/04/2023
2023 ANNUAL GENERAL MEETING OF KUDELSKI SA
Cheseaux-sur-Lausanne, Switzerland - April 20, 2023 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held today at the company's headquarters in ...
20/04/2023
Openview, South Africa's First Satellite Free-to-Air Service, Launches Ultraview, a Pay-TV Bouquet Leveraging NAGRA Security Solutions
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 20, 2023 - NAG...
17/04/2023
NAGRA Joins AWS ISV Accelerate Program
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 17, 2023 - NAGRA, a Kudelski Group(SIX:KUD.S) company and one of the world's leading indep...
12/04/2023
QTAKE Delivers Industry-First by Integrating Forensic Watermarking at Camera
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent prov...
11/04/2023
ZEE5 Optimizes Business Operations With NAGRA's Scalable Content Protection and Security Analytics
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 11, 2023 - NAG...