SBS Food offers a fresh take on food in new brand campaign
4 February 2019
News Release
SBS Food has unveiled a new brand campaign, serving up the world on a plate and offering Australian audiences a fresh take on food in 2019.
Featuring some of Australia's favourite foodies including Adam Liaw, Poh Ling Yeow and Silvia Colloca, alongside an unexpected twist on everyday food items, the campaign highlights the unique and distinct offering on Channel 33 and reinforces SBS's strong heritage in food from Australia and around the world.
Jane Palfreyman, Director of Marketing, SBS said: SBS Food embraces different cuisines, flavours, cultures and people through travel and experimentation. Our new programming is connecting with content-hungry viewers, with audience numbers up by almost 20%* since November.
The new brand campaign balances sophistication with humour to create an identity for SBS Food that is bold and unique. SBS is all about a world of difference, and SBS Food brings this to life by giving you a fresh take on food.
The new creative campaign comes following SBS Food's relaunch in 2018, offering audiences a broad range of programming with a focus on distinctive Australian and international content to enable them to explore the world through cooking, cuisine and culinary cultures.
Launching today, the integrated campaign will run across SBS's owned channels, supported by off-channel out of home and digital placements in social, digital video and search to drive awareness and engagement.
The new SBS Food campaign was developed and created internally by SBS.
SBS Food features programming from Australia and around the world with much-loved food personalities including Adam Liaw, Poh Ling Yeow, Donna Hay, Shane Delia, Peter Kuruvita, Luke Nguyen, Anthony Bourdain, Silvia Colloca, Nigella Lawson, Rick Stein, Jamie Oliver and Kylie Kwong. SBS Food content is available on Channel 33, on the SBS website and SBS On Demand. SBS's flagship food programs continue to air on weeknights at 6pm and Wednesday evenings on SBS.
Credits:
Director of Marketing: Jane Palfreyman
Head of Creative: Joel Noble
Head of Group Marketing: Uma Oldham
Marketing Manager: Alexandra Conomos
Account Executive: Ciann Chow
Creative Manager: Derek Best
Creatives: Alison Hastie, Madeleine Dudley, Cathy Vu, Wassim Bazzi, Jesse Dalton
Senior Producer: Lara Parker
Production Coordinator: Lucy Fuggle
Camera: Nicholas Wilson, Grant Jordan, Ben Skinner
Audio: Bruce Dale, Jeremy Wilmot
Finishing: Wassim Bazzi, Alyn Mykas
Digital Strategist: Claire Dumont
Publicity: Jo'an Papadopoulos, Navjot Kaur
Media Agency: Zenith and Bench
Keep in touch with SBS Food for the latest updates, via sbs.com.au/food, Facebook @SBSFood, Instagram @sbsfood and Twitter @ SBSFood
ENDS
*Source: OzTAM RegTAM FTA Database, SBS Food 17/11/2018-30/01/2019 17/11/2017-30/01/2018 14/10/2018-10/11/2018, Combined Average Audiences FTA Shares, Sun-Sat 1800-2359, Total Individuals, Consolidated 28 until 02/01/2019, Consolidated 7 03/01/2019-23/01/2019, Overnight 24/01/2019-30/01/2019. SBS Food Network became SBS Food 17/11/2018.
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SBS Food offers a fresh take on food in new brand campaign
